Airtel

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Airtel

  1. 1.
  2. 2. Kohinoor Business School<br />Subject : Marketing Management<br />Presentation On BhartiAirtel<br /> Presented By : <br />TrishalaMaheshwari<br />Mihir Shah<br />ShobhnaKanojia<br />NimishTodankar<br />RohanKadam<br />
  3. 3. Introduction<br /><ul><li>Formerly known as B.T.V.L.</li></ul>Largest cellular service provider in India, with more than 110 million subscribers<br />World's third-largest mobile operator<br />BhartiAirtel has 24.3% customer market share and 33.8% revenue market share<br />Known for Services<br /><ul><li>First cellular operator to set up cellular showrooms ‘Airtel Connect’.</li></li></ul><li>HISTORYBhartiAirtel is one of India's leading private sector providers of telecommunications services based on an aggregate of 71,777,448 customers as on June 30, 2008, consisting of 69,383,716 GSM mobile and 2,393,732 BhartiTelemedia subscribers.The businesses at BhartiAirtel have been structured into three individual strategic business units (SBU’s) - mobile services, telemedia services (ATS) & enterprise services. The mobile services group provides GSM mobile services across India in 23 telecom circles, while the ATS business group provides broadband & telephone services in 94 cities. The enterprise services group has two sub-units - carriers (long distance services) and services to corporates. All these services are provided under the Airtel brand.Company shares are listed on The Stock Exchange, Mumbai (BSE) and The National Stock Exchange of India Limited (NSE). <br />
  4. 4. COMPETETIVE ANALYSIS<br />
  5. 5. GSM Subscriber Base<br />
  6. 6. Market challengers<br />Vodafone<br />BSNL <br />Followers<br />Idea<br />Nichers<br />1.Aircel<br />2.Spice<br />
  7. 7. Competetive Strengths<br />Businesses <br />Bharti Tele-Ventures current businesses include - <br />• <br />Mobile services <br />• <br />Fixed-line <br />• <br />National and international long distance services <br />• <br />VSAT, Internet services and network solutions <br />• <br />Broadband services with DSL and Wi-Fi network <br />
  8. 8. Competetive Strengths<br />BhartiTele-Ventures believes that the following elements will contribute to the Company's success as an integrated telecommunication services provider in India and will provide the Company with a solid foundation to execute its business strategy: <br />• <br />Nationwide Footprint - approximately 92% of India's total mobile subscribers resided in the Company's fifteen mobile circles. These 15 circles collectively accounted for approximately 56% of India's land mass; <br />• <br />Focus on telecommunications to enable the Company to better anticipate industry trends <br />and capitalize on new telecommunications-related business opportunities. <br />• <br />The strong brand name recognition and a reputation for offering high quality service to its <br />customers; <br />
  9. 9. Competetive Strengths<br />Quality management team with vision and proven execution skills; and <br />• <br />The Company's strong relationships with international strategic and financial investors such as SingTel, Warburg Pincus, International Finance Corporation, Asian Infrastructure Fund Group and New York Life Insurance .<br />
  10. 10. Conclusion<br />The conclusion of our study is that AIRTEL’s Advertising has a major impact on its users.<br />AIRTEL had created a very good image on the mind of the new users of cellular service. <br />AIRTEL is successful in capturing the highest market share by adopting Celebrity Endorsement .<br />Strategy. A.R. Rehmaan’s tune for AIRTEL worked as free advertising for AIRTEL as another service user uses it too. <br />Other celebrities like Shahrukh Khan (Bollywood) and Sachin Tendulkar (Cricket) has also contributed very much in AIRTEL. <br />AIRTEL has influenced mass customer by its wide network base in India and is popular among business man and professionals .<br />But in students it isn’t a popular one because there isn’t much attracting schemes and offers for the youth .<br />

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