You're On Twitter - Now What?


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You've created a Twitter account. Now what do you do with it? Some basic but essential questions to ask as you get started. [Created for client presentation 08.10]

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You're On Twitter - Now What?

  1. 1. CONGRATULATIONS<br />YOU’RE ON TWITTER!<br />SO NOW WHAT?<br />photo by chidorian<br />by @amysept<br />
  2. 2. This <br />presentation <br />assumes…<br /><ul><li>Familiarity with Twitter
  3. 3. An existing account
  4. 4. Longer-term commitment
  5. 5. Regular monitoring/involvement
  6. 6. Tweeting on behalf of a cause</li></li></ul><li>My<br />thoughts<br />on Twitter…<br /><ul><li>Conversation and information
  7. 7. Connect with supporters
  8. 8. Grow community on/offline
  9. 9. Build trust
  10. 10. Extend your existing brand</li></li></ul><li>In January 2010, there were 75 million people on Twitter.<br />By June 2010, an average 750 tweets were being sent each second.<br />(Some of those tweets might have been yours…)<br />photo by Matthew Field<br />
  11. 11. How can you stand out in such a big crowd?<br />photo by brtsergio<br />
  12. 12. Start <br />your own<br />crowd.<br />photo by Lance Shields<br />
  13. 13. “Find the true believers.”<br />Seth Godin<br />
  14. 14. WHO will youconnect with?<br />WHY do you want to connect?<br />HOW will you connect with them?<br />HOW will you know if you succeed?<br />photo by Sushanta Meh<br />
  15. 15. WHO<br />photo by greekadman<br />will you<br />connect with?<br />
  16. 16. Who do the people you follow both follow and interact with?<br /><br />(user directory)<br /><br />(searches tweets)<br />Follow key words and hashtags on Twitter<br /><br />(searches bios)<br />Follow lists<br />Search Google for people, resources you’re interested in<br /><br />(map)<br />WHO<br />will you<br />connect with?<br />
  17. 17. WHY<br />photo by Erica_Marshall<br />do you want<br />to connect?<br />
  18. 18. HOW<br />photo by furiousgeorge81<br />will you<br />connect with them?<br />
  19. 19. “You have to earn your place in your audience’s minds every day.”<br />Owen Thomas, VentureBeat<br />HOW<br />will you<br />connect with them?<br />
  20. 20. Respond to things people say or ask<br />Participate in relevant conversations<br />(hashtags)<br />RT things you think would be of interest to your audience<br />Participate in #FollowFriday (referrals)<br />Thank those who RT your tweets, help, etc.<br />(kudos)<br />Share interesting videos or articles<br />Promote events – not just your own!<br />Be helpful!<br />(connect people, advice)<br />HOW<br />will you<br />connect with them?<br />
  21. 21. HOW<br />photo by micheleart<br />will you knowif you succeed?<br />
  22. 22. ReTweets<br />Clickthroughs<br />(links)<br />Responses or<br />mentions<br />Followers<br />HOW<br />will you knowif you succeed?<br />
  23. 23. “Investing your social currency means giving your time, your knowledge, and your efforts…people don’t care about your business until they know you care about them.”<br />Scott Stratten, UnMarketing<br />
  24. 24. A few<br />Influencers…<br /><ul><li>Donna Papacosta (@donnapapacosta)with thanks for her assistance with this presentation
  25. 25. Seth Godin (@thisissethsblog)
  26. 26. Scott Stratten (@unmarketing)
  27. 27. Nicole Harrison (@socialnicole)
  28. 28. Participants of #NPTalk</li></li></ul><li>Thank you!<br />Amy W. Sept<br />Nimbyist Communications<br />416.619.7730<br /><br />@amysept on Twitter<br />