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You're On Twitter - Now What?
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You're On Twitter - Now What?

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You've created a Twitter account. Now what do you do with it? Some basic but essential questions to ask as you get started. [Created for client presentation 08.10]

You've created a Twitter account. Now what do you do with it? Some basic but essential questions to ask as you get started. [Created for client presentation 08.10]

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You're On Twitter - Now What? You're On Twitter - Now What? Presentation Transcript

  • CONGRATULATIONS
    YOU’RE ON TWITTER!
    SO NOW WHAT?
    photo by chidorian
    by @amysept
  • This
    presentation
    assumes…
    • Familiarity with Twitter
    • An existing account
    • Longer-term commitment
    • Regular monitoring/involvement
    • Tweeting on behalf of a cause
  • My
    thoughts
    on Twitter…
    • Conversation and information
    • Connect with supporters
    • Grow community on/offline
    • Build trust
    • Extend your existing brand
  • In January 2010, there were 75 million people on Twitter.
    By June 2010, an average 750 tweets were being sent each second.
    (Some of those tweets might have been yours…)
    photo by Matthew Field
  • How can you stand out in such a big crowd?
    photo by brtsergio
  • Start
    your own
    crowd.
    photo by Lance Shields
  • “Find the true believers.”
    Seth Godin
  • WHO will youconnect with?
    WHY do you want to connect?
    HOW will you connect with them?
    HOW will you know if you succeed?
    photo by Sushanta Meh
  • WHO
    photo by greekadman
    will you
    connect with?
  • Who do the people you follow both follow and interact with?
    www.WeFollow.com
    (user directory)
    Search.twitter.com
    (searches tweets)
    Follow key words and hashtags on Twitter
    TweepSearch.com
    (searches bios)
    Follow lists
    Search Google for people, resources you’re interested in
    www.twellow.com/twellowhood
    (map)
    WHO
    will you
    connect with?
  • WHY
    photo by Erica_Marshall
    do you want
    to connect?
  • HOW
    photo by furiousgeorge81
    will you
    connect with them?
  • “You have to earn your place in your audience’s minds every day.”
    Owen Thomas, VentureBeat
    HOW
    will you
    connect with them?
  • Respond to things people say or ask
    Participate in relevant conversations
    (hashtags)
    RT things you think would be of interest to your audience
    Participate in #FollowFriday (referrals)
    Thank those who RT your tweets, help, etc.
    (kudos)
    Share interesting videos or articles
    Promote events – not just your own!
    Be helpful!
    (connect people, advice)
    HOW
    will you
    connect with them?
  • HOW
    photo by micheleart
    will you knowif you succeed?
  • ReTweets
    Clickthroughs
    (links)
    Responses or
    mentions
    Followers
    HOW
    will you knowif you succeed?
  • “Investing your social currency means giving your time, your knowledge, and your efforts…people don’t care about your business until they know you care about them.”
    Scott Stratten, UnMarketing
  • A few
    Influencers…
    • Donna Papacosta (@donnapapacosta)with thanks for her assistance with this presentation
    • Seth Godin (@thisissethsblog)
    • Scott Stratten (@unmarketing)
    • Nicole Harrison (@socialnicole)
    • Participants of #NPTalk
  • Thank you!
    Amy W. Sept
    Nimbyist Communications
    416.619.7730
    amy@nimbyist.com
    @amysept on Twitter