Svendsen wevideo social media days 2014 oslo

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Jostein Svendsen, CEO i WeVideo på Social Media Days 2014

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Svendsen wevideo social media days 2014 oslo

  1. 1. Video creation for everyone Hvorfor er video sentral i enhver social content strategi? Hvordan kan nettskyen gjøre dette lettere å implementere?
  2. 2. Godt å være tilbake! J @wevideo @josteinsvendsen
  3. 3. Hva skal vi med EPOST? Vi har jo FAX! @wevideo @josteinsvendsen
  4. 4. Early Clients Og mange, mange flere… @wevideo @josteinsvendsen
  5. 5. Vi behöver inte Internet. Vi är nöjda med vår katalog! @wevideo @josteinsvendsen
  6. 6. Vi trenger ikke online booking. Vi er fornøyde med våre reisebyråer! @wevideo @josteinsvendsen
  7. 7. Gratulerer SAS! @wevideo @josteinsvendsen
  8. 8. Dette er fremtiden! @wevideo @josteinsvendsen
  9. 9. Internett endrer alt! Salg er DØD! Tradisjonell Markedsføring og PR er DØD! @wevideo @josteinsvendsen
  10. 10. Ka F%& gjør vi nå? @wevideo @josteinsvendsen
  11. 11. Salg og markedsføring slik vi kjenner det er DØD! Awareness MARKETING @wevideo @josteinsvendsen Education SALES Sales
  12. 12. …fødselen av CONTENT MARKETING Awareness Education MARKETING @wevideo @josteinsvendsen Sales SALES
  13. 13. Selg MER Ved å selge @wevideo @josteinsvendsen MINDRE
  14. 14. VIDEO er BEST til å FORMIDLE BUDSKAP @wevideo @josteinsvendsen
  15. 15. Posts with videos attract 3X more inbound links than plain text Sources: SEOmoz
  16. 16. Viewers spend 100% more time on pages with video Sources: MarketingSherpa
  17. 17. Viewers are 85% More likely to purchase a product after watching a product video Sources: Internet Retailer
  18. 18. 90% of information transmitted to the brain is visual Visuals are processed 60,000 times faster in the brain than text. Sources: 3M Corporation and Zabisco
  19. 19. Topp eksempler på VIRALE markedsføringsvideoer @wevideo @josteinsvendsen
  20. 20. Turkish Airlines @wevideo @josteinsvendsen
  21. 21. Red Bull @wevideo @josteinsvendsen
  22. 22. … men trenger jeg å være GLOBALT BRAND med STORT BUDSJETT for å ha SUKSESS? @wevideo @josteinsvendsen
  23. 23. NEI! @wevideo @josteinsvendsen
  24. 24. … så hva er den beste virale video for markedsføring – i historien? @wevideo @josteinsvendsen
  25. 25. Den beste viral marketing video - noensinne! @wevideo @josteinsvendsen
  26. 26. Slutt med enveis kommunikasjon med dine kunder! ENGASJER dem i en DIALOG i stedet. @wevideo @josteinsvendsen
  27. 27. Direkte fra New York... @wevideo @josteinsvendsen
  28. 28. Hvordan kan du NÅ UT GLOBALT på et LITE BUDSJETT? @wevideo @josteinsvendsen
  29. 29. Tourism Queensland @wevideo @josteinsvendsen
  30. 30. Resultatet 34,684 innsendte VIDEO SØKNADER @wevideo @josteinsvendsen
  31. 31. $368 millioner i media dekning @wevideo @josteinsvendsen
  32. 32. Globalt Publikum Globalt Publikum 3 000 000 000 @wevideo @josteinsvendsen
  33. 33. Hva kan du få “GRATIS”? @wevideo @josteinsvendsen
  34. 34. Doritos Crash the SuperBowl @wevideo @josteinsvendsen
  35. 35. Gammel DYR TV reklame @wevideo @josteinsvendsen
  36. 36. Ny RIMELIGE, online virale kampanjer @wevideo @josteinsvendsen
  37. 37. Gammel EN VEIS kommunikasjon @wevideo @josteinsvendsen
  38. 38. Ny Bruker ENGASJEMENT og toveis DIALOG @wevideo @josteinsvendsen
  39. 39. Gammel SALG @wevideo @josteinsvendsen
  40. 40. Ny INFORMERE og GLEDE @wevideo @josteinsvendsen
  41. 41. Google @wevideo @josteinsvendsen
  42. 42. WeVideo’s story Creaza Education video tool launchedNow 400k+ users in Europe Founded in April 2011 $1.5M seed Launch September 2011 2007 2011 Secured $19.2M financing Spring 2012 2012
  43. 43. WeVideo: How are we different?
  44. 44. Signups @wevideo @josteinsvendsen
  45. 45. Hva kan du gjøre? @wevideo @josteinsvendsen
  46. 46. Mash-up case study: Avengers       Marvel's The Avengers Remix: ●  Fans could remix raw trailer footage, soundtracks and effects online ●  1800 trailers
  47. 47. Eddie0210’s historie
  48. 48. Mash-up case study: Sony Pictures Allowing fans to remix interviews, concert, tour footage and music online 5000 trailers
  49. 49. Showcase: One Direction ’This Is Us’ for Sony Pictures ii/ii
  50. 50. Mash-up case study: Channel 4, Storbritannia Channel 4, Top Boy TV serier       ●  Støtte lansering av serie 2 av prisbelønte TV-serien i Storbritannia ●  Embedded WeVideo editor på Channel 4 hjemmeside ●  Beste trailers vist på TV ●  800 trailers (4x forventninger) http://www.youtube.com/watch?v=YNE4hZBbFyU
  51. 51. Sportsbil lansering: Audi      
  52. 52. WeVideo – video creation platform for business and enterprise @wevideo @josteinsvendsen
  53. 53. Online video for business – much more than TV ads •  Animated/cartoon •  Whiteboard/ illustration •  Time-lapse •  Talking head(s) •  Interview •  Presentation @wevideo @josteinsvendsen •  Montage •  On-location/at-event •  Behind-the-scenes/ documentary •  Product demo •  Case study
  54. 54. Breadth & Depth: UX and Accessibility Easy for beginners, yet powerful for advanced users Accessible on any device, anywhere, anytime @wevideo @josteinsvendsen
  55. 55. Workflow: Collaboration and Moderation Built-in tools for structured processes and collaboration SHARE INVITE EDIT (users or groups) (projects and media) (with revision history) Complete moderation and user control @wevideo @josteinsvendsen
  56. 56. Brand Control: Styling of UI and visual styles Company branded look and feel of UI In-editor styles to comply with design guidelines @wevideo @josteinsvendsen
  57. 57. User engagement campaigns ENGAGE WITH CREATION @wevideo @josteinsvendsen ENGAGE WITH CONSUMPTION
  58. 58. Nå kommer Norge! @wevideo @josteinsvendsen
  59. 59. TV2 Sporten: Crowdsourcing på tv2.no @wevideo @josteinsvendsen
  60. 60. Norges Fotballforbund: Lag din egen Tippeliga Promo for TV2 @wevideo @josteinsvendsen
  61. 61. Vær med på å bygge fremtiden! DEMO og workshop Torsdag kl. 16:30 Carat Norge, Pilestredet 8 Jostein Svendsen CEO, WeVideo jostein@wevideo.com @wevideo @josteinsvendsen Magnus Kristiansen WeVideo Europe magnus@wevideo.com

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