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Vodafone nilormi das(a006)
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Vodafone nilormi das(a006)



CRM pracitces by Vodafone

CRM pracitces by Vodafone



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Vodafone nilormi das(a006) Vodafone nilormi das(a006) Presentation Transcript

  • Vodafone CRM Best PracticesName: Nilormi Das(A006) NMIMS-Hyderabad
  • Why Vodafone ?• Experience of over 150 CRM implementations across a range of key industry sectors ensures deep domain and technical expertise• Able to offer insights gained from previous experience saving time and increasing project success
  • Introduction• Name Vodafone came from “voice”, “data” and “telephone”• Largest telecom company in the world in terms of turnover and 2nd largest after China Mobile in terms of subscribers• Founded:1983 as RACAL TELECOM, Demerged from Racal Electronics (parent company) in 1991 and named VODAFONE• Vodafone Group Plc is a British multinational telecommunications company headquartered in London and with its registered office in Newbury, Berkshire• Vodafone Global Enterprise Limited is a MNC which provides telecommunications and information technology services• Vodafone India, formerly Vodafone Essar and Hutchison Essar, is the second largest mobile network operator in India after Airtel based in Mumbai
  • Source: AMA
  • Extensive systems integration experience ensures the most efficient implementationtime scales whilst delivering maximum value.
  • Benefits
  • Benefits : VodafoneMarketing– obtain a clearer view of customers ,make more informedinvestment automate campaign management and increase campaign successSales– sales force automation, more informed real-time lead and opportunitymanagement, shorter sales cycle, close more businessService– call centr e and field service management, job scheduling, servicereporting and analysisMobile access– instant access to customer and win rates activity data,increase productivity and efficiency ,deliver more value to customers andimprove win rates
  • Benefits: Vodafone• Innovate and deliver customer’s total communication needs• Education of customer in terms of cellular telephones• Clarity in marketing of communication strategies – Product category – Brand awareness – Enhance purchase behavior
  • SocialMediaCRM
  • SocialMediaCRM
  • CRM practices• Vodafone ads plays a role in building up CRM• Vodafone outlets helps customers to deal with problems and providing solutions for it
  • Conclusion• Feedbacks• Trained and skilled sales personnel• Monitoring of relevant/irrelevant offers• Improvement of post paid services• Flexibility in providing solutions• Ability to offer right solutions to meet customer needs and driving measurable business processes