Dabur vatika

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Dabur vatika

  1. 1. DABUR VATIKA
  2. 2. DABUR <ul><li>PROFILE </li></ul><ul><li>Dabur India Limited is the fourth largest FMCG Company. </li></ul><ul><li>Building on a legacy of quality and experience of over 125 years, Dabur operates in key consumer products categories like Hair Care, Oral Care, Health Care, Skin Care, Home Care & Foods. </li></ul><ul><li>PRODUCTS SEGMENTATION </li></ul><ul><li>Health Care </li></ul><ul><li>Personal Care </li></ul><ul><li>Foods </li></ul><ul><li>Home Care </li></ul><ul><li>Consumer Health – OTC </li></ul><ul><li>Consumer Health - Ethical </li></ul>
  3. 3. PRODUCTS OFFERED IN PERSONAL CARE SEGMENT <ul><li>Dabur presents a range of Herbal & Ayurvedic Personal Care products, created to make you look and feel good. Bringing together the gentle touch of nature and Ayurveda's wisdom, the range covers categories like </li></ul><ul><li>Hair Care – Hair Oils, Shampoo, Conditioners. </li></ul><ul><li>Skin Care - </li></ul><ul><li>Baby Care </li></ul>
  4. 4. HAIR CARE – VATIKA HAIR OIL <ul><li>Vatika in Hindi means “Garden”. The brand attempts to live up to the promises – beauty and nature – that are associated with its very name. </li></ul><ul><li>Vatika Enriched Coconut Hair Oil provides natural nourishment to your hair, giving it body & radiance while taking care of the critical balance of nutrients. </li></ul><ul><li>Unlike ordinary coconut oil, Vatika's coconut oil is enriched with the goodness of 8 time-tested herbs. They work magic on your hair, giving your hair & scalp complete nourishment for that problem free, healthy crowning glory. </li></ul><ul><li>The new improved formulation of Vatika Enriched Coconut Hair Oil is proven to be better than ordinary coconut oil in 4 ways: </li></ul><ul><ul><li>It makes hair Stronger </li></ul></ul><ul><ul><li>Hair become Thicker </li></ul></ul><ul><ul><li>It makes hair Shinier </li></ul></ul><ul><ul><li>Better Dandruff Control </li></ul></ul>
  5. 5. INGREDIENTS <ul><li>8 Magical Ingredients: </li></ul><ul><ul><li>Triphala - Immune System Stimulation. </li></ul></ul><ul><ul><li>Brahmi - For increasing the Mental Performance. </li></ul></ul><ul><ul><li>Henna - Relaxing and Cooling properties. </li></ul></ul><ul><ul><li>Neem - Prevention of hair fall and early graying of hairs. </li></ul></ul><ul><ul><li>Lemon - Helps in removing dandruff. </li></ul></ul><ul><ul><li>Rosemary Oil - Stimulate the growth of new locks, Strengthen hair roots </li></ul></ul><ul><ul><li>Kapur kachri - Pleasant perfume to Hair. </li></ul></ul><ul><ul><li>Soya Extracts – Treat & Prevent Hair Loss. </li></ul></ul>
  6. 6. PACKAGING
  7. 7. PRICE
  8. 8. PROMOTION <ul><li>SALES PROMOTION : </li></ul><ul><li>TRIAL PACK – A Rs. 2 SACHET AS TRIAL FOR THE CONSUMERS, INORDER TO SENSE & FEEL THE OIL. </li></ul><ul><li>2 SACHETS OF DABUR VATIKA SHAMPOO FREE WITH 300 ML BOTTLE OF VATIKA ENRICHED COCONUT HAIR OIL. </li></ul><ul><li>SALES FORCE: </li></ul><ul><li>CONSISTS OF RSM, ASM, SALES EXECUTIVES ETC. THEY WILL APPROACH THE RETAIL AND MODERN TRADE WITH ABOVE SALES PROMOTION ETC. </li></ul><ul><li>DIRECT MARKETING: </li></ul><ul><li>DISTRIBUTION OF CATALOGUES, FLIERS AT SHOPPING MALLS, MOVIE THEATERS, BEAUTY PARLOURS ETC. </li></ul><ul><li>HOARDINGS, WALL PAINTINGS, PROMINENT DISPLAY IN SHOPS, MALLS ETC. </li></ul><ul><li>ADVERTISING: </li></ul><ul><li>http:// www.youtube.com/watch?v =uvhn53280GU </li></ul>
  9. 9. PLACE (DISTRIBUTION)

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