Seo Presentation For Institutes
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Seo Presentation For Institutes to get more brief knowledge about seo presentation for freshers.

Seo Presentation For Institutes to get more brief knowledge about seo presentation for freshers.

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Seo Presentation For Institutes Seo Presentation For Institutes Presentation Transcript

  • NILESH DUBEY
    [Sr. SEO Freelancing Consultant]
    Email Id: -nminfosystem@gmail.com
    NM Infosystem
    We touch With you Always
  • 2
    Why bother with search engines?
    81% of Internet consumers find web sites via search engines & directories.
    Top 30 results receive over 90% of search traffic.
    If your site is not in the Top 30, it most likely won’t be found.
  • 3
    Main methods of accessing websites
    46% of visitors come from Search Engines. Red Sheriff
    55% of online purchases originate from Search Engines. Overture
    A search engine visitor is 5 X more likely to convert to a sale than a visitor from a banner ad. Search Engine Watch
    View slide
  • 4
    Organic Positioning - SEO
    Organic Positioning – Web sites that rank well based on their content, popularity, and reputation.
    Achieved through Search Engine Optimization (SEO)
    View slide
  • 5
    Importance of SEO
    “The #1 way to find new websites online is through Search Engines.”
    “4 out of every 5 Internet users say they use a Search Engine daily.”
    “80% of all Search Engine users say they stop looking for a site after the first 30 results.”
  • 6
    How does SEO work?
    • As the art of successful SEO develops, there are two different optimization models evolving:
    Organic Positioning
    Meta tags
    Content pages
    Link popularity
    Website themes
    Search engine submissions
    Pay-Per-Click
    Multiple URLs
    Keyword buys (search engine listings)
    Keyword auctions (search engine listings)
    Keyword advertisements (Banner and button placements)
  • 7
    Why perform organic positioningwhen it's so straight-forward to just buy the placement ?
    Organic Positioning (SEO) is FREE!!
    However, best sales results are being enjoyed by online companies who do both
  • 8
    Implementing an SEO Strategy
    Step 1: Online Objectives
    Step 2: Keyword Research & Analysis
    Step 3: Directory Listing
    Step 4: Content rich pages
    Step 5: Submission to Crawlers
    Step 6: Link Popularity Analysis
    Step 7: Big Site? Split It Up
    Step 8: Paid Placements
    Step 9: Maintenance
    Step 10: Time
  • 9
    Step 1: Online Objectives
    Online Sales/Marketing Objectives
    The business objectives of your website
    The number of products/services you are trying to promote on your website
    The geographic location of the market you are targeting
    The results you want to see
    The amount of money you are prepared to spend
    Online Marketplace / Competition
    The amount of competition for keywords related to the content of your website
    Have you identified the RIGHT keywords?
  • 10
    What are Keywords used for?
    Search engines index words
    Content development
    Meta data; Title, Description, Keyword tag
    Link strategies
    URL, domain and sub-domain development
    Paid Listings – KWP buying
  • 11
    Step 2: Formulate Keyword Strategy
    Well-researched key phrases
    Identify general and related keywords/key phrases
    Relevant keyword phrases
    Identify the keywords that your prospects actually search upon
    Popular keyword phrases
    Identify the most traffic driving keywords
  • 12
    Keyword Research Tools
    WordTracker.com
    Goodkeywords.com
    Overture Search Suggestion Tool
    http://inventory.overture.com/d/searchinventory/suggestion
    Related searches at Yahoo, HotBot, AllTheWeb.
  • 13
    Types of Search Engines
    Directories list web sites using human editors
    Crawlers use automation to read your pages
    Paid or CPC engines list sites based on payment
    Distribute listings to others
    Most search engines have “primary” results from one source, which defines what they are
    Other sources, like paid listings, may be available
  • 14
    Step 3: Directory Listing
    Must be done properly the first time with the correct Title, Description and in the relevant Category.
    Directory Listing increases the probability that your website will rank high on other search engines.
    Search engines look at directory listings to measure your website's credibility.
  • 15
    Major Directories
    Yahoo – still popular even though the default results are powered by Google (soon will be powered by inktomi)
    Open Directory (ODP) – distribute results to Google, AOL Search, Lycos US, HotBot & others
  • 16
    ODP – How it works
    Similar to Yahoo, submit descriptions, titles, choose category as with Yahoo
    NO submission fees!
    In general, one category per URL
    If not listed in 3 weeks, resubmit
    Still not listed? Follow up with editors
    Still not listed! Try a less “populated” category
    Boots vs. Athletic Shoes
  • 17
    Step 4: Content is KING
    Content, Content, Content!!! - Search engines prefer big, dumb ugly, content rich HTML pages
    What words do you think each page in your website is relevant for?
    Now look again at the pages.
    Are you actually using these words???
    Try searching your own site for these words.
    If you can't find them, search engines won't either!
  • 18
    Keyword-Rich Body Text
    Website Content - must contain keywords spread out throughout the pages maintaining the keyword density.
    Good content on different topics using HTML text
    Design issues that can impact ranking (or just indexing) especially include
    Splash pages, frames & dynamic delivery
    Avoid heavily nested tables
  • 19
    Crawling your website
    Search Engine Crawlers can spider every page on your site.
    Every search engine crawler looks at different components of your web page to determine your rankings.
    Making a “search engine friendly” helps the crawlers spider websites easily
  • 20
    Major Crawlers
    Google – standalone, provide results to Yahoo, Netscape, AOL, many others
    Inktomi – primary results at MSN, Overture; soon will supply results to yahoo
    FAST Search – Lycos & AllTheWeb.com
    AltaVista – Standalone
    Teoma – owned by & feeds Ask Jeeves
  • 21
    Step 5: Submission To Crawlers
    Crawlers should find you naturally, but submitting may speed the process and may increase your representation
    Submit your home page & key “section” pages
    Turnaround - From a few days to 2 months
    “Paid inclusion” also option, but first, let’s check out the free submission!
  • 22
    Free Submission
    Most search engines still offer free search engine submission from their website.
    Turnaround - From a few weeks to 2 months
    Get links from websites that Google already has listed in their index.
    Google's spider will find these links and follow them to your pages the next time they crawl the web.
  • 23
    Fee-based Submissions
    Offered by Inktomi, Altavista, Fast/Lycos, Ask/Teoma etc.
    For a small fee, guarantees pages will be added quickly & revisited on a regular basis
    NO guarantee that the pages will rank well for key terms
    Turnaround from a few days to 2 weeks
  • 24
    Manual or Automatic Submit?
    By hand - the most effective
    Automated software programs – could be used
    If you have plenty of traffic and good rankings, don't resubmit
    Search engines will deep crawl you through the links on your site
  • 25
    Step 6: Link Popularity
    Link Popularity - Important pages have many links or important” links pointing at them
    Major component of Google’s Algorithms
    Exchange links with sites with a PR3 or higher - Google re-spiders those sites more often.
    Linking with another site – not sufficient, Link Reputation very important.
  • 26
    Link Reputation
    Link reputation is determined by anchor text
    Context of links taken into account
    Use your keyword/phrase in the anchor text.
    Content and relevancy of the linking site is important.
  • 27
    Step 7: Big Site? Split It Up
    Increase representation by subdividing large sites logically into sub-domains or separate domains
  • 28
    Benefits of splitting it up
    • Search engines will crawl each sub site to more depth
    • Deeper crawl = greater representation = more chances of ranking well
    • Each site gets its own home page
    • Directory editors more likely to list multiple sites rather than subsections of the same site
    • Especially if the sites are visually distinct
  • 29
    Step 8: Paid Placement
    Buy your way to the top, usually on cost per click basis (CPC) or cost per impression (CPM) system
    Experience can vary – success can depend on your description, “arrival” page or even search engine you choose
    PPC Engines – Overture, Google, Findwhat etc.
  • 30
    Step 9: Maintenance
    Search engine frequently change their criteria and algorithms to determine rankings.
    In order to maintain top positions, keep yourself updated.
    Maintain your website with updates and finely tuned modifications.
  • 31
    Step 10: Time
    A successful search engine optimization campaign may take months (not including the pay per click management)
  • 32
    Results of a successful SEO Strategy
    Higher rankings on search engines.
    Increased visitor traffic to your site.
    Control over what search terms your site is found under.
    More qualified targets visiting your site, leading to an increase in sales.
    An edge over your competitors.
    Assisting search engine users to find what they are looking for.
    A higher return on web site investment.
  • 33
    Conclusions
    SEO is one of the strongest measures of web promotion
    SEO allows potential customers to find you!
    SEO strategies should be tailored to meet YOUR needs
    Measurement / analysis of SEO campaigns is essential
    Optimize your campaign on your objectives, not the level of click throughs you receive
  • 34
    Mr. NileshDubey
    [Sr. SEO Freelancing Consultant]
    Ph No. 8108203820 / 9322662117
    nminfosystem@gmail.com
    (Nalasopara East)
    www.nminfosystem.com
    THANK YOU