Seo Presentation For Institutes


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Seo Presentation For Institutes

  1. 1. NILESH DUBEY<br />[Sr. SEO Freelancing Consultant]<br />Email Id:<br />NM Infosystem<br />We touch With you Always<br />
  2. 2. 2<br />Why bother with search engines?<br />81% of Internet consumers find web sites via search engines & directories.<br />Top 30 results receive over 90% of search traffic. <br />If your site is not in the Top 30, it most likely won’t be found.<br />
  3. 3. 3<br />Main methods of accessing websites<br />46% of visitors come from Search Engines. Red Sheriff<br />55% of online purchases originate from Search Engines. Overture<br />A search engine visitor is 5 X more likely to convert to a sale than a visitor from a banner ad. Search Engine Watch<br />
  4. 4. 4<br />Organic Positioning - SEO<br />Organic Positioning – Web sites that rank well based on their content, popularity, and reputation.<br />Achieved through Search Engine Optimization (SEO)<br />
  5. 5. 5<br />Importance of SEO<br />“The #1 way to find new websites online is through Search Engines.”<br />“4 out of every 5 Internet users say they use a Search Engine daily.”<br />“80% of all Search Engine users say they stop looking for a site after the first 30 results.”<br />
  6. 6. 6<br />How does SEO work?<br /><ul><li>As the art of successful SEO develops, there are two different optimization models evolving:</li></ul>Organic Positioning<br />Meta tags<br />Content pages<br />Link popularity<br />Website themes<br />Search engine submissions<br />Pay-Per-Click<br />Multiple URLs<br />Keyword buys (search engine listings)<br />Keyword auctions (search engine listings)<br />Keyword advertisements (Banner and button placements)<br />
  7. 7. 7<br />Why perform organic positioningwhen it's so straight-forward to just buy the placement ?<br />Organic Positioning (SEO) is FREE!!<br />However, best sales results are being enjoyed by online companies who do both<br />
  8. 8. 8<br />Implementing an SEO Strategy<br />Step 1: Online Objectives<br />Step 2: Keyword Research & Analysis<br />Step 3: Directory Listing<br />Step 4: Content rich pages<br />Step 5: Submission to Crawlers<br />Step 6: Link Popularity Analysis<br />Step 7: Big Site? Split It Up<br />Step 8: Paid Placements<br />Step 9: Maintenance<br />Step 10: Time<br />
  9. 9. 9<br />Step 1: Online Objectives<br />Online Sales/Marketing Objectives<br />The business objectives of your website<br />The number of products/services you are trying to promote on your website<br />The geographic location of the market you are targeting<br />The results you want to see<br />The amount of money you are prepared to spend<br />Online Marketplace / Competition<br />The amount of competition for keywords related to the content of your website<br />Have you identified the RIGHT keywords?<br />
  10. 10. 10<br />What are Keywords used for?<br />Search engines index words<br />Content development<br />Meta data; Title, Description, Keyword tag<br />Link strategies<br />URL, domain and sub-domain development<br />Paid Listings – KWP buying<br />
  11. 11. 11<br />Step 2: Formulate Keyword Strategy<br />Well-researched key phrases<br />Identify general and related keywords/key phrases<br />Relevant keyword phrases<br />Identify the keywords that your prospects actually search upon<br />Popular keyword phrases<br />Identify the most traffic driving keywords<br />
  12. 12. 12<br />Keyword Research Tools<br /><br /><br />Overture Search Suggestion Tool<br /><br />Related searches at Yahoo, HotBot, AllTheWeb.<br />
  13. 13. 13<br />Types of Search Engines<br />Directories list web sites using human editors<br />Crawlers use automation to read your pages<br />Paid or CPC engines list sites based on payment<br />Distribute listings to others<br />Most search engines have “primary” results from one source, which defines what they are<br />Other sources, like paid listings, may be available<br />
  14. 14. 14<br />Step 3: Directory Listing<br />Must be done properly the first time with the correct Title, Description and in the relevant Category.<br />Directory Listing increases the probability that your website will rank high on other search engines. <br />Search engines look at directory listings to measure your website's credibility.<br />
  15. 15. 15<br />Major Directories<br />Yahoo – still popular even though the default results are powered by Google (soon will be powered by inktomi)<br />Open Directory (ODP) – distribute results to Google, AOL Search, Lycos US, HotBot & others<br />
  16. 16. 16<br />ODP – How it works<br />Similar to Yahoo, submit descriptions, titles, choose category as with Yahoo<br />NO submission fees!<br />In general, one category per URL<br />If not listed in 3 weeks, resubmit<br />Still not listed? Follow up with editors<br />Still not listed! Try a less “populated” category<br />Boots vs. Athletic Shoes<br />
  17. 17. 17<br />Step 4: Content is KING<br />Content, Content, Content!!! - Search engines prefer big, dumb ugly, content rich HTML pages<br />What words do you think each page in your website is relevant for?<br />Now look again at the pages.<br />Are you actually using these words???<br />Try searching your own site for these words.<br />If you can't find them, search engines won't either!<br />
  18. 18. 18<br />Keyword-Rich Body Text<br />Website Content - must contain keywords spread out throughout the pages maintaining the keyword density.<br />Good content on different topics using HTML text<br />Design issues that can impact ranking (or just indexing) especially include<br />Splash pages, frames & dynamic delivery<br />Avoid heavily nested tables<br />
  19. 19. 19<br />Crawling your website<br />Search Engine Crawlers can spider every page on your site.<br />Every search engine crawler looks at different components of your web page to determine your rankings. <br />Making a “search engine friendly” helps the crawlers spider websites easily<br />
  20. 20. 20<br />Major Crawlers<br />Google – standalone, provide results to Yahoo, Netscape, AOL, many others<br />Inktomi – primary results at MSN, Overture; soon will supply results to yahoo<br />FAST Search – Lycos &<br />AltaVista – Standalone<br />Teoma – owned by & feeds Ask Jeeves<br />
  21. 21. 21<br />Step 5: Submission To Crawlers<br />Crawlers should find you naturally, but submitting may speed the process and may increase your representation<br />Submit your home page & key “section” pages<br />Turnaround - From a few days to 2 months<br />“Paid inclusion” also option, but first, let’s check out the free submission!<br />
  22. 22. 22<br />Free Submission<br />Most search engines still offer free search engine submission from their website. <br />Turnaround - From a few weeks to 2 months<br />Get links from websites that Google already has listed in their index. <br />Google's spider will find these links and follow them to your pages the next time they crawl the web. <br />
  23. 23. 23<br />Fee-based Submissions<br />Offered by Inktomi, Altavista, Fast/Lycos, Ask/Teoma etc.<br />For a small fee, guarantees pages will be added quickly & revisited on a regular basis<br />NO guarantee that the pages will rank well for key terms<br />Turnaround from a few days to 2 weeks<br />
  24. 24. 24<br />Manual or Automatic Submit?<br />By hand - the most effective <br />Automated software programs – could be used<br />If you have plenty of traffic and good rankings, don't resubmit<br />Search engines will deep crawl you through the links on your site<br />
  25. 25. 25<br />Step 6: Link Popularity<br />Link Popularity - Important pages have many links or important” links pointing at them<br />Major component of Google’s Algorithms <br />Exchange links with sites with a PR3 or higher - Google re-spiders those sites more often.<br />Linking with another site – not sufficient, Link Reputation very important.<br />
  26. 26. 26<br />Link Reputation<br />Link reputation is determined by anchor text<br />Context of links taken into account<br />Use your keyword/phrase in the anchor text.<br />Content and relevancy of the linking site is important. <br />
  27. 27. 27<br />Step 7: Big Site? Split It Up<br />Increase representation by subdividing large sites logically into sub-domains or separate domains<br />
  28. 28. 28<br />Benefits of splitting it up<br /><ul><li>Search engines will crawl each sub site to more depth
  29. 29. Deeper crawl = greater representation = more chances of ranking well
  30. 30. Each site gets its own home page
  31. 31. Directory editors more likely to list multiple sites rather than subsections of the same site
  32. 32. Especially if the sites are visually distinct</li></li></ul><li>29<br />Step 8: Paid Placement<br />Buy your way to the top, usually on cost per click basis (CPC) or cost per impression (CPM) system<br />Experience can vary – success can depend on your description, “arrival” page or even search engine you choose<br />PPC Engines – Overture, Google, Findwhat etc.<br />
  33. 33. 30<br />Step 9: Maintenance<br />Search engine frequently change their criteria and algorithms to determine rankings. <br />In order to maintain top positions, keep yourself updated. <br />Maintain your website with updates and finely tuned modifications. <br />
  34. 34. 31<br />Step 10: Time<br />A successful search engine optimization campaign may take months (not including the pay per click management) <br />
  35. 35. 32<br />Results of a successful SEO Strategy<br />Higher rankings on search engines.<br />Increased visitor traffic to your site.<br />Control over what search terms your site is found under.<br />More qualified targets visiting your site, leading to an increase in sales. <br />An edge over your competitors.<br />Assisting search engine users to find what they are looking for.<br />A higher return on web site investment.<br />
  36. 36. 33<br />Conclusions<br />SEO is one of the strongest measures of web promotion<br />SEO allows potential customers to find you!<br />SEO strategies should be tailored to meet YOUR needs<br />Measurement / analysis of SEO campaigns is essential<br />Optimize your campaign on your objectives, not the level of click throughs you receive<br />
  37. 37. 34<br />Mr. NileshDubey<br />[Sr. SEO Freelancing Consultant]<br />Ph No. 8108203820 / 9322662117<br /> <br />(Nalasopara East)<br /><br />THANK YOU<br />