E commerce venture
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E commerce venture



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    E commerce venture E commerce venture Presentation Transcript

      Prepared by
    • Flow of presentation
      Meaning of E-commerce
      Evolution and Growth
      E-commerce suitability for small enterprises
      Prospective areas
    • Objectives
      On completion of this chapter ,you should be able to
      Define e-commerce
      Trace out the evolution and growth of e-commerce
      Enumerate the benefits e-commerceoffers
      Explain how e-commerce is suitable for small business
      What are the challenges and areas of e-commerce.
    • Meaning of e-commerce
      “production , distribution , marketing, sale or
      Delivery of goods and services by electronic means . A commercial transaction can be divided into three main stage advertising and searching stage , delivery stage and ordering and payment stage any or all of these may be carried out electronically and may , there for , be covered ,by the concept of electronic commerce.”
    • “In other words, e-commerce encompasses the use of technologies, processes and management practices that enhance organizational competitiveness through strategic use of electronic information. E-commerce is, thus, a modern methodology that addresses the need of organizations merchants, and consumers. It cuts cots while improving the quality of good and increasing the speed of service delivery.”
    • Evolution and growth
      The evolution of e-commerce is traced back to 1970’s with the emergence of internet. E-commerce was developed for the business community in the early 1970’s to facilitate processing high volume and high value transactions electronically. Electronic Data interchange(EDI) was the first business-to-business (B2B) application. Subsequently, internet, as a global access , was realised with the arrival of the World Wide Web (WWW) in 1994.
    • After its fast debut in US, e-commerce is rapidly spreading beyond US boundaries and is growing speedly global.
    • Till now , internet penetration in India is about 0.5 per cent of population against 50 per cent in Singapore. Nevertheless, India is fast emerging as the largest country for registering domain names in the entire Asia-pacific region. According to the latest dotcom index for the year upto February 2000, India occupies 11th place in it after US, UK, Korea, Canada, France, Germany, Japan, China, Spain and Italy. Presently, India has nearly 35 ISPs in various stages of operations. Added to these are 187 more IPSs granted licenses. The popular IPSs already providing access to internet in the country are the Videsh Sanchar Nigam Limited (VSNL), Mahanagar Telephone Nigam Limited (MTNL), Satyam Online, BT internet, Intel India, Max India, Quark, HCL Perot, Infosys, future Divices and Dishnet. Satyam Online, India’s largest IPS mega corporation has got over 1,15,000 subscribers across the country with 3.2 million internet users. According to Forrester Research, over 27 million households in India will access the internet by 2003.
    • Benefits
      E-commerce is a win-win situation for the consumer and the product/services provider . The distinct advantage e-commerce can offer to the consumer are.
    • Benefits
      Consumer have a much wider choice available on the cyber market.
      They can compare products , features , prices and even look up reviews before they select what they want .
      They also have the convenience of having their orders delivered right to the door step.
      Finally, consumer are driven to e-shopping in horder as even branded goods cost less on the net .
    • The major advantage that e-commerce can bring to the companies are
      It minimizes inventory cost
      It improve customer services
      It reduces distribution costs as well
      It helps business globalised
      It helps market products more quickly
    • The information revolution has opened up a great deal of potential for small enterprises in the marketing field. The excellent opportunities e-commerce offers to small enterprises are to;
      Access new market
      Improve customization
      Lower various kind of costs
      Reduce the size of enterprise
      Sell products/goods into global market
    • Prospective area
      E-commerce is ideally found suitable for certain types of products and services amenable to online transaction.
      Computer products
      Gift and flowers
      Clothing and food items
    • E-commerce provide services like
      Advertising and marketing
      Financial services
      Entertainment and informative
      Successful example; Amazon.com
    • In India , small sector is an all embracing term
      Small enterprises including
      Agriculture and agro based industries
      Handy crafts
      Ready med garment
      Foot ware
      Chemical and pharmaceutical
      Retail , bakery , health care
      In metropolitan cities itself
    • Challenges
      Infrastructural problem
      Absence of cyber laws
      Privacy and security concern
      Payment and tax related issues
      Digital illiteracy and consumer psyche
      Virus problem
      English specific
    • Conclusion
      In simple words, electronic commerce is the process of doing business electronically or over internet .
    • Read and revise
    • Bibliography
      Entrepreneurial development by “s .s khanka”