BIMA D-Day for schools


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The aim of BIMA D-Day was to get schools and students involved with the digital industry through exposure and hands on advice from agencies.

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BIMA D-Day for schools

  1. 1. We’ve been around since 2006,working to make sureexperiences flow acrossdifferent situationsFor Nile, it doesn’t matter whereyou are. Whether you are on abus
  2. 2. We work across lots of technology:Shock horror, who owns a desktop?Think about digital experiences - You don’t carehow they are made, you don’t care aboutdevelopment costs. What you want to do is playmultiplayer games online without getting lost inmenu screens, download apps for your phonewithout having to fill in forms, order tickets forconcerts.We work with big brands to allow them to dothings like this.
  3. 3. The digital landscape changes so frequently. People’sbehaviour changes so frequently, and what they needchanges. We need to keep up with it.
  4. 4. You’ll all be far to young toremember this. But it used to be allabout computers. Only specialistscould use them. When you designeda computer, you designed for geeksto use, and it was geeks whodesigned it.
  5. 5. Now the landscape has changed, it’sdifferent generations using digitalproducts. There’s more to considernow. It’s not just someone sitting ata desk & whether or not they canuse a computer. Now we have toconsider the social context andexternal factors
  6. 6. So the digital world ischanging, and continuallychanging. That means weneed to keep learning.Learning isn’t just for school,it’s continual if you are in thedigital world. If we sat on ourlaurels, we wouldn’t keep up,and we’d be out of a job.
  7. 7. We speak to people, inside our office face toface or on the phone. We do fieldwork in thecontext of how people will be using thedigital service.We observe peoples behaviour,We interviewand we question. We ask a lot of questions.Why? Why? Why?We use a range of methods to do this, someof which you’ll learn about in yourworkshops today.
  8. 8. We redesign products and services based on ourresearch. We map out processes
  9. 9. When you get an end product, it’s beenthrough a development process. You needto do this to make sure that what you buildmeets the needs of the people using it.This development process needs to haveusers involved. If you don’t, you are indanger of creating something because youthink it’s a cool idea, & no one else does.
  10. 10. Look at my work place,Look at what I wear to work,It’s a creative industryIt’s not just sitting behind a desk pushingpaper, agency life is different
  11. 11. We take on interns. We gavethe intern a project forthemselves, but they alsohelped out with projectsbeing run in the office.
  12. 12. We want to inspire you notjust to have a job, but tohave a career. Think aboutthe amount of time you willbe spending in theworkplace. You want to bedoing something that excitesyou, that inspires you.
  13. 13. My background:Studied psychology and politics at Uni.Went into design firstly through creating graphics internally within financialservices.Self taught in photoshop, I made posters for courses, and HR related info.Self taught in HTML, I then started building websites internally, for theintranet.Moved onto front end web development for the customer facing websites,and from there, my interest in UX grew.After 10 years in the digital field of finance, I moved to agency side, and havebeen here 5 years now.Advantages of agency: you get a variety of work, you are exposed to differentsectors so your knowledge base is extensive.Advantages of being in a small company: you feel like you actually have a sayin things, the way things are run, you feel like you can shape the way thecompany grows.
  14. 14. As well as my colleagues, we have a dog.We have internal roles in the office. I run social media – that includes twitter,facebook, blogs and linkedin.I run research, which I’ve touched on briefly. Lets look at a few examples.
  15. 15. At some point, everyone has been ill.It can be a hassle going to the doctors.Time off from work/schoolYou might have recovered by the timeyou get an appointmentHow can we bring the NHS into today’sdigital age?
  16. 16. The advance in technology infrastructure and the rise of mobile devices has created new possibilities forthe way people access health services.We worked with NHS Direct to successfully launch Online Symptom Checkers in 2011.Methodology used:Card sorting: in order to categorise medical issues, we asked people to group items together. This givesyou the structure of information on the website.
  17. 17. We also did 1:1 testing including eyetracking: to find out how people interacted with the user interfaceThis year, the NHS wanted to explore how a digital solution could be incorporated into their suite ofservices.Their goal: to offer greater flexibility to patients with improved efficiency.We undertook in-depth personal interviews and created service role-play situations with video chats witha nurse. We complemented this qualitative research with an online survey, providing statisticallysignificant insights.
  18. 18. Back in the day, if you needed to do any banking, youhad to go into the bank.If your local branch wasn’t local, you had to write orphone. You’d find visiting a branch, that the queuewould be out the door at lunchtimes.Now, you can do it all from an app
  19. 19. • We’ve done loads of work here, mainly through 1:1 sessions…• The ipad: help with the development of their revolutionary iPad app, the first of it’s kind. As the context of use for iPads is different, we looked at ways to optimise a bespoke design
  20. 20. • Consider the situation.• You buy tickets to a concert for 5 of your friends, and you don’t want to get physical cash back as you’ll spend it, and it needs to go into your account.• What do you do?• We helped shape the experience for a leading UK bank, creating a new service within their mobile app to deal with precisely this situation. The new feature allows customers to pay money to people using their smartphone, simply by using the payee’s mobile phone number.
  21. 21. Here’s another situationHow many of you have lost or forgotten your bank card?We helped shape the experience for the UK’s very first cardless cash mobile app. Here, you use thebanking app to get a code which you use at the cash point.In the first two months, 3,751 customers rated the service 4/5 on the iTunes AppStore with over 60,000cardless cash requests.
  22. 22. It’s not just helping create digitalproducts we do, we also provideresearch to help withgovernmental digital policiesSome work we did was to do withhow easy or difficult it was tochange security settings online.
  23. 23. Who’s heard of Habbo?Have any of you ever changed the security settingson a social network?How did you find that experience?We did research along with U-centric with peopleaged between 12 to 17.The main objective of the testing is to see ifparticipants can find, understand, and use:safety information,privacy settings,reporting mechanisms,terms of use,delete a profile.
  24. 24. My job is a mix of lots of everything, and peoplecall it different names.It all boils down to the same fact.It’s all about design.Design is a way of thinking, it’s not whether youcan draw.
  25. 25.