APPLE COMPANY PROJECT

1. Apple
Apple Inc. is an American multinational technology
company headquartered in Cupertino, California, that designs, develops, and
sells consumer electronics, computer software, and online services. Its best-
knownhardware products are the Mac personal computers, the iPod portable
media player, the iPhone smartphone, theiPad tablet computer, and the Apple
Watch smartwatch. Apple's consumer software includes the OS
X and iOSoperating systems, the iTunes media player, the Safari web browser,
and the iLife and iWork creativity and productivity suites. Its online services
include the iTunes Store, the iOS App Store and Mac App Store, andiCloud.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April
1, 1976, to develop and sell personal computers.[5] It was incorporated as Apple
Computer, Inc. on January 3, 1977, and was renamed as Apple Inc. on January
9, 2007, to reflect its shifted focus toward consumer electronics. Apple
(NASDAQ: AAPL) joined the Dow Jones Industrial Average on March 19,
2015.[6]
Apple is the world's second-largest information technology company by
revenue after Samsung Electronics, the world's largest technology company
by total assets, and the world's third-largest mobile phone manufacturer. On
November 25, 2014, in addition to being the largest publicly traded corporation
in the world by market capitalization, Apple became the first U.S. company to
be valued at over US$700 billion.[7] As of July 2015, Apple employs 115,000
permanent full-time employees;[4] maintains 453 retail stores in sixteen
countries;[1] and operates the online Apple Store and iTunes Store, the latter of
which is the world's largest music retailer.
Apple's worldwide annual revenue in 2014 totaled $182 billion for
the fiscal year ending in October2014.[8] The company enjoys a high level
of brand loyalty and, according to the 2014 edition of the Interbrand Best
Global Brands report, is the world's most valuable brand with a valuation of
$118.9 billion.[9] By the end of 2014, the corporation continued to receive
significant criticism regarding the labor practices of its contractors and its
environmental and business practices, including the origins of source materials.

2. Apple Advertising
1980–1985
A "Macintosh Introduction" 18-page brochure was included with various
magazines in December 1983, often remembered because Bill Gates was
featured on page 11.[1] For a special post-election edition of Newsweek in
November 1984, Apple spent more than$2.5 million to buy all of the advertising
pages in the issue (a total of 39).[2]Apple also ran a "Test Drive a Macintosh"
promotion that year, in which potential buyers with a credit card could try a
Macintosh for 24 hours and return it to a dealer afterwards.
One ad contrasted the original Macintosh and its simple user brochure to
the IBM Personal Computer with its stacks of complicated manuals.
"1984"televisioncommercial:launching the Macintosh[edit]
Main article: 1984 (advertisement)
"1984" (directed by Ridley Scott)is the title of the television commercial that
launched the Macintosh personal computer in the United States, in January
1984.The commercial was first aired nationally on January 22, 1984 during a
break in the third quarter of Super Bowl XVIII.[3] The ad showed an unnamed
heroine (played by Anya Major) wearing orange shorts, red running shoes, and
a white tank top with a Picasso-style picture of Apple's Macintosh computer,
running through an Orwellian world to throw a sledgehammer at a TV image
of Big Brother — an implied representation of IBM — played by David
Graham.[citation needed] The concluding screen showed the message and voice over
"On January 24th, Apple Computer will introduce Macintosh. And you'll see
why 1984 won't be like '1984'." At the end, the Apple "rainbow bitten apple"
logo is shown on a black background.
1985–1990]
In 1985 the "Lemmings" commercial aired at the Super Bowl.
In 1988 Apple released a short film titled Pencil Test to showcase
the Macintosh II's animation capabilities.
1990–1995
When Apple let the Mac become a religious issue more than a tool, the
consequencewas high visibility and a lot of great press — but also a limited
market.
Gordon Eubanks(1994)[4]

3. In the 1990s Apple started the "What's on your PowerBook?" campaign, with
print ads and television commercials featuring celebrities describing how the
PowerBook helps them in their businesses and everyday lives.
During 1995, Apple ran an infomercial called "The Martinetti's Bring Home a
Computer" to sell Macintosh computers and promote its Performa line. The
infomercial followed the fictional Martinetti family as they brought home their
first computer and attempted to convince the father of the family to keep the
computer by using it for various educational, business and other household
purposes.
In 1995, Apple responded to the introduction of Windows 95 with both print ads
and a television commercial.
1995–2000
"Think Different"
"Think Different" was an advertising slogan created by the New York branch
office of advertising agency TBWAChiatDay for Apple Computer during the
late 1990s. It was used in a famous television commercial and several print
advertisements. The slogan was used at the end of several productcommercials,
until the advent of Apple's Switch ad campaign. Apple no longer uses the
slogan, and its commercials usually end with a silhouetted Apple logo and
sometimes a pertinent website address.
Television commercials[edit]
Significantly shortened versions of the text were used in two television
commercials titled "Crazy Ones".
The one-minute commercial featured black and white video footage of
significant historical people of the past, including (in order) Albert
Einstein, Bob Dylan, Martin Luther King, Jr., Richard Feynman, John
Lennon, R. Buckminster Fuller, Thomas Edison, Muhammad Ali, Ted
Turner, Maria Callas, Mahatma Gandhi, Amelia Earhart, Alfred
Hitchcock, Martha Graham, Jim Henson (with Kermit the Frog), Frank Lloyd
Wright, and Picasso.
The thirty-second commercial used many of the same people, but closed
with Jerry Seinfeld, instead of the young girl. In order: Albert Einstein, Bob
Dylan, Martin Luther King, Jr., John Lennon, Martha Graham, Muhammad Ali,
Alfred Hitchcock, Mahatma Gandhi, Jim Henson, Maria Callas, Picasso, and
Jerry Seinfeld.

4. 2001–present
"Switch
"Switch" was an advertising campaign launched by Apple on June 10, 2002.
"The Switcher" was a term conjured by Apple, it refers to a person who changes
from using the Microsoft Windows platform to the Mac. These ads featured
what the company referred to as "real people" who had "switched". An
international television and print ad campaign directed users to a website where
various myths about the Mac platform were dispelled.
iPod
Main article: iPod advertisingApple has promoted the iPod and iTunes with
several advertising campaigns, particularly with their silhouette commercials
used both in print and on TV. These commercials feature people as dark
silhouettes, dancing to music against bright-colored backgrounds. The
silhouettes hold their iPods which are shown in distinctive white. The TV
advertisements have used a variety of songs from both mainstream and
relatively unknown artists, whilst some commercials have featured silhouettes
of specific artists including Bob Dylan, U2, Eminem, Jet, The Ting Tings, Yael
Naïm, CSS, Caesars, and Wynton Marsalis. Successive TV commercials have
also used increasingly complex animation. Newer techniques included using
textured backgrounds, 3D arenas, and photo-realistic lighting on the silhouette
characters. The "iPod nano - Completely Remastered," series of ads for the 2nd
generation iPod nano have a totally different design. The background is totally
black. The colored iPod nanos shine light and glow, showing some of the
dancers, holding the iPod nanos while a luminescent light trail made by moving
iPod nanos. This is to display the fact that the 2nd generation iPod nanos are
colored. The silhouette commercials are a family of commercials in a similar
style that form part of the advertising campaign to promote the iPod, Apple's
portable digital music player.The two characters from the ads who personify
aWindows PC (left, John Hodgman) and a Mac PC (Justin Long).
Genius ads[edit]
Apple debuted a new series of ads produced by TBWAMedia Arts Lab during
television broadcasts ofthe 2012 Summer Olympics opening ceremony. The
ads portrayed people in everyday situations being assisted by an employee from
the company's Genius Bars. The ads were widely criticized, with some,
including formerTBWAChiatDay creative director Ken Segall remarking that
it portrayed Apple customers as clueless.[7][8][9] The ads stopped airing after two
weeks, with some reports claiming that they were only intended for a short
run.[9] The spots were subsequently removed from both Apple's official website
and YouTube channel.

5. FEATURES
1. Forany product that Apple creates, the people who create it have to
want it themselves
So many times with projects I do with other tech companies, the goal is almost
always based around the technology first, followed by whether or not people
really want to use it. Geeky engineers are dazzled by the technology at their
disposaland often create something because they can. But Apple’s approachis
quite different. The engineers who are creating Apple products actually make
them for themselves. And Jobs was the chief “user” of Apple products when he
was alive. All of Apple’s products are based on the fact that Jobs represented
the real customer. And his engineers had to come to grips with that when
designing a product. It has to be something that they personally couldn’t live
without.
2. The products have to be easyto use
Jobs was a stickler on this point. While industrial design is a critical component
of any productApple makes, if it is not easy to use, it is considered worthless to
the consumer. This is what drove the company’s user-interface designs from
Day 1 and is still the mantra pushed to the software and hardware engineers
every day they go to work. All of the products they create have to be intuitive
and easy to understand and learn. As technology has become more intricate and
users want more features, the task of keeping things simple is sometimes
difficult. And Apple creates tools for power users and rookies, which can mean
a broad range of ease-of-use issues. But even with that, Apple is the only
company I deal with where ease of use is more important than the productitself.
Apple makes this a critical goal of its approachto creating anything for the
market.
3. Keep things simple
I was in Paris in the past two weeks and had talks with various French
telecommunications officials about many mobile-computing issues. But one
conversation I had in particular emphasizes this keep-it-simple point. We were
discussing how to competewith Apple — a major pastime for all Apple
competitors and carriers these days — when the question of why Apple is really
successfulcame up. And one exec nailed it when he said he felt that the real
reason Apple is successfulis because it has one product;in this case the iPhone.
It minimizes the decisionmaking process forthe consumer by making things
simple.

6. 4. Offer greatcustomerservice and in-store experiences
Jobs understood one of the major conundrums of technology: even if you create
products that are easy to use, the variety of things that people want to use
technology for often creates complexity. Because of this, consumers at all levels
may need some hand holding from time to time. I was one of the most vocal
critics of Apple when it introduced its first retail store in Tokyo in 2002. I
thought it was crazy for Apple to try and go into retail. At the time, and even
today, tech retail stores are in decline while big-box stores like Costco and
Walmart sell products onprice and nothing else. I thought that if price were the
issue, an upscale retail store would be DOA.
5. Apple only makes a product if Apple can do it better
Apple normally doesn’tinvent a new productor productcategory. Sure, the
company did invent the first commercial PC with the Apple II, and the Mac
improved on PCs with a graphical user interface and mouse input. But since
then, all of Apple’s other products have been recreations of existing products.
Apple did not invent the MP3 player; Apple reinvented it and made it better.
Apple did not invent the smart phone; Apple reinvented it and made it better.
And Apple did not invent the tablet; Apple reinvented it and made it better.As
Apple designer Jonathan Ive said recently, “Our goals are very simple — to
design and make better products. If we can’t make something that is better, we
won’t do it.” Clearly, Apple applied that thinking first to iPods, then smart
phones and more recently, to the iPad.
6. Apple stays at leasttwo years ahead of its competitors
This is the one that scares Apple’s competitors the most. While those competing
with Apple are just getting products to market that are competitive, Apple is
already working on the products at least two years out. For example, the new
iPhone that will most likely go to market in Octoberwas designed and signed
off on two years ago. And the iPhone the company is working on now is for the
fall of 2014. The same goes for the iPad. The new iPad that we will most likely
see next March was signed off on two years ago. The one that’s being worked
on now we will probably see in 2015. This is a nightmare for Apple’s
competitors and will continue to be for some time.Besides having geniuses in
design, software and retail, Apple also has the cashto invent components,
manufacturing processesand things like that, which almost makes it impossible
for the competition to make any real headway against Apple.

7. Features of Mobile
Selecting multiple photos: Tapping on each photo to select is outdated, and
with iOS 9 Apple has introduced a new and much cooler way of selecting
multiple photos. Now you can simply tap on the first photo, and drag your
finger to select multiple photos.
Hiding photos:It’s not only easier to select multiple photos, but now it is quite
easy to hide multiple photos as well. Select the photos you want to hide from
prying eyes, then tap the Share button on the bottom-left corner, and click on
Hide.
Zooming videos: One of the most interesting features is the ability to zoom
videos that you are currently watching. The familiar pinch to zoom gesture is all
that you need to do for zooming a part of the video being played on your device.
Quick contacts:Spotlight search on iOS 9 is more usable than ever before.
Searching for a contacton Spotlight gives you shortcuts to call or message
them. This is way faster than looking up a contact in the Phonebookand then
calling or messaging them.
Spotlight calculator: Spotlight has also made the calculator app redundant to
an extent. It also ensures that you do not need a separate app for quick currency
conversions. Simply typing something like $500 will show you the equivalent
of the rupee in the results. You can also perform basic calculations using the
Spotlight search.
Notificationgroups: The Notification Center has seen quite a few tweaks as
well, including the ability to group notifications based on the apps. You can
head over to Settings -> Notifications -> Group by App to enable the grouping.
While iOS still doesn’tallow one to dismiss all notifications at once, this at
least makes it easier and faster to clear a huge list of notifications.
SearchSettings:While different kinds of Settings are separated under
subsections on iOS, sometimes it can get a tad frustrating while looking for a
particular option. To help with that, Apple has introduced Search in Settings,
which as the name suggests, lets you search for any particular option and
quickly access it.
SearchMessages:It can similarly get frustrating if you are in search for a
particular message. Now however when you search for a particular message,
Apple will highlight the correctmessage, as well as the searched keyword.

8. Shake to Undo: Shake to Undo may not be a new feature, but there are times
when you would have accidentally undone something without meaning to. To
avoid such a scenario, Apple now let’s you disable this feature. You can head
over to Settings -> General -> Accessibility and click on the toggle switch.
Mute Switch: On an iPad you can configure what the Mute switch on the side
does — mute the device or enable/disable screen rotation. Apple has now
brought this feature to the iPhones as well, and is particularly handy if you are
using an iPhone 6 Plus or plan on buying the iPhone 6s Plus.
Back to App: This is a particularly handy feature. When using apps like
Facebookor Twitter, clicking on a link takes one to another app. Rather than
going to the multi-tasking window and again switching back to the older app,
Apple has made the process simpler with iOS 9. Now whenever you switch
apps, there will be a button at the top-left corner, which will take you back to
the app you were using.
Markup: The Mail app on iOS 9 gets a handy feature that lets you doodle on an
attached image. Long press on an attached image, and select Markup.
Hindi transliteration: In addition to improving the keyboard, Apple has also
added a handy transliteration feature that makes it really easy to type in Hindi.
Head over to Settings -> General -> Keyboard -> Keyboards and select ‘Hindi –
Transliteration. This will let you type on an English keyboard, and the OS will
automatically transliterate it to Hindi.
PDF option on Safari: Not everyone might find this feature useful, but it is a
decent feature nonetheless. Safari browsernow lets you save a webpage in the
PDF format. In Safari, click on the Share button and opt for ‘Save PDF to
iBooks’.

9. INGRETIANTS
1. The iPhone
Apple's iPhone 4S proved quite effectively that the company's smartphone is the
central reason it's so profitable. Apple sells tens of millions of iPhones every
quarter, and considering it does so at significant prices, it's generating a ton of
revenue. Without the iPhone, Apple wouldn't be nearly as profitable as it is
now.
2. The iPad
Apple's iPad is a similarly popular device that's helping the company generate
monstrous profits. The tablet is the world's top slate, and far and away the most
desired productoutside of the iPhone.
3. Even the iPod
Apple's iPod is losing some of its appeal to consumers, as sales have dwindled
the last several quarters, but the device is what it started it all for Apple.
Without the iPod, there could have never been iTunes, the iPhone, and even the
iPad. Apple's iPod is in many ways, the reason Apple is so successfultoday.
4. The Branding Is Top-Notch
There is no better company than Apple at branding. The iPhone maker knows
how to make consumers view it, the firm understands the value of design, and
keeps all of its marketing tactics in line with that. Branding is central to success
or failure nowadays, and Apple has shown why strong branding can help
companies become a success.
5. ConsumerTrust
Without trust, companies have nothing. They have to be able to tell consumers
something about their products and follow through. Luckily, Apple has been
able to do just that, and it's scoring major profits because of it. Consumers know
that if Apple makes a promise, it'll follow through. How many other companies
can say they maintain that line of trust with customers?

10. 6. The Retail Experience
Apple's retail stores are a key reason the company is so profitable. Anyone who
heads to Apple stores gets an experience unlike anything they'll find elsewhere.
What's more, Apple typically sells folks on more than one productin its stores,
since people walk in to, say, buy an iPhone, but walk out with an iMac, as well.
Apple's retail stores a key reason Apple is so successful.
7. The Halo Effect
The Halo effect is a huge component in Apple's success.As CEO Tim Cook
said during an earnings call recently, the iPhone has helped improve sales of
other products, like the iPad, because people so enjoy using the smartphone.
8. Windows Troubles
Although Windows 7 has been more popular at this point in its lifecycle than
previous versions, the software's PC vendors haven't been growing the way they
should. What's worse, consumers are becoming increasingly concerned about
Microsoft's security woes. All that has helped Mac OS X gain new market
share.
9. Innovation
When it's all said and done, Apple's success can be boiled down to one single
point: its innovation. The iPhone maker is the most innovative, forward-
thinking company in the market, and consumers respond well to that. It's one of
the top reasons Apple is so profitable today.
10. Steve Jobs
Apple co-founder Steve Jobs was an integral componentin the success ofApple
over the years. He was the visionary that realized what must be done to fix
Apple and make the company thrive, and he's the single personthat has brought
such unique ideas and services to the industry. Without Steve Jobs, we wouldn't
have tablets, and smartphones would still look like BlackBerrys.

11. PRICE LAUNCHING
If you buy an iPhone 6 Plus instead of the smaller iPhone 6, Apple makes an
extra $84.50 in profit on the phone, according to Bloomberg, citing a
manufacturing costbreakdown by the research form IHS.
Another parts analysis, from Teardown.com, found something similar: The
larger screen and battery in the iPhone 6 Plus, plus a few other more marginal
costs, add an extra $15.50 to the costof making an iPhone 6 Plus - but Apple is
charging up to $100 more for the larger phone.
You're paying a whole lot more for iPhone 6 Plus even though it doesn'tcost
Apple that much to make it, in other words.

12. IHS
Teardown.comsays the two aspects of iPhone 6 Plus that increase its
manufacturing costs are the screen and the battery. The larger screen on iPhone
6 Plus costs $9.50 more, bringing the total screen costto $51, and the larger
battery is $2.50 more, bringing that costto $6.The overall effect on Apple's
initial profit after manufacturing costs alone are significant. That would mean
initial profit on an iPhone 6 is about 73% of the $849 price (or$619.77). On
iPhone 6 Plus it's 75% of $949 (or $711,75). We got those numbers in part from
Re/code.Remember, this is BEFORE all the other costs that Apple must bear,
such as sales and marketing, staff and distribution costs. So these numbers are
somewhat misleading. However, they are interesting because they show that
regardless of how you calculate the two sets of manufacturing costs, Apple is
going to make more money on iPhone 6 Plus - simply because of its size - than
it will on iPhone 6.Now add in the way Apple has arranged pricing for the
various storage levels inside the phones. As we told you previously, iPhone 6
models come with 16 GB, 64 GB, and 128 GB of storage (instead of the 16 GB,
32 GB, and 64 GB of prior models).

13. 4PS OF APPLE COMPANY
View
Product- Apple has not done any innovation in products, portablemusic player
was not launched by them, Apple may seem to be innovative company and
brand but they have beautifully done innovations in productdesign and user
experience, all perfect! If you compare features of apple phone with
competitors, features are same or even less, so nothing great features wise! An
Ok product!
Promotions:an apple has never promoted its products, only word of mouth has
been the sole reason for its success (becauseof good productdesign and user
experience), one may argue what is the need of promotion if your productis
selling well on word of mouth ( highest form of marketing) but apple has
never focused on promotions.
Pricing- Apple products are way to highly priced (one may argue its their
pricing strategy) but why? what does the product/brand hold to deserve such
high pricing? Greatproduct, no? Great value, no? Great features, no? Why
then he is charging so high pricing?
Place-Apple has been purposefully denying its availability of products in India,
a country who can give its sales a great spurt, a country with affordability? Why
such demarcation?
Overall, a sidelined view of 4P’s, but apple brand /productis a success storyin
itself! It’s a league, it’s a community, and it’s the pride of owning apple
products which is driving its sales.
Counter View
Product- it’s a brilliant productwith such a great user experience, experience is
driving people crazy and people are buying it, wanting it, waiting for it! What
else a productcan offer, experience only which is there in apple, one up for
apple product!
Promotions:It’s a company strategy not to promote its products so extensively
when their productis selling like hot cakes. Why promote? Word of mouth is
enough.Who said a brand needs to promote?, it’s a calculated decision and in
some ways of the other , it is creating required word of mouth promotions
required to sell the brand., two up for apple.
Pricing: it’s the experience for which people are paying it, high or low doesn’t
matter and they are ready to pay much more.
Place-it might be possible that there is enough demand outside and they are not
able to match the productionlevels, they may be wanting to ramp up production
levels to cater to that demand and then possibly make easily availability in
india.

14. TAGLINE
Think different
"Think different" was an advertising slogan for Apple, Inc. (then Apple
Computer, Inc.) in 1997 created by the Los Angeles office of advertising
agency TBWAChiatDay.[1] The slogan has been widely taken as a responseto
IBM's motto "Think".[2][3][4] It was used in a television commercial, several print
advertisements, and a number of TV promos for Apple products. Apple's use of
the slogan was discontinued with the start of the iMac G4 in 2002.
Apple's famous 1984 commercial was created by advertising agency
Chiat/Day. In 1986, CEO Michael Spindler replaced Chiat/Day with agency
BBDO. Under CEO Gil Amelio BBDO pitched to an internal marketing
meeting at the then struggling Apple a new brand campaign with the slogan
"We're back". Reportedly everyone in the meeting expressed approval with the
exception of the recently returned Jobs who said "the slogan was stupid because
Apple wasn't back."[10]

15. BRAND AMBASSADOR
PeterHavens
Background
Currently: Seven years experience providing software and hardware
troubleshooting as an Apple Certified Mac Technician
Marketing, grunt work, elbow grease, design, numbers-running, and everything
and anything in between for a fresh, unique and motivational lifestyle brand,
Always Be Paddling Surf Co. Based on a love for the persistence required to
paddle out for every wave when surfing, we take that attitude and design T-
shirts stickers and other merchandise that promote persistence and dedication
for both surfing, and also for life's hurdles. Always be Paddling is a motto and a
way of life.
Previous background/experience writing for a variety of publications, including
Examiner.com, ChickSpeak.com, and various blogs.
Experience
AppleCareAdvisor
Apple
February 2015 – Present (9 months)Jacksonville, Florida
Helping customers and motivating team members to achieve goals. Skilled at
performing efficient and effective hardware repairs of any and all Apple
hardware, as well as extensive Apple software troubleshooting experience.

16. Brand Ambassador
Always Be Paddling Surf Co.
January 2012 – Present (3 years 10 months)
AppleCertified MacTechnician, MacGenius
Apple Retail
May 2012 – January 2015 (2 years 9 months)
Helping customers and motivating team members to achieve goals. Skilled at
performing efficient and effective hardware repairs of any and all Apple
hardware, as well as extensive Apple software troubleshooting experience.
FreelanceJournalist
Examiner.com
April 2011 – June 2012 (1 year 3 months)
Philadelphia Tech Dating Examiner

17. PRODUCT PACAKAGING
Since late 2009, the box packaging specification sheet for iMac
computers has included the following footnote:In previous Macintosh
packaging, Apple's website URL was printed below the specifications list.
The apparent explanation for this inconspicuous usage is that Apple
wished to maintain its trademark registrations on both terms – in most
jurisdictions, a company must show continued use of a trademark on its
products in order to maintain registration, but neither trademark is widely used
in the company's current marketing. (With regards to "Macintosh", Apple's
computers are now usually marketed as simply "Mac".) Indeed, this packaging
was used as the required specimen of use when Apple filed to re-register "Think
Different" as a U.S. trademark in 2009.[15]
Mac OS X[edit]
Apple has continued to include portions of the "Crazy Ones" text
as Easter eggs in a range of places in OS X. This includes the high-resolution
icon for TextEditintroduced in Leopard, the "All My Files" Finder icon
introduced in Lion, the high-resolution icon for Notes in Mountain
Lion and Mavericks and on the new Color LCD Display preferences menu
introduced for MacBook Pro with Retina Display. Both the TextEdit and Notes
uses were removed in Yosemite.
Apple Color Emoji[edit]
Several emoji glyphs in Apple's Apple Color Emoji font contain portions of the
text of "Crazy Ones”, including 1F4CB ‘Clipboard’, 1F4C3 ‘Page with Curl’,
1F4C4 ‘Page facing up’ and 1F4D1 ‘Bookmark Tabs’.

18. Apple.com[edit]
On at least four separate occasions, the Apple homepage featured images of
notable figures not originally part of the campaign alongside the "Think
Different" slogan:
 In 2001, when George Harrison died
 In 2002, when Jimmy Carter won the Nobel Peace Prize
 In 2003, when Gregory Hines died
 In 2005, when RosaParks died
Similar portraits were also posted without the "Think different" text on at least
six additional occasions:
 In 2007, when Al Gore received the Nobel Peace Prize
 In 2010, when Jerry York died
 In 2011, when Steve Jobs died[16]
 In 2013, when Nelson Mandela died[17]
 In 2014, when the Macintosh turned 30 on January 24, 2014[18]
 In 2014, when Robin Williams died
Other media[edit]
A portion of the text is recited in the trailer for Jobs, a biographical drama
film of Steve Jobs' life.[19] Ashton Kutcher, as Jobs, is shown recording the
audio for the trailer in the film's final scene.
The Richard Dreyfuss audio version is used in the introduction of the first
episode of The Crazy Ones,[20] a podcast provided by Ricochet,[21] hosted by
Owen Brennan and Patrick Jones