join the social space social media social shopping networks
the social commerce arsenalIn the store•Log in with social identity Everywhere else•Sharing•Recommendations and referrals •Facebook shops•Ratings & review •Shopping widgets•Rewards •Collections•Curation (Favs, wishlists, collections)•Discovery
log in with social identity• Facebook Connect• Google Openid• Twitter• etc
Social Proof• “If other people „like me‟ use and like something, then I will try it” • “People like me” is something I self identify through my social media activity, i.e. people I consider my peers, I interact more often etc. • Social Proof is conveyed through the activity stream.
Liking• “If other people „I like‟ use and like something, then I will try it” • Celebrities • People you admire • Public figures
Authority• “If an expert, whether I know them or not, uses and likes something, then I will try it. • Real experts • Relative experts • Perceived experts
Scarcity• If access to something is limited for others, then I will try it. • Time limited exclusives • Medium exclusives • Status or relationship exclusives
Consistency• If I have made a public commitment that suggests I like something, then I will try it. • Give a free sample in a social context. • Ask for full purchase in the same context later.
Reciprocity• If someone does me a favor, then I will reciprocate. • Freebies • Support • Information, appreciation, etc
CONCLUSION• Social commerce has had it‟s hype cycle -We are entering the maturity phase• Should be viewed as part of an e-commerce strategy than a separate initiative.• No single action/remedy. Follow a holistic approach