Hybrid events deliver more value:• BOOST: provide more value by driving increased event attendance and viewership• REACH: involve and engage those who can’t attend due to travel restrictions, scheduling conflicts and budget cuts• STREAMLINE: make content available immediate for on- demand viewing, avoiding costly and time-consuming encoding, editing or post-production processes• TEASE: reach new audiences online with taste of what the on- site event is like• ROI UP: increase revenue by selling live or on-demand access attendees• REUSE: use conference webcasts from the past year in marketing for upcoming events, enticing firs-time attendees to participate
Hybrid events deliver more value:Digital marketingforum 2011:
Most Hybrid Events are all aboutcomplementing live event with viewingover the web and getting onsite andonline audiences see the same scene inreal time.
What’s needed for turning a physical event hybrid?Back channel Livestreaming Webcast or webinar Live text coverageTelepresence or skype for enabling remote speakers 2D or 3D virtual platform
Most hybrid events provide• No sense of belonging to the physical event for online audiences• Poor involvement of the online audiences in the event. It’s hard to keep the attention of remote audiences: Why watch livestreamed video if it’ll be available on-demand? And archived views are less valuable. It’s easy to find smth. more pressing to do
Most hybrid events lack: • Interaction between onsite and online participants • Channel for communication for presenters and online attendeesPresenters do not see online attendees, and little do they care about them
THERE IS A GAP BETWEEN PHYSICAL EVENTS AND ONLINE AUDIENCES
…OR most hybrid events aresimply a physical event + another online event?
Our Hybrid Events are all about complementinglive events so that onsite and online attendeesare united into one and the same audience,with ability to view the same scenes, andinteract in real time as if they were in one place
How to enjoy the benefits of hybrid eventswithout spending much time on making variousservices work together or purchasing expensivevirtual event platforms?
…and:• Switch between presentation slides on the scene-screen• Control the online audience dashboard• Enable audio and video communication with online attendees on the scene-screen• Upload presentations, video and create polls
What screens do attendees see?• Onsite scene-screen• Tablet screen (in auditorium or on-the-go)• Laptop screen• Desktop PC’s screen (from home or office)
What do attendees see on their screens?Your video 10 common pitfails to avoid when designing a hybrid event Speaker’s video Raise your Cha hand Slides of presentation atte que t nde stio es ns Attendee’s video (if Text IM & tweets video-conf is enabled) Create a virtual room Conference timeline and virtual rooms
Users want to receive the same value fromonline participation in conferences that they canget if they attend in-person. This means thatonline conferencing goes far beyond enablingaccess to presentations and video, it’s all aboutengagement.
Conference Attendees want to:• Participate in events without actually visiting the venue in-person• Listen presentations• Discuss about the presentation• Make new connections, exchange experience and ideas• Find partners and prospects• See and be seen
Hybinar is a platform that:• Helps participants benefit from attending conferences via Internet• Doesn’t require them to learn difficult interfaces• Creates subjects for communication• Is available on any device• Allows to review presentations after the conference ended• Discuss about the slides with the author and the community• Or, maybe add their own materials
Benefits for Speakers• Save time and money: interact with audiences to full extent without having to travel• See if their presentation rocked• Attract more followers, friends, clients and partners• Aggregate feedback (polls’ results, comments, links, etc.)• Involve attendees in preparing materials, sharing their own thoughts before and after the event takes place
Hybinar benefits for event organizersIn order to enjoy the advantages of the Internet,a special infrastructure is required that not onlyprovides with the option for remote participantsto attend with comfort, but also allows to chargefor such experience (or not to charge, whateveryou wish).
Hybinar benefits for event organizersWe can build such infrastructure that allows:• Earn from selling on-line seats• Generate leads
Hybinar benefits for event organizers Organize conferences that unite onsite attendees in different locations and time zones and online attendees into a single audience in the hybrid space. Online Speakers Room 1 Room 2 Virtual rooms livestreaming Online attendees:
Hybinar benefits for event organizersHybinar increases cost-effectiveness of events:• Increases revenues• Reduces costs• Extends audience reach
How we are different?• Unique media mediated model of communication of onsite and online participants• Robust, scalable and efficient back-end;• HD video-quality without video/audio trapping and delay