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Hybrid Conferences Platform         “Hybinar”     Р2Р Technologies, LLC        Michael Savin
Part 1. Preface• More and more communication will be done  On-line (including conferences)• Conferences will become more i...
The market goes from selling information to    selling interaction and involvement
Owners of content and connections areinterested in monetizing and expanding their                 influence.
Natural field for expansion is the Internet
Hybrid event =    Physical event(in-person attendees)           +virtual component(s)  (online attendees)
Hybrid events deliver more value:• BOOST: provide more value by driving increased event  attendance and viewership• REACH:...
Hybrid events deliver more value:Digital marketingforum 2011:
Most Hybrid Events are all aboutcomplementing live event with viewingover the web and getting onsite andonline audiences s...
What’s needed for turning a physical               event hybrid?Back channel Livestreaming Webcast or webinar Live text co...
Most hybrid events provide• No sense of belonging to the physical event  for online audiences• Poor involvement of the onl...
Most hybrid events lack:     • Interaction between onsite and online       participants     • Channel for communication fo...
THERE IS A GAP BETWEEN PHYSICAL EVENTS         AND ONLINE AUDIENCES
…OR most hybrid events aresimply a physical event + another online event?
Our Hybrid Events are all about complementinglive events so that onsite and online attendeesare united into one and the sa...
How to enjoy the benefits of hybrid eventswithout spending much time on making variousservices work together or purchasing...
How to easily turn physical event “hybrid”?
Introducing Hybrid Conferencing      Platform “Hybinar” that is:• Light• Scalable• Easy-to-use                            ...
How to turn conference hybrid?Ingridients:• Conference room• 1-2 cam recorders• Projected screen or largeScreen TV
And a single hybrid conferencing platform                (hybinar)
Who can join and how?                    Remote speakersRemote attendees:
Speaker’s eye view:Onsite speakers see: onsite audience and…
…online audience and their questions
...on the on-line audience dashboard
This means, that a speaker performssimultaneously for online and onsite audiences
How to handle this?
With a mobile-based «clicker»…
…and:• Switch between presentation slides on the  scene-screen• Control the online audience dashboard• Enable audio and vi...
What screens do attendees see?•   Onsite scene-screen•   Tablet screen (in auditorium or on-the-go)•   Laptop screen•   De...
What do attendees see on their          screens?Your video                       10 common pitfails to avoid when designin...
Users want to receive the same value fromonline participation in conferences that they canget if they attend in-person. Th...
Conference Attendees want to:• Participate in events without actually visiting  the venue in-person• Listen presentations•...
Hybinar is a platform that:• Helps participants benefit from attending  conferences via Internet• Doesn’t require them to ...
Benefits for Speakers• Save time and money: interact with audiences to  full extent without having to travel• See if their...
Hybinar benefits for event organizersIn order to enjoy the advantages of the Internet,a special infrastructure is required...
Hybinar benefits for event organizersWe can build such infrastructure that allows:• Earn from selling on-line seats• Gener...
Hybinar benefits for event organizers Organize conferences that unite onsite attendees in different locations and time zon...
Hybinar benefits for event organizersHybinar increases cost-effectiveness of events:• Increases revenues• Reduces costs• E...
How we are different?• Unique     media     mediated      model of  communication of onsite and online  participants• Robu...
Alpha-vesion will be released on July 14th
Afterword356 PCMA• 3,743 onsite attendees• 632 online attendees• 1,427 viewsEvent Camp Twin Cities• 3 Cities• 100 onsite a...
Contacts:Michael SavinE-mail: info@onwebinar.ru
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Hybinar

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Transcript of "Hybinar"

  1. 1. Hybrid Conferences Platform “Hybinar” Р2Р Technologies, LLC Michael Savin
  2. 2. Part 1. Preface• More and more communication will be done On-line (including conferences)• Conferences will become more interactive
  3. 3. The market goes from selling information to selling interaction and involvement
  4. 4. Owners of content and connections areinterested in monetizing and expanding their influence.
  5. 5. Natural field for expansion is the Internet
  6. 6. Hybrid event = Physical event(in-person attendees) +virtual component(s) (online attendees)
  7. 7. Hybrid events deliver more value:• BOOST: provide more value by driving increased event attendance and viewership• REACH: involve and engage those who can’t attend due to travel restrictions, scheduling conflicts and budget cuts• STREAMLINE: make content available immediate for on- demand viewing, avoiding costly and time-consuming encoding, editing or post-production processes• TEASE: reach new audiences online with taste of what the on- site event is like• ROI UP: increase revenue by selling live or on-demand access attendees• REUSE: use conference webcasts from the past year in marketing for upcoming events, enticing firs-time attendees to participate
  8. 8. Hybrid events deliver more value:Digital marketingforum 2011:
  9. 9. Most Hybrid Events are all aboutcomplementing live event with viewingover the web and getting onsite andonline audiences see the same scene inreal time.
  10. 10. What’s needed for turning a physical event hybrid?Back channel Livestreaming Webcast or webinar Live text coverageTelepresence or skype for enabling remote speakers 2D or 3D virtual platform
  11. 11. Most hybrid events provide• No sense of belonging to the physical event for online audiences• Poor involvement of the online audiences in the event. It’s hard to keep the attention of remote audiences: Why watch livestreamed video if it’ll be available on-demand? And archived views are less valuable. It’s easy to find smth. more pressing to do
  12. 12. Most hybrid events lack: • Interaction between onsite and online participants • Channel for communication for presenters and online attendeesPresenters do not see online attendees, and little do they care about them
  13. 13. THERE IS A GAP BETWEEN PHYSICAL EVENTS AND ONLINE AUDIENCES
  14. 14. …OR most hybrid events aresimply a physical event + another online event?
  15. 15. Our Hybrid Events are all about complementinglive events so that onsite and online attendeesare united into one and the same audience,with ability to view the same scenes, andinteract in real time as if they were in one place
  16. 16. How to enjoy the benefits of hybrid eventswithout spending much time on making variousservices work together or purchasing expensivevirtual event platforms?
  17. 17. How to easily turn physical event “hybrid”?
  18. 18. Introducing Hybrid Conferencing Platform “Hybinar” that is:• Light• Scalable• Easy-to-use HYBINAR (HYBRID WEBINAR SEMINAR) SEMINAR
  19. 19. How to turn conference hybrid?Ingridients:• Conference room• 1-2 cam recorders• Projected screen or largeScreen TV
  20. 20. And a single hybrid conferencing platform (hybinar)
  21. 21. Who can join and how? Remote speakersRemote attendees:
  22. 22. Speaker’s eye view:Onsite speakers see: onsite audience and…
  23. 23. …online audience and their questions
  24. 24. ...on the on-line audience dashboard
  25. 25. This means, that a speaker performssimultaneously for online and onsite audiences
  26. 26. How to handle this?
  27. 27. With a mobile-based «clicker»…
  28. 28. …and:• Switch between presentation slides on the scene-screen• Control the online audience dashboard• Enable audio and video communication with online attendees on the scene-screen• Upload presentations, video and create polls
  29. 29. What screens do attendees see?• Onsite scene-screen• Tablet screen (in auditorium or on-the-go)• Laptop screen• Desktop PC’s screen (from home or office)
  30. 30. What do attendees see on their screens?Your video 10 common pitfails to avoid when designing a hybrid event Speaker’s video Raise your Cha hand Slides of presentation atte que t nde stio es ns Attendee’s video (if Text IM & tweets video-conf is enabled) Create a virtual room Conference timeline and virtual rooms
  31. 31. Users want to receive the same value fromonline participation in conferences that they canget if they attend in-person. This means thatonline conferencing goes far beyond enablingaccess to presentations and video, it’s all aboutengagement.
  32. 32. Conference Attendees want to:• Participate in events without actually visiting the venue in-person• Listen presentations• Discuss about the presentation• Make new connections, exchange experience and ideas• Find partners and prospects• See and be seen
  33. 33. Hybinar is a platform that:• Helps participants benefit from attending conferences via Internet• Doesn’t require them to learn difficult interfaces• Creates subjects for communication• Is available on any device• Allows to review presentations after the conference ended• Discuss about the slides with the author and the community• Or, maybe add their own materials
  34. 34. Benefits for Speakers• Save time and money: interact with audiences to full extent without having to travel• See if their presentation rocked• Attract more followers, friends, clients and partners• Aggregate feedback (polls’ results, comments, links, etc.)• Involve attendees in preparing materials, sharing their own thoughts before and after the event takes place
  35. 35. Hybinar benefits for event organizersIn order to enjoy the advantages of the Internet,a special infrastructure is required that not onlyprovides with the option for remote participantsto attend with comfort, but also allows to chargefor such experience (or not to charge, whateveryou wish).
  36. 36. Hybinar benefits for event organizersWe can build such infrastructure that allows:• Earn from selling on-line seats• Generate leads
  37. 37. Hybinar benefits for event organizers Organize conferences that unite onsite attendees in different locations and time zones and online attendees into a single audience in the hybrid space. Online Speakers Room 1 Room 2 Virtual rooms livestreaming Online attendees:
  38. 38. Hybinar benefits for event organizersHybinar increases cost-effectiveness of events:• Increases revenues• Reduces costs• Extends audience reach
  39. 39. How we are different?• Unique media mediated model of communication of onsite and online participants• Robust, scalable and efficient back-end;• HD video-quality without video/audio trapping and delay
  40. 40. Alpha-vesion will be released on July 14th
  41. 41. Afterword356 PCMA• 3,743 onsite attendees• 632 online attendees• 1,427 viewsEvent Camp Twin Cities• 3 Cities• 100 onsite attendees• 550 online attendees
  42. 42. Contacts:Michael SavinE-mail: info@onwebinar.ru
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