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Excerpts (14 of 40 slides) of presentation serving as methodology, how-to, & check-list to define social media concept, planning & implementation for companies & organisation.

Excerpts (14 of 40 slides) of presentation serving as methodology, how-to, & check-list to define social media concept, planning & implementation for companies & organisation.

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Transcript

  • 1. Vevey
    Social Media - Be Part Of It !
    Light version(14 of 40 slides)
    Introduction & concept overview
    version 1.0
  • 2. Internet evolution /
    Web site (e-shop)
    e-mail / newsletter
    Banners
    Search (optimisation / paid)
    Forum (moderator)
  • 3. Internet evolution //
    Web 2.0: individual active for others
    Blogs
    User generated content
  • 4. Internet evolution ///
    Social network/media
    Communities (groups)
    Mobile: location& immediate
    Open, poreous
  • 5. ConceptOverview
    start
    Promote
    Listen
    continuous
    Engage
    Analyze
    adaptation
    Converse
    Define
  • 6. Steps 1 to 3
    start
    Possible without presence or engagement on social media
    Listen
    Analyze
    Define
  • 7. Listen > Monitoring > Where
    Which social networks
    Blog & postsfromindentifedinfluencers
    Searchengines
    Whatotherssays
    Yourranking(SEO)
    Classification,Restriction by
    Languages
    Countries
    sub-slidesample
    Versailles
  • 8. Analyze > Measure
    Conversations & transactions (volume)
    Frequency & traffic
    Sentiment (influencers, segmentation, topics)
    Trends
    Sustainability(mid/long term)
    Influence(shares)
    Reach(friends & followers)
    sub-slidesample
    Bonn
  • 9. Define > Understand
    sub-slidesample
  • 10. Define > Strategy> Cartography
    Content
    Social networks e.g. MobileMondaySwitzerland:
    Flow
    sub-slidesample
  • 11. Steps 4 to 6
    Promote
    Start ofpresence and engagement on social media
    Engage
    Converse
  • 12. Engagement categories
    Customer Service, Sales[+ community mgmt]
    Marketing[+ content mgmt]
    Fans interaction
    sub-slidesample
    avoid marketing only
  • 13. continuous
    Listen
    reporting
    Analyze
    Promote
    adaptation
    operation
    Engage
    dashboard
    Converse
    improvement,next main phases
    Define
    Operation &Improvement
    Tool?:
  • 14. Full version during training & workshops(40 slides)
    Valais
    All pictures and diagramsfrom@NicolasSierro