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Social Media
 

Social Media

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Excerpts (14 of 40 slides) of presentation serving as methodology, how-to, & check-list to define social media concept, planning & implementation for companies & organisation.

Excerpts (14 of 40 slides) of presentation serving as methodology, how-to, & check-list to define social media concept, planning & implementation for companies & organisation.

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    Social Media Social Media Presentation Transcript

    • Vevey
      Social Media - Be Part Of It !
      Light version(14 of 40 slides)
      Introduction & concept overview
      version 1.0
    • Internet evolution /
      Web site (e-shop)
      e-mail / newsletter
      Banners
      Search (optimisation / paid)
      Forum (moderator)
    • Internet evolution //
      Web 2.0: individual active for others
      Blogs
      User generated content
    • Internet evolution ///
      Social network/media
      Communities (groups)
      Mobile: location& immediate
      Open, poreous
    • ConceptOverview
      start
      Promote
      Listen
      continuous
      Engage
      Analyze
      adaptation
      Converse
      Define
    • Steps 1 to 3
      start
      Possible without presence or engagement on social media
      Listen
      Analyze
      Define
    • Listen > Monitoring > Where
      Which social networks
      Blog & postsfromindentifedinfluencers
      Searchengines
      Whatotherssays
      Yourranking(SEO)
      Classification,Restriction by
      Languages
      Countries
      sub-slidesample
      Versailles
    • Analyze > Measure
      Conversations & transactions (volume)
      Frequency & traffic
      Sentiment (influencers, segmentation, topics)
      Trends
      Sustainability(mid/long term)
      Influence(shares)
      Reach(friends & followers)
      sub-slidesample
      Bonn
    • Define > Understand
      sub-slidesample
    • Define > Strategy> Cartography
      Content
      Social networks e.g. MobileMondaySwitzerland:
      Flow
      sub-slidesample
    • Steps 4 to 6
      Promote
      Start ofpresence and engagement on social media
      Engage
      Converse
    • Engagement categories
      Customer Service, Sales[+ community mgmt]
      Marketing[+ content mgmt]
      Fans interaction
      sub-slidesample
      avoid marketing only
    • continuous
      Listen
      reporting
      Analyze
      Promote
      adaptation
      operation
      Engage
      dashboard
      Converse
      improvement,next main phases
      Define
      Operation &Improvement
      Tool?:
    • Full version during training & workshops(40 slides)
      Valais
      All pictures and diagramsfrom@NicolasSierro