Vevey<br />Social Media - Be Part Of It !<br />Light version(14 of 40 slides)<br />Introduction & concept overview<br />ve...
Internet evolution   /<br />Web site (e-shop)<br />e-mail / newsletter<br />Banners<br />Search (optimisation / paid)<br /...
Internet evolution   //<br />Web 2.0: individual active for others<br />Blogs<br />User generated content<br />
Internet evolution   ///<br />Social network/media<br />Communities (groups)<br />Mobile: location& immediate<br />Open, p...
ConceptOverview<br />start<br />Promote<br />Listen<br />continuous<br />Engage<br />Analyze<br />adaptation<br />Converse...
Steps 1 to 3<br />start<br />Possible without presence or engagement on social media<br />Listen<br />Analyze<br />Define<...
Listen > Monitoring > Where<br />Which social networks<br />Blog & postsfromindentifedinfluencers<br />Searchengines<br />...
Analyze > Measure<br />Conversations & transactions (volume)<br />Frequency & traffic<br />Sentiment (influencers, segment...
Define > Understand<br />sub-slidesample<br />
Define > Strategy> Cartography<br />Content<br />Social networks	     e.g. MobileMondaySwitzerland:<br />Flow<br />sub-sli...
Steps 4 to 6<br />Promote<br />Start ofpresence and engagement on social media<br />Engage<br />Converse<br />
Engagement categories<br />Customer Service, Sales[+ community mgmt]<br />Marketing[+ content mgmt]<br />Fans interaction<...
continuous<br />Listen<br />reporting<br />Analyze<br />Promote<br />adaptation<br />operation<br />Engage<br />dashboard<...
Full version during training & workshops(40 slides)<br />Valais<br />All pictures and diagramsfrom@NicolasSierro<br />
Upcoming SlideShare
Loading in...5
×

Social Media

838

Published on

Excerpts (14 of 40 slides) of presentation serving as methodology, how-to, & check-list to define social media concept, planning & implementation for companies & organisation.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
838
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Social Media

  1. 1. Vevey<br />Social Media - Be Part Of It !<br />Light version(14 of 40 slides)<br />Introduction & concept overview<br />version 1.0<br />
  2. 2. Internet evolution /<br />Web site (e-shop)<br />e-mail / newsletter<br />Banners<br />Search (optimisation / paid)<br />Forum (moderator)<br />
  3. 3. Internet evolution //<br />Web 2.0: individual active for others<br />Blogs<br />User generated content<br />
  4. 4. Internet evolution ///<br />Social network/media<br />Communities (groups)<br />Mobile: location& immediate<br />Open, poreous<br />
  5. 5. ConceptOverview<br />start<br />Promote<br />Listen<br />continuous<br />Engage<br />Analyze<br />adaptation<br />Converse<br />Define<br />
  6. 6. Steps 1 to 3<br />start<br />Possible without presence or engagement on social media<br />Listen<br />Analyze<br />Define<br />
  7. 7. Listen > Monitoring > Where<br />Which social networks<br />Blog & postsfromindentifedinfluencers<br />Searchengines<br />Whatotherssays<br />Yourranking(SEO)<br />Classification,Restriction by<br />Languages<br />Countries<br />sub-slidesample<br />Versailles<br />
  8. 8. Analyze > Measure<br />Conversations & transactions (volume)<br />Frequency & traffic<br />Sentiment (influencers, segmentation, topics)<br />Trends<br />Sustainability(mid/long term)<br />Influence(shares)<br />Reach(friends & followers)<br />sub-slidesample<br />Bonn<br />
  9. 9. Define > Understand<br />sub-slidesample<br />
  10. 10. Define > Strategy> Cartography<br />Content<br />Social networks e.g. MobileMondaySwitzerland:<br />Flow<br />sub-slidesample<br />
  11. 11. Steps 4 to 6<br />Promote<br />Start ofpresence and engagement on social media<br />Engage<br />Converse<br />
  12. 12. Engagement categories<br />Customer Service, Sales[+ community mgmt]<br />Marketing[+ content mgmt]<br />Fans interaction<br />sub-slidesample<br />avoid marketing only<br />
  13. 13. continuous<br />Listen<br />reporting<br />Analyze<br />Promote<br />adaptation<br />operation<br />Engage<br />dashboard<br />Converse<br />improvement,next main phases<br />Define<br />Operation &Improvement<br />Tool?:<br />
  14. 14. Full version during training & workshops(40 slides)<br />Valais<br />All pictures and diagramsfrom@NicolasSierro<br />
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×