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Social Media
Social Media
Social Media
Social Media
Social Media
Social Media
Social Media
Social Media
Social Media
Social Media
Social Media
Social Media
Social Media
Social Media
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Social Media

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Excerpts (14 of 40 slides) of presentation serving as methodology, how-to, & check-list to define social media concept, planning & implementation for companies & organisation.

Excerpts (14 of 40 slides) of presentation serving as methodology, how-to, & check-list to define social media concept, planning & implementation for companies & organisation.

Published in: Business, Technology
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Transcript

  • 1. Vevey<br />Social Media - Be Part Of It !<br />Light version(14 of 40 slides)<br />Introduction & concept overview<br />version 1.0<br />
  • 2. Internet evolution /<br />Web site (e-shop)<br />e-mail / newsletter<br />Banners<br />Search (optimisation / paid)<br />Forum (moderator)<br />
  • 3. Internet evolution //<br />Web 2.0: individual active for others<br />Blogs<br />User generated content<br />
  • 4. Internet evolution ///<br />Social network/media<br />Communities (groups)<br />Mobile: location& immediate<br />Open, poreous<br />
  • 5. ConceptOverview<br />start<br />Promote<br />Listen<br />continuous<br />Engage<br />Analyze<br />adaptation<br />Converse<br />Define<br />
  • 6. Steps 1 to 3<br />start<br />Possible without presence or engagement on social media<br />Listen<br />Analyze<br />Define<br />
  • 7. Listen > Monitoring > Where<br />Which social networks<br />Blog & postsfromindentifedinfluencers<br />Searchengines<br />Whatotherssays<br />Yourranking(SEO)<br />Classification,Restriction by<br />Languages<br />Countries<br />sub-slidesample<br />Versailles<br />
  • 8. Analyze > Measure<br />Conversations & transactions (volume)<br />Frequency & traffic<br />Sentiment (influencers, segmentation, topics)<br />Trends<br />Sustainability(mid/long term)<br />Influence(shares)<br />Reach(friends & followers)<br />sub-slidesample<br />Bonn<br />
  • 9. Define > Understand<br />sub-slidesample<br />
  • 10. Define > Strategy> Cartography<br />Content<br />Social networks e.g. MobileMondaySwitzerland:<br />Flow<br />sub-slidesample<br />
  • 11. Steps 4 to 6<br />Promote<br />Start ofpresence and engagement on social media<br />Engage<br />Converse<br />
  • 12. Engagement categories<br />Customer Service, Sales[+ community mgmt]<br />Marketing[+ content mgmt]<br />Fans interaction<br />sub-slidesample<br />avoid marketing only<br />
  • 13. continuous<br />Listen<br />reporting<br />Analyze<br />Promote<br />adaptation<br />operation<br />Engage<br />dashboard<br />Converse<br />improvement,next main phases<br />Define<br />Operation &Improvement<br />Tool?:<br />
  • 14. Full version during training & workshops(40 slides)<br />Valais<br />All pictures and diagramsfrom@NicolasSierro<br />

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