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Cross Media Applications <ul><li>new contact opportunities to reach consumer </li></ul><ul><li>one content   f or  multich...
New devices emmerge <ul><li>PC is no more the unique consumer device for digital information </li></ul><ul><li>Internet ac...
Consumer ’s needs are complex <ul><li>Consumer  want to decide how she accesses the content (when, where, wich device, whi...
New business process approach <ul><li>Entreprises should have their content available for  multidevices and multichannels ...
O ne content   f or multichannels and multidevices <ul><li>Unique content in XML format </li></ul><ul><li>Different style ...
XML – XSL – WML example <?xml version=&quot;1.0&quot; encoding=&quot;ISO8859-1&quot; ?> <INFORMATION title=&quot;NetArchit...
…  HTML example <?xml version=&quot;1.0&quot; encoding=&quot;ISO8859-1&quot; ?> <INFORMATION title=&quot;NetArchitects&quo...
Cross media publishing
one content   f or  multichannels and multidevices enterprise business information & logic WEB Server device information &...
Large offering and flexibilty <ul><li>Automatisation for the creation of static pages </li></ul><ul><li>Dynamic pages crea...
Rules for success <ul><li>Smart ease of use respecting user interface limitation (ex: PC for configuration & personalisati...
Thank you Nicolas Sierro Questions?
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Cross Media from 2001 | a good vision?

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Pioneering Cross Media
(multi channels: Mobile, Internet, Tv, PDA, phone, etc.)
in Switzerland more than 10 years ago.
Responsible by my former company Netarchitects
(Altran Group http://www.altran.com/locations/switzerland)
of this new business area and to educate the market.

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  • Different media – better use of this opportunity 2 parts: Marketing  realize Solution (technical &amp; design) Multi-channels &amp; devices explanation... (other wording: multiaccess)  Link to recruitement n@ is a swiss leader ... In forefront in new areas  interesting for innovative and talented new employees
  • Transcript of "Cross Media from 2001 | a good vision?"

    1. 1. Cross Media Applications <ul><li>new contact opportunities to reach consumer </li></ul><ul><li>one content f or multichannels and multidevices </li></ul>
    2. 2. New devices emmerge <ul><li>PC is no more the unique consumer device for digital information </li></ul><ul><li>Internet access is possible from other devices (mobile phone, digital TV, PDA, game console, etc.) </li></ul><ul><li>Functionality and penetration of these alternative devices will improve </li></ul><ul><li>No winner, but more a proliferation of different types of devices </li></ul>PC: Personal Computer TV: Television PDA: Personal Digital Assistant
    3. 3. Consumer ’s needs are complex <ul><li>Consumer want to decide how she accesses the content (when, where, wich device, which channel) </li></ul><ul><li>Consumer has different needs depending on time, location, etc. </li></ul><ul><li>Each situation requests the appropriate service/content </li></ul>
    4. 4. New business process approach <ul><li>Entreprises should have their content available for multidevices and multichannels </li></ul><ul><li>With content ready for crossmedia, new customer groups could be reached (quantity growth) </li></ul><ul><li>How to benefit with product an cost control? </li></ul>
    5. 5. O ne content f or multichannels and multidevices <ul><li>Unique content in XML format </li></ul><ul><li>Different style sheet XSL for different Markup Language formats </li></ul><ul><li>Automatic generation of: </li></ul><ul><ul><li>HTML for PC- or PDA-Browser </li></ul></ul><ul><ul><li>WML for WAP </li></ul></ul><ul><ul><li>VoiceXML for voicebased service </li></ul></ul><ul><ul><li>Specific File for SMS gateway, digital TV </li></ul></ul><ul><ul><li>etc. </li></ul></ul>XML: eXtensive Markup Langage XSL: XML Style Sheet HTML:Hyper Text Markup Langage WML: Wireless Markup Langage WAP: Wireless Application Protocol SMS: Short Message System
    6. 6. XML – XSL – WML example <?xml version=&quot;1.0&quot; encoding=&quot;ISO8859-1&quot; ?> <INFORMATION title=&quot;NetArchitects&quot;> <SUBJECT> <TITLE>Corporate Overview</TITLE> <PARAGRAPH>NetArchitects Communications SA is a Swiss- ... <PARAGRAPH>Our clients have retained us for our skills ... <PARAGRAPH>NetArchitects' mission is to produce fast, ... <PARAGRAPH>NetArchitects is part of ALTRAN, which ... </SUBJECT> <SUBJECT> <TITLE>Offices</TITLE> <OFFICE> <STREET>WTC - Leutschenbachstrasse 95 - Postfach 144</ ... <ZIP>CH 8050</ZIP> <CITY>Zurich</CITY> <COUNTRY>Switzerland</COUNTRY> <PHONE>+41 1 305 70 80</PHONE> <FAX>+41 1 305 70 89</FAX> </OFFICE> <OFFICE> <STREET>16, quai du Seujet</STREET> <ZIP>CH 1201</ZIP> <CITY>Geneva</CITY> … XML <?xml version=&quot;1.0&quot; encoding=&quot;ISO8859-1&quot; ?> <xsl:stylesheet xmlns:xsl=&quot;http://www.w3.org/1999/XSL/Transf ... <xsl:output method=&quot;xml&quot; indent=&quot;yes&quot; encoding=&quot;ISO8859-1&quot;/> <xsl:template match=&quot;/&quot;> <wml> <xsl:apply-templates select=&quot;INFORMATION&quot;/> </wml> </xsl:template> <xsl:template match=&quot;INFORMATION&quot;> <xsl:apply-templates select=&quot;SUBJECT[position()=1]&quot;/> </xsl:template> <xsl:template match=&quot;SUBJECT[position()=1]&quot;> <card> <xsl:attribute name=&quot;id&quot;><xsl:value-of select=&quot;con ... <xsl:attribute name=&quot;title&quot;><xsl:value-of select=&quot;TITLE&quot; ... <do type=&quot;prev&quot; label=&quot;Back&quot;><prev/></do> <p align=&quot;center&quot;><img src=&quot;logo_netarch.wbmp&quot; alt=&quot;Net@ ... <xsl:apply-templates select=&quot;PARAGRAPH[position()=1]&quot;/> <p> <a href=&quot;n@_corporate_more.wml&quot;>more...</a><br/> <a href=&quot;n@_corporate_offices1.wml&quot;>offices</a><br/> <a href=&quot;n@_corporate_key_figures.wml&quot;>key figures</a> ... ... XSL <?xml version=&quot;1.0&quot; encoding=&quot;ISO8859-1&quot;?> <!DOCTYPE wml PUBLIC &quot;-//WAPFORUM//DTD WML 1.1//EN&quot; &quot;http:// ... <wml> <card id=&quot;card_1&quot; title=&quot;Corporate Overview&quot;> <do type=&quot;prev&quot; label=&quot;Back&quot;><prev /></do> <p align=&quot;center&quot;><img src=&quot;logo_netarch.wbmp&quot; alt=&quot;Net@rchi ... <p>NetArchitects Communications SA is a Swiss-based Internet ... <p> <a href=&quot;n@_corporate_more.wml&quot;>more...</a><br /> <a href=&quot;n@_corporate_offices1.wml&quot;>offices</a><br /> <a href=&quot;n@_corporate_key_figures.wml&quot;>key figures</a><br /> <a href=&quot;n@_welcome.wml&quot;>NetArchitects home</a><br /> </p> </card> </wml> WML
    7. 7. … HTML example <?xml version=&quot;1.0&quot; encoding=&quot;ISO8859-1&quot; ?> <INFORMATION title=&quot;NetArchitects&quot;> <SUBJECT> <TITLE>Corporate Overview</TITLE> <PARAGRAPH>NetArchitects Communications SA is a Swiss- ... <PARAGRAPH>Our clients have retained us for our skills ... <PARAGRAPH>NetArchitects' mission is to produce fast, ... <PARAGRAPH>NetArchitects is part of ALTRAN, which ... </SUBJECT> <SUBJECT> <TITLE>Offices</TITLE> <OFFICE> <STREET>WTC - Leutschenbachstrasse 95 - Postfach 144</ ... <ZIP>CH 8050</ZIP> <CITY>Zurich</CITY> <COUNTRY>Switzerland</COUNTRY> <PHONE>+41 1 305 70 80</PHONE> <FAX>+41 1 305 70 89</FAX> </OFFICE> <OFFICE> <STREET>16, quai du Seujet</STREET> <ZIP>CH 1201</ZIP> <CITY>Geneva</CITY> … XML <?xml version=&quot;1.0&quot; encoding=&quot;UTF-8&quot;?> <!-- Copyright (c) 2001 Net@rchitects --> <xsl:stylesheet version=&quot;1.0&quot; xmlns:xsl=&quot;http://www.w3.org/ ... <xsl:template match=&quot;/&quot;> <xsl:processing-instruction name=&quot;cocoon-format&quot;>type= ... <html> <head> <title>Net@rchitects - <xsl:value-of select=&quot;/page/ ... <meta content=&quot;text/html; charset=ISO-8859-1&quot; http- ... <link rel=&quot;stylesheet&quot;> <xsl:attribute name=&quot;href&quot;><xsl:value-of select=&quot; ... </link> </head> <xsl:call-template name=&quot;generate-javascript&quot;/> <body> <table width=&quot;740&quot; class=&quot;main&quot; align=&quot;center&quot; border=&quot; ... <tr> <td align=&quot;right&quot; class=&quot;header&quot;> <xsl:call-template name=&quot;image-pixel&quot;/> <br/><xsl:call-template name=&quot;header&quot;/></td> </tr> <tr> <td align=&quot;right&quot; class=&quot;header&quot;><xsl:call-template ... ... XSL <!DOCTYPE HTML PUBLIC &quot;-//W3C//DTD HTML 4.0 Transitional//EN&quot;> <!-- saved from url=(0045)http://localhost:8080/NetA/main/ ... <HTML><HEAD><TITLE>Net@rchitects - Corporate</TITLE> <META content=&quot;text/html; charset=ISO-8859-1&quot; http-equiv= ... href=&quot;Net@rchitects - Corporate_files/stylenet. xsl &quot; rel= ... <SCRIPT language=javascript type=text/javascript> ... <META content=&quot;MSHTML 5.00.3103.1000&quot; name=GENERATOR></HEAD> <BODY> <TABLE align=center border=0 cellPadding=0 cellSpacing=0 ... <TBODY> <TR> <TD align=right class=header><IMG height=20 src=&quot;Net@rchitects - Corporate_files/pixel.gif&quot; width= ... href=&quot;http://localhost:8080/NetA/main/index.xml&quot;><IMG ... HTML
    8. 8. Cross media publishing
    9. 9. one content f or multichannels and multidevices enterprise business information & logic WEB Server device information & service style sheet content channel consumer
    10. 10. Large offering and flexibilty <ul><li>Automatisation for the creation of static pages </li></ul><ul><li>Dynamic pages creation on the server or on the client side (next browsers) </li></ul><ul><li>Automatic client & device recognition </li></ul><ul><li>Personalisation & document creation </li></ul><ul><li>Consumer’s choice for online or offline content (and mix of both too) </li></ul>
    11. 11. Rules for success <ul><li>Smart ease of use respecting user interface limitation (ex: PC for configuration & personalisation, SMS for order and buying confirmation) </li></ul><ul><li>The same solutions apply for business applications (enterprise portals, intranet, extranet, e-shop, marketplace) </li></ul><ul><li>Time to market </li></ul>
    12. 12. Thank you Nicolas Sierro Questions?
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