Nicolas Sierro Cross Media Internet Mobile

Cross Media Applications

new contact opportunities to reach consumer

one content f or multichannels and multidevices

New devices emmerge

PC is no more the unique consumer device for digital information

Internet access is possible from other devices (mobile phone, digital TV, PDA, game console, etc.)

Functionality and penetration of these alternative devices will improve

No winner, but more a proliferation of different types of devices

PC: Personal Computer TV: Television PDA: Personal Digital Assistant

Consumer ’s needs are complex

Consumer want to decide how she accesses the content (when, where, wich device, which channel)

Consumer has different needs depending on time, location, etc.

Each situation requests the appropriate service/content

New business process approach

Entreprises should have their content available for multidevices and multichannels

With content ready for crossmedia, new customer groups could be reached (quantity growth)

How to benefit with product an cost control?

O ne content f or multichannels and multidevices

Unique content in XML format

Different style sheet XSL for different Markup Language formats

Automatic generation of:

HTML for PC- or PDA-Browser

WML for WAP

VoiceXML for voicebased service

Specific File for SMS gateway, digital TV

etc.

XML: eXtensive Markup Langage XSL: XML Style Sheet HTML:Hyper Text Markup Langage WML: Wireless Markup Langage WAP: Wireless Application Protocol SMS: Short Message System

XML – XSL – WML example <?xml version="1.0" encoding="ISO8859-1" ?> <INFORMATION title="NetArchitects"> <SUBJECT> <TITLE>Corporate Overview</TITLE> <PARAGRAPH>NetArchitects Communications SA is a Swiss- ... <PARAGRAPH>Our clients have retained us for our skills ... <PARAGRAPH>NetArchitects' mission is to produce fast, ... <PARAGRAPH>NetArchitects is part of ALTRAN, which ... </SUBJECT> <SUBJECT> <TITLE>Offices</TITLE> <OFFICE> <STREET>WTC - Leutschenbachstrasse 95 - Postfach 144</ ... <ZIP>CH 8050</ZIP> <CITY>Zurich</CITY> <COUNTRY>Switzerland</COUNTRY> <PHONE>+41 1 305 70 80</PHONE> <FAX>+41 1 305 70 89</FAX> </OFFICE> <OFFICE> <STREET>16, quai du Seujet</STREET> <ZIP>CH 1201</ZIP> <CITY>Geneva</CITY> … XML <?xml version="1.0" encoding="ISO8859-1" ?> <xsl:stylesheet xmlns:xsl="http://www.w3.org/1999/XSL/Transf ... <xsl:output method="xml" indent="yes" encoding="ISO8859-1"/> <xsl:template match="/"> <wml> <xsl:apply-templates select="INFORMATION"/> </wml> </xsl:template> <xsl:template match="INFORMATION"> <xsl:apply-templates select="SUBJECT[position()=1]"/> </xsl:template> <xsl:template match="SUBJECT[position()=1]"> <card> <xsl:attribute name="id"><xsl:value-of select="con ... <xsl:attribute name="title"><xsl:value-of select="TITLE" ... <do type="prev" label="Back"><prev/></do> <p align="center"><img src="logo_netarch.wbmp" alt="Net@ ... <xsl:apply-templates select="PARAGRAPH[position()=1]"/> <p> <a href="n@_corporate_more.wml">more...</a><br/> <a href="n@_corporate_offices1.wml">offices</a><br/> <a href="n@_corporate_key_figures.wml">key figures</a> ... ... XSL <?xml version="1.0" encoding="ISO8859-1"?> <!DOCTYPE wml PUBLIC "-//WAPFORUM//DTD WML 1.1//EN" "http:// ... <wml> <card id="card_1" title="Corporate Overview"> <do type="prev" label="Back"><prev /></do> <p align="center"><img src="logo_netarch.wbmp" alt="Net@rchi ... <p>NetArchitects Communications SA is a Swiss-based Internet ... <p> <a href="n@_corporate_more.wml">more...</a><br /> <a href="n@_corporate_offices1.wml">offices</a><br /> <a href="n@_corporate_key_figures.wml">key figures</a><br /> <a href="n@_welcome.wml">NetArchitects home</a><br /> </p> </card> </wml> WML

… HTML example <?xml version="1.0" encoding="ISO8859-1" ?> <INFORMATION title="NetArchitects"> <SUBJECT> <TITLE>Corporate Overview</TITLE> <PARAGRAPH>NetArchitects Communications SA is a Swiss- ... <PARAGRAPH>Our clients have retained us for our skills ... <PARAGRAPH>NetArchitects' mission is to produce fast, ... <PARAGRAPH>NetArchitects is part of ALTRAN, which ... </SUBJECT> <SUBJECT> <TITLE>Offices</TITLE> <OFFICE> <STREET>WTC - Leutschenbachstrasse 95 - Postfach 144</ ... <ZIP>CH 8050</ZIP> <CITY>Zurich</CITY> <COUNTRY>Switzerland</COUNTRY> <PHONE>+41 1 305 70 80</PHONE> <FAX>+41 1 305 70 89</FAX> </OFFICE> <OFFICE> <STREET>16, quai du Seujet</STREET> <ZIP>CH 1201</ZIP> <CITY>Geneva</CITY> … XML <?xml version="1.0" encoding="UTF-8"?>  <xsl:stylesheet version="1.0" xmlns:xsl="http://www.w3.org/ ... <xsl:template match="/"> <xsl:processing-instruction name="cocoon-format">type= ... <html> <head> <title>Net@rchitects - <xsl:value-of select="/page/ ... <meta content="text/html; charset=ISO-8859-1" http- ... <link rel="stylesheet"> <xsl:attribute name="href"><xsl:value-of select=" ... </link> </head> <xsl:call-template name="generate-javascript"/> <body> <table width="740" class="main" align="center" border=" ... <tr> <td align="right" class="header"> <xsl:call-template name="image-pixel"/> <br/><xsl:call-template name="header"/></td> </tr> <tr> <td align="right" class="header"><xsl:call-template ... ... XSL <!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN"> <!-- saved from url=(0045)http://localhost:8080/NetA/main/ ... <HTML><HEAD><TITLE>Net@rchitects - Corporate</TITLE> <META content="text/html; charset=ISO-8859-1" http-equiv= ... href="Net@rchitects - Corporate_files/stylenet. xsl " rel= ... <SCRIPT language=javascript type=text/javascript> ... <META content="MSHTML 5.00.3103.1000" name=GENERATOR></HEAD> <BODY> <TABLE align=center border=0 cellPadding=0 cellSpacing=0 ... <TBODY> <TR> <TD align=right class=header><IMG height=20 src="Net@rchitects - Corporate_files/pixel.gif" width= ... href="http://localhost:8080/NetA/main/index.xml"><IMG ... HTML

Cross media publishing

one content f or multichannels and multidevices enterprise business information & logic WEB Server device information & service style sheet content channel consumer

Large offering and flexibilty