Metrics @ App Academy
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Metrics @ App Academy

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Presentation given at AppCademy for 2013 summer and autumn batches. ...

Presentation given at AppCademy for 2013 summer and autumn batches.
Main goal: dispel convenient default metrics, instead focus on your own business problems and derive metrics to solve them.

AppCademy is a 4-week accelerator camp run by AppCampus for chosen Windows Phone dev teams.

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Metrics @ App Academy Metrics @ App Academy Presentation Transcript

  • METRICS NikoVuokko, Metrify.io AppCademy
  • SLIDESWITHTEXT You asked for it
  • The Process 1. What data could one day become useful ? (Better over-do this) 2. What business problems do you have ? 3. For each problem: • What are the relevant data points for this question ? • Find powerful metrics that work independently, but complement each other. Why ? Because often there’s too much relevant data for a single metric 4. Profit
  • Questions you could ask Though I just said that you shouldn’t copy metrics from others • FEATURES: What features improve the FUE ?What features stimulate conversion ? How widely are features used ?What rocks ?What sucks ? • SESSIONS:When do users come back ? How often ? For how long ? Effect to revenue ? • ADS:What content works ?Which placement works ?What creates churn ? • FUNNELS: When do people drop out from the sales funnel ? Why ? • RETENTION: Progress walls ? Spending walls ? Effect of new content ? Effect of new content frequency ?
  • SLIDESWITH PRETTY PICTURES
  • What business problem does this metric solve?
  • Who cares ?
  • What is the message ?
  • What rocks, what sucks
  • Show me the money
  • Just those who paid something…
  • It’s a power law Whales $14K/500 = $28 per user Dolphins $14K/3.5K = $4 per user Minnows $8K/6K = $1.4 per user
  • Features this ?
  • Or this ?
  • What is the next action ?
  • Who should you consider ?
  • How are you doing ?
  • Social mumbo-jumbo Local clustering retains users Global clustering makes it alive Used for onboarding new users Used for creating the flywheel effect
  • Lots of metrics BUT REMEMBER
  • It’s not the metric, it’s the business problem
  • Thanks ! Now, let’s talk niko@metrify.io linkedin.com/in/nikovuokko @nikovuokko