2010 Sisterhood Sponsorship Doc
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2010 Sisterhood Sponsorship Doc

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The Sisterhood is an elite group of female athletes talented in many ways, toned to perfection, with killer looks and on a mission to keep boldly going where no other girl has gone before. Their......

The Sisterhood is an elite group of female athletes talented in many ways, toned to perfection, with killer looks and on a mission to keep boldly going where no other girl has gone before. Their fundraising parties are as notorious as their sporting achievements... take a look at these slides if you think if you think the Sisterhood is a perfect partner to your brand...

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  • 1. THE SISTERHOOD Ordinary Girls Achieving Extraordinary Things
  • 2. Executive summary The Sisterhood - are a team of 50 extremely photogenic women from a variety of professions and sporting backgrounds, ranging from professional athletes to women who haven’t taken part in sport for over 10 years. They’ve spent the past 3 years taking part in adventure races, triathlons, dragon boat regattas, raft races, swimming seas, running ultra marathons, climbing kilimanjaro and other events round the world. The Sisterhood’s Art of Sport Calender featuring sporting celebrities such as Freddie Flintoff and Josh Lewsey was picked up by the Sun and sold as The Sun’s 2008 calender. The Charity - The Sisterhood are united in their goal to raise £50,000 per year for The Babes in Arms Appeal: carrying out research and humanitarian aid protecting mothers and babies around the world. To date over £200,000 has been raised. www.sisterhoodchallenge.com
  • 3. SISTERHOOD CHALLENGES MEDIA OPPORTUNITIES HOW TO GET INVOLVED
  • 4. World Record Holders • In September 2008 16 Sisterhood members took part in The Great Amazon Raft Race in Peru and completed 120miles over 3 days sponsored by Aspect Capital and Collins Stewart finishing first in the international women’s race • On Saturday 25th August 2007, sixteen intrepid, fearless, toned-to- perfection girls dared to go where no woman in her right mind has ever gone before and dragonboat across the English Channel, sponsored by Scion Films and Collins Stewart in a world record time of 3hrs 41mins.
  • 5. The Hood Mission cont…
  • 6. Sisterhood 2010 • Double the girls • Double the events • Double the exposure for sponsors • An established international media profile • Affiliations with high profile organisations eg Sports Relief, TalkSport Radio, Sweaty Betty and sports personalities • The Sisterhood has fast become an inspirational brand
  • 7. The Sisterhood Charity Information The Babes In Arms Appeal is dedicated to funding research and humanitarian aid for the protection of mothers and enfants around the world including research into Cot Death, miscariages, HIV transmission as well as rape counselling in Eastern Congo. It is an appeal within 2 charities NPIMR for its medical research work and IMET2000 for its international aid work. By combining research and aid Babes in Arms is in a strong position to help women all over the world. The main fundraising events are coordinated by the Sisterhood including record breaking sporting challenges and high profile social events. Originally set up in 1991 by Grace Tye to fund research into cot death Babes in Arms has now expanded to include international aid projects in Palestine, Senegal before teaming up in 2008 with Leah Chisughi to protect the women and children of Eastern Congo. In 2008 Médecins Sans Frontières estimated that 75% of all the rape cases it dealt with worldwide were in eastern Congo. Many are left HIV positive and pregnant. Congolese human rights groups estimate seven out of 10 women have been raped. Human rights groups say that while rape is a product of many conflicts, its systematic nature in Congo makes it a “weapon of war” used to terrorise and punish communities or as a tool of ethnic cleansing. Doctors say the onslaught against women is notable not only for its scale but for its brutality. Gang rapes are commonplace and frequently accompanied by torture in which women are mutilated by having guns or stakes thrust into their vaginas, or their genitals slashed with knives. One in four who make it to hospitals in Goma and Rutshuru require major surgery. More than a third are teenagers. Babes in Arms believes the violation of women and children is unacceptable
  • 8. Challenges and Events Nov Apr May Jul Aug Sep EVENT LOCATION INFO 09 10 10 10 10 10 Sisterhood Ball Jumeirah Ball hosted by Rhodri Williams 1st Carlton Tower and Chris Sheasby Costa Rica Coast to Costa Rica 5 day adventure race across 15th Coast Costa Rica Vogolonga Race Venice, Italy 42km race round the canals of 23rd Venice White collar/ thong London White tie fundraising event TBA boxing night Bosphorus Swim Istanbul, Turkey 6.5km swim 20th Botzwana mountain Botzwana/ 5 day mountain bike marathon TBA bike zimbawe Great River Race London 40km race down the Thames 12th Arch to Arc London -Paris Relay triathlon from London to TBA Paris
  • 9. Photo Gallery
  • 10. SISTERHOOD CHALLENGES MEDIA OPPORTUNITIES HOW TO GET INVOLVED
  • 11. Sisters in the media The Sisterhood are an extremely well connected group of women from a variety of professions and industry sectors. Publicity surrounding the group has reached all corners of the world including front page of The Daily Telegraph, Front page Evening Standard, Daily Mail, Australian Telegraph, Hello magazine, South African Sunday Times as well as TV appearances on This Morning ITV show, ITN news, Channel 5 news and Radio Talksport.
  • 12. An irresistible media story… Ordinary Girls Achieving Extraordinary Things There are four key elements that make this an irresistible story for the media and therefore strong brand exposure for Project Partners: • They attempt to compete in the extreme sports arena where men normally dominate • The Sisterhood often race The Sisterwood - Beauty Vs Brawn! A classic battle of the sexes story line. • The Sisterhood are all incredibly attractive: this photogenic and telegenic group of women get attention wherever they go. • Media history to build on: The Sisterhood gained global awareness in 2007/08 and became an inspirational phenomenon with girls clamouring to join. A number of the girls already have careers in the media and are constantly being asked ‘what next?’.
  • 13. Sisters already in the media Within the team are a number of women with an established media profile who we will be utilising to further our media coverage and raise awareness, including: Elizabeth McClarnon is one third of Britains biggest girl band Atomic Kitten and has travelled the world on sell out tours, has countless awards and number 1 singles and albums under her belt and sold 10 million records globally. Since her early Atomic Kitten days, Liz has effortlessly made the leap from starlet to superstar, been schmoozed by Hollywood hotshots and partied with pop royalty. Since then Liz has been busy in the studio writing great song after great song. Her debut album was released in 2009. In July 2008 Liz swapped her microphone for an apron, as she took part in the new BBC 1 prime time, series of Celebrity Masterchef where she triumphed in being crowned Celebrity Masterchef winner. Helen Skelton Is one of the pin up Blue Peter Show presenters. She has a BA degree in journalism. During her time at college, she worked as an extra on Corination Street and Cutting It. She was a reporter and occasional presenter on children's news programme Newsround before being revealed as a new Blue Peter presenter on in 2008. In April 2009, Skelton became only the second woman to ever to finish the gruelling 78 mile Namibia Ultra Marathon. She managed the desert run in 23 hours and 45 minutes. She is currently in training to kayak the entire length of the Amazon for Sports Relief Emma Sayle – Sisterhood Captain Was no 71 in Time Out London’s Movers & London’ Shakers list. Having founded two companies in the UK’s upmarket adult industry she recently UK’ launched a PR Company and bespoke fitness company. When not pursuing world domination she can be found covered in mud, on a surf board, breaking squash rackets on walls, playing dirty in triathlons and most recently completing the worlds toughest footrace Le Marathon de Sables. Currently training for the UK half iron man and can often be found at 4am after a night out practicing her swimming technique naked in the serpentine or climbing Kilimanjaro for fun.
  • 14. Debra Searle MBE is a Professional Adventurer and has represented Great Britain in Dragon Boat Racing, winning numerous World Championship medals. Debra hit the front pages after famously rowing single-handedly across the Atlantic after her husband was rescued from their two man boat. Debra divides her time between presenting for the BBC on programmes such as Grandstand and completing sponsored adventures, such as sailing around Antarctica and competing in the world’s longest canoe race. She is also the youngest and only female on the board of Trustees of the Duke of Edinburgh’s Award alongside HRH Prince Philip and HRH Prince Edward. Kate Spicer is one of the UK’s leading lifestyle journalists with regular features appearing in the Sunday Times Style magazine and highbrow glossies. Suffering from multiple personality issues, she flits between triathlons and disappearing for several days on mysterious 'assignments'. Has a body like a highly trained journalist. Nikki Moore is also known as Gadget Girl and is a technology writer and presenter. She is the gadget girl on BBC2 Something for the Weekend, has a weekly gadget slot on Talk Radio Europe and BBC radio and a weekly column in the Metro. She has also appeared on Al Jazeera news as their technology expert. Other work includes working with WISE (women into science and engineering) encouraging young women to get more involved in technology. When shes not being a total geek her drinking ability honed ‘oup north means she can drink any alpha male under the table at pace. Bean Sopwith is a top British Freeclimber and all round adventurer. She has climbed full time in some of the world’s top destinations and worked as a climbing advisor on a number of TV shows. She has recently stared in ITV’s primetime programme Jack Osbourne: Adrenaline Junkie 2 where she teamed up with Jack Osbourne (son of rock legend Ozzy Osborne) in pursuit of non-stop adventure.
  • 15. SISTERHOOD CHALLENGES MEDIA OPPORTUNITIES HOW TO GET INVOLVED
  • 16. SPONSORSHIP OPPORTUNITIES This Sisterhood project offers a package of commercial benefits, from client hospitality opportunities to positive UK media exposure. Senior Project Partners Title Sisterhood Secondary We are Sponsor looking for: Partners Specific Event Partners This is a feel good project with charity fundraising at its core. Project Partners must be happy to support our goal of raising money for Babes in Arms
  • 17. THE SISTERHOOD TITLE SPONSOR- £10,000 • Branding of the Sisterhood The ‘xxxx’ Sisterhood • Branding rights- – Branding on all Sisterhood specific equipment – Logo on crew and shore team clothing for all events – Logos and images on Website & all collateral, literature and advertising – Branding on support vessels and support vehicles during the race • Use of all crew images for PR & promotional activities for 12 months
  • 18. TITLE SPONSOR- cont.. • Client and/or staff opportunities E.g. Social parties, Joining the team in Venice, other races and fundraising events • A selection of The Sisterhood to attend sponsors corporate functions • Event promo opportunities to reach new clients e.g. boards at entrance to events etc • Flexibility to adapt package to fit your internal and external marketing objectives
  • 19. SENIOR PROJECT PARTNER- £7,500 • Branding rights - – Logo on crew and shore team clothing for all events – Website & all collateral, literature and advertising • Use of Sisterhood images for PR & promotional activities for 12 months • Client and/or staff opportunities E.g. Cabaret Night, Joining the team in Venice or down the Amazon. • A selection of The Sisterhood to attend Sponsors functions • Event promo opportunities to reach new clients e.g. boards at entrance to events etc • Staff/Client and Sisterhood combined teams in various adventure races/ triathlons • Flexibility to adapt package to fit your internal and external marketing objectives
  • 20. SECONDARY PARTNER £5,000 • Branding – Logo on crew and shore team clothing for all races – Branding and recognition of business support made on the team website, related Sisterhood materials and all media material • Use of Sisterhood image for PR & promotional activities for 12 months
  • 21. Specific Event Partners Dependent on event - £5,000 + • Branding – Logo on event specific kit and equipment – Branding and recognition of business support made on the team website, related Sisterhood materials and all media material • Use of Sisterhood image for PR & promotional activities for 12 months • Client/staff hospitality opportunities • A selection of The Sisterhood to attend sponsors functions
  • 22. CONTACT US Emma Sayle 07979 8173363 emmasayle@gmail.com www.sisterhoodchallenge.com