Understanding	
  Social	
  Media	
  	
  
Nikki	
  Davidson	
  
12	
  August	
  2013	
  
What is Social Media?
PPC	
  
Mobile	
  
TV	
  &	
  
Radio	
  
Display	
  
Social	
  
Media	
  
SEO	
  
A	
  set	
  of	
  ...
Social	
  Media	
  has	
  changed:	
  
•  How	
  we	
  communicate	
  
•  How	
  we	
  connect	
  to	
  others	
  
•  How	...
Social	
  Media	
  has	
  redefined:	
  
•  TradiHonal	
  Roles	
  
– Who	
  is	
  an	
  authority	
  on	
  a	
  subject	
 ...
Everyone	
  has	
  an	
  opinion!	
  
Overview	
  of	
  Social	
  Media	
  Tools	
  
•  Facebook	
  
•  TwiVer	
  
•  LinkedIn	
  
•  Instagram	
  	
  
•  Pinte...
Instagram	
  
Instagram	
  
•  Photo-­‐sharing,	
  video-­‐sharing,	
  and	
  social	
  
networking	
  service	
  
•  Launched	
  in	
  ...
Instagram	
  	
  
•  IniHally	
  only	
  an	
  app	
  for	
  
Apple	
  products	
  
•  Eventually	
  added	
  
support	
  ...
What	
  it	
  does	
  
•  Enables	
  users	
  to	
  take	
  pictures	
  and	
  
videos,	
  apply	
  digital	
  filters	
  t...
Pinterest	
  
Pinterest	
  
•  Pinboard	
  style	
  photosharing	
  website	
  
•  Originally	
  a	
  website,	
  then	
  became	
  an	
...
Pinterest	
  Pinboard	
  
Pinterest	
  	
  
•  Create	
  and	
  manage	
  theme-­‐based	
  image	
  collecHons	
  
•  Save	
  and	
  categorize	
  o...
What	
  is	
  it	
  good	
  for?	
  
•  Specific	
  interests	
  
•  Most	
  of	
  the	
  
site’s	
  users	
  are	
  
femal...
Google+	
  
Google+	
  	
  
•  Second-­‐largest	
  social	
  networking	
  site	
  in	
  the	
  
world,	
  with	
  approximately	
  35...
Features	
  
•  Circles	
  
– Default	
  Circles	
  
•  Hangouts	
  
•  Messenger	
  
•  Instant	
  upload	
  	
  
•  Spar...
What	
  is	
  it	
  good	
  for?	
  
•  Hangouts	
  	
  
•  Easy	
  Google	
  
syncing	
  
hVp://lostremote.com/obama-­‐sh...
What	
  is	
  it	
  good	
  for?	
  
Or	
  is	
  it?	
  
Google+	
  
•  A	
  major	
  iniHaHve	
  which	
  is	
  steadily	
  
gaining	
  momentum	
  
•  Convince	
  friends	
  to	...
YouTube	
  
YouTube	
  	
  
What	
  	
  
•  Created	
  in	
  February	
  2005	
  
•  Owned	
  by	
  Google	
  since	
  late	
  
2006	
...
There	
  is	
  nothing	
  that	
  isn’t	
  on	
  YouTube	
  	
  
•  hVps://www.youtube.com/watch?v=qPfGC2-­‐
f5x0&feature=...
Foursquare	
  
Foursquare	
  
•  LocaHon-­‐based	
  social	
  networking	
  website	
  for	
  
mobile	
  devices	
  
•  Mayor	
  
•  Badg...
Wordpress	
  
Wordpress	
  	
  
•  Free	
  
•  Best	
  blogging	
  pladorm	
  
•  FantasHc	
  app	
  	
  
•  Most	
  popular	
  
•  Choo...
Tumblr	
  
Tumblr	
  
•  Microblogging	
  
•  Follow	
  other	
  users'	
  blogs	
  
•  Most	
  features	
  are	
  accessed	
  from	
...
The	
  Big	
  3!	
  
•  Facebook	
  
•  TwiVer	
  
•  LinkedIn	
  
Why?	
  
•  Unique	
  in	
  what	
  they	
  offer	
  
•  Widest	
  range	
  of	
  capabiliHes	
  and	
  funcHons	
  
•  Len...
Facebook	
  
Facebook	
  	
  
•  World’s	
  largest	
  social	
  
network,	
  with	
  more	
  than	
  
900,000,000	
  users	
  
•  Foun...
Facebook	
  	
  
Features	
  
•  Newsfeed	
  
•  Timeline	
  
•  Photos	
  
•  Videos	
  
•  Notes	
  
•  Events	
  
•  Gr...
EvoluHon	
  of	
  Facebook	
  
Profile	
  
Wall	
   Timeline	
  
Home-­‐Newsfeed	
  
Original	
   Most	
  Recent	
  
Home-­‐Newsfeed	
  
Pages	
  
Old	
   New	
  
Facebook	
  Graph	
  Search	
  
•  hVps://www.facebook.com/about/
graphsearch	
  
What	
  is	
  Facebook	
  Good	
  For?	
  
•  ReconnecHng	
  with	
  friends;	
  staying	
  in	
  touch	
  
with	
  friend...
TwiVer	
  
What	
  is	
  TwiVer?	
  
• The	
  first	
  video	
  about	
  TwiVer,	
  put	
  out	
  by	
  its	
  
founders	
  in	
  July...
TwiVer	
  	
  
•  Created	
  in	
  March	
  2006	
  
•  Over	
  500	
  million	
  registered	
  users	
  as	
  of	
  2012,...
TwiVer	
  	
  
Features	
  
•  Text-­‐based	
  messages	
  of	
  140	
  
characters	
  
•  Quick,	
  easy	
  communicaHon	...
What	
  is	
  TwiVer	
  good	
  for?	
  
•  Niches	
  
•  Connect	
  to	
  likeminded	
  
people	
  
•  Having	
  short,	
...
Did	
  you	
  know?	
  
•  Tweets	
  have	
  been	
  sent	
  
from	
  space	
  
•  In	
  June	
  2010,	
  users	
  set	
  ...
Did	
  you	
  know?	
  
•  Lady	
  Gaga,	
  the	
  most	
  
followed	
  account,	
  with	
  
almost	
  40	
  million	
  
f...
LinkedIn	
  
LinkedIn	
  
•  Founded	
  in	
  2002	
  
•  As	
  of	
  June	
  2013,	
  LinkedIn	
  reports	
  more	
  
than	
  225	
  m...
LinkedIn	
  
• Profile	
  
• Homepage	
  
• ConnecHons	
  	
  
• Groups	
  
• Resume-­‐like	
  style;	
  list	
  of	
  skil...
What	
  is	
  it	
  good	
  for?	
  
•  Professional	
  networking	
  
•  Build	
  your	
  professional	
  idenHty	
  onli...
Facebook	
  
Benefits	
  
•  Social	
  
•  Psychological	
  
•  Professional	
  
Drawbacks	
  
•  Social	
  
•  Psychological	
  
•  Professional	
  
What	
  to	
  do	
  
•  Have	
  a	
  clear	
  and	
  appealing	
  profile	
  that	
  
accurately	
  represents	
  you	
  
•...
What	
  NOT	
  to	
  do	
  
•  Athletes	
  and	
  celebriHes	
  ozen	
  get	
  in	
  trouble	
  
•  Should	
  we	
  monito...
Social	
  Media	
  Fails	
  
Social	
  Media	
  Fails	
  
Social	
  Media	
  Fails	
  
Social	
  Media	
  Fails	
  
Social	
  Media	
  Fails	
  
Hay	
  is	
  for	
  Horses…	
  
Other	
  
•  Timed	
  Posts	
  (TweetDeck)	
  	
  
•  Share	
  buVons	
  
•  Mobile	
  
– hVps://blog.twiVer.com/2013/new-...
Summary	
  
•  Overview	
  of	
  the	
  10	
  most	
  common	
  social	
  
media	
  sites	
  
•  How	
  to	
  set	
  up	
 ...
Understanding	
  Social	
  Media	
  	
  
Nikki	
  Davidson	
  
12	
  August	
  2013	
  
@nikkidcfc	
  
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Social Media-Funglode

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Understanding the basics of social media and how it can be used to benefit you personally and professionally.

This presentation was originally designed for and presented to Funglode in the Dominican Republic.

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Social Media-Funglode

  1. 1. Understanding  Social  Media     Nikki  Davidson   12  August  2013  
  2. 2. What is Social Media? PPC   Mobile   TV  &   Radio   Display   Social   Media   SEO   A  set  of  tools  that  foster  interacHon,   discussion  and  community,  allowing   people  to  build  relaHonships  and  share   informaHon  
  3. 3. Social  Media  has  changed:   •  How  we  communicate   •  How  we  connect  to  others   •  How  we  receive  news   •  How  we  market   – Our  businesses   – Ourselves    
  4. 4. Social  Media  has  redefined:   •  TradiHonal  Roles   – Who  is  an  authority  on  a  subject   – Who  has  access  to  or  can  deliver  informaHon   – Journalist  vs.  Writer  vs.  Blogger  
  5. 5. Everyone  has  an  opinion!  
  6. 6. Overview  of  Social  Media  Tools   •  Facebook   •  TwiVer   •  LinkedIn   •  Instagram     •  Pinterest   •  Google  +   •  YouTube   •  Foursquare   •  Wordpress   •  Tumblr  
  7. 7. Instagram  
  8. 8. Instagram   •  Photo-­‐sharing,  video-­‐sharing,  and  social   networking  service   •  Launched  in  October  2010   •  Rapidly  gained  popularity,  with  over  100   million  acHve  users  as  of  April  2012   •  By  May  2012,  a  new  user  account  was  created   and  58  photos  were  uploaded  each  second,   taking  the  total  number  of  photos  uploaded  to   over  1  billion  
  9. 9. Instagram     •  IniHally  only  an  app  for   Apple  products   •  Eventually  added   support  for  Android  and   recently  created  a   website   •  Works  in  conjuncHon   with  other  apps  on   iPhone,  iPad,  and  Mac   •  Bought  by  Facebook  
  10. 10. What  it  does   •  Enables  users  to  take  pictures  and   videos,  apply  digital  filters  to  them,  and   share  them  on  a  variety  of  social   networking  services,  such   as  Facebook,  TwiVer,  Tumblr  and  Flickr   •  Hashtags   •  Privacy   •  Support  center  
  11. 11. Pinterest  
  12. 12. Pinterest   •  Pinboard  style  photosharing  website   •  Originally  a  website,  then  became  an  app   •  December  2011-­‐  became  one  of  the  top  10   largest  social  network  services,  with  11  million   total  visits  per  week.     •  January  2012-­‐11.7  million  unique  users,  making   it  the  fastest  site  in  history  to  break  through  the   10  million  unique  visitor  mark   •  Became  the  third  largest  social  network  in  the   US  in  March  2012,  behind  Facebook  and  TwiVer  
  13. 13. Pinterest  Pinboard  
  14. 14. Pinterest     •  Create  and  manage  theme-­‐based  image  collecHons   •  Save  and  categorize  on  different  boards   •  Re-­‐pin/like  images     •  Personalized  media  pladorm   •  Browse  others’  content,  ‘pin’  to  your  board  using  ‘Pin   It’  buVon   •  Businesses  can  create  as  a  virtual  storefront  to  promote   themselves   •  Most  effecHve  at  driving  sales   •  Rich  Pins-­‐Pinterest  for  business  
  15. 15. What  is  it  good  for?   •  Specific  interests   •  Most  of  the   site’s  users  are   female.  Here's   why:  
  16. 16. Google+  
  17. 17. Google+     •  Second-­‐largest  social  networking  site  in  the   world,  with  approximately  359  million  acHve   users.   •  As  of  May  2013,  it  had  a  total  of  500  million   registered  users,  of  whom  235  million  are  acHve   in  a  given  month.   •  A  "social  layer"  that  enhances  many  of  its  online   properHes,  unlike  convenHonal  social  networks   generally  accessed  through  a  single  website  
  18. 18. Features   •  Circles   – Default  Circles   •  Hangouts   •  Messenger   •  Instant  upload     •  Sparks   •  Games   •  +1  buVon   •  Data  LiberaHon   •  Hashtags   •  Stream   •  Link  with  your   profile  
  19. 19. What  is  it  good  for?   •  Hangouts     •  Easy  Google   syncing   hVp://lostremote.com/obama-­‐shines-­‐in-­‐google-­‐ hangout-­‐and-­‐thats-­‐the-­‐point_b25532  
  20. 20. What  is  it  good  for?   Or  is  it?  
  21. 21. Google+   •  A  major  iniHaHve  which  is  steadily   gaining  momentum   •  Convince  friends  to  join   •  Now,  when  you  open  a  Gmail   account,  you  have  to  open  a  Google   +   – Good  or  bad?  
  22. 22. YouTube  
  23. 23. YouTube     What     •  Created  in  February  2005   •  Owned  by  Google  since  late   2006   •  Users  can  upload  and  view   vidoes  on  the  site   •  Share  videos   Why   •  Prevalence   •  Used  as  its  own  search   engine  
  24. 24. There  is  nothing  that  isn’t  on  YouTube     •  hVps://www.youtube.com/watch?v=qPfGC2-­‐ f5x0&feature=youtube_gdata  
  25. 25. Foursquare  
  26. 26. Foursquare   •  LocaHon-­‐based  social  networking  website  for   mobile  devices   •  Mayor   •  Badges   •  Scoring  (Leaderboards)   •  Super  User  status   •  Brands   •  Specials   •  Search    
  27. 27. Wordpress  
  28. 28. Wordpress     •  Free   •  Best  blogging  pladorm   •  FantasHc  app     •  Most  popular   •  Choose  from  different  themes,  plug-­‐ins  and  widgets   •  MulH-­‐user  and  mulH-­‐blogging  capable,  all  controlled   from  one  dashboard     •  Integrated  link  management   •  Search  engine–friendly,  clean  permalink  structure    
  29. 29. Tumblr  
  30. 30. Tumblr   •  Microblogging   •  Follow  other  users'  blogs   •  Most  features  are  accessed  from  the  "dashboard"   interface   •  Queue   •  Tags   •  html  ediHng   •  As  of  August  8,  2013,  Tumblr  hosts  over  130.5  million   blogs   •  hVp://mashable.com/2013/07/25/how-­‐to-­‐tumblr-­‐campaign/  
  31. 31. The  Big  3!   •  Facebook   •  TwiVer   •  LinkedIn  
  32. 32. Why?   •  Unique  in  what  they  offer   •  Widest  range  of  capabiliHes  and  funcHons   •  Length  of  Hme  they  have  been  around  has   contributed  to  their  sophisHcated   development   •  Prevalence  and  popularity    
  33. 33. Facebook  
  34. 34. Facebook     •  World’s  largest  social   network,  with  more  than   900,000,000  users   •  Founded  by  Mark   Zuckerberg  in  2004  as  an   undergraduate  computer   science  student  at  Harvard   University     Mark  Zuckerberg  hVp:// www.empowernetwork.com/abundantbizzness/blog/ mark-­‐zuckerberg-­‐on-­‐facebooks-­‐triumphs-­‐and-­‐ tribulaHons/  
  35. 35. Facebook     Features   •  Newsfeed   •  Timeline   •  Photos   •  Videos   •  Notes   •  Events   •  Groups   •  Pages   •  Private  messages   •  Chat   •  Wall  posts   •  Comments   •  Edits   •  Privacy  Seungs   –  Customized   •  Friends     –  Issue/accept  requests  
  36. 36. EvoluHon  of  Facebook  
  37. 37. Profile   Wall   Timeline  
  38. 38. Home-­‐Newsfeed   Original   Most  Recent  
  39. 39. Home-­‐Newsfeed  
  40. 40. Pages   Old   New  
  41. 41. Facebook  Graph  Search   •  hVps://www.facebook.com/about/ graphsearch  
  42. 42. What  is  Facebook  Good  For?   •  ReconnecHng  with  friends;  staying  in  touch   with  friends  and  family  all  over  the  world   •  Updates  on  news  and  from  pages  you  “like”   •  Publicizing  events   •  Sharing  informaHon  and  media   •  Unlimited  
  43. 43. TwiVer  
  44. 44. What  is  TwiVer?   • The  first  video  about  TwiVer,  put  out  by  its   founders  in  July  2006:   –     Originally  called  “twVr”   hVp://www.youtube.com/watch? v=EGnMThF_2Lo  
  45. 45. TwiVer     •  Created  in  March  2006   •  Over  500  million  registered  users  as  of  2012,   generaHng  over  340  million  tweets  daily   •  Over  1.6  billion  search  queries  per  day  
  46. 46. TwiVer     Features   •  Text-­‐based  messages  of  140   characters   •  Quick,  easy  communicaHon   and  informaHon   •  MulHmedia   •  Timeline   •  Profile   •  Followers   •  Retweet   •  Favorite   •  Reply   •  Privacy   –  Protected  tweets   –  Blocking/Report  Spam   –  Private  messaging   •  Trends,  Promoted  Tweets,   SuggesHons,  search  
  47. 47. What  is  TwiVer  good  for?   •  Niches   •  Connect  to  likeminded   people   •  Having  short,  topic   specific  conversaHons   •  hVp://owened.co.nz/the-­‐ incredible-­‐intangible-­‐value-­‐of-­‐ twiVer  
  48. 48. Did  you  know?   •  Tweets  have  been  sent   from  space   •  In  June  2010,  users  set  a   new  record  of  3,283   tweets  per  second  at  the   end  of  the  World  Cup   match  between  Japan   and  Denmark   •  The  greatest  number  of   tweets  per  second  is   25,088,  at  the  Castle  in   the  Sky  TV  screening  
  49. 49. Did  you  know?   •  Lady  Gaga,  the  most   followed  account,  with   almost  40  million   followers,  gains  followers   faster  than  TwiVer  adds   new  accounts.   •  Lady  Gaga,  JusHn  Bieber,   and  Katy  Perry  have  more   TwiVer  followers  than  the   enHre  populaHons  of   Germany,  Turkey,  South   Africa,  Canada,  ArgenHna,   and  Egypt.  
  50. 50. LinkedIn  
  51. 51. LinkedIn   •  Founded  in  2002   •  As  of  June  2013,  LinkedIn  reports  more   than  225  million  acquired  users  in  more  than   200  countries  and  territories  
  52. 52. LinkedIn   • Profile   • Homepage   • ConnecHons     • Groups   • Resume-­‐like  style;  list  of  skills  and   accomplishments   • RecommendaHons   • Endorsements  
  53. 53. What  is  it  good  for?   •  Professional  networking   •  Build  your  professional  idenHty  online   •  Stay  in  touch  with  colleagues  and  classmates    
  54. 54. Facebook  
  55. 55. Benefits   •  Social   •  Psychological   •  Professional  
  56. 56. Drawbacks   •  Social   •  Psychological   •  Professional  
  57. 57. What  to  do   •  Have  a  clear  and  appealing  profile  that   accurately  represents  you   •  Spend  adequate  Hme  on  your  social  media   accounts  
  58. 58. What  NOT  to  do   •  Athletes  and  celebriHes  ozen  get  in  trouble   •  Should  we  monitor  our  employees’  social   media  accounts?  
  59. 59. Social  Media  Fails  
  60. 60. Social  Media  Fails  
  61. 61. Social  Media  Fails  
  62. 62. Social  Media  Fails  
  63. 63. Social  Media  Fails  
  64. 64. Hay  is  for  Horses…  
  65. 65. Other   •  Timed  Posts  (TweetDeck)     •  Share  buVons   •  Mobile   – hVps://blog.twiVer.com/2013/new-­‐compete-­‐ study-­‐primary-­‐mobile-­‐users-­‐twiVer  
  66. 66. Summary   •  Overview  of  the  10  most  common  social   media  sites   •  How  to  set  up  Facebook,  LinkedIn  and  TwiVer   accounts   •  How  to  maximize  each  one  to  its-­‐and  your-­‐   greatest  potenHal  
  67. 67. Understanding  Social  Media     Nikki  Davidson   12  August  2013   @nikkidcfc  

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