Introduction to LinkedIn


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Introduction to LinkedIn

  1. 1. A Presentation by Nikki Bareham © Eden Enterprises 2012
  2. 2. INTRODUCTION TO LINKEDIN © Eden Enterprises 2012
  3. 3. Learning Objectives• A brief introduction to the professional networking site LinkedIn• Instructions on how to create and personalise your account• Learn about network invites, connections and updates• Groups, Companies and Apps• LinkedIn’s internal messaging system © Eden Enterprises 2012
  4. 4. What is LinkedIn?LinkedIn is a professional networking site that allowsusers to• take the classic business card exchange online• stay informed about your contacts and industry• find the people and knowledge you need to achieve your goals• control your professional identity online © Eden Enterprises 2012
  5. 5. LinkedIn Today• Started in 2003, over 200 million professionals currently use LinkedIn to exchange information, ideas and opportunities• It is the world’s largest professional networking site• Allows you to find people and connect with them through the system without needing their email address• The service is free, although fee-based premium memberships are available © Eden Enterprises 2012
  6. 6. Why use LinkedIn? TheLinkedIn is not the biggest or mosttalked about network, but when it professional, decision maker profile comes to connecting with of the audience that uses LinkedIn is people who mean business more prepared to participate in and generating prospects traditional networking that leads to lasting business relationships than LinkedIn leads the way on any other network 49% of LinkedIn users have the power to make major buying decisions on behalf of their company © Eden Enterprises 2012
  7. 7. CREATING YOURLINKEDIN ACCOUNT © Eden Enterprises 2012
  8. 8. Signing UpVisit www.linkedin.comWhat you will need:- An email address• You may choose either your work or personal email address for correspondence- Password © Eden Enterprises 2012
  9. 9. Your profile - picture• You can choose to add a picture, which will make your profile more engaging. – Upload your most professional picture – 4MB limit – Crop picture – Choose photo visibility settings © Eden Enterprises 2012
  10. 10. Your profile - details Your Profile reads just like your CV• The Summary The most important part of your profile, and the first and possibly only part that people will read © Eden Enterprises 2012
  11. 11. Your profile - details• Experience Your current and past positions held © Eden Enterprises 2012
  12. 12. Your profile - details• Skills and Expertise – preset categories• Search for Skills and Expertise in the ‘More’ tab © Eden Enterprises 2012
  13. 13. Your profile - details © Eden Enterprises 2012
  14. 14. Your profile - details• Education © Eden Enterprises 2012
  15. 15. Your profile - details• Additional Information © Eden Enterprises 2012
  16. 16. Your profile - details• And finally… © Eden Enterprises 2012
  17. 17. Your profile - EditingOnce you have created your Profile, you can then view and edit each section in the Profile tabYour Activity is shown to the right of your Profile © Eden Enterprises 2012
  18. 18. SETTINGS © Eden Enterprises 2012
  19. 19. SettingsTo personalise yourSettings, click the tab belowyour name: © Eden Enterprises 2012
  20. 20. SettingsClick through the following tabs:Profile – ensure your privacy settings are set to alevel that you are comfortable with, and you edityour Public ProfileEmail preferences – select frequency ofmessages, who can send you invitations and thetypes of messages you are willing to receiveGroups, Companies and Application – setfrequency of group digests, reorder, viewAccount – privacy controls, settings, email &password © Eden Enterprises 2012
  21. 21. CONNECTIONS AND YOURNETWORK © Eden Enterprises 2012
  22. 22. Contact ImportYou can import and invite contacts from your personal email accountsfrom the Add Connections page.1) Click the Add Connections link in the upper right of your LinkedIn homepage.2) Click the icon that represents the email provider you use. If you dont see your provider, click the Any Email icon.3) Enter your information.4) Click Continue.A new window will appear where you are requested to authoriseLinkedIn to import your contacts.Important: LinkedIn automatically selects all contacts on the list that is displayed.If you dont want to send your invitations to everyone on the list, be sure touncheck the Select All box and individually check the boxes next to contacts youwant to invite.Click Send Invitations. © Eden Enterprises 2012
  23. 23. Contact Import © Eden Enterprises 2012
  24. 24. Invitations to join your networkTo continue to build your network, usethe following tools:• Invitations to connect can be sent to anyone you know and trust. Bring up their profile page and click the Connect button.• Introductions can be sent through one of your direct connections to help you communicate with a LinkedIn member who is two or three degrees away from you.• InMails are private, paid for messages that allow you to directly contact any LinkedIn member who isnt a 1st degree connection, while protecting the recipients privacy. © Eden Enterprises 2012
  25. 25. Receiving a connection requestYou’ll receive a connection request in your Inbox.• Depending on email notification settings, you may also receive an email to alert you of the invite request. This is the default setting.• Once the request is accepted, you can choose to archive it. © Eden Enterprises 2012
  26. 26. People you may knowOn your home page, LinkedIn will recommend people to connect with in the People You May Know box. - By clicking on the X near their name, you can choose not to have their name shown. © Eden Enterprises 2012
  27. 27. Connections• 1st degree connections are those that you have directly invited or you have accepted their invite• 2nd degree connections are those who are friends of friends• 3rd degree connections are those connected to a friend of a friend 1st, 2nd and 3rd degree connections become your Network © Eden Enterprises 2012
  28. 28. ConnectionsView your Connections in theContacts tabAllocate tags to groups such asfriends, work colleagues, legalcontacts etc.. – useful for groupmessagingView Connections byCompany, Location and IndustrySelect Connections to directmessage, without needing theiremail – up to 50 at a time © Eden Enterprises 2012
  29. 29. RecommendationsRequest recommendations from those familiar with your work to enhance your status. Click the Recommendations button under the Profile tabRecommendations can be for non-employment related work also, such as friends from your educationNurture your professional relationships. In addition to requesting and accepting recommendations, make sure you recommend exceptional colleaguesYour Recommendations can be viewed by others in your Profile © Eden Enterprises 2012
  30. 30. Posting Updates• Communicate with your network • Show your personality• Share with others what interests you Your Home page is where you post updates, including URL links, to raise your profile and follow updates shared by all your connections and the Groups and Companies that you follow Set the type of updates that you wish to view in Settings You can Like, Comment On or Share updates, which will then show up on your own Activity © Eden Enterprises 2012
  31. 31. GROUPS, COMPANIES ANDAPPLICATIONS © Eden Enterprises 2012
  32. 32. GroupsThe power tool of LinkedIn and your best opportunity to network. Groups areinformal communities formed around industries, professions, niche topics etc.Any LinkedIn member can create one and there are now over a million groups.• Find and join the right groups, and its easy to keep up with news and trends, make connections, ask and answer questions and even land new clients• Borrow ideas - Searching is useful, but so is following the lead of people you respect. Go to their profile page and check out the groups that person belongs to, and one or two may match your goals• Watch, listen and get a feel for how the group operates and then gradually start to participate with comments and postings to raise your profileSearch for Groups:Click the dropdown next to the Search box andselect Groups. Enter your keyword(s) to view theoptions available. Or, go to the Groups Directoryunder the Groups tab and search keywords © Eden Enterprises 2012
  33. 33. CompaniesA Company Page is a place for companies to provide more information about theirproducts and services, job opportunities and company culture. Any LinkedIn member canfollow a company that has set up a Company Page to get updates on key developments.To follow a company:• Click the Companies tab at the top of your homepage and search for a company. Then click Follow Company in the upper right of the companys Overview page, OR• Move your cursor over a company name on someones personal profile, and then click Follow Company from the mini Company Page if one appears, or click on the link and follow © Eden Enterprises 2012
  34. 34. LinkedIn AppsLinkedIn Applications enable you to enrich your profile, share and collaborate with your network, and get the key insights that help you be more effective.Apps, eg your blog or legal updates, are added to your homepage and profile enabling you to control who gets access to your information. © Eden Enterprises 2012
  35. 35. LinkedIn Apps © Eden Enterprises 2012
  36. 36. LINKEDIN INTERNAL MESSAGINGSYSTEM © Eden Enterprises 2012
  37. 37. LinkedIn InboxWhere messages from those who are connected with you or those who want to connect are stored.• Inbox – all messages sent to you• Sent – all messages you have sent• Archived• TrashThere is a separate tab for Invitations within your Inbox, where you can view outstanding invitations to connect © Eden Enterprises 2012
  38. 38. Thank you for © Eden Enterprises 2012