Nikhil Saxena
ABV-IIITM, Gwalior
09179250889
nikhilhotmail89@gmail.com

Ved Prakash Bobade
ABV-IIITM, Gwalior
09406541451
...
FUTURE PERSPECTIVES FOR CHENNAI SUPER KINGS
CYCLIC RELATIONSHIP BETWEEN VARIOUS ASPECTS
Social

Branding
and
Imaging

Chen...
SPORT BASED PERSPECTIVES
Football

Cricket

•Fan Following-- <1
billion
• No. of clubs-- < 50
•No. of major leagues- >10
•...
CONCLUSION
•Taking the sport more on an international level
•Making the sport global
•Indulge more and more countries to p...
STRATEGY BASED PERSPECTIVES
•Keeping a core team always at the helm. A club should popularize
itself on the basis of the c...
•Full time mentor and coach should be appointed. Regular
changes questions the credibility of the team.
•Equal focus shoul...
BRANDING BASED PERSPECTIVE
• A stadium dedicated to the spirit of the team.

•Opening clubs, lounges and coffee shops carr...
•Removing the tag of Chennai from “Chennai Super kings”. It
creates a feeling of belongingness of the team to a particular...
SOCIAL PERSPECTIVE AND LIABILITY
TO THE SOCIETY
•Premium membership cards and vouchers for the elite fan club.
•Working mo...
•Promotion of the women’s cricket.
•Starting cricket clinics in the existing cricket playing nations to
nurture the talent...
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Synergy nikhilsaxena round1

  1. 1. Nikhil Saxena ABV-IIITM, Gwalior 09179250889 nikhilhotmail89@gmail.com Ved Prakash Bobade ABV-IIITM, Gwalior 09406541451 vedpbobade@gmail.com TEAM SYNERGY Event Registration ID: 525041d26c0704.74512775
  2. 2. FUTURE PERSPECTIVES FOR CHENNAI SUPER KINGS CYCLIC RELATIONSHIP BETWEEN VARIOUS ASPECTS Social Branding and Imaging Chennai Super KingsPresent and Future Strategy Based Sport Based
  3. 3. SPORT BASED PERSPECTIVES Football Cricket •Fan Following-- <1 billion • No. of clubs-- < 50 •No. of major leagues- >10 •Total money at stake-- > 4.8 Billion pounds •Number of nations playing the sport–> 100 •Fan Following->60Million •No of major clubs->25 •No of major leagues->5 •Total money at stake- >$1 Billion •No. of nations playing the sport– 15-20
  4. 4. CONCLUSION •Taking the sport more on an international level •Making the sport global •Indulge more and more countries to play the sport to show its global presence and mark its international presence “Many more desired”
  5. 5. STRATEGY BASED PERSPECTIVES •Keeping a core team always at the helm. A club should popularize itself on the basis of the core team only. •Regular changes in the team should be avoided.
  6. 6. •Full time mentor and coach should be appointed. Regular changes questions the credibility of the team. •Equal focus should be given on the team support staff as well. •A strategy for projecting other players besides MSD so that their fan following can be created. MSD may not always be there for the team. A BETTER TEAM BUILDING IN PROCESS
  7. 7. BRANDING BASED PERSPECTIVE • A stadium dedicated to the spirit of the team. •Opening clubs, lounges and coffee shops carrying the legacy of the team and extracting the potential from the food junkies
  8. 8. •Removing the tag of Chennai from “Chennai Super kings”. It creates a feeling of belongingness of the team to a particular place only. Naming the team “Super kings” only will create a feeling of a club dedicated to a larger domain. ….SUPERKINGS!!!!! Doesn’t it sound a bit nice????
  9. 9. SOCIAL PERSPECTIVE AND LIABILITY TO THE SOCIETY •Premium membership cards and vouchers for the elite fan club. •Working more towards achieving corporate social goals rather than the monitory ones. Social Goals Monitory Goals
  10. 10. •Promotion of the women’s cricket. •Starting cricket clinics in the existing cricket playing nations to nurture the talent and introducing clinics in non cricket playing countries. •Fundraiser activities for the development of the game.
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