What is design thinking?<br />“A methodology that imbues the full spectrum of innovation activities with a human-centered design focus”*<br />A process that involves observing customer needs and tastes, using collaborative techniques to test proposed solutions, and then implementing an innovative result to the business problem<br />*”Design Thinking”, Tim Brown<br />
The three steps of the design thinking process<br />Inspiration<br />Observing to find a business opportunity<br />Search for valuable ideas, assets, and expertise in a business<br />Organize information to develop possible solutions <br />Ideation<br />Brainstorm and build creative frameworks<br />Repeatedly test and create “prototypes” in collaborative atmosphere<br />Implementation<br />Execute the vision<br />Test the prototype on the customer<br />
Nintendo: One of the world’s most innovative gaming companies<br />Nintendo’s internal innovation process matches the “design thinking” paradigm almost exactly<br />Has led to global prominence of gaming apparatuses such as the Nintendo Wii<br />
Inspiration Phase<br />Inspiration<br />Examining consumer need to select and capture business opportunities<br />Nintendo’s process: Vision<br />At Nintendo, vision involves developing “Roadmaps” based on observation of gaps in gaming that can be exploited before launching a project*<br />* http://worldisgreen.com/2006/12/13/nintendo-wii-innovation/<br />
Ideation Phase<br />Ideation<br />Use brainstorming and heavily collaborative environment to create, test, and perfect new ideas<br />Constantly creating, testing, and refining prototypes<br />Nintendo’s Process: Innovation through Collaboration<br />“Wii’s one-handed controller is not the great idea of a single person, but a fantastic fusion of ideas from all kinds of people.”*<br />* http://worldisgreen.com/2006/12/13/nintendo-wii-innovation/<br />
Implementation<br />Implementation<br />Taking finalized prototype and introducing and marketing it to the consumer<br />Nintendo’s process: Launch<br />Introducing daring design to consumer just after rivals introduce competitive products*<br />* http://www.msnbc.msn.com/id/15802977/ns/technology_and_science-games/ /<br />
Aspects of the design thinking process<br />A design thinker’s personality profile<br />Empathy<br />Integrative Thinking<br />Optimism<br />Experimentalism<br />Collaboration<br />How to make design thinking part of the innovation drill<br />Begin at the beginning<br />Take a human-centered approach<br />Try early and often<br />Seek outside help<br />Blend big and small projects<br />Budget to the pace of innovation<br />Find talent any way you can<br />Design for the cycle<br />
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