VISUAL TEXTS
Understanding the language of
Typography
Colour
Symbols
Perspective and
Using images
THINGS TO CONSIDER ABOUT VISUAL
LANGUAGE:
In the study of visual language, how the words are
written is as important as what words are written.
View the following...
What size? Would a big
word seem more important
than a tiny one?
Does using uppercase
(capitals) matter? What
about ital...
EXAMPLES OF ILLUSTRATIVE TYPOGRAPHY
How does the illustration reinforce the words?
1. Illustrating verbs –
complete Task 9B
2. Task: Re-write the
following sentences in
appropriate fonts:
1. “WAIT HERE for...
The central focus or dominant image may be
obvious from its positioning, often at the centre of
the static image.
Moveme...
PerspectiveProportion
(size of objects)
Layout
Space/
Composition
Framing
Is a compositional rule for design,
photography, painting, and film.
It states that an image should be
divided into nine e...
Colour is more than decoration. Colours, whether described in words or
shown in images, often have a symbolic significanc...
Red
• Associated with all things
intense & passionate
(lust, love,
danger/warning, fire,
energy and excitement).
• Symbol ...
Blue
• Depth and stability –
colour of sky and sea
• Symbol of freedom
• Associated with
tranquillity, wisdom,
loyalty, cl...
Green
• Associated with nature, youth, and fortune.
• Also, feelings of envy and jealousy.
• Darker green associated with ...
Yellow
• Colour of sunshine. Indicates energy,
optimism, joy, hope and warmth.
• Symbol of spontaneity and impulsiveness.
...
Black
• Gothic representations – death, evil, and
witches.
• Symbol of grief, power, mystery, and fear.
• Positive connota...
White
• Purity, simplicity, faith
and perfection.
• Associated with clinical
elements – hospitals.
• Key words: naïve, pur...
Brown
• Associated with earth, home, and comfort.
• Key words: earthy, homely, comfortable,
honest, fertile, soil, depth.
Grey
• Associated with maturity, old age, dignity.
• Symbolic of boredom and
conservativeness.
• Key words: crystal, old, ...
Pink
Signifies romance, love and friendship. It denotes
feminine qualities and passiveness.
Key words: girl, love, romance...
ORANGE
Associated with enthusiasm, attractiveness,
stimulation, creativity and warmth.
Symbol of fall and harvest.
CREATING A VISUAL TEXT
POSTER
INFOGRAPHIC
VISUAL ESSAY
Visual language skills y9
Visual language skills y9
Visual language skills y9
Visual language skills y9
Visual language skills y9
Visual language skills y9
Visual language skills y9
Visual language skills y9
Visual language skills y9
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Visual language skills y9

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As part of our English studies, our learners look into what's involved in creating a visual text. This presentation goes through the visual aspects involved in creating a visual text and gives some examples of different text types.

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Visual language skills y9

  1. 1. VISUAL TEXTS Understanding the language of
  2. 2. Typography Colour Symbols Perspective and Using images THINGS TO CONSIDER ABOUT VISUAL LANGUAGE:
  3. 3. In the study of visual language, how the words are written is as important as what words are written. View the following video on typography: http://www.youtube.com/watch?v=Ki6rcXvUWP0 WHAT IS TYPOGRAPHY?
  4. 4. What size? Would a big word seem more important than a tiny one? Does using uppercase (capitals) matter? What about italics or bold? Would illustrating the words help show the message clearer? WHAT TYPOGRAPHY TO USE…?
  5. 5. EXAMPLES OF ILLUSTRATIVE TYPOGRAPHY How does the illustration reinforce the words?
  6. 6. 1. Illustrating verbs – complete Task 9B 2. Task: Re-write the following sentences in appropriate fonts: 1. “WAIT HERE for your turn” 2. “Biohazard: only authorized personal allowed in this area” 3. Come up with your own sentence. CHOOSING TYPOGRAPHY
  7. 7. The central focus or dominant image may be obvious from its positioning, often at the centre of the static image. Movement that carries the eye from one part of the image to another also assists this design focus. DOMINANT IMAGE
  8. 8. PerspectiveProportion (size of objects) Layout Space/ Composition Framing
  9. 9. Is a compositional rule for design, photography, painting, and film. It states that an image should be divided into nine equal parts, by two equally-spaced horizontal and vertical lines, and that important elements of the picture should be placed along these lines.
  10. 10. Colour is more than decoration. Colours, whether described in words or shown in images, often have a symbolic significance that contributes to meaning. The choice of colours, and the shade of it, all affect the impact of the image and its effectiveness in communicating. Colour can be used for symbolism or mood. What colours are important to the text we’re studying? COLOUR
  11. 11. Red • Associated with all things intense & passionate (lust, love, danger/warning, fire, energy and excitement). • Symbol for violence, blood, and war. • Indicates courage
  12. 12. Blue • Depth and stability – colour of sky and sea • Symbol of freedom • Associated with tranquillity, wisdom, loyalty, cleanliness, technology and security. • Key words: calm, loyalty, health, power, faith, healing, wisdom, air, water, heaven, trust, sky, knowledge.
  13. 13. Green • Associated with nature, youth, and fortune. • Also, feelings of envy and jealousy. • Darker green associated with money. • Key words: healing, stability, banking/money, novice, hope, growth, nature, harmony, jealousy, safety, fertility, protection, emotional.
  14. 14. Yellow • Colour of sunshine. Indicates energy, optimism, joy, hope and warmth. • Symbol of spontaneity and impulsiveness. • Dull yellow associated with decay and sickness. • Key words: warmth, sickness, decay, cheerful, warning, happiness, energy, attention, stimulating, honour, pure, friendship.
  15. 15. Black • Gothic representations – death, evil, and witches. • Symbol of grief, power, mystery, and fear. • Positive connotations: elegance & class. • Key words: darkness, elegance, mystery, prestigious, blacklist, formality, grief, death, evil, unknown, cold, night, negative, aggressive.
  16. 16. White • Purity, simplicity, faith and perfection. • Associated with clinical elements – hospitals. • Key words: naïve, purity, snow, virginity, medical, heaven, innocence, angels, simplicity, goodness, faith, light, honesty, sterility, doctors, wholesome, positive.
  17. 17. Brown • Associated with earth, home, and comfort. • Key words: earthy, homely, comfortable, honest, fertile, soil, depth.
  18. 18. Grey • Associated with maturity, old age, dignity. • Symbolic of boredom and conservativeness. • Key words: crystal, old, dignified, classical, boring, safety, security, solid, metallic, steel.
  19. 19. Pink Signifies romance, love and friendship. It denotes feminine qualities and passiveness. Key words: girl, love, romance, friendship, feminine, soft, passive, subtle. Purple Royalty, nobility, wealth and extravagance. Symbolic of wisdom, magic, arrogance and higher learning.
  20. 20. ORANGE Associated with enthusiasm, attractiveness, stimulation, creativity and warmth. Symbol of fall and harvest.
  21. 21. CREATING A VISUAL TEXT
  22. 22. POSTER
  23. 23. INFOGRAPHIC
  24. 24. VISUAL ESSAY
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