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Visual language skills y9

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As part of our English studies, our learners look into what's involved in creating a visual text. This presentation goes through the visual aspects involved in creating a visual text and gives some …

As part of our English studies, our learners look into what's involved in creating a visual text. This presentation goes through the visual aspects involved in creating a visual text and gives some examples of different text types.

Published in Education , Technology , Design
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Transcript

  • 1. VISUAL TEXTS Understanding the language of
  • 2. Typography Colour Symbols Perspective and Using images THINGS TO CONSIDER ABOUT VISUAL LANGUAGE:
  • 3. In the study of visual language, how the words are written is as important as what words are written. View the following video on typography: http://www.youtube.com/watch?v=Ki6rcXvUWP0 WHAT IS TYPOGRAPHY?
  • 4. What size? Would a big word seem more important than a tiny one? Does using uppercase (capitals) matter? What about italics or bold? Would illustrating the words help show the message clearer? WHAT TYPOGRAPHY TO USE…?
  • 5. EXAMPLES OF ILLUSTRATIVE TYPOGRAPHY How does the illustration reinforce the words?
  • 6. 1. Illustrating verbs – complete Task 9B 2. Task: Re-write the following sentences in appropriate fonts: 1. “WAIT HERE for your turn” 2. “Biohazard: only authorized personal allowed in this area” 3. Come up with your own sentence. CHOOSING TYPOGRAPHY
  • 7. The central focus or dominant image may be obvious from its positioning, often at the centre of the static image. Movement that carries the eye from one part of the image to another also assists this design focus. DOMINANT IMAGE
  • 8. PerspectiveProportion (size of objects) Layout Space/ Composition Framing
  • 9. Is a compositional rule for design, photography, painting, and film. It states that an image should be divided into nine equal parts, by two equally-spaced horizontal and vertical lines, and that important elements of the picture should be placed along these lines.
  • 10. Colour is more than decoration. Colours, whether described in words or shown in images, often have a symbolic significance that contributes to meaning. The choice of colours, and the shade of it, all affect the impact of the image and its effectiveness in communicating. Colour can be used for symbolism or mood. What colours are important to the text we’re studying? COLOUR
  • 11. Red • Associated with all things intense & passionate (lust, love, danger/warning, fire, energy and excitement). • Symbol for violence, blood, and war. • Indicates courage
  • 12. Blue • Depth and stability – colour of sky and sea • Symbol of freedom • Associated with tranquillity, wisdom, loyalty, cleanliness, technology and security. • Key words: calm, loyalty, health, power, faith, healing, wisdom, air, water, heaven, trust, sky, knowledge.
  • 13. Green • Associated with nature, youth, and fortune. • Also, feelings of envy and jealousy. • Darker green associated with money. • Key words: healing, stability, banking/money, novice, hope, growth, nature, harmony, jealousy, safety, fertility, protection, emotional.
  • 14. Yellow • Colour of sunshine. Indicates energy, optimism, joy, hope and warmth. • Symbol of spontaneity and impulsiveness. • Dull yellow associated with decay and sickness. • Key words: warmth, sickness, decay, cheerful, warning, happiness, energy, attention, stimulating, honour, pure, friendship.
  • 15. Black • Gothic representations – death, evil, and witches. • Symbol of grief, power, mystery, and fear. • Positive connotations: elegance & class. • Key words: darkness, elegance, mystery, prestigious, blacklist, formality, grief, death, evil, unknown, cold, night, negative, aggressive.
  • 16. White • Purity, simplicity, faith and perfection. • Associated with clinical elements – hospitals. • Key words: naïve, purity, snow, virginity, medical, heaven, innocence, angels, simplicity, goodness, faith, light, honesty, sterility, doctors, wholesome, positive.
  • 17. Brown • Associated with earth, home, and comfort. • Key words: earthy, homely, comfortable, honest, fertile, soil, depth.
  • 18. Grey • Associated with maturity, old age, dignity. • Symbolic of boredom and conservativeness. • Key words: crystal, old, dignified, classical, boring, safety, security, solid, metallic, steel.
  • 19. Pink Signifies romance, love and friendship. It denotes feminine qualities and passiveness. Key words: girl, love, romance, friendship, feminine, soft, passive, subtle. Purple Royalty, nobility, wealth and extravagance. Symbolic of wisdom, magic, arrogance and higher learning.
  • 20. ORANGE Associated with enthusiasm, attractiveness, stimulation, creativity and warmth. Symbol of fall and harvest.
  • 21. CREATING A VISUAL TEXT
  • 22. POSTER
  • 23. INFOGRAPHIC
  • 24. VISUAL ESSAY