Social Media Brand Management Nika Mohar, MBA @NikaMohar

Who blips, who diggs, who tweets?

Technology 1893 1923 1990 new millenium 2007

Technology People

WE SOCIALIZE

WE SOCIALIZE

WE ARE YOUR AUDIENCE LISTENER PARTICIPANT READER PUBLISHER

LISTENER PARTICIPANT

READER PUBLISHER

HOLY MOLY, CAN I CONTROL MY MESSAGE TO THE WORLD?!

HOLY MOLY,

CAN I CONTROL MY MESSAGE TO THE WORLD?!

Who has the power? I can post anything I want. I can Google anything I want. Nearly everyone.

Millions of consumers are talking . Are You Listening?

Domino’s Pizza, April 2009

Proactive companies: Listen.

Proactive companies: Communicate. Interact.

Barack Obama’s speech Over 140 Mill pageviews, 21 Mill live video streams, 1.3 current.

Blendtec iPhone Video

Proactive companies: Entertain. attracted over 6,000 links top 10 ranking on Google for the word “blender” 700% growth in sales in the past 2 years

attracted over 6,000 links

top 10 ranking on Google for the word “blender”

700% growth in sales in the past 2 years

Proactive companies: Provide excellent service and handle complaints.

Proactive companies: know that measuring & interpreting & acting is a key competitive advantage for today’s consumer-centered brands .

Damage control: Domino’s

Go beyond broadcast. Become a friend of your audience. Engage. Listen. Interact. Interactive.agency Be proactive. Switch to www.

Thank you.

Nika Mohar [email_address] @NikaMohar Linkedin Facebook Skype .....