Social Media  Brand Management Nika Mohar, MBA @NikaMohar
Who blips, who diggs, who tweets?
 
Technology 1893 1923  1990 new millenium  2007
Technology People
WE SOCIALIZE
WE SOCIALIZE
WE ARE YOUR AUDIENCE <ul><li>LISTENER  PARTICIPANT </li></ul><ul><li>READER  PUBLISHER </li></ul>
<ul><li>HOLY MOLY,  </li></ul><ul><li>CAN I  CONTROL  MY MESSAGE TO THE WORLD?! </li></ul>
Who has the power? I can post anything I want. I can Google anything I want. Nearly everyone.
Millions of consumers are talking . Are You Listening?
Domino’s Pizza, April 2009
Proactive companies: Communicate. Interact.
Barack Obama’s speech  Over 140 Mill pageviews, 21 Mill live video streams, 1.3 current.
Blendtec iPhone Video
Proactive companies: Entertain. <ul><li>attracted over 6,000 links  </li></ul><ul><li>top  10  ranking on Google for the w...
Proactive companies: know that  measuring & interpreting & acting  is a  key competitive advantage for today’s consumer-ce...
Damage control: Domino’s
Go beyond broadcast. Become a friend of your audience. Engage. Listen. Interact. Interactive.agency Be proactive. Switch t...
Thank you.
Social Media Brand Management
Social Media Brand Management
Social Media Brand Management
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Social Media Brand Management

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Advertising channels have changed immensely with increased use of Internet in the world population. With millions of blogs and thousands of social networks a conversation and content that once existed in controlled environments in hands of corporations, are now opened to everyone. Once passive consumers have become active participants in branding and marketing initiatives. Proactive companies today that are aware of the power of Internet and Social Media, are relocating more resources towards the digital media.

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  • Start: Who in this room does not have any account in social media networks? Facebook, Linkedin...?
  • Social Media Brand Management

    1. 1. Social Media Brand Management Nika Mohar, MBA @NikaMohar
    2. 2. Who blips, who diggs, who tweets?
    3. 4. Technology 1893 1923 1990 new millenium 2007
    4. 5. Technology People
    5. 6. WE SOCIALIZE
    6. 7. WE SOCIALIZE
    7. 8. WE ARE YOUR AUDIENCE <ul><li>LISTENER PARTICIPANT </li></ul><ul><li>READER PUBLISHER </li></ul>
    8. 9. <ul><li>HOLY MOLY, </li></ul><ul><li>CAN I CONTROL MY MESSAGE TO THE WORLD?! </li></ul>
    9. 10. Who has the power? I can post anything I want. I can Google anything I want. Nearly everyone.
    10. 11. Millions of consumers are talking . Are You Listening?
    11. 12. Domino’s Pizza, April 2009
    12. 13. Proactive companies: Listen.
    13. 14. Proactive companies: Communicate. Interact.
    14. 15. Barack Obama’s speech Over 140 Mill pageviews, 21 Mill live video streams, 1.3 current.
    15. 16. Blendtec iPhone Video
    16. 17. Proactive companies: Entertain. <ul><li>attracted over 6,000 links </li></ul><ul><li>top 10 ranking on Google for the word “blender” </li></ul><ul><li>700% growth in sales in the past 2 years </li></ul>
    17. 18. Proactive companies: Provide excellent service and handle complaints.
    18. 19. Proactive companies: know that measuring & interpreting & acting is a key competitive advantage for today’s consumer-centered brands .
    19. 20. Damage control: Domino’s
    20. 21. Go beyond broadcast. Become a friend of your audience. Engage. Listen. Interact. Interactive.agency Be proactive. Switch to www.
    21. 22. Thank you.
    22. 23. Nika Mohar [email_address] @NikaMohar Linkedin Facebook Skype .....

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