Social Media Brand Management

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    Start: Who in this room does not have any account in social media networks? Facebook, Linkedin...?

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    Social Media Brand Management - Presentation Transcript

    1. Social Media Brand Management Nika Mohar, MBA @NikaMohar
    2. Who blips, who diggs, who tweets?
    3.  
    4. Technology 1893 1923 1990 new millenium 2007
    5. Technology People
    6. WE SOCIALIZE
    7. WE SOCIALIZE
    8. WE ARE YOUR AUDIENCE
      • LISTENER PARTICIPANT
      • READER PUBLISHER
      • HOLY MOLY,
      • CAN I CONTROL MY MESSAGE TO THE WORLD?!
    9. Who has the power? I can post anything I want. I can Google anything I want. Nearly everyone.
    10. Millions of consumers are talking . Are You Listening?
    11. Domino’s Pizza, April 2009
    12. Proactive companies: Listen.
    13. Proactive companies: Communicate. Interact.
    14. Barack Obama’s speech Over 140 Mill pageviews, 21 Mill live video streams, 1.3 current.
    15. Blendtec iPhone Video
    16. Proactive companies: Entertain.
      • attracted over 6,000 links
      • top 10 ranking on Google for the word “blender”
      • 700% growth in sales in the past 2 years
    17. Proactive companies: Provide excellent service and handle complaints.
    18. Proactive companies: know that measuring & interpreting & acting is a key competitive advantage for today’s consumer-centered brands .
    19. Damage control: Domino’s
    20. Go beyond broadcast. Become a friend of your audience. Engage. Listen. Interact. Interactive.agency Be proactive. Switch to www.
    21. Thank you.
    22. Nika Mohar [email_address] @NikaMohar Linkedin Facebook Skype .....

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