STW Programs
Nick Mucha, Environmental and Programs Director
Why are we all here, anyways?
M&E
Economic
Valuation
Stewardship
Planning Process
Threat Matrix
Selection Criteria
Capacit...
“Where waves are valued and surfing
becomes a tool for the long term protection
and preservation of special coastal places...
2013: Killed it!
• Huanchaco WSR dedicated
• Unveiled WSR Stewardship Planning
Process – Peru, Baja, Chile
• Stopped coast...
World Surfing Reserves
Where are we now and where are we going?
Nick Mucha, Environmental and Programs Director
In this session we will:
1. Take a look at the current state of WSR’s.
2. Evaluate current successes and challenges.
3. Di...
Current WSR Snapshot:
1. Ericiera, Portugal – Dedicated.
2. Malibu, California – Dedicated.
3. Manly Beach, Australia – De...
2013 WSR Program Overview:
Successes:
• Refined planning
process
• Strong community
engagement and
collaboration
• Conserv...
Capacity, collaboration, credit.
Framework, facilitation, follow-through
Objective 1:
Improve the natural coastal
environment
Threat 1:
Abundance of trash along the
coast
Cause 1:
Waste disposal ...
Huanchaco, Peru
Successes:
• Inaugrual planning trip
• Committed and capable LSC
• Strong partners – DGC, Gov‟t
• Buenos A...
Bahia Todos Santos, Baja
Successes:
• Exciting anchor project
• Partner support (Wildcoast,
ProNatura, etc)
• Planning pro...
Punta de Lobos, Chile
Successes:
• Ramon Navarro is a badass
• Planning process more evolved
• Engaged and capable LSC
• K...
Uluwatu, Bali
Successes:
• Key partners (CI, PCU, etc)
• Field visit by Nik
• High profile wave
• Stacked programs
w/Surfo...
Santa Cruz, CA
Successes:
• Walking the talk in our backyard
• Reinvigorated LSC
• Strong local network
• Key Partners (Go...
GOALS:
- Consistent and efficient implementation of stewardship plans,
including highly visible Anchor Project victories.
...
Individual donors: Grow individual donor base by
engaging people intimate with new program
locations/issues.
Grants: Incre...
Metrics for Success
Currently – use # of WSR‟s to measure our outputs.
How do we define success? How can we measure it?
Di...
Open Discussion: Key Questions
1) Quality vs Quantity? How many a year?
1) How can we tweak our selection process to ensur...
Endangered Waves
Where are we now and where are we going?
Nick Mucha, Environmental and Programs Director
In this session we will:
1. Overview of Endangered Wave program.
2. Review new Endangered Wave tools
3. Discuss how to imp...
2013 Campaigns:
1. Punta Colorada, Oaxaca, Mexico
2. Ruggles, Rhode Island, US
3. Bastion Point, Victoria, Aus
4. Kirra, G...
2013 Endangered Waves Program Overview:
Successes:
• Ruggles, Kirra, Punta
Colorada spared (for now!)
• Refined threat ass...
Endangered Wave Campaign Identification
Initial Contact Made
Report a Wave
Direct Contact
STW Initiated
STW response
reque...
GOALS:
- Improve efficiency and efficacy of campaigns
- Improve efficacy of and access to STW tools
OBJECTIVES:
-At least ...
Resource Requirements & Funding Strategies
Discussion: Where do we want to see EW in 1 year?
Individual donors: Grow indiv...
Discussion: Where do we want to see EW in 1 year?
Metrics for Success
Currently – use # EW‟s and „victory stories‟ to
meas...
Discussion: Where do we want to see EW in 1 year?
•How to overcome challenges that limit our
impact?
•What is the right mi...
Surfonomics
Where are we now and where are we going?
Nick Mucha, Environmental and Programs Director
In this session we will:
1. Overview of Surfonomics program.
2. Review successes and challenges for 2013 studies.
3. Discu...
2013 Surfonomics Studies
1. Uluwatu, Bali - Complete
2. Huanchaco, Peru – Ongoing until August 2014
3. Pichilemu, Chile – ...
2013 Surfonomics Program Overview:
Successes:
• Created fellowship program
through CBE
• Launched three Surfonomics
studie...
GOALS:
- Conduct efficient and robust Surfonomics studies in each new
WSR.
- Improve visibility of Surfonomics program.
- ...
Resource Requirements & Funding Strategies
Discussion:
Where do we want to see Surfonomics in 1 year?
Individual donors: G...
Metrics for Success: Outputs and Outcomes
Discussion:
Where do we want to see Surfonomics in 1 year?
Currently – use # stu...
Open Discussion
•How do we improve org capacity to deliver
Surfonomics studies?
• How can we make this more accessible and...
Endangered Waves
Where are we now and where are we going?
Nick Mucha, Environmental and Programs Director
In this session we will:
1. Take a look at the Waveshed Program.
2. Evaluate current successes and challenges.
3. Discuss ...
2013 Waveshed Program Snapshot:
Successes:
• UPAL deliverables improved
• Increased funding for 2014
campaign
• New opport...
Programs: Closing Thoughts
• What are your fired up about?
•Where are we falling short?
•How can we work together to accom...
STW Retreat 2014 Session 2: Programs
STW Retreat 2014 Session 2: Programs
STW Retreat 2014 Session 2: Programs
STW Retreat 2014 Session 2: Programs
STW Retreat 2014 Session 2: Programs
STW Retreat 2014 Session 2: Programs
STW Retreat 2014 Session 2: Programs
STW Retreat 2014 Session 2: Programs
STW Retreat 2014 Session 2: Programs
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STW Retreat 2014 Session 2: Programs

  1. 1. STW Programs Nick Mucha, Environmental and Programs Director
  2. 2. Why are we all here, anyways? M&E Economic Valuation Stewardship Planning Process Threat Matrix Selection Criteria Capacity Building Conceptual Models Travel Cost Method
  3. 3. “Where waves are valued and surfing becomes a tool for the long term protection and preservation of special coastal places, and the communities and living things that depend upon them” Protected Areas • WSR • Past WSRs • SC • Ericeira • Huanchaco • Todos • Pta Lobos • Bali Economics • Surfonomic s • Bali • Huanchaco • Pichilemu Direct Action • EW • Passive • Active • Branded Campaigns • Wavesheds • Unidos HOW?
  4. 4. 2013: Killed it! • Huanchaco WSR dedicated • Unveiled WSR Stewardship Planning Process – Peru, Baja, Chile • Stopped coastal dumping in Buenos Aires • Built engaged and highly-collaborative LSC‟s. • Launched 4 Endangered Wave campaigns • Completed 1 Surfonomics study • Initiated 2 additinal Surfonomics studies • Lauched 3rd year of Unidos – new and improved! • Refined internal processes for delivering programs • Approved Lobos and Uluwatu 2014: ________ • More efficient success • Outsmart challenges • Ask the hard questions!
  5. 5. World Surfing Reserves Where are we now and where are we going? Nick Mucha, Environmental and Programs Director
  6. 6. In this session we will: 1. Take a look at the current state of WSR’s. 2. Evaluate current successes and challenges. 3. Discuss how to improve the WSR program.
  7. 7. Current WSR Snapshot: 1. Ericiera, Portugal – Dedicated. 2. Malibu, California – Dedicated. 3. Manly Beach, Australia – Dedicated. 4. Santa Cruz, California – Dedicated. Engaged. 5. Huanchaco, Peru – Dedicated. Very engaged. 6. Bahia Todos Santos, Baja – Pending dedication. Engaged. 7. Punta de Lobos, Chile – Pending dedication. Very engaged. 8. Uluwatu, Bali – Pending dedication. Engaged.
  8. 8. 2013 WSR Program Overview: Successes: • Refined planning process • Strong community engagement and collaboration • Conservation outomes!! • 1 new dedicated WSR • 2 new approved WSRs • Elevated brand profile • High impact potential! Challenges: • Time and resource intensive • LSC dependence • Inactive WSRs • Governance • Brand control • No one-size-fits-all approach • Unique complexities per site • Lack of M&E • Lack of incentives ($, etc)
  9. 9. Capacity, collaboration, credit. Framework, facilitation, follow-through
  10. 10. Objective 1: Improve the natural coastal environment Threat 1: Abundance of trash along the coast Cause 1: Waste disposal along coastline of adjacent Buenos Aires municipality Strategy 1: Involve the national government Activity 1: Seek alliances Outcome: Create support network of 4+ governmental and non- governmental alliances to oppose the waste disposal practices Activity 2: Implement existing laws Outcome: Create a report on the applicable penalties Activity 3: Conduct a Surfonomics study Outcome: Distribute results to support network Strategy 2: Public education and outreach Activity 1: Create and maintain a Facebook page Outcome: Generate 50,000 „likes‟ Activity 2: Recruit a spokesperson to engage the media and communicate problem Outcome: Generate a minimum of 5 featured media pieces exposing the issue Strategy 3: Local beach cleanup campaigns Activity 1: Solicit municipal support for beach cleanups Outcome: Remove 50,000 pounds of waste from the Reserve annually Activity 2: Include the local surfing community in beach cleanups Outcome: Remove 4,000 pounds of waste from the Reserve annually Threat 1: Loss off native ‟Totorales‟ Cause 1: Urbanization Strategy 1: Convert the regional reserve into a national reserve Activity 1: Submit a proposal to the proper authorities Outcome: Become part of national park registry to have greater protection against urban encroachment Objective 2: Maintain the local traditional identity and culture Threat 1: Less fishermen Cause 1: Less profitability Strategy 1: Minimize over-fishing Activity 1: Seek alliances Outcome: Create support network of 4+ governmental and non- governmental alliances to oppose over fishing Activity 2: Natural resource trainings for local fishermen Outcome: Train 40+ local fisherman and increase their appreciation for the natural resources Strategy 2: Improve business practices for artisanal fishermen Activity 1: Business administration workshops Outcome: Train 40+ local fisherman and increase their profits Cause 2: New forms of life Strategy 1: Revalue and educate the community Activity 1: Create „Cultural Congress‟ of Huanchaco Outcome: Avoid a decline in fishing over the next 20 years. Activity 2: Include „Caballito de Totora‟ surfing lessons at local surf schools Outcome: Give 30 local surfers the experience of riding a „caballito‟ every year. Activity 3: Sponsor field trips for fishermen to local cultural sites Outcome: Avoid a decline in fishing over the next 20 years
  11. 11. Huanchaco, Peru Successes: • Inaugrual planning trip • Committed and capable LSC • Strong partners – DGC, Gov‟t • Buenos Aires campaign success! • Stacked programs w/ Surfonomics • Reserve Manager opportunity Challenges: • Improvisation • Politics • Maintaining engagement Anchor Project: Buenos Aires, Aguas Malas Stop coastal dumping in Buenos Aires
  12. 12. Bahia Todos Santos, Baja Successes: • Exciting anchor project • Partner support (Wildcoast, ProNatura, etc) • Planning process trip in June • Tie in with STW Baja Trip Challenges: • Weak LSC commitment • Leadership issues • Size of WSR • Scare Mexican funding opps. Anchor Project: San Miguel Waveshed Establish first State Park in Northern Baja
  13. 13. Punta de Lobos, Chile Successes: • Ramon Navarro is a badass • Planning process more evolved • Engaged and capable LSC • Key partners – Gov‟t, NGO‟s, etc. • High visibility within Chile • Favorable momentum! • Achieved regulatory intervention • Stacked programs w/Surfonomics + Unidos • Dedicated funding Challenges: • Politics • Complex strategies • Brand and campaign control • Funding for Lobos? Anchor Project: Lobos Para Todos Protect Punta de Lobos from development
  14. 14. Uluwatu, Bali Successes: • Key partners (CI, PCU, etc) • Field visit by Nik • High profile wave • Stacked programs w/Surfonomics (Great job, Justin!) • Opportunity to re-engage Justin Challenges: • Fragmented LSC • Regional and national politics • Complex strategies • Stalled momentum • Funding Anchor Project: TBD WSR tie into MMA?
  15. 15. Santa Cruz, CA Successes: • Walking the talk in our backyard • Reinvigorated LSC • Strong local network • Key Partners (Gov‟t, NGOs, etc) • Niche impact opportunity Challenges: • Local perceptions • Funding • Staff bandwidth • Providing substantive value Anchor Project: Clean Cowells Resolve Cowell’s WQ issues
  16. 16. GOALS: - Consistent and efficient implementation of stewardship plans, including highly visible Anchor Project victories. OBJECTIVES: - $5,000 increase in direct project funding per WSR - Salaried Reserve Manager at each WSR - Min. one branded Anchor Project success story - Update selection criteria and make „approved‟ status revokable STRATEGIES: - Increased funding to support stewardship plans - Improved local capacity for program delivery - Focus on „Anchor Project‟ per WSR, with branded campaign. - Partner with highly mobilized LSC‟s. Discussion: Where do we want to see WSR in 1 year?
  17. 17. Individual donors: Grow individual donor base by engaging people intimate with new program locations/issues. Grants: Increase grant funding by identifying new sources, new program areas, new partners for programs. Membership: Engage new supporters in new communities through exposure to our programs. WSR Trips: Package one-of-a-kind trips to WSRs Resource Requirements and Funding
  18. 18. Metrics for Success Currently – use # of WSR‟s to measure our outputs. How do we define success? How can we measure it? Discussion: Where do we want to see WSR in 1 year?
  19. 19. Open Discussion: Key Questions 1) Quality vs Quantity? How many a year? 1) How can we tweak our selection process to ensure success? 3) How to improve branding and awareness of program? Brand it alone or as STW program? 4) Who are the new partners/funders we need to engage to scale the program? 5) Where does sea level change factor in?
  20. 20. Endangered Waves Where are we now and where are we going? Nick Mucha, Environmental and Programs Director
  21. 21. In this session we will: 1. Overview of Endangered Wave program. 2. Review new Endangered Wave tools 3. Discuss how to improve the Endangered Wave program.
  22. 22. 2013 Campaigns: 1. Punta Colorada, Oaxaca, Mexico 2. Ruggles, Rhode Island, US 3. Bastion Point, Victoria, Aus 4. Kirra, Gold Coast, Aus Currently Under Review: 1. Shackleford Banks, NC 2. Ponta Preta, Cape Verde
  23. 23. 2013 Endangered Waves Program Overview: Successes: • Ruggles, Kirra, Punta Colorada spared (for now!) • Refined threat assessment criteria and intake process • Collaboration with Surfrider on Global Wave Protection Report • Bastion Point article Challenges: • Inherent disadvantages (geography, sources, urgency!) • Difficult to verify threats – when to jump in the ring? • STW disconnected from locations/players • Limited ownership of success
  24. 24. Endangered Wave Campaign Identification Initial Contact Made Report a Wave Direct Contact STW Initiated STW response requesting diagnostic information (Gavin / 3 Days) No Response Response Provided STW staff reviews information against threat criteria (Nick / Week 1) STW staff does additional research, communication to clarify threat situation (Nick / Week 2) STW staff identifies Endangered Wave Strategy – requests Board approval if Full Campaign selected (Nick / Week 2) Strategy 1: Passive Campaign Acknowledgment Letter sent to principal advocates Wave Saver Toolkit provided Strategy 2: Active Campaign Endangered Wave page created on STW website STW social media support Draft/Distribute press release Letters of Support provided Strategic campaign planning support Strategy 3: Branded Campaign Active Campaign actions, plus: STW short documentary film produced Documentary film included in STW Film Festival Onsite visit and advocacy tour (resource contingent) Creation of campaign specific branded collateral Develop STW campaign Task Force Host webinar to share campaign with global advocates
  25. 25. GOALS: - Improve efficiency and efficacy of campaigns - Improve efficacy of and access to STW tools OBJECTIVES: -At least 2 campaign successes will be achieved and attributable to new criteria and response template. - At least 1 branded campaign will be launched (need contingent). - Initiate development of new mapping tool in 2014. STRATEGIES: - Implement new intake process and campaign framework. - Develop STW program mapping tool to visually Discussion: Where do we want to see EW in 1 year?
  26. 26. Resource Requirements & Funding Strategies Discussion: Where do we want to see EW in 1 year? Individual donors: Grow individual donor base by engaging people intimate with new program locations. Membership: engage new supporters in new communities through exposure to our programs. Grants: Google Grants to develop mapping tools.
  27. 27. Discussion: Where do we want to see EW in 1 year? Metrics for Success Currently – use # EW‟s and „victory stories‟ to measure our outputs. How do we define success? How can we measure it?
  28. 28. Discussion: Where do we want to see EW in 1 year? •How to overcome challenges that limit our impact? •What is the right mix of proactive vs reactive campaigns? •Ideas for streamlining intake and response process? • Who are the funders/partners this appeals to?
  29. 29. Surfonomics Where are we now and where are we going? Nick Mucha, Environmental and Programs Director
  30. 30. In this session we will: 1. Overview of Surfonomics program. 2. Review successes and challenges for 2013 studies. 3. Discuss how to improve the Surfonomics program.
  31. 31. 2013 Surfonomics Studies 1. Uluwatu, Bali - Complete 2. Huanchaco, Peru – Ongoing until August 2014 3. Pichilemu, Chile – Ongoing until April 2014 Surfonomics Pipleline 1. Bahia Todos Santos, Baja California 2. Santa Cruz, CA „JPW – Tunnel vision in Bali”
  32. 32. 2013 Surfonomics Program Overview: Successes: • Created fellowship program through CBE • Launched three Surfonomics studies • Completed one Surfonomics study • Justin‟s mullet and stache in Bali. • Stacked programming with WSR • Growing demand Challenges: • Need dedicated personnel and/or volunteers to conduct surveys • Reliance on partners for data scrubbing and analysis • Growing demand • Snakebites
  33. 33. GOALS: - Conduct efficient and robust Surfonomics studies in each new WSR. - Improve visibility of Surfonomics program. - Expand Surfonomics‟ global reach. OBJECTIVES: - Select next 2 WSR‟s with Surfonomics commitment confirmed. - Develop targeted distribution plan for Bali, Chile, and Peru Surfonomics studies. - Initial Surfonomics capacity building plan outlined and presented to Board. STRATEGIES: - Include commitment to Surfonomics in WSR selection criteria. - New Surfonomics results widely distributed to yield increased Where do we want to see Surfonomics in 1 year?
  34. 34. Resource Requirements & Funding Strategies Discussion: Where do we want to see Surfonomics in 1 year? Individual donors: Grow individual donor base by engaging people intimate with new program locations. Grants: Increase grant funging by expanding by identifying new sources, new program areas, new partners for programs.
  35. 35. Metrics for Success: Outputs and Outcomes Discussion: Where do we want to see Surfonomics in 1 year? Currently – use # studies to quantify impact. How do we define success? How can we measure it?
  36. 36. Open Discussion •How do we improve org capacity to deliver Surfonomics studies? • How can we make this more accessible and de- centralized while retaining ownership? •Who are the funders this appeals to? •How can refine methodologies to become „Gold Standard‟ in valuation studies?
  37. 37. Endangered Waves Where are we now and where are we going? Nick Mucha, Environmental and Programs Director
  38. 38. In this session we will: 1. Take a look at the Waveshed Program. 2. Evaluate current successes and challenges. 3. Discuss how to improve the Waveshed Program.
  39. 39. 2013 Waveshed Program Snapshot: Successes: • UPAL deliverables improved • Increased funding for 2014 campaign • New opportunities (San Mig, SC) Challenges: • Uncertain program identity
  40. 40. Programs: Closing Thoughts • What are your fired up about? •Where are we falling short? •How can we work together to accomplish these goals?
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