Sxsw 2012 part 2

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  • Engineering discovery is a complicated one to solve. For example, it’s a combination of knowing not just where you say you like to shop, but where you’ve actually shopped; not just where you say you like to dine, but where you actually dine. It also needs to know what sort of activities you would want to attend , then ping you accordingly. It needs to tell you of a concert only when there are still tickets left. It needs to know personal details like your shoe size, shirt size, dress size, and then check the in-store inventory levels before it ever bothers you about a nearby sale. And so on. It needs intelligence. Otherwise, the damn thing will be way too annoying. http://techcrunch.com/2012/03/30/522411/
  • Smartphone sales overtook PC sales in the fourth quarter of 2010
  • http://www.computerworld.com/s/article/9217988/World_s_data_will_grow_by_50X_in_next_decade_IDC_study_predicts
  • Say you’ve been studying computer science for awhile like me, then the information you need won’t be that helpful to a relative novice and vice versa. If you’re searching for a particular person, you want the results for that person—not everyone else with the same name. These are hard problems to solve without knowing your identity, your interests, or the people you care about.
  • Interesting juxtaposition, ‘sharing’ rising as the internet is compartmentalised
  • http://www.youtube.com/watch?v=Ma8NbpCvSwo&feature=related
  • http://www.youtube.com/watch?v=IPgOmSajjks
  • Sxsw 2012 part 2

    1. 1. Engineering Serendipity— “What we have been doing with Radar is finding a way for people to use the app really without having to actually use it,” says Crowley. Lessons from SXSW Interactive 2012
    2. 2. Lessons from SXSW Interactive 2012
    3. 3. Ambient technology— Search engines acting like near intelligent agents quietly but continuously collecting written & spoken word information, and proactively supplying relevant contextual information Lessons from SXSW Interactive 2012
    4. 4. TO DO LIST— Personal – Get your hands dirty— Business – Make your staff get their hands dirty – A watching brief (for now) Lessons from SXSW Interactive 2012
    5. 5. Big Data & “The End of Privacy” Lessons from SXSW Interactive 2012
    6. 6. Big Data & “The End of Privacy” 1993 Lessons from SXSW Interactive 2012
    7. 7. Big Data & “The End of Privacy” 1993 2012 Lessons from SXSW Interactive 2012
    8. 8. WTF is „Big Data‟?— The bit we‟re interested in today:— Data sets also grow in size because they are increasingly being gathered by ubiquitous information-sensing mobile devices, aerial sensory technologies, software logs, cameras, microphones, RFID readers, and wireless sensor networks Lessons from SXSW Interactive 2012
    9. 9. —data will grow by 50 times by 2020, driven in large part by more embedded systems IDC Study Lessons from SXSW Interactive 2012
    10. 10. An aside: third party cookies on my laptop Lessons from SXSW Interactive 2012
    11. 11. The End of Privacy?— Historically, as small tribes of hunter and gatherers we had no concept of privacy. Then, as we became rooted in towns and villages, we continued to live primarily in the public square where everyone “knew our business.” With industrialization and the development of large dense urban areas, privacy was possible for the more privileged members of society and then, finally, for all of us. We have come full circle. Again, we live our lives in a public, although now digital, square… Terence Craig, CEO and CTO of PatternBuilders, a big data analytics companies Lessons from SXSW Interactive 2012
    12. 12. Zuckerberg‟s Law and Facebook‟s$100B Privacy Dilemma — "every year, for the foreseeable future, the amount of information you share on the Web will double.“Lessons from SXSW Interactive 2012
    13. 13. Imagine how much better search would be if we added… you. Larry Page, April 2012 Lessons from SXSW Interactive 2012
    14. 14. TO DO LIST— Personal – Get informed – What do you get for free and why? – What‟s a cookie? Maybe download the plug-in – Check out an app like Geoloqi— Business – How does data relate to our core service offering? – What data DO we handle for clients – What data COULD we handle – GET ACCREDITED – Data Seal Lessons from SXSW Interactive 2012
    15. 15. The Great Tech War Lessons from SXSW Interactive 2012
    16. 16. War on many fronts— Devices— Mobile operating systems— Social— Online advertising— Connected TV— Commerce Lessons from SXSW Interactive 2012
    17. 17. Open Web vs Walled Gardens— The “old” Internet is shrinking, and being replaced by walled gardens over which Google’s crawlers can’t climb. John Battelle— "Every time somebody puts a magazine on a phone [via a native app] now ...we lose a whole lot of information to the general public discourse – I cant link to it, so I cant tweet it, I cant discuss it, I cant like it, I cant hate it.“ Tim Berners-Lee Lessons from SXSW Interactive 2012
    18. 18. Strategic Acquisition(s?) — The most challenging problem we have right now is discovery of video... we need to solve discovery on YouTube and social is a natural enabler“ – David Lawee, VP M&A, GoogleLessons from SXSW Interactive 2012
    19. 19. TO DO LIST— Personal – Too late, they already own you— Business – Revisit the first „to do list‟, highlight and underline MAKING MONEY FROM MOBILE • Mobile optimised web content • Mobile Search • Native vs non-Native Apps • Brand utility Lessons from SXSW Interactive 2012
    20. 20. Tyranny of the screen Lessons from SXSW Interactive 2012
    21. 21. Lessons from SXSW Interactive 2012
    22. 22. Lessons from SXSW Interactive 2012
    23. 23. Lessons from SXSW Interactive 2012
    24. 24. Lessons from SXSW Interactive 2012
    25. 25. Lessons from SXSW Interactive 2012
    26. 26. Lessons from SXSW Interactive 2012
    27. 27. Voice & Gesture AND ROBOTSLessons from SXSW Interactive 2012
    28. 28. Source: Stanford HCI GroupLessons from SXSW Interactive 2012
    29. 29. Source: Stanford HCI GroupLessons from SXSW Interactive 2012
    30. 30. Lessons from SXSW Interactive 2012
    31. 31. Lessons from SXSW Interactive 2012
    32. 32. Thank youTO DO LIST Lessons from SXSW Interactive 2012
    33. 33. — Miro‟s Uncanny Valley— Jimmy and the Gin & Tonic Test— Free will is an illusion Lessons from SXSW Interactive 2012

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