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New York Times new digital subscription plans, March 2011

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NiemanLab

This slide deck, distributed to members of the media on March 17, 2011 by The New York Times, lays out the NYT's plans for charging for access to nytimes.com and its mobile apps.

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March 2011
The New York Times Difference ,[object Object],[object Object],[object Object],[object Object],[object Object]
Quality Journalism with a Compelling Reach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A Leader in the Digital News Community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A Leader in the Digital News Community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Launching a Pay Model for NYTimes.com ,[object Object],[object Object],[object Object],[object Object],[object Object]
How it Works ,[object Object],[object Object],[object Object],*Mobile apps are not supported on all devices. Does not include e-reader editions, Premium Crosswords or The New York Times Crosswords apps. Other restrictions apply.
What counts and what doesn’t? ,[object Object],[object Object],[object Object]
Benefits to Readers ,[object Object],[object Object],[object Object],[object Object],[object Object]
Benefits to Advertisers ,[object Object],[object Object],[object Object],[object Object]
Benefits to Company ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
New York Times Readers: Advertisers Covet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
New York Times Readers: Engaged, Affluent, Female ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Unsurpassed in Advertising Innovation ,[object Object],[object Object],[object Object]
Editorial Strength ,[object Object],[object Object]
Consistently Recognized for Outstanding Journalism ,[object Object],[object Object],[object Object],[object Object],[object Object]
Investment in Reporting ,[object Object],[object Object],[object Object],[object Object]
Appendix – Data Sources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Appendix – Data Sources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Appendix – Data Sources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Appendix – Data Sources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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