Open APIs and News Organizations:A Study of Open Innovation in Online Journalism<br />Tanja Aitamurto<br />Stanford Univer...
the R&D problemfor news organizations<br />
open innovationopen APIs<br />
four leading cases:NPRNew York TimesGuardianUSA Today<br />
4 key benefits<br />
(1)speed up internal / externalproduct development<br />
(2)find new revenue potential<br />
(3)leverage the brand, drive traffic<br />
(4)build a community of developers<br />
challengesmostly internal (vs. external)more cultural than technological<br />
takeaways:open innovationefficiencies‘woven into the web’ecosystem effects<br />
thanks.@TanjaAita@SethCLewis<br />
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Seth Lewis/Tanja Aitamurto presentation at ISOJ 2011

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Seth Lewis/Tanja Aitamurto presentation at ISOJ 2011

  1. 1. Open APIs and News Organizations:A Study of Open Innovation in Online Journalism<br />Tanja Aitamurto<br />Stanford University<br />@TanjaAita<br />Seth C. Lewis<br />University of Minnesota<br />@SethCLewis<br />International Symposium on Online Journalism; Austin, TX; April 1, 2011<br />
  2. 2. the R&D problemfor news organizations<br />
  3. 3. open innovationopen APIs<br />
  4. 4. four leading cases:NPRNew York TimesGuardianUSA Today<br />
  5. 5.
  6. 6.
  7. 7. 4 key benefits<br />
  8. 8. (1)speed up internal / externalproduct development<br />
  9. 9. (2)find new revenue potential<br />
  10. 10. (3)leverage the brand, drive traffic<br />
  11. 11. (4)build a community of developers<br />
  12. 12. challengesmostly internal (vs. external)more cultural than technological<br />
  13. 13. takeaways:open innovationefficiencies‘woven into the web’ecosystem effects<br />
  14. 14. thanks.@TanjaAita@SethCLewis<br />
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