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Seth Lewis/Tanja Aitamurto presentation at ISOJ 2011

by NiemanLab on Apr 13, 2011

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Jaime Punishill , Business Unit Manager at Thomson Reuters 1 year ago

Seth Lewis/Tanja Aitamurto presentation at ISOJ 2011 — Presentation Transcript

Open APIs and News Organizations:A Study of Open Innovation in Online Journalism
Tanja Aitamurto
Stanford University
@TanjaAita
Seth C. Lewis
University of Minnesota
@SethCLewis
International Symposium on Online Journalism; Austin, TX; April 1, 2011
the R&D problemfor news organizations
open innovationopen APIs
four leading cases:NPRNew York TimesGuardianUSA Today
4 key benefits
(1)speed up internal / externalproduct development
(2)find new revenue potential
(3)leverage the brand, drive traffic
(4)build a community of developers
challengesmostly internal (vs. external)more cultural than technological
takeaways:open innovationefficiencies‘woven into the web’ecosystem effects
thanks.@TanjaAita@SethCLewis