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NIELSEN'S EMERGING
LEADERS PROGRAM
OPPORTUNITIES BEYOND MEASURE
OUR MISSION
The most complete understanding of
consumers worldwide.

OUR PROMISE
An uncommon sense of the consumer for
faster, smarter, more confident decisions
that drive growth
Copyright ©2012 The Nielsen Company. Confidential and proprietary.

THE CONSUMER’S WORLD

3
Copyright ©2012 The Nielsen Company. Confidential and proprietary.

WHAT WE DO

Make sense of a complex world

4
Copyright ©2012 The Nielsen Company. Confidential and proprietary.

WHERE WE ARE

5
Copyright ©2012 The Nielsen Company. Confidential and proprietary.

OUR CLIENTS INCLUDE…

6
Copyright ©2012 The Nielsen Company. Confidential and proprietary.

OUR BUSINESS

7
OUR BUSINESS

Copyright ©2012 The Nielsen Company. Confidential and proprietary.

CLIENT SERVICES

BUSINESS SERVICES

CORPORATE SERVICES

Analytics

Operations

Finance

Client Engagement

Technology and Engineering

Human Resources

Consumer Insights

Measurement Science

Market Research

8
90 YEARS OF INNOVATION

First to report on
three-screen
viewing
Nielsen coins the
term ‘market
share’

Copyright ©2012 The Nielsen Company. Confidential and proprietary.

Nielsen is founded,
produces the first
market research
surveys

1923

First to measure
TV viewing

First to measure
radio listening

1935

1946

First social TV
ratings

First to scan a
grocery item: Juicy
Fruit Gum

1950

1974

2008

2013

9
NIELSEN CULTURE

Copyright ©2012 The Nielsen Company. Confidential and proprietary.

never stop
learning

make an
impact

do work
that matters

bring your
whole self

10
Copyright ©2012 The Nielsen Company. Confidential and proprietary.

11
Copyright ©2012 The Nielsen Company. Confidential and proprietary.

NIELSEN CARES

12
OPPORTUNITIES AT NIELSEN

Copyright ©2012 The Nielsen Company. Confidential and proprietary.

emerging
leaders
program

internships

professional
services

13
WHAT IT TAKES

SMARTS LEADERSHIP CURIOSITY
a great GPA

a demonstrated pattern

+ analytical ability

COMMUNICATION

internships or part-time jobs
Copyright ©2012 The Nielsen Company. Confidential and proprietary.

EXPERIENCE

writing, public speaking, interpersonal…

FLEXIBILITY CONFIDENCE MAJOR
+ creativity

+ humility, expertly blended

in a relevant field

14
PROFESSIONAL SERVICES:
NORTH AMERICA BUY ORGANIZATION
CURRICULUM
Professional Services
what it’s all about:
As a Professional Services analyst, you will engage and consult with manufacturer and retail clients
to address strategic business issues through market research and analysis.

Copyright ©2012 The Nielsen Company. Confidential and proprietary.

CONTINUOUS
ANALYTICS
Deliver business building
insights to our clients on a
daily basis leveraging core
Nielsen data, the talent of
our people, and our
combined knowledge base.
The continuous analytics
team exists to ensure that
our clients get full value out
of their on-going
investment in Nielsen.

CUSTOM
ANALYTICS
Deliver profit enhancing
solutions to our client’s
business issues through the
application of modeling,
advanced analytics, and
practice area expertise,
leveraging all available
Nielsen and client data.

INNOVATION
ANALYTICS
Provide world-class insights
and consulting on our
client’s brands and their
consumers, enabling
successful innovation and
strategic decision making.
Leverage our global
expertise in combining
consumer survey research.

16
LOCATIONS
Professional Services

MIDWEST
Chicago, IL
including Schaumburg, Glenview
Cincinnati, OH
Minneapolis, MN

NORTHEAST
Wilton, CT
Parsippany, NJ
including Western & Southern NJ
New York City, NY
including Northern NJ

Copyright ©2012 The Nielsen Company. Confidential and proprietary.

WEST
San Francisco, CA
including Northern California

SOUTH
Bentonville, AR
Atlanta, GA

CANADA
Markham, ON
17
EMERGING LEADERS PROGRAMS
Copyright ©2012 The Nielsen Company. Confidential and proprietary.

CORE ELEMENTS

19
EMERGING LEADERS PROGRAM:

GLOBAL BUSINESS SERVICES
CURRICULUM
Global Business Services Emerging Leaders Program

what it’s all about:
Our Global Business Services Emerging Leaders program is simply all about identifying, developing
and investing in our next generation of business leaders. Being selected for the program means
you start your leadership career NOW, instead of years from now.

Copyright ©2012 The Nielsen Company. Confidential and proprietary.

ROTATION 1

ROTATION 2

ROTATION 3

ROTATION 4

Fundamentals:
Project
management
basics

Functional
Depth:
Managing
complex
projects

Client focus:
Relocate to
client site

Collaboration
International
opportunities
for top
performers

high visibility
placement

21
PREFERRED DEGREES / MAJORS
Global Business Services Emerging Leaders Program
OPERATIONS

TECHNOLOGY

ENGINEERING

» Supply Chain and
Operations
Management

» Information Science &
Technology

» Software Engineering

» Business Information
Technology

» Business Information
Technology (Decision
Support Systems)

Copyright ©2012 The Nielsen Company. Confidential and proprietary.

» Mechanical
Engineering

» Electrical Engineering

» Computer
Engineering

MSci
» Quantitative Social
Science
» Statistics

» Computer Science

» Math

» Electrical Engineering

» Economics, or related
field

» IT Management

» BBA Operations
& Technology
Management

» MIS

» Industrial
Management with a
concentration in
Operations

» Computer
Engineering

» Computer Science

» Industrial/Systems
Engineering

22
LOCATIONS
Global Business Services Emerging Leaders Program

MIDWEST
Schaumburg, IL

SOUTH
Copyright ©2012 The Nielsen Company. Confidential and proprietary.

Tampa, FL

23
EMERGING LEADERS PROGRAM:

WATCH CLIENT SERVICES
CURRICULUM
Watch Client Services Emerging Leaders Program

what it’s all about:
Our Watch Client Services Emerging Leaders program is simply all about identifying, developing
and investing in our next generation of business leaders. Being selected for the program means
you start your leadership career NOW, instead of years from now.

Copyright ©2012 The Nielsen Company. Confidential and proprietary.

ROTATION 1

ROTATION 2

Two 6-month Rotations in NYC:
Strategic Accounts, Emerging Media,
Product Leadership, including Online,
NM Incite, Entertainment Analytics,
Marketing, Communications and
MA&A

ROTATION 3
Chicago:
Consumer
Analytics, Social,
Local Media, CSR,
Cambridge Group

ROTATION 4
San Francisco or LA:
Entertainment,
Media Client
Services, Telecom,
Facebook, Music,
Analytics

high visibility
placement

25
LOCATIONS
Watch Client Services Emerging Leaders Program

MIDWEST
Chicago, IL

NORTHEAST
New York, NY

Copyright ©2012 The Nielsen Company. Confidential and proprietary.

WEST
Los Angeles, CA
San Francisco, CA

26
EMERGING LEADERS PROGRAM:

FINANCE
CURRICULUM
Finance Emerging Leaders Program

what it’s all about:
Our Finance Emerging Leaders program is simply all about identifying, developing
and investing in our next generation of Finance Leaders. Being selected for the program
means you start your leadership career NOW, instead of years from now.

Copyright ©2012 The Nielsen Company. Confidential and proprietary.

ROTATION 1

ROTATION 2

ROTATION 3

ROTATION 4

Financial
Planning and
Analysis

Pricing

Controllership

Treasury

high visibility
placement

28
LOCATIONS
Finance Emerging Leaders Program

MIDWEST
Chicago, IL
Schaumburg, IL
Cincinnati, OH

NORTHEAST

Copyright ©2012 The Nielsen Company. Confidential and proprietary.

Wilton, CT
New York City, NY

WEST
San Francisco, CA

29
EMERGING LEADERS PROGRAM:

HUMAN RESOURCES
CURRICULUM
HR Emerging Leaders Program

what it’s all about:
Our Human Resources Emerging Leaders program is simply all about identifying, developing
and investing in our next generation of HR Leaders. Being selected for the program means
you start your leadership career NOW, instead of years from now.

Copyright ©2012 The Nielsen Company. Confidential and proprietary.

ROTATION 1

ROTATION 2

ROTATION 3

ROTATION 4

HR Business
Partner
Assignment

Center of
Excellence
Assignment

Client Visible
Assignment

International /
2nd Center of
Excellence
Assignment

high visibility
placement

31
LOCATIONS
HR Emerging Leaders Program

MIDWEST
Chicago, IL
Cincinnati, OH

NORTHEAST
New York City, NY

SOUTH
Copyright ©2012 The Nielsen Company. Confidential and proprietary.

Tampa, FL

INTERNATIONAL
Opportunities are available
in some of Nielsen’s fastest
developing markets in Asia,
Europe and Latin America

32
COMING UP…
SEP

15
SEP

16
SEP

17
Copyright ©2012 The Nielsen Company. Confidential and proprietary.

SEP

18
SEP

19
SEP

21

9AM – 3PM

General Career Fair
7PM – 9PM

9PM – 11PM

Nielsen Night

Networking

BY 6PM

Resume Drop Deadline
3PM – 5PM

Top Ten Tour!
9AM – 5PM

On-Campus Interviews - Finance
9AM – 5PM

On-Campus Interviews - HR

Grand Hall,
Cornell
Yale,
Princeton
Cornell
Career Net

Great Lawn,
Cornell
Career
Services
Career
Services
33
Copyright ©2012 The Nielsen Company. Confidential and proprietary.

STAY CONNECTED

Nielsen.com/oncampus

Facebook.com/
NielsenUniversityRecruiting

@NielsenCareers
#NielsenOnCampus

34
Nielsen's Emerging Leaders Program Overview

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Nielsen's Emerging Leaders Program Overview

  • 2. OUR MISSION The most complete understanding of consumers worldwide. OUR PROMISE An uncommon sense of the consumer for faster, smarter, more confident decisions that drive growth
  • 3. Copyright ©2012 The Nielsen Company. Confidential and proprietary. THE CONSUMER’S WORLD 3
  • 4. Copyright ©2012 The Nielsen Company. Confidential and proprietary. WHAT WE DO Make sense of a complex world 4
  • 5. Copyright ©2012 The Nielsen Company. Confidential and proprietary. WHERE WE ARE 5
  • 6. Copyright ©2012 The Nielsen Company. Confidential and proprietary. OUR CLIENTS INCLUDE… 6
  • 7. Copyright ©2012 The Nielsen Company. Confidential and proprietary. OUR BUSINESS 7
  • 8. OUR BUSINESS Copyright ©2012 The Nielsen Company. Confidential and proprietary. CLIENT SERVICES BUSINESS SERVICES CORPORATE SERVICES Analytics Operations Finance Client Engagement Technology and Engineering Human Resources Consumer Insights Measurement Science Market Research 8
  • 9. 90 YEARS OF INNOVATION First to report on three-screen viewing Nielsen coins the term ‘market share’ Copyright ©2012 The Nielsen Company. Confidential and proprietary. Nielsen is founded, produces the first market research surveys 1923 First to measure TV viewing First to measure radio listening 1935 1946 First social TV ratings First to scan a grocery item: Juicy Fruit Gum 1950 1974 2008 2013 9
  • 10. NIELSEN CULTURE Copyright ©2012 The Nielsen Company. Confidential and proprietary. never stop learning make an impact do work that matters bring your whole self 10
  • 11. Copyright ©2012 The Nielsen Company. Confidential and proprietary. 11
  • 12. Copyright ©2012 The Nielsen Company. Confidential and proprietary. NIELSEN CARES 12
  • 13. OPPORTUNITIES AT NIELSEN Copyright ©2012 The Nielsen Company. Confidential and proprietary. emerging leaders program internships professional services 13
  • 14. WHAT IT TAKES SMARTS LEADERSHIP CURIOSITY a great GPA a demonstrated pattern + analytical ability COMMUNICATION internships or part-time jobs Copyright ©2012 The Nielsen Company. Confidential and proprietary. EXPERIENCE writing, public speaking, interpersonal… FLEXIBILITY CONFIDENCE MAJOR + creativity + humility, expertly blended in a relevant field 14
  • 16. CURRICULUM Professional Services what it’s all about: As a Professional Services analyst, you will engage and consult with manufacturer and retail clients to address strategic business issues through market research and analysis. Copyright ©2012 The Nielsen Company. Confidential and proprietary. CONTINUOUS ANALYTICS Deliver business building insights to our clients on a daily basis leveraging core Nielsen data, the talent of our people, and our combined knowledge base. The continuous analytics team exists to ensure that our clients get full value out of their on-going investment in Nielsen. CUSTOM ANALYTICS Deliver profit enhancing solutions to our client’s business issues through the application of modeling, advanced analytics, and practice area expertise, leveraging all available Nielsen and client data. INNOVATION ANALYTICS Provide world-class insights and consulting on our client’s brands and their consumers, enabling successful innovation and strategic decision making. Leverage our global expertise in combining consumer survey research. 16
  • 17. LOCATIONS Professional Services MIDWEST Chicago, IL including Schaumburg, Glenview Cincinnati, OH Minneapolis, MN NORTHEAST Wilton, CT Parsippany, NJ including Western & Southern NJ New York City, NY including Northern NJ Copyright ©2012 The Nielsen Company. Confidential and proprietary. WEST San Francisco, CA including Northern California SOUTH Bentonville, AR Atlanta, GA CANADA Markham, ON 17
  • 19. Copyright ©2012 The Nielsen Company. Confidential and proprietary. CORE ELEMENTS 19
  • 20. EMERGING LEADERS PROGRAM: GLOBAL BUSINESS SERVICES
  • 21. CURRICULUM Global Business Services Emerging Leaders Program what it’s all about: Our Global Business Services Emerging Leaders program is simply all about identifying, developing and investing in our next generation of business leaders. Being selected for the program means you start your leadership career NOW, instead of years from now. Copyright ©2012 The Nielsen Company. Confidential and proprietary. ROTATION 1 ROTATION 2 ROTATION 3 ROTATION 4 Fundamentals: Project management basics Functional Depth: Managing complex projects Client focus: Relocate to client site Collaboration International opportunities for top performers high visibility placement 21
  • 22. PREFERRED DEGREES / MAJORS Global Business Services Emerging Leaders Program OPERATIONS TECHNOLOGY ENGINEERING » Supply Chain and Operations Management » Information Science & Technology » Software Engineering » Business Information Technology » Business Information Technology (Decision Support Systems) Copyright ©2012 The Nielsen Company. Confidential and proprietary. » Mechanical Engineering » Electrical Engineering » Computer Engineering MSci » Quantitative Social Science » Statistics » Computer Science » Math » Electrical Engineering » Economics, or related field » IT Management » BBA Operations & Technology Management » MIS » Industrial Management with a concentration in Operations » Computer Engineering » Computer Science » Industrial/Systems Engineering 22
  • 23. LOCATIONS Global Business Services Emerging Leaders Program MIDWEST Schaumburg, IL SOUTH Copyright ©2012 The Nielsen Company. Confidential and proprietary. Tampa, FL 23
  • 25. CURRICULUM Watch Client Services Emerging Leaders Program what it’s all about: Our Watch Client Services Emerging Leaders program is simply all about identifying, developing and investing in our next generation of business leaders. Being selected for the program means you start your leadership career NOW, instead of years from now. Copyright ©2012 The Nielsen Company. Confidential and proprietary. ROTATION 1 ROTATION 2 Two 6-month Rotations in NYC: Strategic Accounts, Emerging Media, Product Leadership, including Online, NM Incite, Entertainment Analytics, Marketing, Communications and MA&A ROTATION 3 Chicago: Consumer Analytics, Social, Local Media, CSR, Cambridge Group ROTATION 4 San Francisco or LA: Entertainment, Media Client Services, Telecom, Facebook, Music, Analytics high visibility placement 25
  • 26. LOCATIONS Watch Client Services Emerging Leaders Program MIDWEST Chicago, IL NORTHEAST New York, NY Copyright ©2012 The Nielsen Company. Confidential and proprietary. WEST Los Angeles, CA San Francisco, CA 26
  • 28. CURRICULUM Finance Emerging Leaders Program what it’s all about: Our Finance Emerging Leaders program is simply all about identifying, developing and investing in our next generation of Finance Leaders. Being selected for the program means you start your leadership career NOW, instead of years from now. Copyright ©2012 The Nielsen Company. Confidential and proprietary. ROTATION 1 ROTATION 2 ROTATION 3 ROTATION 4 Financial Planning and Analysis Pricing Controllership Treasury high visibility placement 28
  • 29. LOCATIONS Finance Emerging Leaders Program MIDWEST Chicago, IL Schaumburg, IL Cincinnati, OH NORTHEAST Copyright ©2012 The Nielsen Company. Confidential and proprietary. Wilton, CT New York City, NY WEST San Francisco, CA 29
  • 31. CURRICULUM HR Emerging Leaders Program what it’s all about: Our Human Resources Emerging Leaders program is simply all about identifying, developing and investing in our next generation of HR Leaders. Being selected for the program means you start your leadership career NOW, instead of years from now. Copyright ©2012 The Nielsen Company. Confidential and proprietary. ROTATION 1 ROTATION 2 ROTATION 3 ROTATION 4 HR Business Partner Assignment Center of Excellence Assignment Client Visible Assignment International / 2nd Center of Excellence Assignment high visibility placement 31
  • 32. LOCATIONS HR Emerging Leaders Program MIDWEST Chicago, IL Cincinnati, OH NORTHEAST New York City, NY SOUTH Copyright ©2012 The Nielsen Company. Confidential and proprietary. Tampa, FL INTERNATIONAL Opportunities are available in some of Nielsen’s fastest developing markets in Asia, Europe and Latin America 32
  • 33. COMING UP… SEP 15 SEP 16 SEP 17 Copyright ©2012 The Nielsen Company. Confidential and proprietary. SEP 18 SEP 19 SEP 21 9AM – 3PM General Career Fair 7PM – 9PM 9PM – 11PM Nielsen Night Networking BY 6PM Resume Drop Deadline 3PM – 5PM Top Ten Tour! 9AM – 5PM On-Campus Interviews - Finance 9AM – 5PM On-Campus Interviews - HR Grand Hall, Cornell Yale, Princeton Cornell Career Net Great Lawn, Cornell Career Services Career Services 33
  • 34. Copyright ©2012 The Nielsen Company. Confidential and proprietary. STAY CONNECTED Nielsen.com/oncampus Facebook.com/ NielsenUniversityRecruiting @NielsenCareers #NielsenOnCampus 34

Editor's Notes

  1. Our mission is to help our clients to have the most complete understanding of consumers worldwide. We focus on the information and insight that enable clients to make crucial business decisions every day.With innovation at the forefront, we strive to add value across both the developed and developing world as media is consumed in new ways and as clients enter new geographies.
  2. And they need us now more than ever. Nielsen is a really exciting place to be right now. Consumers are changing… etc… just think that the graduating class 10 years ago didn’t have Facebook. And they certainly couldn’t take photos with their phone, let alone buy lunch! Imagine where we’ll be in 10 years from now! Nielsen helps make sense of this ever-evolving world for our clients.Developing products, planning rollout campaigns and creating an effective marketing mix takes talent, skill and experience. But even more important, our clients need to know all about how consumers think and behave.Every action consumers take is an opportunity to learn, and each week we measure billions of store transactions, millions of household purchases and thousands of consumer attitudes. That’s a lot to sort through, so we analyze and translate it all to provide a clear view of the consumer—and what and why he or she buys.The insights we deliver help make fact-based decisions about growth strategies. We help clients understand how theirdecisions influence consumers so they can improve results.
  3. Wherever people are doing business today, we’re there! As our clients eye new or developing markets in the next county or across continents, it’s important to know what consumers in faraway areas watch, buy and think. That’s the very heart of our business. Nielsen is globally connected and locally savvy, collecting meaningful consumer information from 10 million consumers in more than 100 countries. And we’re expanding our coverage every day. Whatever insight clients need about consumers around the world, we know what you need to know. We help make the world a smaller place.
  4. Our clients – from media conglomerates to big global retailers and manufacturers, rely on Nielsen’s information to make decisions every day.
  5. Simply put, we can tell our clients what consumers watch, what they buy, and why.
  6. The company is made up of 35,000 people, who fall into client facing and operational roles.But we’re not just names on an org chart. We are 35,000 unique minds!
  7. And we’re committed to being as diverse as the people we measure. We support diversity at every level, from client advisory boards to community engagement to employee resource groups. Our employee resource groups are open to all and serve to inform and empower associates from all backgrounds. We host internal and external events, learning, training and networking opportunities and celebrations.
  8. CORPORATE SOCIAL RESPONSIBILITY AT NIELSEN:A corporate center of excellence for social impact, managing our commitment to effect positive social and economic change in the world in which we operate.
  9. At Nielsen, we offer opportunities to intern as well as full time roles. Our internship programs allow you to experience Nielsen while still in school. If you’re looking for a full-time role, there are two paths to a career at Nielsen. You can apply for our competitive rotational program or launch straight into a career in Prof Svcs. Some of our internships are set up to prime you for entry into the Emerging Leaders program. (intern – full time timeline slide)
  10. Smarts – 3.2 Minimum GPA • Demonstrated Leadership – it’s got to be a pattern over your young career and life as a student • A Relevant Major - we hire individuals from a wide variety of majors for this program • Impressive Prior Work Experiences – whether you’ve had amazing internships or equally amazing part-time jobs, what you’ve done and what you’ve learned is important to us. • A Strong Interest in Building Career at Nielsen – perhaps goes without saying, but can’t be too clear on this important element. • Exceptional Communication Skills - Written, Public Speaking, Interpersonal…you’ll be doing them all • A great blend of confidence and humility – you’ll need to rely on both often to be successful. • Analytical ability, Intellectual Curiosity, Creativity, Flexibility, Energy and Drive – yep, those are all on the list too.
  11. Five weeks of accelerated on-boarding & intense leadership interactions before 1st rotation, plus 2 additional weeks of training before each subsequent rotationProgram length: 24 months (4 rotations)Three rotations specific to global business operations, plus one rotation within our client organizationPlacement into high visibility positions
  12. Majors: All majorsProgram length: 18 months (4 rotations)Program strives for experience across: Product Leadership, Client Solutions, Marketing, Sales, ConsultingMeasuring performance of participants: course assessments, verbal feedback, and formal performance appraisalsContinuous learning – classroom learning, e-learning, weekly learning series, leadership interaction, presentations, field trips, project management, consulting, influencing and negotiation skillsUpon graduation employees placed within a Nielsen business
  13. Majors: All majorsProgram length: 18 months (4 rotations)Program strives for experience across: Product Leadership, Client Solutions, Marketing, Sales, ConsultingMeasuring performance of participants: course assessments, verbal feedback, and formal performance appraisalsContinuous learning – classroom learning, e-learning, weekly learning series, leadership interaction, presentations, field trips, project management, consulting, influencing and negotiation skillsUpon graduation employees placed within a Nielsen business
  14. Majors: Human Resources, Labor Relations, BusinessProgram Length – 2 Years with four rotationsRotation assignments provide on-the-job learning and a broad range of experiences within a variety of Human Resources disciplinesLocations – New York, Chicago, Tampa, Cincinnati, Asia or Eastern Europe
  15. Make sure to stay connected with Nielsen. “Like” us on Facebook and follow us on Twitter. Scan the QR codes to get the latest news and information about Nielsen.
  16. We hope you’re excited about your interview and the opportunity to work for Nielsen. We’d like to take some questions, but (time permitting) before we do that, let’s hear from some recent graduates about their experience at Nielsen (video)