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Best of esomar Belgium 2010

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  • 1. Opening Bert Weijters – Professor of Marketing Vlerick Leuven Gent Management School
  • 2. I METHODS, MODELS & SOLUTIONS
  • 3. AGENDA 17.00- 17.15 Opening and Welcome Prof. Dr. Bert Weijters Prof. Dr. Niels Schillewaert – Esomar 17.15-17.45 MR industry challenges for Belgium Tom De Ruyck – BAQMaR Ludovic Depoortere – Febelmar Prof. Dr. Niels Schillewaert – Esomar 17.45-18.05 And they lived happily ever after Annelies Verhaeghe – Esomar Young Researcher of the Year 2009 18.05-18.45 From Asking to Listening: The “new” research paradigm? Laurent Florès - CRMMETRIX and ESOMAR Council member 18.45-19.00 Wrap up and closing Prof. Dr. Niels Schillewaert – Esomar 19.00-20.00 Social Networking
  • 4. Global membership breakdown Asia Pacific 15% North America 10% Latin America Western Middle 6% Europe East and 54% Africa Eastern 6% Europe 9%
  • 5. Local Meetings Region 2007 2008 2009 2010 APAC 4 4 6 13 Eastern Europe 3 5 6 9 LATAM 3 3 5 8 Middle East and Africa 1 2 4 7 North America 1 1 2 5 Western Europe 9 10 12 16 TOTAL 21 25 35 58
  • 6. Market Research Industry in Belgium Trends and challenges Tom De Ruyck – BAQMaR Ludovic Depoortere – Febelmar Niels Schillewaert - Esomar
  • 7. we are all analysts
  • 8. www.baqmar.eu/challenges
  • 9. What’s in the Febelmar-mix ?
  • 10. .
  • 11. 29 Members 85 % of Research Market in Belgium New: Stimulate & Inspire Researchers to Exchange Ideas by sharing more content
  • 12. . Task forces & Challenges Febelmar Learning Centre Partnerships with BAQMaR & Esomar Positive drive within the industry
  • 13. I. Publish & share Use the Esomar platform Conference participations » Content & learning  inspiration » Networking = open source • Competitors • Suppliers • Clients • Employees » Industry trends
  • 14. I. Publish & share Use the Esomar platform Critical success factors for getting papers accepted and involved 1. Have challenging idea – something worth telling 2. A creative presentation format 3. Be a good speaker (prepare!) 4. Involve a client and co-present – partner
  • 15. II. Develop partnerships & innovate »With a shared passion for innovation »Experiment and explore the limits of what is new »Innovation makes brands and industries cool
  • 16. III. Involve the young Enhance skills & talent An ESOMAR initiative aimed at enhancing the skills, know how and expertise of Market Research students, graduates and young professionals. • Future Talent Meets the Industry • Graduate Membership • Academic Thought Programme •Young Researcher Award
  • 17. Getting involved with academia Professors are encouraged to participate by: » submitting papers to our events » attending conferences (at special academic rate) » participating in the debates and discussions and » meeting the industry leaders in a personal and stimulating environment
  • 18. Future Talent Meets the Industry Elias Veris – one of many who started his career after being part of the initiative Encourages the brightest students to enter the MR industry and starts a dialogue between University and Business school professors. Gives students the chance to network within the industry and make professional contacts to help them further their career
  • 19. And they lived happily ever after Annelies Verhaeghe Esomar Young Researcher 2009
  • 20. And they lived happily ever after... Young researcher Award Annelies Verhaeghe
  • 21. My inspiration -28 year- -54 year- -82 year-
  • 22. Quality of Life Longevity Health Daily life problems impact
  • 23. Social media netnography
  • 24. 81861
  • 25. This is what’s out there... 44 themes detected
  • 26. Sentimeter Success factors Opportunities Immediate attention Buzz volume
  • 27. Sentimeter Decision Friends Safety Religion Active Eating Diagnosis Transport professional Dog Clothes Housing Personal Payment care Law Identity Treatment Guilt Telephone call Buzz volume
  • 28. Sentimeter Identity Treatment Guilt Telephone call Buzz volume
  • 29. Telephone call • Lack of good friends • Natural communication • Losing your identity as a caregiver
  • 30. Treatment • Finding right treatment is not easy • Tranquilizers &surgery • Costs • Unfriendly nurses • Unpractical bandages • Never ending treatment
  • 31. Sentimeter Decision Friends Safety Religion Active Buzz volume
  • 32. Good decision = context + time + safety Decision time
  • 33. Sentimeter Eating Diagnosis Transport professional Dog Clothes Housing Personal Payment care Law Buzz volume
  • 34. Eating = enjoying life Health problems Appetite decreases Chewing Altered taste Swallowing
  • 35. Their Our recommendations challenges
  • 36. Your personal best friend
  • 37. Mind your language
  • 38. Keep it short
  • 39. Find new, human ways to tie people to chairs
  • 40. Supermarket for elderly
  • 41. Adapt food
  • 42. I am old enough to take my own decisions
  • 43. Thank you!
  • 44. From Asking to Listening The “new” research paradigm? Laurent Florès - CRMMETRIX and ESOMAR Council member
  • 45. Wrap-up & closing Niels Schillewaert - Esomar
  • 46. GLOBAL MARKET RESEARCH 2008 ESOMAR INDUSTRY REPORT In cooperation with KPMG Advisory HIGHLIGHTS
  • 47. CONGRESS 2010 ODYSSEY 2010 THE CHANGING FACE OF MARKET RESEARCH ATHENS / 12 – 15 SEPTEMBER As we enter a new decade we discover how market research is leading the way in taking ‘new directions’ while keeping its relevance
  • 48. Zij zijn groot en ik is klein, en da's niet eerlijk, o nee!