No of LCs
target per LC
Average target based on 13-14
No of Exchanges % of Results in
based on MC 13- per LC based on goals
Average per LC 14 Goals (1036) 13-14 goals
Resources needed to make this a BIG FAll
The Right People aka a well inducted & educated OGX Team aka some sharks
SYNERGY with your VP Comm and Comm department #BreakingBottlenecks
SYNERGY with your VP F #SpendThatMoney
SYNERGY with your VP TM and TM department #IXP
LCP, EB & LC support for OGX recruitment #FamilyBusiness
Understanding of your external market aka your campus aka your hood
Understanding of your internal market aka Global AIESEC network aka your crib
An AMBITIOUS *insert name here* aka YOU
Find your influencer on campus. Who is in charge of AIESEC on campus. Take them
something nice. Practice good CRM with them. They are key stakeholders for your LC.
Understand your university well. What is your university know for? What do they suck at?
What do they want to do in the coming years? How can AIESEC fill in the gap?
What are the resources I have from my university that will make my life easier?
- Classroom information for different courses
- Talk to your teachers about AIESEC.
- The students. Ask them what works and what doesn't
Youth Alliances on campus
Who is your competitor on campus?
Why are they your competitor?
Can you partner with them to cross brand products?
"If I have seen further it is by standing on the shoulders of giants."- Isaac Newton
Identify how to partner with other youth alliances on campus and collaborate towards
achieving a goal
Where them winter grads at ?
HUNT THEM DOWN!! Send them on GIPs!!
Talk to winter grads and find out what they are doing post graduation.
Most jobs begin a couple of months post graduation.
-Talk to them about their last chance to give back to the society ( GIP Teach and GCDP).
-Talk to them about their chance to make a bigger impact on their upcoming job by gaining
global exposure and handy skills while on exchange ( GIP Marketing, Business Administration &
GIP Target- 122 realizations
Find the adventurous ones
Target the students who are willing to take a semester off
Target the students that are willing to take their finals a week earlier than usual and begin
university a week late in the spring
Talk to the dropouts. What do they want to do next?
Marketing is Key
Follow GTCM: http://www.youtube.com/watch?v=QElOwxMf43o
Have a Goal in exchange realizations
Identify your target audience for this winter
Have a channel to market your product- Global Citizen & Global Talent
Put together the right message to attract your target.
Throw in some Guerilla. Check these awesome examples
How AIESEC stand out on campus? How can you rebrand your LC in front of the students.
SYNERGY with your VP Comm and comm department is key
More on GC & GT comeing soon
IXP= Integrated Experiences
The best people to send on exchange are your members. They also happen to be the easiest
to convince for this fall
If you haven’t experienced the product how are you going to sell it.
Talk to your VP TM and designed an R&R for members going on exchange
Talk to your VP F to invest in member subsidization as an incentive to push members to on
exchange. Subsidizing $100 a member is an invest in the future of the LC
Above all, this experience is going to change your member’s lives
Financial Investments & Campaigns
A lot of money doesn't equal great financial management. Identify what areas in OGX need
growth and how an invest can help it. What is the ROI?
Run a recruitment campaign for Eps. Eg: Every Ep that recommends an EP who gets matched
gets a $100 discount. This will convince EP to get their friends to go on exchange along with
Use your BOA
Run a challenge on campus or in your LC. Get your BOA to sponsor the winners to go on
exchange in the winter. Sponsorships are always welcomed
Talk to your BOA. See if they can connect you to other youth organizations, influencers on
campus or people in your network that can help
Look outside of your campus
If you are in a city with a lot of universities. Take advantage of it.
Identify colleges that you can tap into.
- Colleges who haven’t heard of AIESEC.
- Colleges who have a different vacation timeline
- Colleges that specialize in courses
These students can then come back and help developing an AIESEC unit in their LC
How to use the online platforms:
Global | 1314 | Big AIESEC Online
The Opportunities Portal | Big AIESEC Online:
The Global Online Registration System | Big AIESEC Online
GT GC Material
Global Citizen/Global talent wiki:
Other recommended countries to work
Russia – GIP Teaching
Germany- GIP Marketing, GIP Business Administration, GIP IT
Indonesia- GIP Teaching
Sri Lanka- GCDP
Mexico- GCDP, GIP
List down all the challenges for the winter. Everything
Take 5 mins to Hyperthink solutions for the challenges ( Embrace “What If”. Eliminate “
yeah..but”). Let your imagination flow
Identify the most feasible ideas/solutions for your challenges
Make a calendar. Break it down per week.
List down all the activity in the fall. I mean ALL the activities
Watch this video: http://www.youtube.com/watch?v=d4rF840zEWo
Do the backwards planning for your LC.
Prioritize the activities and task. Divide responsibility
Finalize your Calendar.
Pareto principle-80/20 rule & Parkinsons Law
Use your resources. Everything you need is all around you.
Share your goals & plans with your LC. Le them be part of it. Make it visual.
Track yourself every week.
Focus on Country Partners. Colombia is specific for GIP Teaching. Ask your Eps
to fill this form for quick matching:
Ask Eps to fill this form for Teaching, IT & Engineering in Brazil:
A spreadsheet with Tns will be shared with VP OGXs utilize them.
Pay attention to the emails sent to firstname.lastname@example.org All of them require
US Eps and are an easy match
Look at the Tns Eps were matched to last year and get in touch with the TN
Look out for all the TN searchtools that will be share with VP OGXs