1. Proof of Concept: The Fatal First Click
How do we hook them once we’ve got them to look?
kristine ferry university of california irvine libraries director of web services
cynthia johnson university of california irvine libraries head of reference
cathy palmer university of california irvine libraries head of education & outreach
2. Visits in a typical day
University of California Irvine, Libraries 2008 - 2009
Instruction Instruction Reference Building Website
Sessions Participants Questions Visits Visits
3. casual educated
4. Use of evidence which demonstrates that
a model or innovative approach is:
Capable of solving a particular problem
5. data sources
6. 1. Find an article
3. Login to licensed resources
4. Community user services
Digital Reference 5. How to start research on a specific topic
Transcript 6. Interlibrary Loan
Questions 7. 39 C How to find a bill on their specific topic
8. Equipment usage
9. Access JSTOR database
10. Location of books- Call number floor/map
7. Site Visits
Time on site
Where they leave the site
8. What are they looking for?
What terms do they use?
10. Decision Trees
Are you looking for information about Interlibrary Loan requests?
If affiliated with UCI, click here
Request an Request a
article book else
11. Pop-up Librarian
Can I help you?
12. Tell me a little bit about who you are and what
you’re looking for so that I can help you.
1: Are you:
Digital __An undergraduate
Concierge __A graduate student
__A faculty member
2: What would you like to do?