Proof of Concept: The Fatal First Click
How do we hook them once we’ve got them to look?




      kristine ferry universi...
Visits in a typical day
           University of California Irvine, Libraries 2008 - 2009

                               ...
casual   educated
browser     user
Use of evidence which demonstrates that
           a model or innovative approach is:
Proof of
Concept    Viable

        ...
data sources
1.    Find an article
                    2.    Books
                    3.    Login to licensed resources
Top 10
       ...
Site Visits

            Page Views
Google
            Pages/visit
Analytics
            Time on site

            Where t...
What are they looking for?
Searches
           What terms do they use?
mediation
Decision Trees

Are you looking for information about Interlibrary Loan requests?
                     If affiliated with ...
Pop-up Librarian




 Can I help you?
Tell me a little bit about who you are and what
                 you’re looking for so that I can help you.
            1:...
Thank you for coming!
Kristine ferry ifla2010 s74
Kristine ferry ifla2010 s74
Kristine ferry ifla2010 s74
Kristine ferry ifla2010 s74
Kristine ferry ifla2010 s74
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Kristine ferry ifla2010 s74

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Ifla2010 Session 74 on Wednesday 11. August 13.45 - 15.45 2010 in Gøteborg, Sweden

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Kristine ferry ifla2010 s74

  1. 1. Proof of Concept: The Fatal First Click How do we hook them once we’ve got them to look? kristine ferry university of california irvine libraries director of web services cynthia johnson university of california irvine libraries head of reference cathy palmer university of california irvine libraries head of education & outreach
  2. 2. Visits in a typical day University of California Irvine, Libraries 2008 - 2009 25,000 8,100 360 55 2 Instruction Instruction Reference Building Website Sessions Participants Questions Visits Visits
  3. 3. casual educated browser user
  4. 4. Use of evidence which demonstrates that a model or innovative approach is: Proof of Concept Viable Feasible Capable of solving a particular problem
  5. 5. data sources
  6. 6. 1. Find an article 2. Books 3. Login to licensed resources Top 10 4. Community user services Digital Reference 5. How to start research on a specific topic Transcript 6. Interlibrary Loan Questions 7. 39 C How to find a bill on their specific topic 8. Equipment usage 9. Access JSTOR database 10. Location of books- Call number floor/map
  7. 7. Site Visits Page Views Google Pages/visit Analytics Time on site Where they leave the site
  8. 8. What are they looking for? Searches What terms do they use?
  9. 9. mediation
  10. 10. Decision Trees Are you looking for information about Interlibrary Loan requests? If affiliated with UCI, click here Request Request an Request a something Other article book else
  11. 11. Pop-up Librarian Can I help you?
  12. 12. Tell me a little bit about who you are and what you’re looking for so that I can help you. 1: Are you: Digital __An undergraduate Concierge __A graduate student __A faculty member 2: What would you like to do?
  13. 13. Thank you for coming!
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