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Ifla2010 s68 varaprasad
 

Ifla2010 s68 varaprasad

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    Ifla2010 s68 varaprasad Ifla2010 s68 varaprasad Presentation Transcript

    • Unleashing the Power of Quest: Two Innovative Projects to Reap the Rewards of Reading IFLA 2010, The Metropolitan Libraries Section August 10-15, Gothenburg, Sweden All Rights Reserved, National Library Board Singapore
    • Two Projects for a Creative Appetite The Quest for Visual Engagement Quest for the Perfect “Boy’s Project” Read and Reap: The Project All Rights Reserved, National Library Board Singapore
    • In an ideal world… Libraries would be valued as treasure houses of knowledge, all parents would always promote reading and children would always choose the library as their Sunday place of choice. All Rights Reserved, National Library Board Singapore
    • In reality… Reading, despite its importance, is but one past time in a buffet spread of television programmes, exciting computer games and all other forms of entertainment competing for that precious free time in between work or school All Rights Reserved, National Library Board Singapore
    • The Quest for Visual Engagement Television PSPs/ iPhones Computer Games/ Online Sports/ Other Social Platforms hobbies Visual Kinesthetic All Rights Reserved, National Library Board Singapore
    • NLB believes… In addition to promoting reading, it has become imperative to change the perception of reading, differentiating it from schoolwork. All Rights Reserved, National Library Board Singapore
    • Two Projects, the Same Idea 1. A strong visual element. 2. Interactive 3. Online presence All Rights Reserved, National Library Board Singapore
    • Quest: The Perfect Project for Boys “One of the biggest reason boys fail at reading is that we turn reading into work.” - Michael Sullivan, from Connecting Boys with Books 2 Reading as play, not work To find an innovative and fun programme that will make children proactively choose to come to the library To invoke the feeling of starting on an adventure Target Group 7-12 years old children, particularly male reluctant readers All Rights Reserved, National Library Board Singapore
    • Quest: Trend Following Revival of the Evergreen fantasy genre interest in starting with the trading cards & Harry Potter board games phenomena All Rights Reserved, National Library Board Singapore
    • Quest is… A Reading Programme A Story A Game A Hobby A reading programme that aims to convert reluctant readers, particularly boys as lifelong learners A fantasy adventure story that children can follow A collectible trading card game Quest supports the vision of the National Library Board, Singapore, which is to be an inspiring beacon of lifelong learning where knowledge is inspired, imagination sparked and possibility created in the formation of creative individuals. All Rights Reserved, National Library Board Singapore
    • Quest as a Reading Programme Launched in June 2009 60 illustrated cards done in Japanese manga style Each card contains part of a fantasy story and can be played like any other trading card game Children collect and redeem cards by submitting their loan receipts from book borrowing All Rights Reserved, National Library Board Singapore
    • The Quest format is instantly recognisable to children who take it upon themselves to promote it to their friends to increase their opportunities for card trading. All Rights Reserved, National Library Board Singapore
    • Quest in support of creativity Creative Writing Competition Children were invited to submit alternate endings to the story Warmly received competition was an affirmation that children were reading the story and not simply collecting cards. “Hunt for the Rain Dragon” Drawing Competition Children, youths and adults were invited to create a rain dragon for the second installment of Quest. All Rights Reserved, National Library Board Singapore
    • Rain Dragon Design Entries Age 21 Age 39 Age 11 Age Age 41 17 All Rights Reserved, National Library Board Singapore
    • Quest in the Digital Realm Diminishing Distances The space between the physical and virtual world is being eroded Children continue interactions with friends from school on social media platforms at home The Digital face of Quest Children can read the full story online, download colouring pages, bookmarks and receive book recommendations online http://quest.pl.sg All Rights Reserved, National Library Board Singapore
    • Quest in the Digital Realm The website has an average of 150 hits per day and surpassed the 30 000 visits mark in less than a year All Rights Reserved, National Library Board Singapore
    • Quest in Numbers Component Target Achieved (as at 31st Mar 2010) Quest Cards redeemed 480,000 1.33 million (+277%) Loans generated 800,000 2.05 million (+256%) Participants 40,000 70,000 (+175%) % loans increased 30% from 9 to 12 years old for period of project. % of boys participating 75% in programme All Rights Reserved, National Library Board Singapore
    • Quest in Words “My little boy was so keen on this that he keeps on borrowing and reading, keeping all the borrowing receipts with hope, myself ending up as his secretary, filing receipts. I hope the cards can arrive ASAP and act as a driving force to encourage little to children continue with their reading habits. Quest cards are worth nothing to an adult but it acts as a form of invincible positive force to build in children good reading habits. Please do take care of this [project] and help to build our future generations with more knowledge, quality, refinement as well as [turn them into] graceful citizens for the next decades.” - Chan Chunjin, parent “Hi, I would like to really appreciate your efforts in encouraging people to read more and more of books in this Computer age. In your latest step to give away the quest cards, you would be glad to hear that my 6 year old son is bringing 16-32 books [home] and reading them day and night to return and collect more and more quest cards. So, thanks for all that effort.” All Rights Reserved, National Library Board Singapore - Neeta, parent
    • Notable Achievements CAPAM International Innovation Awards – Semi Finalist (Finalist to be announced in July 2010) Local and Overseas Media Mentions NLB BlackBox Competition - Winner NLB Outstanding Innovation Team Award 2009 - Winner All Rights Reserved, National Library Board Singapore
    • What have you read today that would inspire someone else?
    • What Exactly is Read and Reap? Read & Reap is about reaping the harvests of reading Encouraging seeds of ideas to grow from reading a literary extract from a book Catalyst for a whole new experience of reading AND SHARING. The Components of Read & Reap A literary extract – a sampling of some of the moments in a book A catchy title like “You Lost Your Hair!” A thought provoking question to kick-start the thinking process Some recommended reads (I.e. if you like the extract – please, please pick up some of these recommended titles.) 21 All Rights Reserved, National Library Board Singapore
    • An Eye-Catching Title “You Lost Your Hair!” Literary Extract Thought-Provoking Question: Do you have a deep dark secret that you need to hide because if people knew, they would see you differently? Recommended Reads 22 All Rights Reserved, National Library Board Singapore
    • Why Read & Reap? Fast with strong visual impact In a fast paced world, people expect information to be easily attainable and efficiently delivered Think of a movie advertisement or maybe a movie trailer with a caption that catches your attention. You move closer to take a look at the poster and what you read inspires you to buy a ticket to watch the movie. The Read and Reap project works on a similar premise. A short extract is taken from a book and highlighted with a caption. It uses a visual hook to draw its reader in. 23 All Rights Reserved, National Library Board Singapore
    • Reclaiming Reading Bringing back the intrinsic satisfaction gained from reading which defines reading as an enjoyable act A common complaint of our children was that the book was too thick, they have no time to read (too much homework and free time is rather spent on television or the computer) Read and Reap makes reading digestible. All Rights Reserved, National Library Board Singapore
    • Why Read & Reap? To assist in developing a curious and questioning mind Opportunities for Conversation – we wanted our children to share and talk about what they have read (not just movies they have watched) Thought-provoking questions related to their own personal life-experiences can help them to connect with the story on a more personal level. Hope that the habit of reflecting and thinking will help develop the critical thinking skills of our children. 25 All Rights Reserved, National Library Board Singapore
    • Read and Reap from the Beginning Historically Speaking… Pilot phase: August 2007 involving 15 elementary and secondary schools Team worked closely with teacher coordinators Schools received 2 sets of 3 extracts with accompanying “Spill It!” poster Facilitation toolkit of recommended activities and discussion questions was also provided to aid teachers Posters were placed at high traffic areas in the school compound and were changed on a fortnightly basis to give the students something new and refreshing 26 All Rights Reserved, National Library Board Singapore
    • Raising the Project to life Success with some minor issues like design and font size Feedback from the Head of English in a primary school “This is to share with you how excited my pupils are in response to the poster (Read and Reap - Are you suffering from Freckles?). The pupils were fascinated by the extract from the poster and decided to pursue more about freckles. They decided to read the book, Freckles Juice, so that they can respond accordingly to the thought provoking question.” A breath of fresh air for the students, away from the usual classroom lessons. 27 All Rights Reserved, National Library Board Singapore
    • Jurong Secondary All Rights Reserved, National Library Board Singapore
    • Assumption English School All Rights Reserved, National Library Board Singapore
    • Libraries All Rights Reserved, National Library Board Singapore
    • Responses from students on posters I regretted not visiting my grandmother frequently when she was still alive – Natalie They always control our freedom.They should be more positive so that they can blend in with our lifestyle. They show care about us but sometimes they just want to control our freedom. I want to change into a hardworking me! I wish that I will be a magician so that people who bully me will vanish and may be I’ll turn them into fat ugly pig! Adults always like other children and their own child is stupid. Adults think they know it all, they do not let us explain when we make a mistake and they do not give us freedom. I would like to change my brain and make myself the cleverest person on earth I want my family to change and become a happy family All Rights Reserved, National Library Board Singapore
    • @Unity Secondary The students from Sec 3 participated in the related activities during their English lesson. The session was conducted in school library and 35 students participated. All Rights Reserved, National Library Board Singapore
    • @Unity Secondary The students from Sec 3 participated in the related activities during their English lesson. The session was conducted in school library and 35 students participated. All Rights Reserved, National Library Board Singapore
    • The Digital Face of Read and Reap Students wanted to see what other students beyond their class and school thought SO WE CREATED A BLOG AT HTTP://READANDREAP.SG An online repository of all extracts A platform for students to leave their comments and see what other people thought about the extract they have read A distribution network for teachers to spread the work and download more copies of posters and toolkits if they needed to 34 All Rights Reserved, National Library Board Singapore
    • http://readandreap.sg 35 All Rights Reserved, National Library Board Singapore
    • http://readandreap.sg 36 All Rights Reserved, National Library Board Singapore
    • http://readandreap.sg 37 All Rights Reserved, National Library Board Singapore
    • Launch of Read and Reap Read and Reap was officially launched at the inaugural School Library Symposium organized by NLB and Ministry of Education, Singapore on 30 May 2008 Each school received monthly extracts in A2-size posters, A2-size expression sheets and accompanying toolkits. Additional posters and toolkits could be downloaded via the blog Public Libraries also displayed the posters so that comments from the public could also be captured. “My school has received a set of the posters from NLB and our reading team is delighted to see the wonderful texts which can serve our pupils well. We hope that you could provide our school with another 28 sets of posters so that we could help promote the initiative through a schoolwide event. I hope to hear from you soon. Thank you so much!” 38 All Rights Reserved, National Library Board Singapore
    • Feedback FROM TEACHERS “It encourages pupils to think and express their opinions and is another way of improving their English. It gives pupils opportunities to write about their opinions on issues related to them.” FROM STUDENTS “Interesting Material. Thought provoking as well. It is very interesting and made us think out of the box. It makes us think further.” FROM MEMBERS OF THE PUBLIC “I am supportive of this initiative. It encourages readers to ask questions about what they read and try to apply what they have learnt in their lives. And I would inform family, friends and relatives about the initiative.” “I think Read and reap is the perfect platform for youths to share tips and good reads, and the read and reap motion has done perfect job in attracting youths to start reading and reaping from books.” – From Jia Wei (14 years old) 39 All Rights Reserved, National Library Board Singapore
    • The Case for Read and Reap A simple initiative that is both easy, creative and best of all, allows itself to be integrated smoothly into the time- compressed lives of our readers Why Read and Reap Easy to Implement - it’s just one extract from a book on a poster and it is up to the teacher/librarian to conduct discussions Innovative and Flexible - The same extract can be used for different age groups and interest groups (e.g. poster and blog). Encourages the sharing and exchange of Ideas – users sharing ideas and providing extracts in support of a user-centric community 40 All Rights Reserved, National Library Board Singapore
    • One Year On: The Power of Fiction Competition April 2009, teens aged 13-19 could participate in our Read and Reap Competition titled “The Power of Fiction” Individuals or teams had to submit a fully designed poster with all the components and an extract of their choice. Aims: Encourage young people to enjoy fiction To help them realise that fiction is a powerful platform to facilitate thinking There were 239 participants of which 65 submitted as individuals. Topics ranged from wars, women’s sizes, feminist concerns and even library behaviour. 41 All Rights Reserved, National Library Board Singapore
    • Winning Entries 42 All Rights Reserved, National Library Board Singapore
    • Winning Entries 43 All Rights Reserved, National Library Board Singapore
    • Power of Fiction showed that Read and Reap has youth appeal “Thank you for organising such a great event, and I really enjoyed making this poster, as I got to ponder more deeply about the book” – Cho Soo Min “I like the creative aspect and thought process which one would go through when selecting an extract and question. The extract selection was especially tough yet interesting because you have to pick a concise part of the book to illustrate the full essence or point of the story, without compromising on its content and meaning.” –Vincent Lee 44 All Rights Reserved, National Library Board Singapore
    • Read and Reap in Numbers 400 schools, 21 public libraries took part 2229 blog hits from all over the world Approximately 100 blog entries and 450 posted comments. More than 100 extracts submitted by the public (some were unsuitable and hence not posted on the blog) Youngest contributor – 8 years old Approximately 2300 subscribers on the email list 45 All Rights Reserved, National Library Board Singapore
    • Conclusion: Reading is Alive The challenge of engaging digital natives is real. Many do not perceive themselves to be in need of libraries. The world of reading is huge and includes both online content and print. Statistics that reflect reading rates for print materials may only be a skewed representation. Quest and Read and Reap are bridges, using a preferred method of delivery to present content for reading and the utilization of these bridges have shown us that reading is still very much alive. 46 All Rights Reserved, National Library Board Singapore
    • Thank You All Rights Reserved, National Library Board Singapore