Mitwa Duron is one of Indias largest players in Solar lanterns, home lighting products, solar power packs, solar water heaters and solar street lights along with LED lighting range designed, manufactured in India

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2. One of India’s leading FMCG, Child care, Solar & LED Lighting Company.

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About RAL
RALConsumerProductsLtdisoneofIndia’sleadingFMCG,Childcare,Solar& LEDLightingcompany.
Startedintheyear1973.
Currentlyweareinto5categoriesofdifferentbrands:
Category
Brand
Partners
Portable Energy
Matsushita (Japan) (¥239 billion revenue)
Personal Grooming
Schick Energizer (USA) ($1 billion revenue)
Mother & Child Care
Luv N' Care (USA), ($ 350 million revenue)
Solar Lanterns
Home & Street Lighting
LED lighting products

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TRUST we have earned…
OfpeopleinIndiaforthepast4decades
BuiltbrandslikeNIPPO,oneofthemarketleadersintheDryCell&TorchesmarketsinIndia.MarketShare32%
BuiltbrandslikeNUBY(LuvnCare)oneofthemarketleadersinInfantfeedinginIndia.MarketShare25%
BuiltbrandslikePTwhichisoneofthelargestbrandsforruralbabycareproducts.
BuiltbrandslikeGLIDE,oneoftheleadingbrandsinshavinginmoderntradeinIndia.Marketshare20%inmoderntrade
BuiltbrandslikeMITVAwhichisoneofthelargestbrandsforsolarproductsacrossthecountry.MitvaDuronSolaristhelatestadditiontoourrangeofsolarproductswithlacsofsatisfiedcustomers.
BuildingbrandslikeZerconinLEDlighting.

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Our Strength…
CollaborationwithInternationalBrands-Matsushita(Japan),SchickEnergizerCompany(USA),Luv’n’Care(USA),ThePrincetonReview(USA)
Reach–morethan500,000RetailOutletscoveredthrough1800distributorsacrossthecountry,coveringthesmallestvillagegroceryshopstoMegaLifestyleChainsandHyperMarketsinMetros.
HumanResources-arobustmanpowerof600plussalesman
ERP-anonlineERPconnectingallourwarehouseswiththeheadofficetothedistributorpointtogatherinformationforeffectivesales, inventoryplanningandexecution.
Manufacturing-GrouphasstrongexpertiseinManufacturingacrossdifferentproductlines.

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Experience…
CateringtodiverseproductcategorieslikePortableEnergy,PersonalGrooming,SolarProducts,LEDandChildCareProducts.
CateringtodiverseformatsrangingfromKiranaoutlets,Pharmacies, Moderntrade,CSD,babyshops,toyshops,NGO’s,GovernmentsectorandotherInstitutionalTradetoexportinginBangladesh,Iran,Pakistan,Nepal, BhutanandSrilanka.
Innovation–Noothercompanydoesthis!Ourownfleetof150+VansvisitinnermostpartoftheRuralIndiatosellourrangeofproducts.Thusmakingourdistributionthemostcosteffective.

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Experience…
100Cyclesalesmancoveringsuburbsofcitieswhereoutletsarehardtoreach.GrouphasexpertiseinManufacturing,Marketing,Sales& Distribution
DeeppenetrationinRural&Semiurban(B&Ctowns)isextremelystrong, coveringallvillagesover2000+population
Havingmarketing&distributionof7Brandsofwhichowns6Brands
RALpromotersareJointpromotersofNippoBatteriescompanylimited(aBSElistedcompany)
PromotershavedecadesofexperienceinmanagingJVswithtopfortune100companiessuchasMatsushita,Ericsson,Daewooetc

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DuronEnergyPrivateLimitedisapioneerinthesolarindustry.Itdesign,manufactureandsellportableOff-gridSolarPowerproductsforretail,institutional&OEMmarkets. Theyhaveseveralpatentstotheircredit.BasedinBangalore,Duronwasfoundedin2008byaUSbasedcompany‘Idealab’withthemissiontobringpowertomillionsthatlivewithoutadequatepowerandstartedIndiaoperationsin2009. In2014itwasacquiredbytheRALGroup(whichistheownerofNippo,Glide,PT, Mitva,Zercon).MitvaDuronSolarproductlineofinstantstartsolarsystemshaveunparalleledreliability,easeofinstallationanduse.Backedwithindustryleadingservicestandards,ithaslacsofsatisfiedcustomersinIndia. About DURON

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Go Green to save the…
…Environment,
Human lives & Money

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Some Facts about India..
1outof3peopleinIndiadon’thaveaccesstoelectricityandusekerosenelanternstolighttherehomes.
SecondlargestdeathsinRuralIndiaareduetoburnsfromKerosenelanterns.Fallingandleakingoflightscatchfirewhilelightingthelampsinthedarkafterarefillofkerosene.Millionsofhomesgetburnteveryyearduetothis.
Inhalationoffumesfromkerosenecauseseveredamagetotherespiratoryorgans,nervoussystem,cardiacdisorders,skindisorders,Gastro- intestinaldisordersetc.
KerosenesellsinblackinruralIndiaandthepoorestpersonpaysthehighestpriceforlightinghis/herhouse.

11. 11SOLAR LANTERNS & HOME LIGHTING

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Introduction
RALhasbecomeIndia’sleadingcompanyintheportableandwellpricedSolar&LEDproductssegmentfortheruralpoorunderitsbrandMITVA.
Ourproductsprovidebright,cleanlightaremadeforfamilieslivingwithoutadequateelectricitywhereconditionsareharshandsunshineisabundant.Weusetheworld’sbestproductdesignprinciples,alongwithcutting-edgesolarandLEDtechnologytomakethehighestquality,rugged, reliableandaffordablelanterns.

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Green benefit with Mitva Lanterns
Safe,environmentfriendlyandeasytouse,0%emissionofCO2andpoisonousfumes.
Reduces70tonsCO2emissionsperyearper100homesconvertedtoMitvalanternMS16.
Extremelydurable,unbreakable,Weather&ImpactResistant.
Mitvalanterncanbeusedanywhereinsidethehutoroutsideintheopen,andveryhandywhilegoingtothemarket/toiletinthenight.
2-3timesbrighterthanKeroseneLantern,Two&halftimesbrighterthancandlelight.
ACCompatibleusingACadapter.
Multi-positionhandle(MS16)formultipleuseslikehanging,carrying,tableandwallmounting,onyourbike,asatorch,forstudying,andmore.
Fulldaycharginggiveslightupto9hrs(MS16)/100hrs(MS322).

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Benefits of Mitva Lanterns
CostSaving:Ourlanternscancompletelyeliminatetheneedforkerosenelanternsinhouseholds.Thecostsavingsforcustomerscanbesignificant,asfamiliesmayspend10to25percentoftheirmonthlyincomeonkeroseneoil.Foratypicalfarmerorshopkeeper,Mitvaproductswillpayforthemselvesinasfewastwomonths,meaningcustomerswillsavemoneyeveryweekforyearstocome.
Incomegeneration:Thebrightandreliablelightfromourproductssupportsincome-generatingactivitiessuchasfarmingandretail.AUnitedNationsDevelopmentProgramstudydemonstratesthathouseholdbusinesseswithimprovedlightinghaveuptoa30percentincreaseinincomeduetoincreasedproductivityatnight.Mitvacustomershavereportedanincreaseinmonthlyincomebyasmuchas50percentfromtheextendedworkday.
Healthyandsafehomes:Kerosenelampsareakeycontributortoindoorairpollution,whichcausesdisastroushealtheffects(tuberculosis,cancer.etc)Kerosenelanternshavealsocausedcountlessdeathsbyingestion,burninjuriesandfatalfires.Italsocausesdiminishedeyesightandvisualhealth.Mitvalanternsareextremelysafe&usesuper-brightLEDsthatdonotemitanypollutants.

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Betterstudyenvironment:Thepoorlightqualityandnoxiousfumesofkerosenelanternshindertheabilityofchildrentostudyeffectively.Mitvalanternsarebrightenoughtofacilitatelongerandmoreeffectivestudyinghours,whichdirectlyleadtoincreasedlearningandhighertestscores.Mitvacustomerssharehowtheirchildren, whopreviouslyoftenstudiedlessthanonehourpernight,arenowabletostudyasmuchasfourhourspereveningwithaMitvalantern.Moreover,aWorldBankprojectstudyshowspassratesofanentireschoolincreasedfrom57percentto100percentafterstudentsstudiedwithbrightsolarlighting.
Reductionincarbonemissions:AccordingtoLawrenceBerkeleyNationalLaboratoryresearch,theannualgreenhousegasemissionsfromfuel-basedlightingindevelopingcountriesisnearly200milliontons.AsinglekerosenelampemitsnearlyhalfatonofCO2overalifetimeof5years(UNFCCC).EveryMitvalanternpurchasedcancompletelyreplaceoneormorekerosenelamps,contributingtoglobalcarbonemissionsreductionsonthescaleofhundredsofthousandsoftons.
…More

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ZeroCarbonEmission
ZeroMaintenanceCost
Payback in less than 2 months
Timesaving
No need to stand in queue (to get the Kerosene)
Savingsofhardearnedmoney
No need to buy Kerosene at extra price
Save Rs.300 per month per household
GovernmentspendsRs50,000crgivingkerosenesubsidywhichifsavedcanbechannelizedforothersocialcauses.
Other Benefits

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LED:0.5w
LuminousFlux:30lumens
SolarPanel:0.38W/5V
BatteryType:LFP
BatteryRating:3.6V/550mAh
BrightnessStages:2
Back-up:upto9hrs/6hrs
StandardPacking:30pcs/carton
Warranty:2years
NEWMRP:Rs.450
MITVA STUDY LIGHT (MS 6)

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LED:0.5w
LuminousFlux:35lumens
SolarPanel:0.38W/5V
BatteryType:LiFePO4(LFP)
BatteryRating:3.2V/550mAh
BrightnessStages:2
Back-up:upto9hrs/6hrs
StandardPacking:12pcs/carton
Warranty:2years
NEWMRP:Rs.645
MITVA SOLAR LIGHT (MS 16)

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LED:1.0w
LuminousFlux:100lumens
SolarPanel:1.7W/5V
BatteryType:Li-Ion
BatteryRating:3.7V/2600mAh
BrightnessStages:4
Back-uphours:upto100/24/12/8
EmergencyMobileCharging
USBMultipincableincluded
StandardPacking:12pcs/carton
Warranty:2years
NEWMRP:Rs.1745
MITVA SOLAR LIGHT (MS 322)

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LED:2.0w
LuminousFlux:160lumens
SolarPanel:1.7W/5VX2
BatteryType:Li-Ion
BatteryRating:3.7V/5200mAh
BrightnessStages:4
Back-uphours:upto100/24/12/8
EmergencyMobileCharging
USBMultipincableincluded
StandardPacking:12pcs/carton
Warranty:2years
NEWMRP:Rs.2145
MITVA SOLAR LIGHT 2W (MS 352)

21. 21ILLUMINANCE
MS 322
Distance->
1 ft
2 ft
3 ft
LUX**
315
85
40
MS 16
Height ->
1 ft
2 ft
3 ft
LUX**
71
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**LUX is the unit of measurement of light incident on the surface (ILLUMINANCE) & is measured in brightest switch position on fully charged product

22. 22Cost Comparison (MS 16)
**Only 2-3 ltrs. K.Oil is available per home at Govt. controlled rate, rest has be bought from open market. * Maintenance cost involves battery change which is after 2 years.
Description
Candle Light
Kerosene Lantern
Mitva MS 16
Cost Per unit (in Rs.)
5/-
125/-
645/-
Usage Cost per Month
(4 hrs daily)
60 candles x Rs. 5 =
Rs. 300/-
7 ltr x Rs. 40/-**= Rs. 280/-
0
Usage Cost per Year
3600/-
3360/-
0
Maintenance Cost per year
0
125/-
100/-*
Total Cost (Usage + Maintenance)
Per Year
3600/-
3610/-
745/-
Total Saving by using solar
(Per year in Rs.)
2855/-
2865/-

23. 23Cost Comparison (MS 322)
Description
Petromax
Mitwa MS 322
Cost Per unit (in Rs.)
500/-
1745/-
Usage Cost per Month
(4 hrs daily)
30 kg gas x Rs. 40/-=
Rs. 1200/-
0
Usage Cost per Year
14400/-
0
Maintenance Cost per year
250/-
100/-*
Total Cost (Usage + Maintenance)
Per Year
15150/-
1845/-
Total Saving by using solar
(Per year in Rs.)
13,305/-
**Only 2-3 ltrs. K.Oil is available per home at Govt. controlled rate, rest has be bought from open market. * Maintenance cost involves battery change which is after 2 years.

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SOLAR HOME LIGHTING SYSTEMS

25. 25WHY MITVA DURON

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Mitva Duron Home Lighting SystemsKey features• Portable: Multi–purpose usage• Plug-and-play: Ease-of-use andservice• Microcontroller Based: Higher efficiency & long battery life• Rural market centric design-Robust ABS casing, dust proof switches• Energy efficient& long lasting LED lights
•Cutting edge features for institutional customers
LiteMiniMega 18
BreezeSunbeam

27. 27SUNBEAMMRP –Rs.2500
*Conditions Apply

28. 28MINI
MRP –Rs.5,490*Conditions Apply

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LITEMRP –Rs.7,190*Conditions Apply
-HOW TO GET STARTED WITH LITE
-HOW TO INSTALL

30. 30BREEZEMRP –Rs.7,190*Conditions Apply

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MEGA 18MRP –Rs.19,800
*Conditions Apply

32. 32Solar Power Conditioning Unit
Rs.16,900 onwards

33. 33Solar Street Lighting Systems

34. 34Solar Power Plants
SI.NO
ITEM DESCRIPTION
5KW
10KW
20KW
50KW
1
SPV Panels (multi-crystalline)
250Wp * 20nos
250Wp * 40nos
250Wp * 80nos
250Wp * 200nos
2
Batteries (Tubular lead acid)
96V, 200Ah
120V, 300Ah
240V, 300Ah
240V, 800Ah
3
Solar MPPT PCU (Inverter, solar charger)
5KVA,5KWp
10KVA, 10KWp
20KVA, 20Kwp
50KVA, 50Kwp
4
Module Mounting Structures
5 Sets (4 modules/set)
8 sets (5 modules/set)
8 sets (10 modules/set)
20 sets (10 modules/set)
5
Battery rack
1set
2 sets
4 sets
12 sets
6
Cables & accessories
1 set
1 set
1 set
1 set
7
Energy Generation per day
average 20 units (KWhr)
average 40 units (Kwhr)
average 80 units (Kwhr)
average 200 units (Kwhr)
8
Shadow free area Required in sq ft
600Sqft
1200Sqft
2400Sqft
6000Sqft

35. 35Solar Water Pumps

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Solar Water Heaters The range of Duron Solar Water Heater ETC Series includes Water Heating Systems from 100 LPD to 10000 LPDFEATURES
Greaterabsorptionareaperday,upto94%
MinimumofheatlossbyusingvacuumtubesandPUFinsulatedstoragetank
Goodperformanceinwinterandcloudydays
HardwaterscalingdoesnotcorrodetheETCtubes
Lowmaintenance,easytoclean
Compactsize-Lowheight,easytoinstallandtransportation
Thermostatelectricalback-upfornon-sunnydays(optional)

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Product Positioning
Model
Product Specifications
CustomerProfile
Power Availability-DemographicCategory)
Target Segment
BREEZE
2X1.5W LED Lights
Fan
Mobile Chargingfacility
25%-75%
MostlySemi- Urban
Households,shops
LITE
3X 1.5W LED lights
Mobile Chargingfacility
0-50%
Rural &Semi- Urban
Households& small shops
MINI
2X 1.5W LED lights
Mobile Chargingfacility
0-25%
Mostly Rural
Off-gridhouseholds, small shops
MEGA 18
1X 16W Net book
1 X 4W Mobile Printer
Mobile Chargingfacility
25%-75%
Mostly Semi Urban
Highend consumers & SOHO
ULTRA100
3AC Outputs
100W load e.g. Desktop Computer, Inkjet Printer, Television etc.
Mobile Chargingfacility
25%-75%
Mostly
Urban
Highend consumers & SOHO

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Retail Distribution –Field ActivitiesDemos being givenRural Marketing Activities

39. 39Capability BuildingMitva Duron Solar Team meeting & training at distribution centreDSO training & Field coachingDSO training & Field coaching
Advisors training & Field visits

40. 40MitvaSolar Customers
Hon. External Affairs Minister Shri Salman Khurshid distributing Mitva Lanterns for Zakir Husain Memorial Trust

41. 41Competitive Differentiators
•Deep Scalable village based Distribution
•Industry Vertical Institutional partners
•85% of complaints resolved within the set TAT of 4 days
•Retail service network integrated with distribution
•Customized service delivery model for institutional customers
•MPPT based charging system
•Proprietary battery management system
•Micro controller based Electronics
•Robust & portable designTECHNOLOGYOUR PARTNERSSERVICEStrong competitive differentiation along the three key factors for success

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Recognitions & Certifications
Cool Vendors in Emerging Markets, 2012Technologyproductsandsolutionsthathelpaddressthegrowingneedsofemergingmarketcustomersincludeoff-the-shelfsolarsystems,integratedbankingsolutionstoenableself-servicechannels,andremotewaterpumpOSsusingcellularnetworks. DuronEnergyqualifiedfor2012‘CoolVendorsinEmergingMarkets’reportwhichbasicallyprovidesa1-pageprofileofthecompanyandabriefdescriptionofthecompany’sproductandouranalysisonwhatmakesthecompanyacoolvendor
Certificate of Registration of Design for DURON Mini from Patent Office

43. 43Recognitions & Certifications
Duronhas won India Design Mark Certification 2012 for two products : DuronLight and Duron BreezeIndiaDesignMarkisadesignstandard,asymbol,whichsignifiesdesignquality.IndiaDesignCouncilgrantsIndiaDesignMarkafterevaluatinggooddesignthroughasystematicprocess.IndiaDesignMarkisinitiatedincooperationwithGoodDesignAward,Japan. Only31productentriesfromentireIndiawereselectedtobeawardedwithIndiaDesignMark.OtherprominentcompaniesthatwereawardedwiththisprestigiouscertificationareHONDAMOTORCYCLEandscooter,ForbesTechnosys,MarutiSuzuki,BharatFritzWerner,CromptonGreavesLtd,Godrej&Boyce.
DuronSolar Home Lighting & Street Lighting Systems are certified by MNRE.

44. 44Social and Environmental ImpactCleaner,healthierworkenvironment: BeediWorkersinKarnatakausingkerosenebasedlampswhileworking,usedtogetexposedtotheharmfulsoot.DuronLEDbasedhomelightingsystemnowprovidescleansolarpoweredlights. Enhancingearnings: ShopkeepersandothersmallestablishmentswhohadtoshutdownduetopowercutscannowkeeptheirbusinessrunningforlongerhoursEducatingyounglivesChildrencanstudyforlongerhoursincleanerlightwithoutthedangersoffirefromkerosenebasedlampsandharmfulstraintotheeyes10 lacplus households impacted till date

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Customer satisfactionMitvasolarcustomersreportthat,afterupgradingtosolarlighting, theyhaveexperiencedthefollowingbenefits:
Improvedhealth
Improvedsafety
Improvedperformanceinschool
Reducedeyestrain
Lightforhealthclinicsandschools
Abilitytogeneratemoreincome
CLICK TO SEE WHAT OUR CUSTOMERS HAVE TO SAY ABOUT USSEE DURON IN THE LIFE OF A CUSTOMER

46. 46We look forward to saving lives along with you… Corporate Office: RAL Consumer Products Ltd. B-7/2, Okhla Industrial Area, Phase-II, New Delhi 110 020, IndiaTel: +91 11 40500800 Fax: +91 11 41704942 website: www.ral.co.inRegional Office: Duron Energy Private Limited1stFloor, #2535, E Block, 13thMain, 9thA Cross, Sahakarnagar, Bangalore –560092. Karnataka, IndiaTel: +91 80 4347 9393. www.duronsolar.com