10 Ways To Build Your Readership


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Slides for my presentation at Blogworldexpo 2008. The session was part of the New Media Track and therefor is more basic in some regards.

There are some more information about this presentation in my blogposting under http://budurl.com/n5vw

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10 Ways To Build Your Readership

  1. 10 WAYS TO BUILD YOUR READERSHIP Nicole Simon crueltobekind.org twitter.com/nicolesimon friendfeed.com/nicolesimon
  2. Housekeeping
  3. Title of this session <ul><li>10 Ways to Build Your Readership </li></ul><ul><li>Sunday, Sept. 21, 2008 : 4:15 PM - 5:15 PM, 219 </li></ul><ul><li>BlogWorldExpo 2008 , Intro To New Media Track </li></ul><ul><li>&quot;If you don't know where you're going anything will do&quot;. There are more than ten ways to build your audience but where do you start? Do you need to do what the A-Listers use or can you ignore it? What are must haves and no-no's? Comparing different approaches, this session will give you a better insight from when to use which strategies and how to make them work for you. </li></ul><ul><li>This session is part of the &quot;Intro To New Media&quot; Track and geared towards professional and businesses use of blogs and podcasts. </li></ul>
  4. What we will cover today <ul><li>different ways in growing your audience and what you should be careful about </li></ul><ul><li>defining what your audience is in order to grow it </li></ul><ul><li>short look at statistics and analytics </li></ul><ul><li>blog centric, because it is the basis of what you do </li></ul>
  5. Companion slides <ul><li>this presentation references the other session “Where Do Your Visitors Come From & What Do They Do on Your Site?” </li></ul><ul><li>slides to both can be found at crueltobekind.org in a few days and will be up at http://www.slideshare.net/nicolesimon </li></ul>
  6. Find more of this topic <ul><li>use a tool like stumbleupon.com to discover new sites in areas you are interested in and subscribe to these </li></ul><ul><li>add the interests like “social media” or “weblogs” and more to your interests </li></ul><ul><li>http://nixande.stumbleupon.com start exploring my tag cloud and subscribe to the areas you want </li></ul><ul><li>use searches in tools like delicious </li></ul>
  7. Where do you want to go?
  8. what do you want? <ul><li>more readers or listeners? </li></ul><ul><li>more subscribers? </li></ul><ul><li>more advertisers? </li></ul><ul><li>more comments? </li></ul><ul><li>more trackbacks? </li></ul><ul><li>? </li></ul>
  9. depending on what you want <ul><li>you will need to go big time or (better) just grow organically </li></ul><ul><li>may have to scrutinize some of your ideals </li></ul><ul><li>work with method and a system </li></ul><ul><li>should measure the results </li></ul><ul><li>be aware: what works for others does not necessary work for you </li></ul>
  10. you are not the unpopular kid <ul><li>starting out a blog or growing it can make you fell like being the unpopular kid in school </li></ul><ul><li>but it is much more like the new kid or being new in town. </li></ul><ul><li>Ask yourself: “I am new in town. How should I behave to make new friends. And: Who can help me?” </li></ul>
  11. If you ask for help … <ul><li>can others help you or would it be awkward to do so? </li></ul><ul><li>do you have enough content to share and show? </li></ul><ul><li>do you have a clear focus? </li></ul>
  12. Promote yourself the usual way <ul><li>use your blog in your signature of every mail </li></ul><ul><li>add your blog to your business card (if doable) or use additional cards for yourself with the address </li></ul><ul><li>add your link to all networking sites you use (Facebook, twitter etc) </li></ul><ul><li>put up advertisement </li></ul><ul><li>? </li></ul><ul><li>there must be more </li></ul><ul><li>>> where does new audience come from? </li></ul>
  13. <ul><li>who is visiting me? </li></ul><ul><li>(explained in more detailed in companion slides) </li></ul>Analytics
  14. Feedburner <ul><li>use feedburner to track numbers (and export) </li></ul><ul><li>different to set up per blog. if not possible, rather choose a blog which allows you to use it </li></ul><ul><li>not perfect but everybody has the same numbers </li></ul>
  15. Google Analytics <ul><li>free tool (you pay with your data) </li></ul><ul><li>easy to install and variety of reports </li></ul><ul><li>can mail reports to dedicated addresses </li></ul>
  16. Where does it come from
  17. where do users come from
  18. Referring sites
  19. <ul><li>(explained in more detailed in companion slides) </li></ul>Not all traffic is equal
  20. major traffic sources
  21. Balance is different
  22. You blog for different audiences <ul><li>immediate audience of your subscribers </li></ul><ul><li>later search engine visitors come to you </li></ul><ul><li>have a look at your content – does it work for both groups or is it not understandable without reading everything else on your blog? </li></ul><ul><li>self explaining content is also more easy to share </li></ul>
  23. Make your blog accessible <ul><li>ask yourself for every of these groups: if they come to my site, will they find what they are looking for and will they ‘convert’ to your goal </li></ul><ul><li>do they find their way around your blog? </li></ul><ul><li>do they understand what this is? </li></ul><ul><li>“ most popular” is irrelevant for your subscribers but highly relevant for other visitors </li></ul>
  24. <ul><li>no guarantees of course :) </li></ul>The road to success
  25. before you start promoting … <ul><li>if people will come, do you have already something to show off which would make them subscribe? </li></ul><ul><li>be realistic in your expectations rather go for smaller numbers and be happy than go big time and have nothing but stress </li></ul><ul><li>you can make a name for yourself without having much traffic on your blog </li></ul>
  26. be recognizable and authentic <ul><li>use a photograph on your site </li></ul><ul><li>use a unique design which clearly shows what your site is about </li></ul><ul><li>use a recognizable avatar on all other sites </li></ul><ul><li>choose a nickname if you have a too common name </li></ul>
  27. have a focus and stick to it <ul><li>personal mixed bag blogs never will be as successful as topic / niche oriented blogs with a clear focus </li></ul><ul><li>they work for some A-Liters but they have other ways to grow their audience </li></ul><ul><li>Tip: do split up blogs to be topic centric and attract more visitors </li></ul>
  28. podcasters do the same <ul><li>decide on a format and stick to it for a while </li></ul><ul><li>be consistent in delivery and length </li></ul><ul><li>switch if it does not work but give people time to prepare </li></ul><ul><li>use ID3 tags and do have show notes if possible! </li></ul>
  29. Be reliable <ul><li>be consistent on your schedule (at least 2-3 times a month, better more) </li></ul><ul><li>be reliable in what you produce as your content </li></ul><ul><li>manage expectations </li></ul><ul><li>tip: learn from magazines, have an editorial calendar and mark important dates for you to prepare </li></ul>
  30. be a resource <ul><li>lists and alike are highly popular </li></ul><ul><li>think about what you would like to have and do it yourself </li></ul><ul><li>example: overview of all relevant information for visiting this conference / the party guide / the map with all locations … pay it forward </li></ul>
  31. participate <ul><li>actively search for content that you are writing about through Google and Lifestream tools </li></ul><ul><li>Interact with the audience there, they might be interested and check you out </li></ul><ul><li>note: in order to use Lifestream tools it is a good idea to already have one </li></ul><ul><li>example: http://search.twitter.com/ and search for blogworldexpo </li></ul>
  33. Share content <ul><li>ask friends to submit your content to bookmarking sites or do it yourself to spread awareness and increase backlinks </li></ul><ul><li>get yourself users on those bookmarking platforms which are used in your area, and fill out your profile! </li></ul><ul><li>reshare to get attention </li></ul><ul><li>understand that you need not ‘love’ this but it is part of your business </li></ul>
  34. Blog carnivals <ul><li>search if there are carnivals for your topic </li></ul><ul><li>you submit an article of the last x days and once the carnival is finished a link to all posts is published </li></ul><ul><li>if there is no carnival for your topic, start one! </li></ul>
  35. Interact with commenters <ul><li>you do not need to answer every single comment but you should answer most of them </li></ul><ul><li>use the chance and visit the commenters blog and if there is something of interest to you, leave a comment there or share content from that site </li></ul>
  36. Interact with backlinks <ul><li>check your backlinks on tools like technorati, google blogsearch and alike </li></ul><ul><li>read the content and react </li></ul><ul><ul><li>leave a comment </li></ul></ul><ul><ul><li>send an email </li></ul></ul><ul><ul><li>share it in a bookmarking service (frowned upon) </li></ul></ul>
  37. Offline promotion <ul><li>use the backside of your business card to list your most favorite postings or the ones you want to push </li></ul><ul><li>use stickers with your blog / podcast name on it </li></ul><ul><li>think about useful merchandise to give away </li></ul>
  38. The main way to grown your audience <ul><li>be passionate </li></ul><ul><li>be yourself </li></ul><ul><li>do outreach </li></ul><ul><li>have fun! :) </li></ul>
  39. THANKS FOR LISTENING QUESTIONS? Nicole Simon http://crueltobekind.org http:// twitter.com/nicolesimon http:// friendfeed.com/nicolesimon