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Your 2011 Real Estate Technology Trends Playlist
Your 2011 Real Estate Technology Trends Playlist
Your 2011 Real Estate Technology Trends Playlist
Your 2011 Real Estate Technology Trends Playlist
Your 2011 Real Estate Technology Trends Playlist
Your 2011 Real Estate Technology Trends Playlist
Your 2011 Real Estate Technology Trends Playlist
Your 2011 Real Estate Technology Trends Playlist
Your 2011 Real Estate Technology Trends Playlist
Your 2011 Real Estate Technology Trends Playlist
Your 2011 Real Estate Technology Trends Playlist
Your 2011 Real Estate Technology Trends Playlist
Your 2011 Real Estate Technology Trends Playlist
Your 2011 Real Estate Technology Trends Playlist
Your 2011 Real Estate Technology Trends Playlist
Your 2011 Real Estate Technology Trends Playlist
Your 2011 Real Estate Technology Trends Playlist
Your 2011 Real Estate Technology Trends Playlist
Your 2011 Real Estate Technology Trends Playlist
Your 2011 Real Estate Technology Trends Playlist
Your 2011 Real Estate Technology Trends Playlist
Your 2011 Real Estate Technology Trends Playlist
Your 2011 Real Estate Technology Trends Playlist
Your 2011 Real Estate Technology Trends Playlist
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Your 2011 Real Estate Technology Trends Playlist

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  • 10 billion sites
  • From static site to broadcasting to creating
  • Attention isn’t face to face it’s face to smartphone….so we have to reach out this way
  • Transcript

    • 1. Your 2011 real estate technology trends playlist
      Presented by
      Nicole Nicolay “@nik_nik”
    • 2. 1. Search vs. social SEARCH & SOCIAL
      Developing a Web presence requires a marriage of:
      SEO (search engine optimization) &
      SMO (social media optimization).
    • 3. BEST PRACTICE:
      • Do what you do already, demonstrate your expertise offline
      • 4. Become a Trusted Advisor online via your Website & social channels: Facebook, Twitter, Linkedin, YouTube, etc.
      • 5. Utilize location based networks like Yelp& Foursquareto provide tips and suggestions for your local market
      • 6. Answer expertise related questions & give/get recommendations on professional networks like Quora& Linkedin
    • 2. Content creation & curation
      “THERE’S NO ONE LIKE YOU” (the original)…
      but learning to identify art from junk is equally important.
    • 7. BEST PRACTICE:
      • Develop a content marketing plan
      • 8. Create content based on your expertise, niche, and/or location
      • 9. Identify content sources from which to share from (News Sites, Alltop.com, Broker Dashboard)
      • 10. Supplement created content with curated content
    • 3. Establishing aN online marketing hub
      OWN IT....
      your expertise, your features, your content, your site.
    • 11. BEST PRACTICE:
      • Utilize WordPress.org as your professional site & content marketing hub
      • 12. Post created content to showcase expertise, niche, location
      • 13. Add relevant features: listings, IDX home search, email newsletter, market data, neighborhood pages
      • 14. Develop a distribution strategy
      • 15. Promote created content & relevant features via social media channels
    • 4. Social Integration w/ your website
      That’s the way….I LIKE IT!
    • 16. BEST PRACTICE:
      • Add social icons (widgets) for Facebook, Twitter, YouTube , & Linkedin connecting
      • 17. Add social share controls to encourage content promotion via readers
      • 18. Add Facebook Like Box , Featured YouTube Video, or Twitter Widget for cross promotion
      • 19. Encourage social connecting (via online channels & offline events)
    • 5. “The facebook” becomes just “Facebook”
      Understand the nature of the network and get yourself CONNECTED.
    • 20. BEST PRACTICE:
      • Balance broadcasting with conversations
      • 21. Learn the art of social listing posts
      • 22. Make the move from agent centric pages to client focused & community based pages
      • 23. Expect your cheese to move
    • 6. Rise of dIY video marketing
      Don’t go for 2nd best….EXPRESS YOURSELF!
    • 24. BEST PRACTICE:
      • Gear up! Drop the Flip for the Kodak Playtouch!
      • 25. Get the right app for your smartphone (iPhone w/ iMovie, Animoto, etc)
      • 26. Just do it: (1) listing s, (2) showings, (3) “ABOUT” agent/broker , (4) expertise “INFO” tips, (5) events, (6) niche specific
      • 27. It’s not an exception anymore…it’s an expectation!
    • 7. Email resurgence
      TURN BACK TIME…w/ email!
    • 28. BEST PRACTICE:
      • Organize your list & grow it with calls to action
      • 29. Choose your delivery method: MailChimp, Constant Contact, etc.
      • 30. Create or Curate relevant content for more targeted emails
      • 31. Be consistent!
    • 8. MORE Mobile Mojo
      Your important stuff…..anytime & anywhere!
    • 32. BEST PRACTICE:
      • Mobilfy yourself, your team, your office with the RIGHT devices.
      • 33. Get your productivity apps on: Dropbox, Google Apps, Expensify, Evernote, Docusign, Dragon Dictation, WebEx, Skype, JotNot Pro, etc.
      • 34. Get your networking apps on: Facebook, Twitter, Linkedin, YouTube, Foursquare, Yelp, etc.
      • 35. Make good use of your time!
    • 9. Designing for multiple platforms
      Make it easy for us to get what you’re offering.
      Or, we’ll be…ON TO THE NEXT ONE!
    • 36. BEST PRACTICE:
      • Optimize your Website for mobile viewing
      • 37. Mobilfy your Website: WPtouch Pro, Websitez.com
      • 38. Develop an app with purpose
    • 10. Striking a social balance
      Take CONTROL of your social channels!
    • 39. BEST PRACTICE:
      • Choose the channels that match your goals
      • 40. Choose the channels where your sphere communicates
      • 41. Practice quality over quantity
      • 42. Make YOUR own rules, “off the grid”
      • 43. BONUS: Use Hootsuitefor improved management and delivery of your quality content
    • 11. Face time
      STOP, LOOK, & LISTEN….
      for the opportunity to convert.
    • 44. BEST PRACTICE:
      • Use online channels to create offline opportunities
      • 45. Listen MORE than you talk
      • 46. Offer assistance
      • 47. Get back to basics….what’s a Tweetup, really?
    • Don‘t Stop thinking about tomorrow…But Let’s get started today
      Nicole NicolaY, cco – Agent evolution
      nicole@agentevolution.com
      Agentevolution.com
      Mytechopinion.com
      Facebook.com/agentevolution
      Facebook.com/mytechopinion
      Twitter.com/nik_nik

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