WordPress for Real Estate 103

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Learn the steps to post your content in the WordPress admin, as well as how to distribute your content across multiple communication channels: Facebook, Twitter, Linkedin, Youtube, Email, Print, etc.

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  • Category example is Resist the need to over-tag
  • WordPress for Real Estate 103

    1. 1. #agentevo<br />WordPress for Real Estate: 103<br />Post & Promote<br />Nicole Nicolay“@nik_nik”<br />Co-Founder, Chief Creative Officer <br />AgentEvolution.com<br />fb.com/AgentEvolution<br />
    2. 2. Agenda<br />Why WordPress? (review)<br />Content Plan (review)<br />How to Post Your Content <br />How to Promote Your Content<br />WordPress Resources<br />BONUS: Q&A with @ChadAJohnson<br />
    3. 3. Why WordPress for Real Estate?<br />Affordable<br />Flexible<br />SEO<br />Functionality<br />OWN it!<br />
    4. 4. Content Plan<br />Strategize<br />Brainstorm <br />Bookmark <br />Schedule <br />Post<br />Distribute <br />Engage <br />8. Adjust<br />
    5. 5. Content: Consistency<br />More Content = More Exposure = More Leads = More Closings<br />Blog Post Frequency vs. Customer Acquisition<br />Source: HubSpot.com/ROI<br />
    6. 6. How to Post<br />Login to the WordPress Admin<br />
    7. 7. How to Post<br />Select Posts > Add New from the Admin Dashboard<br />
    8. 8. How to Post<br />Add text <br />
    9. 9. How to Post<br />Add images<br />
    10. 10. How to Post<br />Add video<br />
    11. 11. How to Post<br />Assign Categories & Add Tags<br />
    12. 12. How to Post<br />Optimize search & social description<br />
    13. 13. How to Post<br />Publish<br />
    14. 14. How to Promote<br />Distribution Strategy “Hub & Spoke”<br />
    15. 15. How to Promote<br />Your WordPress Content<br />
    16. 16. How to Promote<br />Facebook<br />
    17. 17. How to Promote<br />Twitter<br />
    18. 18. How to Promote<br />Linkedin<br />
    19. 19. How to Promote<br />YouTube<br />
    20. 20. How to Promote<br />Email<br />
    21. 21. How to Promote<br />Print<br />
    22. 22. How to Promote<br />Share Controls….give the power to your audience!<br />
    23. 23. Resource: MyTechOpinion.com<br />
    24. 24. Resource: AgentEvolution.com<br />
    25. 25. Let’s get connected!<br />Nicole Nicolay “@Nik_Nik”<br />Co-Founder / Chief Creative Officer – AgentEvolution.com<br />Blogger & Editor – MyTechOpinion.com<br />nicole@agentevolution.com<br />Chad Johnson “@ChadAJohnson”<br />President / Chief Operation Officer – AgentEvolution.com<br />Blogger – MyTechOpinion.com<br />chad@agentevolution.com<br />

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