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WordPress for Real Estate 102
 

WordPress for Real Estate 102

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Follow @nk_nik's 8 steps toward developing your own content marketing plan.

Follow @nk_nik's 8 steps toward developing your own content marketing plan.

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    WordPress for Real Estate 102 WordPress for Real Estate 102 Presentation Transcript

    • #agentevo
      WordPress for Real Estate: 102
      Developing YOUR Content Strategy
      Nicole Nicolay“@nik_nik”
      Co-Founder, Chief Creative Officer
      AgentEvolution.com
      fb.com/AgentEvolution
    • Agenda
      Why WordPress?
      Content Plan “8 Key Steps”
      WordPress Resources
      BONUS: Q&A with @ChadAJohnson
    • Why WordPress for Real Estate?
      Affordable
      Flexible
      SEO
      Functionality
      OWN it!
    • Why WordPress?
    • Content Plan
      Strategize
      Brainstorm
      Bookmark
      Schedule
      Post
      Distribute
      Engage
      8. Adjust
    • Strategy 1: Geographic MarketingSiliconValley365.com
    • Strategy 2: Sphere MarketingLocoMarketStats.com
    • Strategy 3: Niche MarketingSanDiegoRealEstateDad.com
    • Strategy 4: Recruitingp1fran.com
    • 1. Strategize
      Who are you? What are your strengths?
      Who are your targets? What do they need from you?
    • 2. Brainstorm
      • Market Trends
      • Neighborhood Spotlight
      • Local Business Interviews
      • School District Changes
      • Community Events
      • Winery Spotlight
    • Local Flavor
      Brainstorm
      Arts
      Business
      Charity
      Education
      Entertainment
      History
      Parks & Rec
      People
      Photo Walks
      Stay-cation Tips
    • Real Estate Insider
      Brainstorm
      Client Q & A
      Trends & Data
      Regular Market Updates
      New Laws Affecting RE
      Investment Insight
      Rate & Loan Info
      Niche Expertise
      Neighborhood Spotlight
      New Developments
      Buyer/Seller Tools
    • Homeowner How-To
      Brainstorm
      Seasonal Tips
      Consumer Alerts
      Prepping to Sell
      Handy Helpers
      Interior Design
    • Personality & Passion
      Brainstorm
      Restaurants & Wineries
      Hobbies (golf, gardening)
      Recipes
      Vacation fun!
      Pet Adventures
      Experiences
    • Splice & Dice
      Brainstorm
      Series of Posts
      Video Posts “vlogs”
      Podcasting
      Friday Fun Wrap Up!
    • 3. Bookmark - Alltop
    • 3. Bookmark - Regator
    • 3. Bookmark – Google+ Sparks
    • 3. Bookmark – Google Alerts
    • 4. Schedule
    • 4. Schedule – WP Editorial Calendar
    • (2) Post Your Content
      5. Post
    • 6. Distribute
    • 7. Engage
    • 7. Engage
    • 8. Adjust- Google Analytics
    • 8. Adjust – URL Shorteners
      http://www.mytechopinion.com/forget-what-the-experts-say-you-can-shortcut-your-way-to-success-with-social-media.html
      http://goo.gl/lKgeK
    • 8. Adjust - Hootsuite
    • Resource: MyTechOpinion.com
    • Resource: AgentEvolution.com
    • Let’s get connected!
      Nicole Nicolay “@Nik_Nik”
      Co-Founder / Chief Creative Officer – AgentEvolution.com
      Blogger & Editor – MyTechOpinion.com
      nicole@agentevolution.com
      Chad Johnson “@ChadAJohnson”
      President / Chief Operation Officer – AgentEvolution.com
      Blogger – MyTechOpinion.com
      chad@agentevolution.com