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The 70’s...<br />Flickr photo via Tambako the Jaguar<br />Disco hits the dance floor.<br />
. . .and businesses, get really good at jive talkin’!<br />
The 80’s...<br />Flickr photo via bandita<br />Dance is changed forever by a thing called Hip-Hop. <br />
…and things get tricky for businesses!<br />
The 90s...<br />Flickr Photo via jocluis<br />Gen X takes the stage…<br />
…and it once again it smelled like <br />opportunity for businesses.<br />
Flickr Photo via nicogenin<br />In 2000, it all started coming together…<br />
THE CHANNELS<br />
Your success, now and in the future…<br />
Why Social Media for Real Estate?<br />Develop your Web presence<br />Grow your network<br />Better maintain relationships...
Social Media is people.<br />Social Media is NOT <br />sites, tools, and technology.<br />
Ambient Awareness<br />
Social Capital<br />
Don’t throw the old with the new! <br />
THE STRATEGIES<br />Geographic<br />Sphere<br />Niche<br />Referral<br />
Traditional Marketing<br />Print Advertising<br />Word of Mouth<br />Email Campaign<br />Static<br />Website<br />Geograph...
Integrating Social Media <br />
A few VERY important questions…<br />1. Who are you? What are your strengths?<br />2. Who are your targets? What do they w...
Who are you?<br />
Who are your targets?<br />
Where do I start?<br />Assess: What’s working? What’s Not?<br />
Where do I start?<br />2. Choose 1 new channel<br />
Blogs<br /><ul><li>More than 200,000,000 blogs in existence, half of which are posting content daily
63% of bloggers are between the ages of 35-64
75% - Blog to share their expertise!
72% - Blog to attract new clients for their business</li></ul>Source: Technorati- State of the Blogosphere Report<br />
Geographic Marketingwith a blog<br />
Niche Marketingwith a blog<br />
Sphere Marketingwith a blog<br />
Referral Marketingwith a blog<br />
Facebook<br /><ul><li>Largest social network on the planet! If it were a country it would be the 3rd largest!
560 million users +…spending 5 billion minutes per day
The average user spends 55 minutes a day</li></ul>Source: Facebook Press Office<br />
Sphere Marketingwith Facebook<br />
Geographic Marketingwith Facebook<br />
Niche Marketingwith Facebook<br />
Referral Marketingwith Facebook<br />
Twitter<br /><ul><li>110 million users
Sending 50 million tweets a day
Conducting 600 million searches everyday</li></ul>Source: Chirp Conference<br />
Geographic Marketingwith Twitter<br />
Sphere Marketingwith Twitter<br />
Niche Marketingwith Twitter<br />
Referral Marketingwith Twitter<br />
LinkedIn<br /><ul><li>World’s leading online social network for business professionals
Over 70 million users
80% of companies use it as a recruiting tool</li></ul>Source: SysComm International<br />
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The Evolution of Real Estate Marketing

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  • 77% of Internet users read blogs8.5% of ALL Websites created on WordPress platform
  • Transcript of "The Evolution of Real Estate Marketing"

    1. 1.
    2. 2. The 70’s...<br />Flickr photo via Tambako the Jaguar<br />Disco hits the dance floor.<br />
    3. 3. . . .and businesses, get really good at jive talkin’!<br />
    4. 4. The 80’s...<br />Flickr photo via bandita<br />Dance is changed forever by a thing called Hip-Hop. <br />
    5. 5. …and things get tricky for businesses!<br />
    6. 6. The 90s...<br />Flickr Photo via jocluis<br />Gen X takes the stage…<br />
    7. 7. …and it once again it smelled like <br />opportunity for businesses.<br />
    8. 8. Flickr Photo via nicogenin<br />In 2000, it all started coming together…<br />
    9. 9. THE CHANNELS<br />
    10. 10. Your success, now and in the future…<br />
    11. 11. Why Social Media for Real Estate?<br />Develop your Web presence<br />Grow your network<br />Better maintain relationships w/your sphere<br />Market your listings & your brand more effectively<br />Little or no cost increase to your existing budget<br />Traditional marketing alone will not get the job done!<br />
    12. 12. Social Media is people.<br />Social Media is NOT <br />sites, tools, and technology.<br />
    13. 13. Ambient Awareness<br />
    14. 14. Social Capital<br />
    15. 15. Don’t throw the old with the new! <br />
    16. 16. THE STRATEGIES<br />Geographic<br />Sphere<br />Niche<br />Referral<br />
    17. 17. Traditional Marketing<br />Print Advertising<br />Word of Mouth<br />Email Campaign<br />Static<br />Website<br />Geographic Farming<br />Direct Mail<br />WWW.<br />
    18. 18. Integrating Social Media <br />
    19. 19. A few VERY important questions…<br />1. Who are you? What are your strengths?<br />2. Who are your targets? What do they want?<br />
    20. 20. Who are you?<br />
    21. 21. Who are your targets?<br />
    22. 22. Where do I start?<br />Assess: What’s working? What’s Not?<br />
    23. 23. Where do I start?<br />2. Choose 1 new channel<br />
    24. 24. Blogs<br /><ul><li>More than 200,000,000 blogs in existence, half of which are posting content daily
    25. 25. 63% of bloggers are between the ages of 35-64
    26. 26. 75% - Blog to share their expertise!
    27. 27. 72% - Blog to attract new clients for their business</li></ul>Source: Technorati- State of the Blogosphere Report<br />
    28. 28. Geographic Marketingwith a blog<br />
    29. 29. Niche Marketingwith a blog<br />
    30. 30. Sphere Marketingwith a blog<br />
    31. 31. Referral Marketingwith a blog<br />
    32. 32. Facebook<br /><ul><li>Largest social network on the planet! If it were a country it would be the 3rd largest!
    33. 33. 560 million users +…spending 5 billion minutes per day
    34. 34. The average user spends 55 minutes a day</li></ul>Source: Facebook Press Office<br />
    35. 35. Sphere Marketingwith Facebook<br />
    36. 36. Geographic Marketingwith Facebook<br />
    37. 37. Niche Marketingwith Facebook<br />
    38. 38. Referral Marketingwith Facebook<br />
    39. 39. Twitter<br /><ul><li>110 million users
    40. 40. Sending 50 million tweets a day
    41. 41. Conducting 600 million searches everyday</li></ul>Source: Chirp Conference<br />
    42. 42. Geographic Marketingwith Twitter<br />
    43. 43. Sphere Marketingwith Twitter<br />
    44. 44. Niche Marketingwith Twitter<br />
    45. 45.
    46. 46.
    47. 47.
    48. 48. Referral Marketingwith Twitter<br />
    49. 49. LinkedIn<br /><ul><li>World’s leading online social network for business professionals
    50. 50. Over 70 million users
    51. 51. 80% of companies use it as a recruiting tool</li></ul>Source: SysComm International<br />
    52. 52. Referral Marketingwith LinkedIn<br />
    53. 53. YouTube<br /><ul><li>2nd largest search engine on the planet!
    54. 54. Every minute, 24 hours of video is uploaded
    55. 55. More than 2 billion viewers per day</li></ul>Source: YouTube Press Centre<br />
    56. 56. Geographic Marketingwith YouTube<br />
    57. 57. Niche Marketingwith YouTube<br />
    58. 58. Sphere Marketingwith YouTube<br />
    59. 59. Where do I start?<br />Assess: What’s working? What’s Not?<br />
    60. 60. Where do I start?<br />2. Choose 1 new channel<br />
    61. 61. What new moves are you going to ROCK your business with?<br />
    62. 62. Connect with me:<br />Nicole Nicolay “NikNik”<br />Twitter.com/nik_nik<br />Facebook.com/agentevolution<br />Linkedin.com/in/niknik<br />Youtube.com/therealniknik<br />MyTechOpinion.com<br />Nicole@AgentEvolution.com<br />

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