The Evolution of Real Estate Marketing

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The Evolution of Real Estate Marketing

  1. 1.
  2. 2. The 70’s...<br />Flickr photo via Tambako the Jaguar<br />Disco hits the dance floor.<br />
  3. 3. . . .and businesses, get really good at jive talkin’!<br />
  4. 4. The 80’s...<br />Flickr photo via bandita<br />Dance is changed forever by a thing called Hip-Hop. <br />
  5. 5. …and things get tricky for businesses!<br />
  6. 6. The 90s...<br />Flickr Photo via jocluis<br />Gen X takes the stage…<br />
  7. 7. …and it once again it smelled like <br />opportunity for businesses.<br />
  8. 8. Flickr Photo via nicogenin<br />In 2000, it all started coming together…<br />
  9. 9. THE CHANNELS<br />
  10. 10. Your success, now and in the future…<br />
  11. 11. Why Social Media for Real Estate?<br />Develop your Web presence<br />Grow your network<br />Better maintain relationships w/your sphere<br />Market your listings & your brand more effectively<br />Little or no cost increase to your existing budget<br />Traditional marketing alone will not get the job done!<br />
  12. 12. Social Media is people.<br />Social Media is NOT <br />sites, tools, and technology.<br />
  13. 13. Ambient Awareness<br />
  14. 14. Social Capital<br />
  15. 15. Don’t throw the old with the new! <br />
  16. 16. THE STRATEGIES<br />Geographic<br />Sphere<br />Niche<br />Referral<br />
  17. 17. Traditional Marketing<br />Print Advertising<br />Word of Mouth<br />Email Campaign<br />Static<br />Website<br />Geographic Farming<br />Direct Mail<br />WWW.<br />
  18. 18. Integrating Social Media <br />
  19. 19. A few VERY important questions…<br />1. Who are you? What are your strengths?<br />2. Who are your targets? What do they want?<br />
  20. 20. Who are you?<br />
  21. 21. Who are your targets?<br />
  22. 22. Where do I start?<br />Assess: What’s working? What’s Not?<br />
  23. 23. Where do I start?<br />2. Choose 1 new channel<br />
  24. 24. Blogs<br /><ul><li>More than 200,000,000 blogs in existence, half of which are posting content daily
  25. 25. 63% of bloggers are between the ages of 35-64
  26. 26. 75% - Blog to share their expertise!
  27. 27. 72% - Blog to attract new clients for their business</li></ul>Source: Technorati- State of the Blogosphere Report<br />
  28. 28. Geographic Marketingwith a blog<br />
  29. 29. Niche Marketingwith a blog<br />
  30. 30. Sphere Marketingwith a blog<br />
  31. 31. Referral Marketingwith a blog<br />
  32. 32. Facebook<br /><ul><li>Largest social network on the planet! If it were a country it would be the 3rd largest!
  33. 33. 560 million users +…spending 5 billion minutes per day
  34. 34. The average user spends 55 minutes a day</li></ul>Source: Facebook Press Office<br />
  35. 35. Sphere Marketingwith Facebook<br />
  36. 36. Geographic Marketingwith Facebook<br />
  37. 37. Niche Marketingwith Facebook<br />
  38. 38. Referral Marketingwith Facebook<br />
  39. 39. Twitter<br /><ul><li>110 million users
  40. 40. Sending 50 million tweets a day
  41. 41. Conducting 600 million searches everyday</li></ul>Source: Chirp Conference<br />
  42. 42. Geographic Marketingwith Twitter<br />
  43. 43. Sphere Marketingwith Twitter<br />
  44. 44. Niche Marketingwith Twitter<br />
  45. 45.
  46. 46.
  47. 47.
  48. 48. Referral Marketingwith Twitter<br />
  49. 49. LinkedIn<br /><ul><li>World’s leading online social network for business professionals
  50. 50. Over 70 million users
  51. 51. 80% of companies use it as a recruiting tool</li></ul>Source: SysComm International<br />
  52. 52. Referral Marketingwith LinkedIn<br />
  53. 53. YouTube<br /><ul><li>2nd largest search engine on the planet!
  54. 54. Every minute, 24 hours of video is uploaded
  55. 55. More than 2 billion viewers per day</li></ul>Source: YouTube Press Centre<br />
  56. 56. Geographic Marketingwith YouTube<br />
  57. 57. Niche Marketingwith YouTube<br />
  58. 58. Sphere Marketingwith YouTube<br />
  59. 59. Where do I start?<br />Assess: What’s working? What’s Not?<br />
  60. 60. Where do I start?<br />2. Choose 1 new channel<br />
  61. 61. What new moves are you going to ROCK your business with?<br />
  62. 62. Connect with me:<br />Nicole Nicolay “NikNik”<br />Twitter.com/nik_nik<br />Facebook.com/agentevolution<br />Linkedin.com/in/niknik<br />Youtube.com/therealniknik<br />MyTechOpinion.com<br />Nicole@AgentEvolution.com<br />

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