Social Media Semantics<br />10 Tips for Creating More Meaningful Engagement<br />Presented by<br />NicoleNicolay<br />@nik...
What is Social Media Semantics?<br />The way we interact to build relationships<br />How we bring meaning to the tools we ...
The Story of @Cinderella<br />
1. Goal Setting & Planning<br />
My Facebook Marketing Plan<br />GOAL:  Utilize Facebook to increase brand exposure within the Fairyland Neighborhood, buil...
My Daily Engagement<br />
2. Become a Trusted Advisor<br />
3.Finding Your Voice<br />
4. Embrace your uniqueness!<br />
5. Everyday is an opportunity!<br />
6. Tweet it forward!<br />
7. Less is More<br />
8. Give your computer a break!<br />
9. Listen & Learn<br />
10. Involve your audience!<br />
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Social Media Semantics: 10 Tips for Creating More Meaningful Engagement

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  • Bad choices/write like you talk/developing your voice
  • Give, retweet, share examples
  • Too much of a good thing…less is more
  • Social Media Semantics: 10 Tips for Creating More Meaningful Engagement

    1. 1. Social Media Semantics<br />10 Tips for Creating More Meaningful Engagement<br />Presented by<br />NicoleNicolay<br />@nik_nik<br />
    2. 2. What is Social Media Semantics?<br />The way we interact to build relationships<br />How we bring meaning to the tools we use<br />Know yourself, Know your audience<br />Focusing your efforts<br />Increasing relevancy<br />Relying on your strengths<br />
    3. 3. The Story of @Cinderella<br />
    4. 4.
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    10. 10.
    11. 11. 1. Goal Setting & Planning<br />
    12. 12. My Facebook Marketing Plan<br />GOAL: Utilize Facebook to increase brand exposure within the Fairyland Neighborhood, build relationships with targets, and increase sales by 30%<br />COMMITMENT: 2-4 hours initial setup, 30 minutes daily spent sharing relevant information via your Facebook Page<br />PLAN: (1) Create Facebook Page<br /> (2) Brand & customize<br /> (3) Add features: market data, listings, resources, etc.<br /> (4) Add media: listing or neighborhood photos/video<br /> (5) Create Facebook Daily Engagement Plan<br /> (6) SHARE! >relevant & helpful resources/articles<br /> (7) Listen & Respond<br />
    13. 13. My Daily Engagement<br />
    14. 14. 2. Become a Trusted Advisor<br />
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    23. 23. 3.Finding Your Voice<br />
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    25. 25.
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    27. 27. 4. Embrace your uniqueness!<br />
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    30. 30. 5. Everyday is an opportunity!<br />
    31. 31.
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    33. 33. 6. Tweet it forward!<br />
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    35. 35. 7. Less is More<br />
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    39. 39. 8. Give your computer a break!<br />
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    42. 42. 9. Listen & Learn<br />
    43. 43.
    44. 44. 10. Involve your audience!<br />

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