Social Media Mojo for REALTORS®


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@nik_nik's favorite tools for finding, creating, and sharing content via your favorite social channels! Take your pick!

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  • Social Media Tools are about as useful as a lasers on sharks heads….without people. It’s what you and I bring to the tool, how we use it best to meet our goals and reach our sphere. Identify your strengths, where you transactions are coming from, extend what you’re already doing…by adding another way to reach your sphere…where they are.
  • Real experiences from real agents is worth more than 1 million dollars!
  • Social Media Mojo for REALTORS®

    1. 1. Social Media Mojo <br />for REALTORS®<br />Presented by <br />Nicole Nicolay<br />“@nik_nik”<br />Tools baby, yeah!<br />Photo Source: Daily Telegraph<br />
    2. 2. “Oh the things I could destroy if I had my own shark <br />with a frickin laser beam on his head!” –Dr. Evil<br />
    3. 3. The Basics<br />
    4. 4. 1. Alltop<br />FREE<br />Best Practice: Create a MyAlltop dashboard to easily share & schedule relevant content to main social channels.<br />
    5. 5. 2. Regator<br />FREE for Web / $2.99 Premium iPhone App <br />Best Practice: Monitor your relevant topics, bookmark your favorites, download the mobile app for on-the-go sharing!<br />
    6. 6. 3. Hootsuite<br />FREE for Web / $2.99 Premium iPhone App <br />Best Practice: Create a free account, add your social channels, schedule real-time drip campaigns & monitor your efforts!<br />
    7. 7. 4. Roost Social Real Estate Toolkit<br />FREE & Premium <br />Best Practice: Add the Roost Social Real Estate App to your Facebook Profile or Page, schedule consistent posts, & add the “Real Estate” tab. <br />
    8. 8. 5.<br />FREE for desktop / $0.99 for Tools iPhone App <br />Best Practice: Shorten URLs used in sharing into a trackable link (install the sidebar to easy access), share to Facebook or Twitter, use in blog articles or for other social channels, review stats & determine best content for targets.<br />
    9. 9. 6. Foursquare<br />FREE for Web, iPhone, Android, Blackberry <br />Best Practice: Check-in to your favorite local places, share your suggestions, post to Facebook or Twitter along with commentary, find out where your contacts are, & get to know new places!<br />
    10. 10. 7. Pegshot<br />FREE for Web & iPhone<br />Best Practice: Share your favorite places without all the badges and hoopla…post photo, video and/or text along with your location, send shares to Facebook and/or Twitter.<br />
    11. 11. 8. Yelp<br />FREE for Web, iPhone, Android, Blackberry, Palm Pre<br />Best Practice: Create a profile, connect with your sphere, invite your clients to give reviews, review local business, and share favorite places & tips.<br />
    12. 12. 9. Get Glue<br />FREE for Web, iPhone, iPad, Android<br />Best Practice: Check-in to what you like…movies, books, wine, music, etc! Share your favorites to Facebook and/or Twitter, see what your sphere is listening to, watching, reading, etc. & rate things you like and get suggestions from others.<br />
    13. 13. 10. Animoto<br />FREE, $2 each, $39/mo, $249/yr (FREE iPhone app) <br />Best Practice: Quickly create professional looking photo slideshows for listings, showings, events, and for clients! Share via email, Facebook, Twitter, WP, Posterous, etc. or embed on your blog!<br />
    14. 14. 11. Issuu<br />FREE & PRO $19/mo<br />Best Practice: Upload your documents (i.e. pre-listing presentation, niche resource, listing brochure, etc.), publish into professional online book, & share with clients.<br />
    15. 15. 12. Google Apps<br />$50/year<br />Best Practice: ALWAYS have access to your email, docs, calendar, tasks, and more! PLUS, rock your priority inbox, IM, voice & video chat, mobile access, and a custom home page!<br />
    16. 16. 13. Rapportive<br />FREE<br />Best Practice: Add Rapportive to your Gmail and instantly view your email contacts’ social info. Respond and follow up more effectively and create rapport with your targets. <br />
    17. 17. 14. Mailchimp<br />FREE for Web & iPhone <br />Best Practice: Add your contacts, create branded email template, schedule & deliver consistent email campaigns, sync with blog content, measure open stats, bounce rates, etc.<br />
    18. 18. 15. Batchbook<br />$9.95/mo for 2GB - $99.95/mo unlimited <br />Best Practice: Add your contacts, use Super Tags (your custom fields) for organizing contacts, create target lists, manage communication, sync with Rapportive for social connecting, sync with Mailchimp to deliver email campaigns, & track your efforts!<br />
    19. 19. 16. Tweetdeck<br />FREE for Web, iPhone, iPad<br />Best Practice: LISTEN!!! Create account, add your social channels (Twitter, Facebook, Linkedin, etc), add columns to monitor specific people or keywords. <br />
    20. 20. 17. Social Mention<br />FREE<br />Best Practice: Monitor keywords weekly using social filters (search only blogs, comments, Facebook, etc), measure sentiment, and create alerts.<br />
    21. 21. 18. Google Alerts<br />FREE<br />Best Practice: Create alerts for Web content (blog post, video, articles, etc) containing specific keywords or phrases you want to monitor: name, company, local market, neighborhood, niche, etc.<br />
    22. 22. 19. Twilert<br />FREE<br />Best Practice: Create alerts for tweets containing specific keywords or phrases you want to monitor: name, company, local market, neighborhood, niche, etc. <br />
    23. 23. 20. Flipboard<br />FREE for iPad<br />Best Practice: View your social contacts in your own personalized online and interactive magazine! Enjoy your engagement experience!<br />
    24. 24. Agent Picks<br />Photo Source: After Gutenberg<br />
    25. 25. 1. Feeddler<br />FREE, $2.99, $4.99 for iPhone & iPad<br />
    26. 26. 2. Kaywa Reader “QR Codes” <br />FREE<br />
    27. 27. 3. Evernote & 4. Open Home Pro<br />FREE<br />FREE<br />
    28. 28. 5. Pluggio<br />FREE<br />
    29. 29. 6. Tubemogul<br />FREE<br />
    30. 30. 7. Swype & 8. Dropbox <br />FREE up to 2GB<br />FREE for Andriod<br />
    31. 31. 9. WPtouch Pro 2.0<br />$29<br />
    32. 32. 10. iMovie & 11. Ustream<br />FREE<br />$4.99<br />
    33. 33. 12. ReelDirector<br />$3.99 for iPhone<br />
    34. 34. Photo Source: Comic Coverage<br />
    35. 35. Connect with me:<br />Nicole Nicolay “NikNik”<br /><br /><br /><br /><br /><br /><br />