Social Media Mojo for REALTORS®

Social Media Mojo
for REALTORS®
Presented by
Nicole Nicolay
“@nik_nik”
Tools baby, yeah!
Photo Source: Daily Telegraph

“Oh the things I could destroy if I had my own shark
with a frickin laser beam on his head!” –Dr. Evil

The Basics

1. Alltop
FREE
Best Practice: Create a MyAlltop dashboard to easily share & schedule relevant content to main social channels.

2. Regator
FREE for Web / $2.99 Premium iPhone App
Best Practice: Monitor your relevant topics, bookmark your favorites, download the mobile app for on-the-go sharing!

3. Hootsuite
FREE for Web / $2.99 Premium iPhone App
Best Practice: Create a free account, add your social channels, schedule real-time drip campaigns & monitor your efforts!

4. Roost Social Real Estate Toolkit
FREE & Premium
Best Practice: Add the Roost Social Real Estate App to your Facebook Profile or Page, schedule consistent posts, & add the “Real Estate” tab.

5. Bit.ly
FREE for desktop / $0.99 for bit.ly Tools iPhone App
Best Practice: Shorten URLs used in sharing into a trackable link (install the bit.ly sidebar to easy access), share to Facebook or Twitter, use in blog articles or for other social channels, review stats & determine best content for targets.

6. Foursquare
FREE for Web, iPhone, Android, Blackberry
Best Practice: Check-in to your favorite local places, share your suggestions, post to Facebook or Twitter along with commentary, find out where your contacts are, & get to know new places!

7. Pegshot
FREE for Web & iPhone
Best Practice: Share your favorite places without all the badges and hoopla…post photo, video and/or text along with your location, send shares to Facebook and/or Twitter.

8. Yelp
FREE for Web, iPhone, Android, Blackberry, Palm Pre
Best Practice: Create a profile, connect with your sphere, invite your clients to give reviews, review local business, and share favorite places & tips.

9. Get Glue
FREE for Web, iPhone, iPad, Android
Best Practice: Check-in to what you like…movies, books, wine, music, etc! Share your favorites to Facebook and/or Twitter, see what your sphere is listening to, watching, reading, etc. & rate things you like and get suggestions from others.

10. Animoto
FREE, $2 each, $39/mo, $249/yr (FREE iPhone app)
Best Practice: Quickly create professional looking photo slideshows for listings, showings, events, and for clients! Share via email, Facebook, Twitter, WP, Posterous, etc. or embed on your blog!

11. Issuu
FREE & PRO $19/mo
Best Practice: Upload your documents (i.e. pre-listing presentation, niche resource, listing brochure, etc.), publish into professional online book, & share with clients.

12. Google Apps
$50/year
Best Practice: ALWAYS have access to your email, docs, calendar, tasks, and more! PLUS, rock your priority inbox, IM, voice & video chat, mobile access, and a custom home page!

13. Rapportive
FREE
Best Practice: Add Rapportive to your Gmail and instantly view your email contacts’ social info. Respond and follow up more effectively and create rapport with your targets.

14. Mailchimp
FREE for Web & iPhone
Best Practice: Add your contacts, create branded email template, schedule & deliver consistent email campaigns, sync with blog content, measure open stats, bounce rates, etc.

15. Batchbook
$9.95/mo for 2GB - $99.95/mo unlimited
Best Practice: Add your contacts, use Super Tags (your custom fields) for organizing contacts, create target lists, manage communication, sync with Rapportive for social connecting, sync with Mailchimp to deliver email campaigns, & track your efforts!

16. Tweetdeck
FREE for Web, iPhone, iPad
Best Practice: LISTEN!!! Create account, add your social channels (Twitter, Facebook, Linkedin, etc), add columns to monitor specific people or keywords.

17. Social Mention
FREE
Best Practice: Monitor keywords weekly using social filters (search only blogs, comments, Facebook, etc), measure sentiment, and create alerts.

18. Google Alerts
FREE
Best Practice: Create alerts for Web content (blog post, video, articles, etc) containing specific keywords or phrases you want to monitor: name, company, local market, neighborhood, niche, etc.

19. Twilert
FREE
Best Practice: Create alerts for tweets containing specific keywords or phrases you want to monitor: name, company, local market, neighborhood, niche, etc.

20. Flipboard
FREE for iPad
Best Practice: View your social contacts in your own personalized online and interactive magazine! Enjoy your engagement experience!

Agent Picks
Photo Source: After Gutenberg

1. Feeddler
FREE, $2.99, $4.99 for iPhone & iPad

2. Kaywa Reader “QR Codes”
FREE

3. Evernote & 4. Open Home Pro
FREE
FREE

5. Pluggio
FREE

6. Tubemogul
FREE

7. Swype & 8. Dropbox
FREE up to 2GB
FREE for Andriod

9. WPtouch Pro 2.0
$29

10. iMovie & 11. Ustream
FREE
$4.99

12. ReelDirector
$3.99 for iPhone

Photo Source: Comic Coverage

Connect with me:
Nicole Nicolay “NikNik”
Twitter.com/nik_nik
Facebook.com/agentevolution
Linkedin.com/in/niknik
Youtube.com/therealniknik
MyTechOpinion.com
Nicole@AgentEvolution.com

http://www.mytechopinion.com	804
http://sociallysavy.blogspot.com	34
http://www.agentevolution.com	34
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http://static.slidesharecdn.com	5
http://feeds.feedburner.com	5
http://mto.ae-labs.com	2
http://emailplus2.internetcrusade.com	1
http://forkelssocial.blogspot.com	1
http://beta.agentevolution.com	1
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Social Media Mojo for REALTORS®

by Nicole Nicolay on Oct 18, 2010

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