• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
NAR 2013 - WordPress Camp
 

NAR 2013 - WordPress Camp

on

  • 544 views

Learn WordPress for Real Estate with the following 3 courses: ...

Learn WordPress for Real Estate with the following 3 courses:
(1) Take Your Website from Static to Standout - an overview of why WordPress works for Real Estate, as well as how to improve upon the 5 most important areas of your website.
(2) WordPress DIY - This class is aimed at real estate professionals with the technical know-how and interest for creating their own WordPress website. Steps for getting started will be shared along with the most compatible real estate features you need for a standout website.
(3) WordPress "Have it Done" - This class is aimed at real estate professionals who are of the "have it done" mindset. They don't have time to tinker with creating their own WordPress site but they understand the value in having one set up to standout online.
The process for getting a site made will be shared, along with tips for what's required to maintain and be successful once your site is launched.

Statistics

Views

Total Views
544
Views on SlideShare
544
Embed Views
0

Actions

Likes
0
Downloads
12
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Up until WordPress 3.3, there was / is indeed a quite serious performance issue when you have a lot of pages when you use just /%postname%/, luckily, that is solved in WordPress 3.3. I have debated people quite a bit saying that it’s easily solved with some caching but having it fixed in core is a big step ahead, so there are no more excuses to not use /%postname%/.

NAR 2013 - WordPress Camp NAR 2013 - WordPress Camp Presentation Transcript

  • NATIONAL ASSOCIATION OF REALTORS® WORDPRESS CAMP COURSE 1 TAKE YOUR WEBSITE FROM STATIC TO STANDOUT NIC OL E NIC OL AY REGGIE NICOL AY @ NIK_NIK @R EGGIER PR C HIEF C R EATIV E OF F IC ER V P, MA R KETI NG & SOC I A L MED I A AGENTEVOLUTION.C OM R EA LTOR S PROPERTY R ESOURC E
  • TOP 10 REASONS TO CHOOSE WORDPRESS FOR REAL ESTATE 1. Open source & free 2. Large supportive community 3. 1000s of plugins 4. SEO friendly 5. Design flexibility 6. Easy admin accessibility 7. Blogging functionality 8. Social Media friendly 9. You own it 10. Dynamic over static
  • 1. IS YOUR PLATFORM RESPONSIVE?
  • TASK : IF NOT, MOVE TO A RESPONSIVE THEME. (VISIT THEMES.AGENTEVOLUTION.COM)
  • 2. IS YOUR BRANDING OBVIOUS?
  • TASK : IF NOT, MAKE IT. REFRESH YOUR LOGO & DESIGN COLORS. (CHECK OUT LOGOGLO.COM)
  • 3. IS YOUR CONTENT UNIQUE?
  • TASK : IF NOT, CREATE IT - BLOG CONTENT OR STAPLE CONTENT. (DO YOU HAVE A CONTENT MARKETING PLAN?)
  • 4. ARE YOUR FEATURES WORTH USING?
  • TASK : IF NOT, MAKE THEM BETTER OR GET RID OF THEM. (WHAT HAS YOUR IDX DONE FOR YOU LATELY WHAT HAVE YOU DONE TO MAKE IT BETTER?) ,
  • 5. DO YOU HAVE A CLEAR CALL TO ACTION?
  • TASK : IF NOT, DESIGN AND PLAN ONE. (OFFER YOUR GREATEST STRENGTH IN RETURN FOR CONTACT INFO.)
  • LET’S REVIEW 1. If your website isn’t responsive, it’s time to move to a responsive WordPress theme. 2. If your branding isn’t obvious or consistent, make it. 3. If your content isn’t unique, create it. 4. If your features suck, don’t pay for them. 5. If you don’t have a call to action, design one to match your greatest strength.
  • GET “WORDPRESS FOR REAL ESTATE” Download for free: AgentEvolution.com/ebook Connect w/ @nik_nik Nicole@AgentEvolution.com AgentEvolution.com Connect w/ @ReggieRPR Reggie@narrpr.com Blog.narrpr.com
  • NATIONAL ASSOCIATION OF REALTORS® WORDPRESS CAMP COURSE 2 WORDPRESS DIY NIC OL E NIC OL AY REGGIE NICOL AY @ NIK_NIK @R EGGIER PR C HIEF C R EATIV E OF F IC ER V P, MA R KETI NG & SOC I A L MED I A AGENTEVOLUTION.C OM R EA LTOR S PROPERTY R ESOURC E
  • 1. HOW DO I GET STARTED WITH MY OWN WORDPRESS SITE?
  • • Purchase your domain & hosting. • Check out WPengine.
  • 2. HOW DO I CHOOSE THE RIGHT THEME?
  • • Go with the Genesis Framework. • Choose a responsive WordPress theme.
  • 3. WHAT SHOULD I KNOW ABOUT INSTALLING WORDPRESS?
  • • There are many ways to install WordPress. • Check with your host to see what they recommend. • There’s always the Famous 5 Minute Install.
  • 4. WHAT OTHER KEY TASKS DO I NEED TO TAKE CARE OF BEFORE I LAUNCH?
  • 5. WHAT TOOLS CAN HELP ME POST CONSISTENTLY TO MY SITE?
  • • Create a Blog Content Plan. • Choose a Calendar Tool.
  • 6. WHAT OTHER PLUGINS SHOULD I CONSIDER? IDX Home Search • IDX Broker • Diverse Solutions SEO • Yoast WordPress SEO • Yoast SEO Video Lead Generation • Gravity Forms • Simple Sidebars Social Integration • Jetpack • Social • Simple Share Buttons Content Integration • Simple Real Estate Pack • Content Types Site Performance • W3 Total Cache • Backup Buddy
  • 7. HOW DO I ADD IDX HOME SEARCH TO MY WORDPRESS SITE?
  • • Know which IDX works best in your area. • Choose one that plays nice with WordPress. • Configure it to save the consumer time.
  • 8. HOW DO I CREATE NEIGHBORHOOD PAGES?
  • • Identify your neighborhoods or niche. • Compile original content for each page (photo, video, brief description). • Supplement with other content (Market Reports, IDX save searches, school info, local businesses, etc.)
  • 9. HOW DO I ADD A CONTACT FORM?
  • 10. HOW DO I ADD AN EMAIL NEWSLETTER?
  • • Create a contact form for a call to action. • Offer something of VALUE in exchange. • Use Gravity Forms
  • 11. HOW CAN I IMPROVE MY SEO?
  • • Use the Yoast SEO plugins. • Create original content (blog or staple). • Google Analytics • Google Authorship
  • 12. WHAT KIND OF REGULAR MAINTENANCE SHOULD I BE DOING?
  • • Regular backups • Update your password • Update your WordPress core and plugins regularly.
  • GET “WORDPRESS FOR REAL ESTATE” Download for free: AgentEvolution.com/ebook Connect w/ @nik_nik Nicole@AgentEvolution.com AgentEvolution.com Connect w/ @ReggieRPR Reggie@narrpr.com Blog.narrpr.com
  • NATIONAL ASSOCIATION OF REALTORS® WORDPRESS CAMP COURSE 3 WORDPRESS HAVE IT DONE NIC OL E NIC OL AY REGGIE NICOL AY @ NIK_NIK @R EGGIER PR C HIEF C R EATIV E OF F IC ER V P, MA R KETI NG & SOC I A L MED I A AGENTEVOLUTION.C OM R EA LTOR S PROPERTY R ESOURC E
  • TOP 10 TIPS YOU SHOULD KNOW ABOUT THE WEB DESIGN PROCESS: 1. Own your domain 2. Choose a quality host (WPengine, Hostgator) 3. Know your budget ($500-$5000) 4. Blog Content, Staple Content, or both! 5. Choose your IDX home search 6. Identify other key features: newsletter, social share controls, etc. 7. Read through your design brief thoroughly 8. Understand the design and launch timeline 9. If you make changes along the way, expect delays and to spend more $. 10. Don’t lag on organizing your content
  • 1. CREATE A CONTENT MARKETING PLAN
  • DEFINE YOUR NICHE WHAT’S YOUR STORY – WHAT DO YOUR TARGETS WANT?
  • MAKE AN EDITORIAL LIST BASED ON LOCATION, EXPERTISE, MARKET KNOWLEDGE, PASSIONS • Market Trends • Neighborhood Spotlight • Local Business Interviews • School District Changes • Community Events • Winery Spotlight
  • • Create a blog content plan. • Decide what type of content you will create: blog content (post) or staple content (page). • Define your niche. • Make an editorial list.
  • 2. POST TO YOUR OWN SITE
  • www.yoursite.com/wp-admin
  • • You CAN and SHOULD post to your own site. • Login yoursite.com/wp-admin. • Test post, save draft, and preview.
  • 3. ADD NICHE PAGES
  • • Add value to your site with niche pages. • Create the page: add photos, video, and an original description. • Supplement with other content resources: school scores, market reports, saved searches, etc. • Add your page to the proper navigation menu, or create one.
  • 4. ADD & OPTIMIZE MEDIA
  • • Find out what size photos look best on your site. • Get a tool for resizing photos: Adobe Lightroom or Pixlr.com. • Host video on Youtube, easily add the link on it’s own line or embed to size.
  • 5. PROMOTE YOUR CONTENT AND YOUR SITE
  • POST TO YOUR SITE
  • SHARE TO FACEBOOK
  • SHARE TO LINKEDIN
  • SHARE TO TWITTER
  • HOST VIDEO ON YOUTUBE
  • REPURPOSE VIA EMAIL & PRINT
  • MY SECRET WEAPON: HOOTSUITE
  • REAL TIME DRIP MARKETING
  • REAL TIME DRIP MARKETING
  • REAL TIME DRIP MARKETING
  • • Promote your helpful content in the social channels YOU like using & the ones your targets prefer. • Sign up for the free version of Hootsuite • Connect your social networks and get the Hootlet for your browser. • Utilize the Hootlet for a weekly real time drip campaign.
  • GET “WORDPRESS FOR REAL ESTATE” Download for free: AgentEvolution.com/ebook Connect w/ @nik_nik Nicole@AgentEvolution.com AgentEvolution.com Connect w/ @ReggieRPR Reggie@narrpr.com Blog.narrpr.com