NATIONAL ASSOCIATION OF REALTORS®

WORDPRESS CAMP
COURSE 1

TAKE YOUR WEBSITE

FROM STATIC TO STANDOUT
NIC OL E NIC OL AY
...
TOP 10 REASONS TO CHOOSE
WORDPRESS FOR REAL ESTATE
1. Open source & free
2. Large supportive community
3. 1000s of plugins...
1. IS YOUR PLATFORM RESPONSIVE?
TASK : IF NOT, MOVE TO A
RESPONSIVE THEME.
(VISIT THEMES.AGENTEVOLUTION.COM)
2. IS YOUR BRANDING OBVIOUS?
TASK : IF NOT, MAKE IT. REFRESH
YOUR LOGO & DESIGN COLORS.
(CHECK OUT LOGOGLO.COM)
3. IS YOUR CONTENT UNIQUE?
TASK : IF NOT, CREATE IT - BLOG
CONTENT OR STAPLE CONTENT.
(DO YOU HAVE A CONTENT MARKETING PLAN?)
4. ARE YOUR FEATURES WORTH USING?
TASK : IF NOT, MAKE THEM
BETTER OR GET RID OF THEM.

(WHAT HAS YOUR IDX DONE FOR YOU LATELY WHAT HAVE YOU DONE TO MAKE IT ...
5. DO YOU HAVE A CLEAR CALL TO ACTION?
TASK : IF NOT, DESIGN AND PLAN
ONE.
(OFFER YOUR GREATEST STRENGTH IN RETURN FOR CONTACT INFO.)
LET’S REVIEW
1.

If your website isn’t responsive, it’s time to move to a responsive
WordPress theme.

2.

If your brandin...
GET “WORDPRESS
FOR REAL ESTATE”
Download for free: AgentEvolution.com/ebook

Connect w/ @nik_nik
Nicole@AgentEvolution.com...
NATIONAL ASSOCIATION OF REALTORS®

WORDPRESS CAMP
COURSE 2

WORDPRESS DIY
NIC OL E NIC OL AY

REGGIE NICOL AY

@ NIK_NIK

...
1. HOW DO I GET STARTED WITH
MY OWN WORDPRESS SITE?
• Purchase your domain & hosting.
• Check out WPengine.
2. HOW DO I CHOOSE THE
RIGHT THEME?
• Go with the Genesis Framework.
• Choose a responsive WordPress theme.
3. WHAT SHOULD I KNOW ABOUT
INSTALLING WORDPRESS?
• There are many ways to install
WordPress.
• Check with your host to see what they
recommend.

• There’s always the Famou...
4. WHAT OTHER KEY TASKS DO I NEED
TO TAKE CARE OF BEFORE I LAUNCH?
5. WHAT TOOLS CAN HELP ME POST
CONSISTENTLY TO MY SITE?
• Create a Blog Content Plan.
• Choose a Calendar Tool.
6. WHAT OTHER PLUGINS
SHOULD I CONSIDER?
IDX Home Search
• IDX Broker
• Diverse Solutions
SEO
• Yoast WordPress SEO
• Yoas...
7. HOW DO I ADD IDX HOME
SEARCH TO MY WORDPRESS SITE?
• Know which IDX works best in your area.
• Choose one that plays nice with
WordPress.
• Configure it to save the consumer...
8. HOW DO I CREATE NEIGHBORHOOD
PAGES?
• Identify your neighborhoods or niche.
• Compile original content for each page
(photo, video, brief description).
• Supp...
9. HOW DO I ADD A CONTACT
FORM?
10. HOW DO I ADD AN EMAIL
NEWSLETTER?
• Create a contact form for a call to action.
• Offer something of VALUE in exchange.
• Use Gravity Forms
11. HOW CAN I IMPROVE MY SEO?
• Use the Yoast SEO plugins.
• Create original content (blog or staple).
• Google Analytics
• Google Authorship
12. WHAT KIND OF REGULAR
MAINTENANCE SHOULD I BE DOING?
• Regular backups
• Update your password
• Update your WordPress core and
plugins regularly.
GET “WORDPRESS
FOR REAL ESTATE”
Download for free: AgentEvolution.com/ebook

Connect w/ @nik_nik
Nicole@AgentEvolution.com...
NATIONAL ASSOCIATION OF REALTORS®

WORDPRESS CAMP
COURSE 3

WORDPRESS
HAVE IT DONE
NIC OL E NIC OL AY

REGGIE NICOL AY

@ ...
TOP 10 TIPS YOU SHOULD KNOW ABOUT
THE WEB DESIGN PROCESS:
1. Own your domain
2. Choose a quality host (WPengine, Hostgator...
1. CREATE A CONTENT MARKETING PLAN
DEFINE YOUR NICHE

WHAT’S YOUR STORY – WHAT DO YOUR TARGETS WANT?
MAKE AN EDITORIAL LIST

BASED ON LOCATION, EXPERTISE, MARKET KNOWLEDGE, PASSIONS

• Market Trends
• Neighborhood Spotlight...
• Create a blog content plan.
• Decide what type of content you will
create: blog content (post) or staple
content (page)....
2. POST TO YOUR OWN SITE
www.yoursite.com/wp-admin
• You CAN and SHOULD post to your own
site.
• Login yoursite.com/wp-admin.
• Test post, save draft, and preview.
3. ADD NICHE PAGES
• Add value to your site with niche pages.

• Create the page: add photos, video, and
an original description.
• Supplemen...
4. ADD & OPTIMIZE MEDIA
• Find out what size photos look best on
your site.
• Get a tool for resizing photos: Adobe
Lightroom or Pixlr.com.

• Hos...
5. PROMOTE YOUR CONTENT AND YOUR SITE
POST TO YOUR SITE
SHARE TO FACEBOOK
SHARE TO LINKEDIN
SHARE TO TWITTER
HOST VIDEO ON YOUTUBE
REPURPOSE VIA EMAIL & PRINT
MY SECRET WEAPON: HOOTSUITE
REAL TIME DRIP MARKETING
REAL TIME DRIP MARKETING
REAL TIME DRIP MARKETING
• Promote your helpful content in the social
channels YOU like using & the ones your
targets prefer.
• Sign up for the fre...
GET “WORDPRESS
FOR REAL ESTATE”
Download for free: AgentEvolution.com/ebook

Connect w/ @nik_nik
Nicole@AgentEvolution.com...
NAR 2013 - WordPress Camp
NAR 2013 - WordPress Camp
NAR 2013 - WordPress Camp
NAR 2013 - WordPress Camp
NAR 2013 - WordPress Camp
NAR 2013 - WordPress Camp
NAR 2013 - WordPress Camp
NAR 2013 - WordPress Camp
NAR 2013 - WordPress Camp
NAR 2013 - WordPress Camp
NAR 2013 - WordPress Camp
NAR 2013 - WordPress Camp
Upcoming SlideShare
Loading in...5
×

NAR 2013 - WordPress Camp

654
-1

Published on

Learn WordPress for Real Estate with the following 3 courses:
(1) Take Your Website from Static to Standout - an overview of why WordPress works for Real Estate, as well as how to improve upon the 5 most important areas of your website.
(2) WordPress DIY - This class is aimed at real estate professionals with the technical know-how and interest for creating their own WordPress website. Steps for getting started will be shared along with the most compatible real estate features you need for a standout website.
(3) WordPress "Have it Done" - This class is aimed at real estate professionals who are of the "have it done" mindset. They don't have time to tinker with creating their own WordPress site but they understand the value in having one set up to standout online.
The process for getting a site made will be shared, along with tips for what's required to maintain and be successful once your site is launched.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
654
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
15
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Up until WordPress 3.3, there was / is indeed a quite serious performance issue when you have a lot of pages when you use just /%postname%/, luckily, that is solved in WordPress 3.3. I have debated people quite a bit saying that it’s easily solved with some caching but having it fixed in core is a big step ahead, so there are no more excuses to not use /%postname%/.
  • NAR 2013 - WordPress Camp

    1. 1. NATIONAL ASSOCIATION OF REALTORS® WORDPRESS CAMP COURSE 1 TAKE YOUR WEBSITE FROM STATIC TO STANDOUT NIC OL E NIC OL AY REGGIE NICOL AY @ NIK_NIK @R EGGIER PR C HIEF C R EATIV E OF F IC ER V P, MA R KETI NG & SOC I A L MED I A AGENTEVOLUTION.C OM R EA LTOR S PROPERTY R ESOURC E
    2. 2. TOP 10 REASONS TO CHOOSE WORDPRESS FOR REAL ESTATE 1. Open source & free 2. Large supportive community 3. 1000s of plugins 4. SEO friendly 5. Design flexibility 6. Easy admin accessibility 7. Blogging functionality 8. Social Media friendly 9. You own it 10. Dynamic over static
    3. 3. 1. IS YOUR PLATFORM RESPONSIVE?
    4. 4. TASK : IF NOT, MOVE TO A RESPONSIVE THEME. (VISIT THEMES.AGENTEVOLUTION.COM)
    5. 5. 2. IS YOUR BRANDING OBVIOUS?
    6. 6. TASK : IF NOT, MAKE IT. REFRESH YOUR LOGO & DESIGN COLORS. (CHECK OUT LOGOGLO.COM)
    7. 7. 3. IS YOUR CONTENT UNIQUE?
    8. 8. TASK : IF NOT, CREATE IT - BLOG CONTENT OR STAPLE CONTENT. (DO YOU HAVE A CONTENT MARKETING PLAN?)
    9. 9. 4. ARE YOUR FEATURES WORTH USING?
    10. 10. TASK : IF NOT, MAKE THEM BETTER OR GET RID OF THEM. (WHAT HAS YOUR IDX DONE FOR YOU LATELY WHAT HAVE YOU DONE TO MAKE IT BETTER?) ,
    11. 11. 5. DO YOU HAVE A CLEAR CALL TO ACTION?
    12. 12. TASK : IF NOT, DESIGN AND PLAN ONE. (OFFER YOUR GREATEST STRENGTH IN RETURN FOR CONTACT INFO.)
    13. 13. LET’S REVIEW 1. If your website isn’t responsive, it’s time to move to a responsive WordPress theme. 2. If your branding isn’t obvious or consistent, make it. 3. If your content isn’t unique, create it. 4. If your features suck, don’t pay for them. 5. If you don’t have a call to action, design one to match your greatest strength.
    14. 14. GET “WORDPRESS FOR REAL ESTATE” Download for free: AgentEvolution.com/ebook Connect w/ @nik_nik Nicole@AgentEvolution.com AgentEvolution.com Connect w/ @ReggieRPR Reggie@narrpr.com Blog.narrpr.com
    15. 15. NATIONAL ASSOCIATION OF REALTORS® WORDPRESS CAMP COURSE 2 WORDPRESS DIY NIC OL E NIC OL AY REGGIE NICOL AY @ NIK_NIK @R EGGIER PR C HIEF C R EATIV E OF F IC ER V P, MA R KETI NG & SOC I A L MED I A AGENTEVOLUTION.C OM R EA LTOR S PROPERTY R ESOURC E
    16. 16. 1. HOW DO I GET STARTED WITH MY OWN WORDPRESS SITE?
    17. 17. • Purchase your domain & hosting. • Check out WPengine.
    18. 18. 2. HOW DO I CHOOSE THE RIGHT THEME?
    19. 19. • Go with the Genesis Framework. • Choose a responsive WordPress theme.
    20. 20. 3. WHAT SHOULD I KNOW ABOUT INSTALLING WORDPRESS?
    21. 21. • There are many ways to install WordPress. • Check with your host to see what they recommend. • There’s always the Famous 5 Minute Install.
    22. 22. 4. WHAT OTHER KEY TASKS DO I NEED TO TAKE CARE OF BEFORE I LAUNCH?
    23. 23. 5. WHAT TOOLS CAN HELP ME POST CONSISTENTLY TO MY SITE?
    24. 24. • Create a Blog Content Plan. • Choose a Calendar Tool.
    25. 25. 6. WHAT OTHER PLUGINS SHOULD I CONSIDER? IDX Home Search • IDX Broker • Diverse Solutions SEO • Yoast WordPress SEO • Yoast SEO Video Lead Generation • Gravity Forms • Simple Sidebars Social Integration • Jetpack • Social • Simple Share Buttons Content Integration • Simple Real Estate Pack • Content Types Site Performance • W3 Total Cache • Backup Buddy
    26. 26. 7. HOW DO I ADD IDX HOME SEARCH TO MY WORDPRESS SITE?
    27. 27. • Know which IDX works best in your area. • Choose one that plays nice with WordPress. • Configure it to save the consumer time.
    28. 28. 8. HOW DO I CREATE NEIGHBORHOOD PAGES?
    29. 29. • Identify your neighborhoods or niche. • Compile original content for each page (photo, video, brief description). • Supplement with other content (Market Reports, IDX save searches, school info, local businesses, etc.)
    30. 30. 9. HOW DO I ADD A CONTACT FORM?
    31. 31. 10. HOW DO I ADD AN EMAIL NEWSLETTER?
    32. 32. • Create a contact form for a call to action. • Offer something of VALUE in exchange. • Use Gravity Forms
    33. 33. 11. HOW CAN I IMPROVE MY SEO?
    34. 34. • Use the Yoast SEO plugins. • Create original content (blog or staple). • Google Analytics • Google Authorship
    35. 35. 12. WHAT KIND OF REGULAR MAINTENANCE SHOULD I BE DOING?
    36. 36. • Regular backups • Update your password • Update your WordPress core and plugins regularly.
    37. 37. GET “WORDPRESS FOR REAL ESTATE” Download for free: AgentEvolution.com/ebook Connect w/ @nik_nik Nicole@AgentEvolution.com AgentEvolution.com Connect w/ @ReggieRPR Reggie@narrpr.com Blog.narrpr.com
    38. 38. NATIONAL ASSOCIATION OF REALTORS® WORDPRESS CAMP COURSE 3 WORDPRESS HAVE IT DONE NIC OL E NIC OL AY REGGIE NICOL AY @ NIK_NIK @R EGGIER PR C HIEF C R EATIV E OF F IC ER V P, MA R KETI NG & SOC I A L MED I A AGENTEVOLUTION.C OM R EA LTOR S PROPERTY R ESOURC E
    39. 39. TOP 10 TIPS YOU SHOULD KNOW ABOUT THE WEB DESIGN PROCESS: 1. Own your domain 2. Choose a quality host (WPengine, Hostgator) 3. Know your budget ($500-$5000) 4. Blog Content, Staple Content, or both! 5. Choose your IDX home search 6. Identify other key features: newsletter, social share controls, etc. 7. Read through your design brief thoroughly 8. Understand the design and launch timeline 9. If you make changes along the way, expect delays and to spend more $. 10. Don’t lag on organizing your content
    40. 40. 1. CREATE A CONTENT MARKETING PLAN
    41. 41. DEFINE YOUR NICHE WHAT’S YOUR STORY – WHAT DO YOUR TARGETS WANT?
    42. 42. MAKE AN EDITORIAL LIST BASED ON LOCATION, EXPERTISE, MARKET KNOWLEDGE, PASSIONS • Market Trends • Neighborhood Spotlight • Local Business Interviews • School District Changes • Community Events • Winery Spotlight
    43. 43. • Create a blog content plan. • Decide what type of content you will create: blog content (post) or staple content (page). • Define your niche. • Make an editorial list.
    44. 44. 2. POST TO YOUR OWN SITE
    45. 45. www.yoursite.com/wp-admin
    46. 46. • You CAN and SHOULD post to your own site. • Login yoursite.com/wp-admin. • Test post, save draft, and preview.
    47. 47. 3. ADD NICHE PAGES
    48. 48. • Add value to your site with niche pages. • Create the page: add photos, video, and an original description. • Supplement with other content resources: school scores, market reports, saved searches, etc. • Add your page to the proper navigation menu, or create one.
    49. 49. 4. ADD & OPTIMIZE MEDIA
    50. 50. • Find out what size photos look best on your site. • Get a tool for resizing photos: Adobe Lightroom or Pixlr.com. • Host video on Youtube, easily add the link on it’s own line or embed to size.
    51. 51. 5. PROMOTE YOUR CONTENT AND YOUR SITE
    52. 52. POST TO YOUR SITE
    53. 53. SHARE TO FACEBOOK
    54. 54. SHARE TO LINKEDIN
    55. 55. SHARE TO TWITTER
    56. 56. HOST VIDEO ON YOUTUBE
    57. 57. REPURPOSE VIA EMAIL & PRINT
    58. 58. MY SECRET WEAPON: HOOTSUITE
    59. 59. REAL TIME DRIP MARKETING
    60. 60. REAL TIME DRIP MARKETING
    61. 61. REAL TIME DRIP MARKETING
    62. 62. • Promote your helpful content in the social channels YOU like using & the ones your targets prefer. • Sign up for the free version of Hootsuite • Connect your social networks and get the Hootlet for your browser. • Utilize the Hootlet for a weekly real time drip campaign.
    63. 63. GET “WORDPRESS FOR REAL ESTATE” Download for free: AgentEvolution.com/ebook Connect w/ @nik_nik Nicole@AgentEvolution.com AgentEvolution.com Connect w/ @ReggieRPR Reggie@narrpr.com Blog.narrpr.com
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×