Presented by
Nicole Nicolay
“@nik_nik”
Let’s talk “Blogging Benefits” over cocktails!
State of the Blogosphere
•63% of bloggers are between the ages of 35-64
•75% - Blog to share their expertise!
•72% - Blog ...
How can blogging help my RE biz?
How is a blog different from other Websites?
•Frequently updated
“publishing hub”
•Search Engine Optimized
“SEO”
•Flexible...
Rockin’ RSS!
Your Home Base Online
Integrating a Blog
1st
Course: Blogging Basics
A few VERY important questions…
1. Who are you? What are your strengths?
2. Who is your audience? What do they want?
Who are you?
THE STRATEGIES
Who is your audience?
Geographic Marketing
with a blog
Niche Marketing
with a blog
Sphere Marketing
with a blog
2nd
Course: Choosing Your Blogging Path
On the road to blogging…
(1) Choose a domain name that reflects branding, market area,
niche. EX: WomenHomeowners.com, 680...
Choosing a Domain Name
WordPress.com vs. WordPress.org
Choosing a Platform
WordPress.com example:
WordPress.org example:
Getting Started w/ WordPress.com
Create Your Account
Customize Your Account
Choose a Theme
You’re NEW blog!
FROM
http://www.alongthevineyard.wordpress.com
TO
http://www.alongthevineyard.com
Changing Your Domain Name
Getting Started w/ WordPress.org
Blogging with WordPress.org
(1) Purchase a domain & hosting
(2) Sign up for & install WordPress.org
(3) Choose a theme OR ...
The Main Course: Features & Content
Blog Feature: Listings
Blog Features: IDX Home Search
dsIDXPress
Blog Features: Indexable Listing Pages
Blog Features: Market Data
Blog Features: Neighborhood Pages
Blog Feature: Social Integration
Blog Feature: Email Newsletter
Blog Feature: Content
Identify Sources
What do I post?
What do I post?
Creating a Content Posting Plan
Creating a Topic List
Local Flavor
1. Community Events
2. School Scores & More
3. Bargains & Giveaways
4. Interviews
5. Neighborhood Spotlight
6...
Real Estate Insider
9. Client Q & A
10. Trends & Data
11. Regular Updates
12. New Laws
13. Investment Insight
14. Rate & L...
Homeowner How-To
16. Seasonal Tips
17. Holiday Fun
18. Consumer Alerts
19. Prepping to Sell
20. Interior Design
Personality & Passion
21. Restaurants & Wineries
22. Hobbies (ex: golf)
23. Recipes
24. Vacation fun!
25. Dog Parks
26. St...
Splice & Dice
27. Series of Posts
28. Video Posts “vlogs”
29. Podcasting
30. Friday Fun Wrap Up!
Scheduling Writing, Research & Posts
WP Editorial Calendar Plugin
Desert: Promoting Your Blog
Promoting Your Blog w/GOOD FREQUENT CONTENT
Blog Post Frequency vs. Customer Acquisition
Source: HubSpot.com/ROI
Source: Technorati’s State of the Blogosphere 2009
Promoting Your Blog w/TWITTER
Promoting Your Blog w/FACEBOOK
Promoting Your Blog w/LINKEDIN
Promoting Your Blog w/A MOBILE APP “WP Touch 2.0 Pro”
Promoting Your Blog w/A RESOURCE TAKEAWAY
Promoting Your Blog w/BOTH PRINT & ONLINE MARKETING
Promoting Your Blog w/WORD OF MOUTH
Half Caf Triple Cap Anyone?
Don’ts
(1) Be something you’re not!
(2) Plagiarize other blog content
(3) Write every post about yourself
(4) Clutter your...
Do’s
(1) Understand blogging basics
(2) Be the BEST possible YOU!
(3) Be professional…review company standards
(4) Disclos...
Blogging Resource
• TweetMeme
Blogging Resource
Blogging Resource
Blogging Resource
Blogging Resource
Connect with me:
Nicole Nicolay “NikNik”
Twitter.com/nik_nik
Facebook.com/agentevolution
Linkedin.com/in/niknik
Youtube.co...
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Creating a Blog from Soup to Nuts

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@nik_nik invites you to sit down for a 4 course meal (6 courses actually) in blogging! Learn the benefits for real estate professionals, how to get started with your own WordPress blog, how to ROCK your blog with compelling features and content, and how to promote it! BLOG ON!

Published in: Real Estate, Technology
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  • Increase traffic to your Website!
    Reach a larger audience & grow your network!
    Get found on search engines! SEO!
    More exposure for your brand, business, & listings.
    Gives you credibility! Showcase your expertise and niche.
    Create community with friends, clients, colleagues! YEO!
    LEAD capture…built in “calls to action”!
    Raise the bar!
  • ALL bloggers’ #1 use of Twitter is to promote their blogs
  • 0-500 – FREE
    501 -2,500 - $30
  • Creating a Blog from Soup to Nuts

    1. 1. Presented by Nicole Nicolay “@nik_nik”
    2. 2. Let’s talk “Blogging Benefits” over cocktails!
    3. 3. State of the Blogosphere •63% of bloggers are between the ages of 35-64 •75% - Blog to share their expertise! •72% - Blog to attract new clients for their business •1 in 10 REALTORS has a blog (via NAR 2010 Member Profile)
    4. 4. How can blogging help my RE biz?
    5. 5. How is a blog different from other Websites? •Frequently updated “publishing hub” •Search Engine Optimized “SEO” •Flexible Interface •Promotes interaction (blogger/readers)
    6. 6. Rockin’ RSS!
    7. 7. Your Home Base Online
    8. 8. Integrating a Blog
    9. 9. 1st Course: Blogging Basics
    10. 10. A few VERY important questions… 1. Who are you? What are your strengths? 2. Who is your audience? What do they want?
    11. 11. Who are you?
    12. 12. THE STRATEGIES
    13. 13. Who is your audience?
    14. 14. Geographic Marketing with a blog
    15. 15. Niche Marketing with a blog
    16. 16. Sphere Marketing with a blog
    17. 17. 2nd Course: Choosing Your Blogging Path
    18. 18. On the road to blogging… (1) Choose a domain name that reflects branding, market area, niche. EX: WomenHomeowners.com, 680Homes.com, SaratogaVoice.com, TheWhiteOaksBlog.com, SilliconValley365.com (2) Choose a platform: WordPress.com vs. WordPress.org
    19. 19. Choosing a Domain Name
    20. 20. WordPress.com vs. WordPress.org Choosing a Platform
    21. 21. WordPress.com example:
    22. 22. WordPress.org example:
    23. 23. Getting Started w/ WordPress.com
    24. 24. Create Your Account
    25. 25. Customize Your Account
    26. 26. Choose a Theme
    27. 27. You’re NEW blog!
    28. 28. FROM http://www.alongthevineyard.wordpress.com TO http://www.alongthevineyard.com Changing Your Domain Name
    29. 29. Getting Started w/ WordPress.org
    30. 30. Blogging with WordPress.org (1) Purchase a domain & hosting (2) Sign up for & install WordPress.org (3) Choose a theme OR go w/ a custom design (4) Get your blog on!
    31. 31. The Main Course: Features & Content
    32. 32. Blog Feature: Listings
    33. 33. Blog Features: IDX Home Search
    34. 34. dsIDXPress Blog Features: Indexable Listing Pages
    35. 35. Blog Features: Market Data
    36. 36. Blog Features: Neighborhood Pages
    37. 37. Blog Feature: Social Integration
    38. 38. Blog Feature: Email Newsletter
    39. 39. Blog Feature: Content
    40. 40. Identify Sources
    41. 41. What do I post?
    42. 42. What do I post?
    43. 43. Creating a Content Posting Plan
    44. 44. Creating a Topic List
    45. 45. Local Flavor 1. Community Events 2. School Scores & More 3. Bargains & Giveaways 4. Interviews 5. Neighborhood Spotlight 6. Breaking News 7. Stay-cation Tips 8. Photo-walks
    46. 46. Real Estate Insider 9. Client Q & A 10. Trends & Data 11. Regular Updates 12. New Laws 13. Investment Insight 14. Rate & Loan Info 15. Niche Expertise
    47. 47. Homeowner How-To 16. Seasonal Tips 17. Holiday Fun 18. Consumer Alerts 19. Prepping to Sell 20. Interior Design
    48. 48. Personality & Passion 21. Restaurants & Wineries 22. Hobbies (ex: golf) 23. Recipes 24. Vacation fun! 25. Dog Parks 26. Storytelling
    49. 49. Splice & Dice 27. Series of Posts 28. Video Posts “vlogs” 29. Podcasting 30. Friday Fun Wrap Up!
    50. 50. Scheduling Writing, Research & Posts
    51. 51. WP Editorial Calendar Plugin
    52. 52. Desert: Promoting Your Blog
    53. 53. Promoting Your Blog w/GOOD FREQUENT CONTENT Blog Post Frequency vs. Customer Acquisition Source: HubSpot.com/ROI
    54. 54. Source: Technorati’s State of the Blogosphere 2009 Promoting Your Blog w/TWITTER
    55. 55. Promoting Your Blog w/FACEBOOK
    56. 56. Promoting Your Blog w/LINKEDIN
    57. 57. Promoting Your Blog w/A MOBILE APP “WP Touch 2.0 Pro”
    58. 58. Promoting Your Blog w/A RESOURCE TAKEAWAY
    59. 59. Promoting Your Blog w/BOTH PRINT & ONLINE MARKETING
    60. 60. Promoting Your Blog w/WORD OF MOUTH
    61. 61. Half Caf Triple Cap Anyone?
    62. 62. Don’ts (1) Be something you’re not! (2) Plagiarize other blog content (3) Write every post about yourself (4) Clutter your blog! (5) Ignore comments
    63. 63. Do’s (1) Understand blogging basics (2) Be the BEST possible YOU! (3) Be professional…review company standards (4) Disclose your DRE#, Company, & affiliates (5) Make a blog content plan (6) Use spell check & read aloud (7) Cite original sources / link love (8) Comment back timely (9) Share valuable & relevant content (10) Monitor & Measure
    64. 64. Blogging Resource • TweetMeme
    65. 65. Blogging Resource
    66. 66. Blogging Resource
    67. 67. Blogging Resource
    68. 68. Blogging Resource
    69. 69. Connect with me: Nicole Nicolay “NikNik” Twitter.com/nik_nik Facebook.com/agentevolution Linkedin.com/in/niknik Youtube.com/therealniknik MyTechOpinion.com Nicole@AgentEvolution.com

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