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Creating a Blog from Soup to Nuts

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@nik_nik invites you to sit down for a 4 course meal (6 courses actually) in blogging! Learn the benefits for real estate professionals, how to get started with your own WordPress blog, how to ROCK ...

@nik_nik invites you to sit down for a 4 course meal (6 courses actually) in blogging! Learn the benefits for real estate professionals, how to get started with your own WordPress blog, how to ROCK your blog with compelling features and content, and how to promote it! BLOG ON!

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  • Increase traffic to your Website! Reach a larger audience & grow your network! Get found on search engines! SEO! More exposure for your brand, business, & listings. Gives you credibility! Showcase your expertise and niche. Create community with friends, clients, colleagues! YEO! LEAD capture…built in “calls to action”! Raise the bar!
  • ALL bloggers’ #1 use of Twitter is to promote their blogs
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Creating a Blog from Soup to Nuts Creating a Blog from Soup to Nuts Presentation Transcript

  • Presented by Nicole Nicolay “ @nik_nik”
  • Let’s talk “ Blogging Benefits ” over cocktails!
  • State of the Blogosphere
    • 63% of bloggers are between the ages of 35-64
    • 75% - Blog to share their expertise!
    • 72% - Blog to attract new clients for their business
    • 1 in 10 REALTORS has a blog (via NAR 2010 Member Profile)
  • How can blogging help my RE biz?
  • How is a blog different from other Websites?
    • Frequently updated “publishing hub”
    • Search Engine Optimized “SEO”
    • Flexible Interface
    • Promotes interaction (blogger/readers)
  • Rockin’ RSS!
  • Your Home Base Online
  • Integrating a Blog
  • 1 st Course: Blogging Basics
  • A few VERY important questions… 1. Who are you? What are your strengths? 2. Who is your audience? What do they want?
  • Who are you?
  • THE STRATEGIES
  • Who is your audience?
  • Geographic Marketing with a blog
  • Niche Marketing with a blog
  • Sphere Marketing with a blog
  • 2 nd Course: Choosing Your Blogging Path
  • On the road to blogging…
    • Choose a domain name that reflects branding, market area, niche. EX: WomenHomeowners.com, 680Homes.com, SaratogaVoice.com, TheWhiteOaksBlog.com, SilliconValley365.com
    • (2) Choose a platform: WordPress.com vs. WordPress.org
  • Choosing a Domain Name
  • WordPress.com vs. WordPress.org Choosing a Platform
  • WordPress.com example:
  • WordPress.org example:
  • Getting Started w/ WordPress.com
  • Create Your Account
  • Customize Your Account
  • Choose a Theme
  • You’re NEW blog!
  • Changing Your Domain Name FROM http://www.alongthevineyard.wordpress.com TO http://www.alongthevineyard.com
  • Getting Started w/ WordPress.org
  • Blogging with WordPress.org
    • Purchase a domain & hosting
    • (2) Sign up for & install WordPress.org
    • (3) Choose a theme OR go w/ a custom design
    • (4) Get your blog on!
  • The Main Course: Features & Content
  • Blog Feature: Listings
  • Blog Features: IDX Home Search
  • dsIDXPress Blog Features: Indexable Listing Pages
  • Blog Features: Market Data
  • Blog Features: Neighborhood Pages
  • Blog Feature: Social Integration
  • Blog Feature: Email Newsletter
  • Blog Feature: Content
  • Identify Sources
  • What do I post?
  • What do I post?
  • Creating a Content Posting Plan
  • Creating a Topic List
  • Local Flavor
    • Community Events
    • School Scores & More
    • Bargains & Giveaways
    • Interviews
    • Neighborhood Spotlight
    • Breaking News
    • Stay-cation Tips
    • Photo-walks
  • Real Estate Insider 9. Client Q & A 10. Trends & Data 11. Regular Updates 12. New Laws 13. Investment Insight 14. Rate & Loan Info 15. Niche Expertise
  • Homeowner How-To 16. Seasonal Tips 17. Holiday Fun 18. Consumer Alerts 19. Prepping to Sell 20. Interior Design
  • Personality & Passion 21. Restaurants & Wineries 22. Hobbies (ex: golf) 23. Recipes 24. Vacation fun! 25. Dog Parks 26. Storytelling
  • Splice & Dice 27. Series of Posts 28. Video Posts “vlogs” 29. Podcasting 30. Friday Fun Wrap Up!
  • Scheduling Writing, Research & Posts
  • WP Editorial Calendar Plugin
  • Desert: Promoting Your Blog
  • Promoting Your Blog w/GOOD FREQUENT CONTENT Blog Post Frequency vs. Customer Acquisition Source: HubSpot.com/ROI
  • Promoting Your Blog w/ TWITTER Source: Technorati’s State of the Blogosphere 2009
  • Promoting Your Blog w/ FACEBOOK
  • Promoting Your Blog w/ LINKEDIN
  • Promoting Your Blog w/ A MOBILE APP “WP Touch 2.0 Pro”
  • Promoting Your Blog w/ A RESOURCE TAKEAWAY
  • Promoting Your Blog w/ BOTH PRINT & ONLINE MARKETING
  • Promoting Your Blog w/ WORD OF MOUTH
  • Half Caf Triple Cap Anyone?
  • Don’ts
    • Be something you’re not!
    • Plagiarize other blog content
    • Write every post about yourself
    • Clutter your blog!
    • Ignore comments
  • Do’s
    • Understand blogging basics
    • Be the BEST possible YOU!
    • Be professional…review company standards
    • Disclose your DRE#, Company, & affiliates
    • Make a blog content plan
    • Use spell check & read aloud
    • Cite original sources / link love
    • Comment back timely
    • Share valuable & relevant content
    • Monitor & Measure
  • Blogging Resource
    • TweetMeme
  • Blogging Resource
  • Blogging Resource
  • Blogging Resource
  • Blogging Resource
  • Connect with me: Nicole Nicolay “NikNik” Twitter.com/nik_nik Facebook.com/agentevolution Linkedin.com/in/niknik Youtube.com/therealniknik MyTechOpinion.com [email_address]