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Online Branding 101 Creating a Web Presence for Your Business Nicole Nicolay Effektive Solutions MyTechOpinion.com Rick Ro...
What We’re Talking About Today <ul><li>The Social Marketing Puzzle </li></ul><ul><li>Web 2.0 Terms </li></ul><ul><li>Creat...
The Social Marketing Puzzle
 
How We Used to Market
How We Can Market Now Broadcast Print Social Media SEO Video Blog
Getting to know the terms: Web 2.0 Social Networking Social Media Blog RSS SEO
<ul><li>Web 2.0  – online interaction </li></ul>
<ul><li>Social Networks  – online communities </li></ul>
<ul><li>Social Media / New Media  – video, podcasts, blogs, comments, twitter, etc. </li></ul>
<ul><li>Blog vs. Website  – one is static, and one is updated frequently with fresh content </li></ul>
<ul><li>RSS  – Really Simple Syndication </li></ul>
<ul><li>SEO  – Search Engine Optimization </li></ul>
Blogging for Business
Why blog? <ul><li>Enhance your online presence </li></ul><ul><li>Build a community </li></ul><ul><li>Share your knowledge ...
Over 184 million blogs since 2002
<ul><li>1.5 million blogs created in last 7 days </li></ul><ul><li>900,000 blog posts made in last 24 hours </li></ul><ul>...
VerySwank.com
Swank Mommy Blog  navigation tabs call to action sidebar  products blog content
5 Steps to Create Your Blog <ul><li>(1) Go to WordPress.com to sign up </li></ul>
<ul><li>(2) Create your WordPress account </li></ul>
<ul><li>(3) Choose your domain & blog name </li></ul>
<ul><li>(4) Activate your account </li></ul>
<ul><li>(5) Start Blogging </li></ul>
<ul><li>Blog Templates  </li></ul>
Analyzing Your Readers Google Analytics http://www.google.com/analytics/ Clicky Analytics http://getclicky.com/
Target Your Audience
Keywords & Niche Content
Grow Your Readership <ul><li>Write good content with your keywords (natural…no stuffing!) </li></ul><ul><li>Post frequentl...
Social Networks Facebook.com  <ul><li>Over 110 million active users </li></ul><ul><li>4 th  most-trafficked social media s...
Facebook.com – Fan Page, Groups, & Ads.  Become a fan Swank Info Testimonials Events Picture Gallery
LinkedIn.com Questions & Answers Create a Group Get Recommendations Make Professional Connections
Social Media Marketing
Flickr …for your photos/images http://www.flickr.com/
iTunes….for your podcasts
YouTube…for your video
Creating Your Own Ads SpotMixer.com  Business.Animoto.com
Taking Online…Offline Eventbrite.com  Meetup.com
Web Monitoring Yelp.com  Google.com/alerts
Plan, Place, Perfect 1. Craft your Web Presence Plan -Blogging -Commenting -Social Networking -Social Media: Pictures, Pod...
Contact Information <ul><li>Nicole Nicolay </li></ul><ul><li>Effektive Solutions </li></ul><ul><li>MyTechOpinion.com </li>...
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Biztech Day Online Branding 101

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Presentation given by Nicole Nicolay & Rick Rochon at BiztechDay 08 (San Francisco). Topic: How to create a Web presence for your business.

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  • Nicole, you and Rick have done an excellent job of bringing clarity to online branding. I think I will just carry this slide show with me rather than trying to improve on it.
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Transcript of "Biztech Day Online Branding 101"

  1. 1. Online Branding 101 Creating a Web Presence for Your Business Nicole Nicolay Effektive Solutions MyTechOpinion.com Rick Rochon AdSymetrix.com GetIllumination.com Presented by
  2. 2. What We’re Talking About Today <ul><li>The Social Marketing Puzzle </li></ul><ul><li>Web 2.0 Terms </li></ul><ul><li>Creating a Web presence </li></ul><ul><li>1. Blogging for Business </li></ul><ul><li>2. Social Networking </li></ul><ul><li>3. Social Media </li></ul><ul><li>Taking online…offline </li></ul><ul><li>Monitoring what others say </li></ul><ul><li>Q & A </li></ul>
  3. 3. The Social Marketing Puzzle
  4. 5. How We Used to Market
  5. 6. How We Can Market Now Broadcast Print Social Media SEO Video Blog
  6. 7. Getting to know the terms: Web 2.0 Social Networking Social Media Blog RSS SEO
  7. 8. <ul><li>Web 2.0 – online interaction </li></ul>
  8. 9. <ul><li>Social Networks – online communities </li></ul>
  9. 10. <ul><li>Social Media / New Media – video, podcasts, blogs, comments, twitter, etc. </li></ul>
  10. 11. <ul><li>Blog vs. Website – one is static, and one is updated frequently with fresh content </li></ul>
  11. 12. <ul><li>RSS – Really Simple Syndication </li></ul>
  12. 13. <ul><li>SEO – Search Engine Optimization </li></ul>
  13. 14. Blogging for Business
  14. 15. Why blog? <ul><li>Enhance your online presence </li></ul><ul><li>Build a community </li></ul><ul><li>Share your knowledge </li></ul><ul><li>Enhance your credibility </li></ul><ul><li>SEO, Search Engine Optimization </li></ul><ul><li>Turn blog traffic into business </li></ul>
  15. 16. Over 184 million blogs since 2002
  16. 17. <ul><li>1.5 million blogs created in last 7 days </li></ul><ul><li>900,000 blog posts made in last 24 hours </li></ul><ul><li>US Blogs received 77.7 million unique visitors in August 2008 </li></ul><ul><li>March 08, 346 million WW read blogs, 60.3 in the US alone </li></ul><ul><li>77% Internet users read blogs </li></ul>State of the Blogosphere:
  17. 18. VerySwank.com
  18. 19. Swank Mommy Blog navigation tabs call to action sidebar products blog content
  19. 20. 5 Steps to Create Your Blog <ul><li>(1) Go to WordPress.com to sign up </li></ul>
  20. 21. <ul><li>(2) Create your WordPress account </li></ul>
  21. 22. <ul><li>(3) Choose your domain & blog name </li></ul>
  22. 23. <ul><li>(4) Activate your account </li></ul>
  23. 24. <ul><li>(5) Start Blogging </li></ul>
  24. 25. <ul><li>Blog Templates </li></ul>
  25. 26. Analyzing Your Readers Google Analytics http://www.google.com/analytics/ Clicky Analytics http://getclicky.com/
  26. 27. Target Your Audience
  27. 28. Keywords & Niche Content
  28. 29. Grow Your Readership <ul><li>Write good content with your keywords (natural…no stuffing!) </li></ul><ul><li>Post frequently, 3-5x a week </li></ul><ul><li>Encourage readers to subscribe to your newsletters (freebie) </li></ul><ul><li>Submit your blog to directories: Google, Yahoo, DMOZ, Blogged, etc. </li></ul><ul><li>Foster community with commenting (yours and others) </li></ul><ul><li>Link to others within content or blogroll (related, higher rank) </li></ul><ul><li>Employ backlink strategies (beg, barrow, & make badges) </li></ul><ul><li>Spread the love & good content w/ guest posting </li></ul><ul><li>Tagging your posts: Jewelry, Mommy, Necklace </li></ul><ul><li>Aggregate your blog content on your social profiles </li></ul><ul><li>Cross promotions and special events </li></ul>
  29. 30. Social Networks Facebook.com <ul><li>Over 110 million active users </li></ul><ul><li>4 th most-trafficked social media site in the world </li></ul><ul><li>Over 24,000 applications </li></ul><ul><li>Over 55,000 regional, work-related, collegiate, and high school networks </li></ul><ul><li>More than 30 million photos uploaded daily </li></ul>
  30. 31. Facebook.com – Fan Page, Groups, & Ads. Become a fan Swank Info Testimonials Events Picture Gallery
  31. 32. LinkedIn.com Questions & Answers Create a Group Get Recommendations Make Professional Connections
  32. 33. Social Media Marketing
  33. 34. Flickr …for your photos/images http://www.flickr.com/
  34. 35. iTunes….for your podcasts
  35. 36. YouTube…for your video
  36. 37. Creating Your Own Ads SpotMixer.com Business.Animoto.com
  37. 38. Taking Online…Offline Eventbrite.com Meetup.com
  38. 39. Web Monitoring Yelp.com Google.com/alerts
  39. 40. Plan, Place, Perfect 1. Craft your Web Presence Plan -Blogging -Commenting -Social Networking -Social Media: Pictures, Podcasts, Video 2. Once your plan is in place, stick to it! Be consistent with your Web Presence strategies. 3. Perfect your Web Presence Plan by measuring and tracking the effectiveness of your marketing. Do more of what works and less of what doesn’t.
  40. 41. Contact Information <ul><li>Nicole Nicolay </li></ul><ul><li>Effektive Solutions </li></ul><ul><li>MyTechOpinion.com </li></ul><ul><li>SacriliciousMarketing.com </li></ul><ul><li>[email_address] </li></ul><ul><li>Twitter @nik_nik </li></ul>Rick Rochon AdSymetrix.com Getillumination.com [email_address] 510.205.9624 Twitter @adsymetrix
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