Online Branding 101 Creating a Web Presence for Your Business Nicole Nicolay Effektive Solutions MyTechOpinion.com Rick Rochon AdSymetrix.com GetIllumination.com Presented by

What We’re Talking About Today The Social Marketing Puzzle Web 2.0 Terms Creating a Web presence 1. Blogging for Business 2. Social Networking 3. Social Media Taking online…offline Monitoring what others say Q & A

The Social Marketing Puzzle

Web 2.0 Terms

Creating a Web presence

1. Blogging for Business

2. Social Networking

3. Social Media

Taking online…offline

Monitoring what others say

Q & A

The Social Marketing Puzzle

How We Used to Market

How We Can Market Now Broadcast Print Social Media SEO Video Blog

Getting to know the terms: Web 2.0 Social Networking Social Media Blog RSS SEO

Web 2.0 – online interaction

Web 2.0 – online interaction

Social Networks – online communities

Social Networks – online communities

Social Media / New Media – video, podcasts, blogs, comments, twitter, etc.

Social Media / New Media – video, podcasts, blogs, comments, twitter, etc.

Blog vs. Website – one is static, and one is updated frequently with fresh content

Blog vs. Website – one is static, and one is updated frequently with fresh content

RSS – Really Simple Syndication

RSS – Really Simple Syndication

SEO – Search Engine Optimization

SEO – Search Engine Optimization

Blogging for Business

Why blog? Enhance your online presence Build a community Share your knowledge Enhance your credibility SEO, Search Engine Optimization Turn blog traffic into business

Enhance your online presence

Build a community

Share your knowledge

Enhance your credibility

SEO, Search Engine Optimization

Turn blog traffic into business

Over 184 million blogs since 2002

1.5 million blogs created in last 7 days 900,000 blog posts made in last 24 hours US Blogs received 77.7 million unique visitors in August 2008 March 08, 346 million WW read blogs, 60.3 in the US alone 77% Internet users read blogs State of the Blogosphere:

1.5 million blogs created in last 7 days

900,000 blog posts made in last 24 hours

US Blogs received 77.7 million unique visitors in August 2008

March 08, 346 million WW read blogs, 60.3 in the US alone

77% Internet users read blogs

VerySwank.com

Swank Mommy Blog navigation tabs call to action sidebar products blog content

5 Steps to Create Your Blog (1) Go to WordPress.com to sign up

(1) Go to WordPress.com to sign up

(2) Create your WordPress account

(2) Create your WordPress account

(3) Choose your domain & blog name

(3) Choose your domain & blog name

(4) Activate your account

(4) Activate your account

(5) Start Blogging

(5) Start Blogging

Blog Templates

Blog Templates

Analyzing Your Readers Google Analytics http://www.google.com/analytics/ Clicky Analytics http://getclicky.com/

Target Your Audience

Keywords & Niche Content

Grow Your Readership Write good content with your keywords (natural…no stuffing!) Post frequently, 3-5x a week Encourage readers to subscribe to your newsletters (freebie) Submit your blog to directories: Google, Yahoo, DMOZ, Blogged, etc. Foster community with commenting (yours and others) Link to others within content or blogroll (related, higher rank) Employ backlink strategies (beg, barrow, & make badges) Spread the love & good content w/ guest posting Tagging your posts: Jewelry, Mommy, Necklace Aggregate your blog content on your social profiles Cross promotions and special events

Write good content with your keywords (natural…no stuffing!)

Post frequently, 3-5x a week

Encourage readers to subscribe to your newsletters (freebie)

Submit your blog to directories: Google, Yahoo, DMOZ, Blogged, etc.

Foster community with commenting (yours and others)

Link to others within content or blogroll (related, higher rank)

Employ backlink strategies (beg, barrow, & make badges)

Spread the love & good content w/ guest posting

Tagging your posts: Jewelry, Mommy, Necklace

Aggregate your blog content on your social profiles

Cross promotions and special events

Social Networks Facebook.com Over 110 million active users 4 th most-trafficked social media site in the world Over 24,000 applications Over 55,000 regional, work-related, collegiate, and high school networks More than 30 million photos uploaded daily

Over 110 million active users

4 th most-trafficked social media site in the world

Over 24,000 applications

Over 55,000 regional, work-related, collegiate, and high school networks

More than 30 million photos uploaded daily

Facebook.com – Fan Page, Groups, & Ads. Become a fan Swank Info Testimonials Events Picture Gallery

LinkedIn.com Questions & Answers Create a Group Get Recommendations Make Professional Connections

Social Media Marketing

Flickr …for your photos/images http://www.flickr.com/

iTunes….for your podcasts

YouTube…for your video

Creating Your Own Ads SpotMixer.com Business.Animoto.com

Taking Online…Offline Eventbrite.com Meetup.com

Web Monitoring Yelp.com Google.com/alerts

Plan, Place, Perfect 1. Craft your Web Presence Plan -Blogging -Commenting -Social Networking -Social Media: Pictures, Podcasts, Video 2. Once your plan is in place, stick to it! Be consistent with your Web Presence strategies. 3. Perfect your Web Presence Plan by measuring and tracking the effectiveness of your marketing. Do more of what works and less of what doesn’t.

Contact Information Nicole Nicolay Effektive Solutions MyTechOpinion.com SacriliciousMarketing.com [email_address] Twitter @nik_nik Rick Rochon AdSymetrix.com Getillumination.com [email_address] 510.205.9624 Twitter @adsymetrix

Nicole Nicolay

Effektive Solutions

MyTechOpinion.com

SacriliciousMarketing.com

[email_address]

Twitter @nik_nik