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12 Technology Actions You Can Take Today...To ROCK 2012

by Nicole Nicolay on Jan 23, 2012

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12 Technology Actions You Can Take Today...To ROCK 2012 — Presentation Transcript

Presented byNicole Nicolay “@nik_nik”Co-Founder, AgentEvolution.com

TREND 1:Original content trumps all others!

 What do you have to offer What do your clients need from you Start a list….RIGHT NOW!

 Based on a client FAQ Keep your response short Add your own experience

TREND 2:Mobile….this is no surprise!

 Get your head & your files there Stay organized on all your devices

TREND 3:Add Social Media to Your Marketing Mix

 Manage all social platforms Target, monitor, & respond Schedule curated content “Hootlet”

TREND 4:Develop YOUR Relationship Protocol

 Trim the fat…or the people you don’t REALLY know Create guidelines for friend behaviors you accept & those you don’t Stick to your guns

 Who you can learn from Who can learn from you

TREND 5:Facilitate Online Relationships “ENGAGE”

 Like 3 posts on Facebook Comment on 4 Facebook posts that you can honestly “relate” to. (video, article, text, photo, etc.) FYI- “thanks for sharing” or “nice post” do not count as comments.

 Give first…ask later Brokers highlight agent success Agents highlight a colleague, your broker manager, lender, etc.

TREND 6:Demonstrate Your Adaptability

 Knowledge is power Delivery is key Add your listing presentation Add industry resources like RPR (Realtors Property Resource)

TREND 7:Go LOCO….Geo LOCO!

 Nobody knows your market like you do Checkin to your favorite local businesses Leave tips to showcase your local knowledge

TREND 8:“Get Uncomfortable” –With photos & videos!

 Highlight the best feature of a home Tell instead of sell Share it!

 For a listing, neighborhood, client, niche Tell a story, highlight a feature Roll with it!

1. Identify your content marketing strategy2. Write a professional article3. Use Dropbox to access your files from the Cloud4. Start using a Social Dashboard “Hootsuite”5. Unfriend 3 people you don’t REALLY know6. Friend 3 new people you can learn from7. Like 3 Comment 48. Give 2 recommendations9. Make your iPad useful in your business10. Checkin to a local hotspot and leave a tip11. Download a photo app like Camera+12. Create a 30 second video

LIKE my pageFacebook.com/AgentEvolutionFOLLOW me on twitter@nik_nikVISIT my blogMyTechOpinion.comLEARN about WordPress for Real EstateAgentEvolution.com

Teri-Lyn Conrad , Connector/Trainer/Speaker at Teri Conrad Consulting Brilliant as always! I'm all about the scheduled content interspersed with live contributions :) 4 months ago

Are you sure you want to Yes No

Nicole Nicolay , Mompreneur, Blogger, Speaker, Trainer, Content Creator at Agent Evolution @bandersohn Everyone needs a little push now and then! Even me! ;) 4 months ago

Nicole Nicolay , Mompreneur, Blogger, Speaker, Trainer, Content Creator at Agent Evolution @carolinafarrar Blog ON! 4 months ago

Carol Farrar , Entrepreneur at NCSD Properties Trend one is so simple & easy to apply right away. I have dozens of FAQ emails from clients, why not make those blog posts! Love it! Thanks for the reminder Nik Nik :) 4 months ago

Brad Andersohn , Outreach Manager at Zillow Love your 12-step program Nik Nik, thanks. :-) 4 months ago

12 Technology Actions You Can Take Today...To ROCK 2012

by Nicole Nicolay on Jan 23, 2012

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12 Technology Actions You Can Take Today...To ROCK 2012 — Presentation Transcript