Your SlideShare is downloading. ×
Marketing Your Small Business
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Marketing Your Small Business

464
views

Published on

Presentation delivered at the West Philadelphia Free Library on October 12th, 2011

Presentation delivered at the West Philadelphia Free Library on October 12th, 2011

Published in: Business, Technology

1 Comment
1 Like
Statistics
Notes
No Downloads
Views
Total Views
464
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
4
Comments
1
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Push - Traditional - Build awareness to tell the target market about your product. Distribution model (Television ads, radio ads, newspaper ads, billboards) i.e   Pull - Social Media - Use word of mouth (networking) to allow your target market find your product/service by utilizing attraction marketing techniques. Distribution model (facebook, twitter, linkedin, plaxo, myspace, flikr, blogtalkradio) i.e
  • Push - Traditional - Build awareness to tell the target market about your product. Distribution model (Television ads, radio ads, newspaper ads, billboards) i.e   Pull - Social Media - Use word of mouth (networking) to allow your target market find your product/service by utilizing attraction marketing techniques. Distribution model (facebook, twitter, linkedin, plaxo, myspace, flikr, blogtalkradio) i.e
  • Marketing defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.     Become the hunted - as an expert for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. 
  • to attract John's network to the brand. Sue who is in John's network; likes John therefore she likes the ad... Nick who likes Sue; likes the ad also because Sue likes it (and on and on...)
  • Transcript

    • 1. Marketing Your Small Business Nicole Newman October 12, 2011
    • 2. Agenda
        • Social Media
        • What is marketing?
        • Traditional Marketing Techniques  
        • Cost effective Marketing Techniques
        • What is Attraction Marketing?
        • Transparency increases attraction
        • Branding.
        • Why Facebook Advertising works
        • Newman Networks Upcoming Events
    • 3. What is marketing?
      • Marketing is belief in yourself transferred to someone else.
      •  
      • All people (someone else) are -
      •     1) Customer
      •     2) Potential Customer
      •     3) Referral Marketing Partner
      •         a. Local business
      •         b. High Scool Classmate
      •         c. College Alumni 
      • Social Media  is not who you know but WHO KNOWS YOU!
    • 4. Traditional Marketing Techniques
      • PUSH (TV, Radio, Newspapers, Magazines, Billboards, Program Guides)
      • Versus
      •   PULL (Social Media, Websites, Radio Interviews...)
      • "It is not who you know but who knows you" - http://www.otiscollier.com/its-not-who-you-know-but-who-knows-you/
    • 5. Cost Effective Marketing Techniques
        • Social media
        • E-mail Marketing (recommend www.icontact.com)
        • Customer Service (logos, invoices, shirts)
        • Word of Mouth
        • Networking
        • Edification 
          • Referrals
          • Testimonials
          • Affiliate links
      • "It is not who you know but who knows you" - http://www.otiscollier.com/its-not-who-you-know-but-who-knows-you/
    • 6. What is Attraction Marketing?
      • Marketing defined
      •  
      • Attract is to exert a force on (a body) causing it to approach or prevent it from moving away;
      • Attraction Marketing utilizes free or low cost social media tools to "become the hunted"
    • 7. What is Social Media?
        • Social media is online content made by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content.
        • It is the democratization of information, transforming people from content readers into publishers.
        • Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal, political and business use.
    • 8. Social Media Websites
        • Facebook – 550 Million Active users (70% outside the US)
        • Myspace – 120 Million Active Users
        • Blogs - 55 million active users (declining)
        • Linkedin – 80 million registered users
        • Twitter – not disclosed
        • YouTube - over 100 million videos a day
        • Plaxo
    • 9. Facebook Statistics
      • http://www.facebook.com/press/info.php?statistics
        • More than 35 million users update their status each day
        • More than 3 million active Pages on Facebook
        • More than 1.5 million local businesses have active Pages on Facebook
        •   Average user spends more than 55 minutes per day on Facebook
        • Every month, more than 70% of Facebook users engage with Platform applications  
        • There are more than 100 million active users currently accessing Facebook through their mobile devices.
    • 10. Build Your Brand
        • Marketing
        • belief in yourself transferred to someone else
          • Resume
          • Testimonials
          • Visual appearance
          • Posture
          • YouTube
    • 11. Facebook Ads Work!
      • Facebook uses the power of influence (John X likes the ad)
      •  
      • Facebook uses the status updates as content for the ad meaning the ads dynamically change without programmer intervention
      • Influence and Expert knowledge = attraction marketing
    • 12. How does Linkedin work?
      • Three levels of Engagement
        • On-line Resume
          • continuous update
          • can PDF
        • Recommendations
          • stand out from the 
      •           crowd
          • useful for job search
        • Groups
          • build common interest
          • target market
    • 13. How to use Facebook for branding
        • Use your home page for  lead generation
        • Research prospects based on name and picture
          • 70% of all facebook users look at pictures
          • Quote - "Facebook says more than 3 billion photos are being uploaded every month.."
        • Connect with Friends of Friends
        • Respond to other interesting posts
        • ACCEPT all "friend" (someone else) requests
        • BE CONSISTENT
        • CREATE A "fan" page
    • 14. Resources
      • 1)  Social Media Revolution  version 2 YouTube video
      • 2) The Blue Blanket Blog (http://blueblanketblog.com/2010/04/07/social-media--go-wide-or-go-deep.aspx)
      • 3) Barack Obama Internet Strategy ( http://www.readwriteweb.com/archives/barack_obama _
      • internet_strategy_presentation.php)
      • 4) Facebook growth chart - (http://socialmediaseo.net/2010/04/08/facebook-growth-chart/)
      • 5) http://www.insidefacebook.com/2010/02/15/new-facebook-statistics-show-big-increase-in-content-sharing-local-business-pages/
    • 15. Newman Networks Upcoming Events
        • The Urban League Entrepreneurship Center
          • Orientation - 2nd Wednesday 10am - 12PM
          • 121 South Broad St. 10th Floor 
          • Register @ http://ulec2011.eventbrite.com/
        • Facebook for Marketing
          •   10/27 at Entrepreneur Works 5th and Market Sts.
          • Register @ http://facebookformarketing.eventbrite.com/
    • 16. http://www.facebook.com/newmannetworks http://www.newman-network.com http://www.linkedin.com/in/nicolenewman