How To Network

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Presentation on networking and follow up systems for the Universal Muslim Business Association.

Networking is the key to success in business, says Keith Ferrazzi, business coach and author of Never Eat Alone, a book about the power of relationship building and networking. It helps you find jobs, recruit talent, win new customers and discover investors who'll support your ideas.

Tip #1 - Start with a compliment . Your objective when meeting someone is to get the other person to smile. Once they smile, you know they are open to starting a conversation. Happy people talk and your objective is to LISTEN...

Tip #2 Break the ice -- Find a connection that is NOT business related. Common topics are weather, food, fashion (for women), sports (for men). That is why networking at Gym-crew is so easy :-)

Tip #3: Sarikas said "Stop Apologizing - Introverts and inexperienced networkers often apologize when asking for an individual's help because they see networking as an imposition, not as an exercise in relationship building" When done right, networking is a win-win for BOTH parties.

Tip 4: Be Yourself - DO NOT SCHMOOZE!

Tip 5: Tap into your passion - It is often the connection that leads to business. People do business with people they like know and trust! (Endless Referrals by Bob Burg)

Tip 6: Be Prepared - know what you need and what you want to get out of this experience

Tip 7: FOLLOW - UP! Fortune is in the immediate follow - up. Build a system to keep the information or you just wasted your time!

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How To Network

  1. 1. How to Network Nicole Newman October 12th, 2013
  2. 2. Agenda ●Who is Nicole Newman? ●What is Effective Networking? ●Goals ●Breaking the Ice ●Connect ●Build networking systems ○Linkedin ○Linkedin part II ○Facebook ○Facebook part II ●UMBA Upcoming Events
  3. 3. Nicole Newman ● Author - http://www.lulu.com/pome ● Networker - http://www.newman- network.com ● Consultant - http://www. urbanleaguephila.org ● Mother of three
  4. 4. Never Eat Alone “Networking is the key to success in business”, says Keith Ferrazzi, business coach and author of best- selling book Never Eat Alone. It is about the power of relationship building and networking. Networking helps you find jobs, recruit talent, win new customers and discover investors who'll support your ideas.
  5. 5. What is networking? the exchange of information or services among individuals, groups, or institutions; specifically : the cultivation of productive relationships for employment or business   All people (someone else) are -     1) Customer     2) Potential Customer     3) Referral Marketing Partner         a. Local business         b. High School Classmate         c. College Alumni  Robert Kiyosaki said “The richest people in the world look for and build networks. Everyone else looks for work.”
  6. 6. Goals of Networking ● Build a relationship ● Exchange information ● Make a favorable impression ● Gain Trust ● Make a connection on a personal level Bob Burg said “People do business with people they know, like and trust”
  7. 7. Break the Ice ● Start with a compliment ● Get the other person to smile ● Find a connection ○ Food ○ Weather ○ Sports ● Listen ● Do not schmooze! ● Be Yourself
  8. 8. Connect! ● Tap into your passion - It is often the connection that leads to business. ● Be Prepared - ○ Marketing Materials ○ EXCHANGE ○ know what you need ○ what you want to get out of this experience ● FOLLOW-UP! Fortune is in the immediate follow-up. Build a system to keep the information or you just wasted your time!
  9. 9. Build Networking Systems ●Attend Networking Events ●insert business card information into your CRM ●connect with (someone else) on ○www.linkedin.com ○www.facebook.com ○www.twitter.com ○www.about.me ○www.instagram.com ●Add new contact to your e-mail distribution list ●Update them with information that would help their business ●Connect with people in their network (mutual friends) ●INVITE to an event!
  10. 10. How does Linkedin work? Three levels of Engagement ●On-line Resume ○continuous update ○can PDF ●Recommendations ○stand out from the            crowd ○useful for job search ●Groups ○build common interest ○target market
  11. 11. How does linkedin work? part II  
  12. 12. Facebook for networking ●Use your home page for  lead generation ●Research prospects based on name and picture ○70% of all facebook users look at pictures ○Quote - "Now, Facebook says more than 3 billion photos are being uploaded every month.." ●Connect with Friends of Friends ●Respond to other interesting posts ●ACCEPT all "friend" (someone else) requests ●BE CONSISTENT ●Build A "fan" page
  13. 13. Facebook for networking Part II  
  14. 14. Enhancements ●Content to attract target market ●Landing Page (fan page is website for facebook) ●Favorite pages (reciprocal relationship with other Businesses) ●Membership - what is their incentive to  ○Become a fan ○Suggest to friends ○Automate tracking tools ●ADVERTISE!!!!!
  15. 15. UMBA Upcoming Events Learn About ●The Urban League Entrepreneurship Center ○121 South Broad St. 10th Floor ●November 9, 2013 - Business Planning ●December 14, 2013 – Procurement with Local Government
  16. 16. http://www.facebook.com/newmannetworks http://www.newman-network.com  http://www.linkedin.com/in/nicolenewman

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