Nicole Newman
President/CEO of Newman Networks
April 18th, 2014
 Nicole Newman, Biography
 Vision
 Goals
 Accountability
 Plan
 Marketing starts with a budget
 What is social medi...
 Born in Washington DC
 Graduate of the High School of
Engineering & Science
 MBA, University of Maryland
 15 years in...
Your business can only grow as big as your vision
 Business is a three legged stool consisting of
the Product, Marketing, Financing
 What is the annual revenue goal?
 What is the profit margin on the sales?
 What is the Exit Strategy?
 Define the Mar...
 Your are your own boss
 Who what holds you accountable?
 Religion
 Family
 Friends
 Mentors/Coaches
 Books
 Getti...
Business is Overwhelming
 Accounting System
 Quickbooks
 Freshbooks
 Outright
 Product/Service
 Product, Placement
 Positioning, Price
 Pos...
Social media is online content built by people using
highly accessible and scalable publishing
technologies. At its most b...
 PUSH (TV, Radio, Newspapers, Magazines,
Billboards, Program Guides)
Versus
 PULL (Social Media, Websites, Radio
Intervi...
 Marketing is belief in yourself transferred to someone
else.
 All people (someone else) are -
1) Customer
2) Potential ...
 Facebook – 750 Million Active users (70%
outside the US)
 Myspace – 120 Million Active Users
 Blogs - 55 million activ...
Marketing belief in yourself transferred to
someone else
 Testimonials
 Visual appearance
 Print
 Integrations -- Webs...
 Facebook uses the power of influence (John
X likes the ad)
 Facebook uses the status updates as content
for the ad mean...
 Three levels of
Engagement
 On-line Resume
 continuous update
 can PDF
 Recommendations
 stand out from the
 crowd...
 Content to attract target market
 Landing Page (fan page is website for
Facebook)
 Favorite pages (reciprocal relation...
 Vision Board Workshop on June 29th, 2014 at
IMPACT Hub
 Calling All Female Entrepreneurs Cohort 5 begins
on June 29th, ...
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Cost Effective marketing

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Social media and E-mail marketing advantages presented at the 11th Annual National Muslim Business Conference at the Center for Human Excellence in Philadelphia, PA

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Cost Effective marketing

  1. 1. Nicole Newman President/CEO of Newman Networks April 18th, 2014
  2. 2.  Nicole Newman, Biography  Vision  Goals  Accountability  Plan  Marketing starts with a budget  What is social media  Traditional Marketing Techniques  What is Marketing  Build Your Brand  Facebook Ads Work  How does linkedin work?  Next steps
  3. 3.  Born in Washington DC  Graduate of the High School of Engineering & Science  MBA, University of Maryland  15 years in Corporate America  8 years in business at Newman Networks  Embraced Islam April 2010 Connie Grier said “She is always one step ahead of the "expected" and formulates the "inspired". She takes the time to explain everything, and always turns the query back to YOU and YOUR business. She is a wealth of knowledge, a sharp and strategic planner, and a coach that coaches respectfully!
  4. 4. Your business can only grow as big as your vision
  5. 5.  Business is a three legged stool consisting of the Product, Marketing, Financing
  6. 6.  What is the annual revenue goal?  What is the profit margin on the sales?  What is the Exit Strategy?  Define the Marketing Strategy  Define the Financing Strategy  Loans/Lines of Credit  Equity Positions  Angel investors J. Paul Getty “I would rather earn 1% of other peoples money than 100% of my own effort”
  7. 7.  Your are your own boss  Who what holds you accountable?  Religion  Family  Friends  Mentors/Coaches  Books  Getting to Yes  The E-Myth Revisited b Michael Gerber  The tipping point by Malcolm Gladwell
  8. 8. Business is Overwhelming
  9. 9.  Accounting System  Quickbooks  Freshbooks  Outright  Product/Service  Product, Placement  Positioning, Price  Positioning  Must be seen by the customer 6 times before it registers  Measurable Return on Investment
  10. 10. Social media is online content built by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It is the democratization of information, transforming people from content readers into publishers. Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal, political and business use.
  11. 11.  PUSH (TV, Radio, Newspapers, Magazines, Billboards, Program Guides) Versus  PULL (Social Media, Websites, Radio Interviews...) "It is not who you know but who knows you" - http://www.otiscollier.com/its-not-who-you- know-but-who-knows-you/
  12. 12.  Marketing is belief in yourself transferred to someone else.  All people (someone else) are - 1) Customer 2) Potential Customer 3) Referral Marketing Partner a. Local business b. High School Classmate c. College Alumni Social Media is not who you know but WHO KNOWS YOU!
  13. 13.  Facebook – 750 Million Active users (70% outside the US)  Myspace – 120 Million Active Users  Blogs - 55 million active users (declining)  Linkedin – 130 million registered users  Twitter – not disclosed  YouTube - over 100 million videos a day • Plaxo • Yelp
  14. 14. Marketing belief in yourself transferred to someone else  Testimonials  Visual appearance  Print  Integrations -- Website  YouTube  Facebook  Linkedin  DEFINE YOUR SOCIAL MEDIA STRATEGY Platform - Facebook Platform – Linkedin Platform - Twitter Platform - Instagram Platform - Yelp
  15. 15.  Facebook uses the power of influence (John X likes the ad)  Facebook uses the status updates as content for the ad meaning the ads dynamically change without programmer intervention  Influence and Expert knowledge = Attraction marketing
  16. 16.  Three levels of Engagement  On-line Resume  continuous update  can PDF  Recommendations  stand out from the  crowd  useful for job search  Groups  build common interest  target market
  17. 17.  Content to attract target market  Landing Page (fan page is website for Facebook)  Favorite pages (reciprocal relationship with other Businesses)  Membership - what is their incentive to  Become a fan  Suggest to friends  Automate tracking tools  ADVERTISE!!!!!
  18. 18.  Vision Board Workshop on June 29th, 2014 at IMPACT Hub  Calling All Female Entrepreneurs Cohort 5 begins on June 29th, 2014  Linkedin 102 “I have a profile, now what” workshop on May 13th, 2014  Ready, Set, Grow seminar and training at The Enterprise Center on May 21st, 2014 RSVP http://newmannetworks.eventbrite.com
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