Gsm lazzaro emotion games slides 100n20120620

www.xeodesign.com © 2010 XEODesign, Inc. Player Experience 1Putting Emotion into Play™ Drives Engagement Tilt the first iPhone accelerometer game Tilt World 250,000 visits Aim to Plant 1 Million Trees Winner Best Game 2007

www.xeodesign.com © 2010 XEODesign, Inc. Beyond Points and Badges 7Putting Emotion into Play™ Games Must + Simplify the World + Suspend Consequences + Amplify Feedback + Set Clear Goals in Achievable Steps

How many smiles? [Ekman/Duchenne]

<---Orbicularis Oculi

Player Choice and Curiosity from Easy Fun

Emotion = Fun

Easy Fun the journey is it’s own reward

Joy of controls1. Easy Fun: Tilt World: Novelty from Controls

2. Easy Fun: Netter’s Neuroscience: Better if Explore

2. Easy Fun: Explore Your Own Brain

3. Easy Fun: ZombieBooth: Aspirational Fantasy

Hard Fun If he screams, “I hate it…”

www.xeodesign.com © 2010 XEODesign, Inc. Hard Fun: Challenge 25Putting Emotion into Play™ choices • goals • obstacles • strategy • power ups modified from “Flow” Csikszentmihalyi4. Hard Fun: Clear Goals and Strategy

People Fun people are addictive

7. People Fun: Social Caretaking Gestures

8. People Fun: Open Communication

Serious Fun games are therapy

www.xeodesign.com © 2010 XEODesign, Inc. Serious Fun 34 Systems Create: Excitement, Relaxation, Learning, Enhance Sense of ValuePutting Emotion into Play™ Goal: collect all you can • Enhance progress • Aspire and acquire 10. Serious Fun: Collection

3711. Serious Fun: Peggle Repetition & Rhythm

12. Serious Fun: Tilt World Impact Real World

3912. Serious Fun: Tilt World Impact Real World Tilt World Trailer: http://bit.ly/Iq4xFc

41Free Download 4K2F.com

www.xeodesign.com © 2010 XEODesign, Inc. Tag You’re It! 42Putting Emotion into Play™ Nicole Lazzaro • Email: nlazzaro@xeodesign.com • Twitter: @NicoleLazzaro • Blog: NicoleLazzaro.com • Game: TiltWorld.com White Papers and Slides: • xeodesign.com • slideshare.com/NicoleLazzaro • 4k2f.com <- Downloads Book Chapters: • Beyond Game Design, Bateman • Game Usability, Isbister • Human-Computer Interaction Handbook, Jako Download Tilt World! Game On! o/

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Gsm lazzaro emotion games slides 100n20120620

by Nicole Lazzaro on Jun 20, 2012

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