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The 4 Most Important Emotions for Social Games, Nicole Lazzaro 100311

by Player Experience Designer / Researcher, Consultant, Speaker at XEODesign, Inc. on Mar 12, 2010

  • 13,984 views

Social Emotions are responsible for Farmville's success and drive all of Web 2.0. ...

Social Emotions are responsible for Farmville's success and drive all of Web 2.0.
Games on emerging social platforms such as Facebook and the iPhone leverage the emotions between friends to drive viral distribution and build new player experiences. Using examples from PlayFish, Zynga’s Mafia Wars, Playdom, Nexon, and others. We'll distill their social critical success factors. We'd also cover how to apply lessons learned from these games to add social features to existing genres, and what emotions games should target to take advantage of this new era of gaming.
We will examine the 4 most important emotions for social games including new social mechanics from XEODesign's research such as Tilt our experimental iPhone game to see what kinds of choices successful social media and iPhone games offer to inspire playful interfaces that increase engagement, loyalty, and viral distribution. By adding these kinds of choices designers can drive user behavior to create more engaging experiences.
From XEODesign's latest player research we will look at:

How games create the 4 most important emotions in social games
What mechanics and emotions drive social engagement, networking, and increase social bonding
How player choices create social emotions such as Schadenfreude and Naches
The emotions and mechanics that drive viral distribution.

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  • Gauravonomics Gaurav Mishra, Founder & CEO at FutureCrafting I like slide #9: The 4 Keys to Fun: Hard Fun Fiero, People Fun Amusement, Easy Fun Curiosity, Serious Fun Relaxation 3 years ago
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  • NicoleLazzaro Nicole Lazzaro, Player Experience Designer / Researcher, Consultant, Speaker at XEODesign, Inc. For those who enjoyed/missed this GDC talk come to my PlayShop I am giving for BayCHI on Designing Social Emotions! It’s my first public XEOPlay Shop in the Bay Area March 27th, 2010. Pardon the plug, but I thought many of you would be interested.

    It’s a Full Day PlayShop on how to design the emotions that create viral distribution! Only $170 for BayCHI members!

    REGISTER: http://bit.ly/cE1cRV

    The Power of Play: Using Fun to Increase Engagement and Drive Viral Distribution

    Full-Day XEOPlayShop Comes to the Bay Area. One Day Only! Everyone knows how to reduce frustration and make things usable what’s next is exploring how to make things self-motivating and fun.

    The Power of Play. The Key to Viral Distribution.

    What would you do with these super hero powers?

    + X-Ray Vision: See why games fail to go viral and social experience design (SXD) fails.
    + Super Decoder Ring: Unlock the secret language of Social Emotions that users speak. With every click create deeper more engaging experiences.
    + Magic Paint Brush: Paint on the engagement that drives viral distribution and color the screen with any emotion you choose.

    Saturday March 27, 2010 9:30 AM - 4:00 PM
    Location Campbell Community Center map: http://bit.ly/cN6YmI
    1 West Campbell Avenue. Campbell, CA 95008

    XEOPlayShop Registration (via EventBright)
    http://bit.ly/cE1cRV

    BayCHI Member: $170 Non-Member: $200
    4 years ago
    Are you sure you want to
    Your message goes here
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The 4 Most Important Emotions for Social Games, Nicole Lazzaro 100311 The 4 Most Important Emotions for Social Games, Nicole Lazzaro 100311 Presentation Transcript