4 ways games make you happier nicole lazzaro xeo design
 

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Change is hard. Advances in game design and neuroscience can make it easy. Millennium of evolution gives us an amazing system for acquiring behavior good and bad. The rush of positive emotions such as ...

Change is hard. Advances in game design and neuroscience can make it easy. Millennium of evolution gives us an amazing system for acquiring behavior good and bad. The rush of positive emotions such as dopamine (reward), endorphin (euphoria), and oxytocin (trust) do daily battle with bad boys such as cortisol (stress). The activities we engage in for these daily battles tune our behavior. The challenge is that the cognitive rational self that sets our goals is not the same brain system that deals out the chemicals that make us feel good. Serious game designers and Gamifciation experts ignore this battle at their peril. Specially designed games can hack your brain to turn vicious cycles into virtus ones to help you lose weight, get smarter, and even fight climate change.
Come and explore this playful splash into 4 specific ways the fun of games can rewire your brain to be happier, healthier, and primed to work together to save the planet.

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  • To design games where you do a little bit every day <br /> You’ll find more ways to create dopamine (and fiero) in hard fun and serious fun <br /> <br /> Try game mechanics from: <br /> . Hard Fun: Goals obstacles strategy <br /> . Serious Fun: Collection completion and repetition mechanics that tie into a purpose <br /> <br /> Design games for yourself to create fun habits that increase happiness now and stepping stones to long term dream <br /> <br />
  • The celebration mechanic in Asana does this a little
  • Back to your dream… <br /> Write the first step on the back of your card <br /> What’s a small goal you can do in 20 mins or less? <br /> How would you celebrate it? <br /> Not that hard eh? <br /> <br /> <br /> <br />
  • Here’s an experiment. <br /> Everyone stand up. Now hug, high five, pat on the back, or shake hands with the people next to you. <br /> If you don’t want to participate, sit down. <br /> <br /> Now how does that feel? <br /> Any different than when you first walked into the room? <br /> <br /> Among other things what you are feeling right now is the effect of…
  • Among other things what you are feeling right now is the effect of… <br /> <br /> Oxytocin <br /> <br /> Oxytocin the so-called cuddle hormone <br /> Focus attention on eye gaze to connect friendly faces with reward centers <br /> <br /> Oxytocin <br /> . Touch in relationships strengthens connection <br /> . Enhances social emotions <br /> . Reduces fear (Amygdala) <br /> . Reduce stress <br /> . Amplifies the us/them pos/neg of relationships <br /> <br /> How <br /> . Cuddle touch massage hug friends <br /> . Warm bath <br /> . Cup of hot tea <br /> . Talk sing dance walk thrill rides with others <br /> . Facebook / Twitter / Couple <br /> . Trust and verify with people to grow social circle of trust <br /> <br /> Many feel it is the cuddle hormone, but actually Oxytocin amplifies social relationships <br /> Oxytocin makes us feel closer to the people we are close to. <br /> Oxytocin also distances us from people outside our social group <br />
  • Inspiration for game mechanics to create Oxytocin can be found here in People Fun.
  • A Candy Crush Saga player talks about getting his daily DOSE of oxytocin by playing Candy Crush Saga on his way to work. <br /> <br /> Here he looks at the photos of all his facebook friends on the game’s map and remembers fondly the good times. <br /> He does this to start his day with pleasant emotions.

4 ways games make you happier nicole lazzaro xeo design Presentation Transcript

  • 1. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Science of Fun 4 Ways Games Make You Happier 1 @NicoleLazzaro nlazzaro@xeodesign.com
  • 2. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® 1 Billion Players Served 2 4 Keys to Fun 10 Years 100,000 Downloads 16,000 Trees Tilt World iOS 22 Years XEODesign®
  • 3. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Everyone Has a Dream (write it down) 3 Write Down Your dream
  • 4. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Everyone Has Been Disappointed SURVIVAL THREATENED CORTISOL SEEK WORLD CANNOT MEET NEEDS LOOK FOR NEW WAYS 4
  • 5. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Happiness Problem #1: Sometimes Good Feels Bad 5 My Goal Feels Bad    Feels Good
  • 6. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Happiness Problem #2: Emotions are Fleeting 6
  • 7. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Happiness Problem #3 Not on Speaking Terms 7 Limbic Feelings Cortex Thoughts
  • 8. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Can We Game the Brain? 8
  • 9. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Crazy Idea: Design Small Games - Daily Dose Dopamine Oxytocin Serotonin Endorphin 9 Dr. Loretta Graziano Breuning Dr. Paul Zak
  • 10. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Games: 1. Goals 2. Connect 3. Recognize 10 Simple Games towards Dream Simple Science
  • 11. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® The 4 Keys to Fun 11 Games are fun in 4 ways Hard Fun Challenge: Goals Obstacles Strategies Easy Fun Novelty: Exploration Creativity Role Play People Fun Friendship: Cooperation Competition Serious Fun Meaning: Real World Change Each has unique Emotions Free whitepapers at 4K2F.com
  • 12. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® 1. Celebrate Small Goals ANTICIPATE RARE DOPAMINE REWARD TRAIN DAILY CELEBRATIONS I DID IT! o/ 12 fear
  • 13. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® 1. Celebrate Small Goals 13 Draw a Line to Hard & Serious Fun
  • 14. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Amplify the Reward: Asana Celebrations Game 14
  • 15. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® 1. Celebrate Small Goals 15 Write 1 Step to your dream On back of game card
  • 16. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Experiment FREE HUGS 16
  • 17. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® 2. Connect Trust Reciprocate REDUCE FEAR AMPLIFY IN/OUT TOUCH SOCIAL BONDS OXYTOCIN TRUST HUG SING DANCE TOGETHER CONNECTION 17
  • 18. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® 2. Connect Trust Reciprocate 18 Draw a Line to People Fun
  • 19. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Candy Crush Saga Connection Game 19
  • 20. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Couple ThumbKiss Game 20
  • 21. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® 2. Connect Trust Reciprocate 21 Write Friend’s Name On the back
  • 22. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® 3. Respect from Those You Admire SOCIAL DOMINANCE MOOD FOOD! SEROTONIN REOCOGNITION EXPRESS PRIDE RECIPROCATE 22
  • 23. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® 3. Respect from Those You Admire 23 Draw a Line to People & Serious Fun
  • 24. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Tinder Recognition Game 24
  • 25. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® 3. Respect from Those You Admire 25 How Share Accomplishments?
  • 26. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® 4. Euphoria From Exertion MASKS PAIN ENDORPHIN EUPHORIA LAUGH CRY EXERCISE 26
  • 27. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® 4. Euphoria From Exertion 27 Draw a Line to Hard & Serious Fun
  • 28. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® 5. World Changing “Likes” on Goals Mean More 28 Remember you can be a game changer too. For yourself, your friends, and your planet.
  • 29. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Contact XEO to Increase Your Fun 29 Prizes! Tweet your dream @NicoleLazzaro #CCSF14 nlazzaro@xeodesign.com #CCSF14 Games & DOSE to make us happier Goals Reward Connect Trust Respect From Those Admire Euphoria From Exertion
  • 30. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® XEODesign Consulting Unlock Human Potential with Play 30 Game Your Brain to Achieve Your Dream and You Win! Contact XEODesign nlazzaro@xeodesign.com