Social Media & Your Business Nicole Governile, Alternative Resource Solutions Group

Nicole Governile, Alternative Resource Solutions Group

The Big Picture Business Plan What are our goals? Sales & Marketing Plan Who are we? What do we want to tell? How do we share our message?

Business Plan

What are our goals?

Sales & Marketing Plan

Who are we?

What do we want to tell?

How do we share our message?

Where does Social Media Fit in? Marketing Mix Public Relations Advertising Collateral Website Interactive Marketing Sales Strategy Networking Targeted Prospecting Cold Calling Follow up Relationship Mgmt Social Media

Marketing Mix

Public Relations

Advertising

Collateral

Website

Interactive Marketing

Sales Strategy

Networking

Targeted Prospecting

Cold Calling

Follow up

Relationship Mgmt

Why Use Social Media? Linkedin 43 million members, in over 200 countries ave. age is 41 ave. HHI $100K more than 50% of users are decision makers 95% college grads, 37% post graduate Facebook 250 million members more than 120 million users daily fastest growing group 35+ y.o. more than 30 million mobile users more than 1 billion pieces of content shared each week (web links, news, blogs, photos, notes)

Linkedin

43 million members, in over 200 countries

ave. age is 41

ave. HHI $100K

more than 50% of users are decision makers

95% college grads, 37% post graduate

Facebook

250 million members

more than 120 million users daily

fastest growing group 35+ y.o.

more than 30 million mobile users

more than 1 billion pieces of content shared each week (web links, news, blogs, photos, notes)

User Generated Content Setting the Foundation Blogs Microblogs Photo Sharing Video Sharing Social Media Platforms

Blogs

Microblogs

Photo Sharing

Video Sharing

Social Media Platforms

How Do We Get Started? Starting the “Conversation” Determine what is “Valuable” What is your strategy

Starting the “Conversation”

Determine what is “Valuable”

What is your strategy

First Impressions Count

Save Time: Do Your Homework

Prospecting Effectively Ask for the Introduction

Please remember your manners!

Join the Conversation

Remember, First Impressions Count (and it won’t hurt if your friends see what you do)

Add Photos & Video Direct people back to your websites, press coverage, or relevant web pages Jump in on conversations, add content and relevant information

Cautions This is still the “world wide web” Think before you post, people are always watching oops, she did it again

Where Do You Go From Here? What do you need to do to Plan & Execute your Social Media Strategy? Create Your Goals, Strategies, Campaigns and Tactics to have Social Media help your business, then Go! www.linkedin.com/in/governile www.facebook.com/nicole.governile twitter: @NicoleGovernile [email_address] 954.465.1825

What do you need to do to Plan & Execute your Social Media Strategy?

Create Your Goals, Strategies, Campaigns and Tactics to have Social Media help your business, then Go!

www.linkedin.com/in/governile

www.facebook.com/nicole.governile

twitter: @NicoleGovernile

[email_address]

954.465.1825